introduction to management topic leadership and influence process vinamilk

Therefore, choosing this company will help the essayhave a diverse perspective on leadership functions in management.II.THEORETICAL BASIS OF LEADERSHIP FUNCTION1.The Nature Of Leadership

INTRODUCTION TO MANAGEMENT

MGT103 GROUP ASSIGNMENT

TOPIC: LEADERSHIP AND INFLUENCE PROCESS

VINAMILK

NUMBER NINE

TABLE OF CONTENTS

I INTRODUCTION

II THEORETICAL BASIS OF LEADERSHIP FUNCTION

1 The Nature Of Leadership

1.1 Leadership

1.2 Leaders

2 Leadership and Power

3 Generic Approaches to Leadership

3.1 Leadership Traits

3.2 Leadership Behaviors

4 Challenges

4.1 LPC Theory

4.2 Path-Goal Theory

4.3 Vroom’s Decision Tree Approach

4.4 The LMX Approach

III LEADERSHIP FUNCTIONS AT VINAMILK COMPANY

1 Overview of Vinamilk company

2 Leadership style of CEO Mai Kieu Lien

IV RELATED APPROACHES TO LEADERSHIP OF VINAMILK

1 Substitutes for Leadership

2 Charismatic Leadership

3 Transformational leadership

V EMERGING APPROACHES

1 Strategic leadership

2 Cross-Cultural Leadership

3 Ethical Leadership

VI CONCLUSION

VII REFERENCES

I INTRODUCTION

Management is a process performed by one or more people to coordinate the activities of others to achieve results that cannot be achieved by one person acting alone Acting as the foundation of management are administrative functions Administrators perform administrative functions to achieve organizational goals Leadership is a basic function of management, all management functions will not be completed well if managers do not understand the human element in their activities and do not know how to lead people to achieve results

In order to contribute to clarifying the important role of leaders, the group was assigned the topic "Analyzing the leadership function of Vinamilk" as a discussion topic for their Management subject Vinamilk is a company with a long history of operations, so its leadership methods have been shaped Therefore, choosing this company will help the essay have a diverse perspective on leadership functions in management

II THEORETICAL BASIS OF LEADERSHIP FUNCTION

1 The Nature Of Leadership

1.1 Leadership

As a process, the use of noncoercive influence to shape the group’s or organization’s goals, motivate behavior toward the achievement of those goals, and help define group or organizational culture; as a property, the set of characteristics attributed to individuals who are perceived to be leaders

1.2 Leaders

People who can influence the behaviors of others without having to rely on force; those accepted by others as leaders

2 Leadership and Power

Ms Mai Kieu Lien, General Director of Vinamilk, is considered one of the company's key personnel With more than 46 years working at Vinamilk, including 3 decades as General Director, Ms Mai Kieu Lien has helped the company develop and reach far She is known for her spirit of innovation and not being afraid of change Under the leadership of "female general" Mai Kieu Lien, the Vinamilk dairy brand has gone beyond the small scale of farm production to export to more than 50 countries around the world, affirming the position of Vietnamese milk in the market friends from five continents

In addition to Ms Mai Kieu Lien, there are other personnel such as Mr Nguyen Hanh Phuc (Chairman of the Board of Directors), Mr Doan Quoc Khanh (Executive Director of Raw Material Area Development) who also makes important contributions to the growth and Vinamilk success

Bà Mai Kiều Liên

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3 Generic Approaches to Leadership

3.1 Leadership Traits

The democratic leadership style at Vinamilk is demonstrated through decentralization of management and regulation of the level of authority for specific operations, including those under the authority of the Board of Directors

Vinamilk pays special attention to people, viewing each employee as an important link in the company's development They are always respected, listened to and shared their opinions Although it is a Vietnamese company, Vinamilk absorbs influences from many cultures, so using work evaluation standards is a pressure to promote development This shows flexibility and diversity in the application of management standards and performance evaluation

3.2 Leadership Behaviors

According to Vinacontrol CE (2023), there are 7 leadership behaviors that the board of directors and all employees of the organization need to master in the following organizational culture of Vinamilk:

● Work according to specific plans, clear reports and complete KPIs

● Leaders need to encourage, motivate and care for employees at the right time

● Observe and train well-qualified employees

● Create a good, comfortable working environment and at the same time bring employees of different departments together

● Constantly change and come up with unique initiatives or creative ideas

● Have cultural and mature behavior in all jobs and situations

● Leaders are both drivers and servants

4 Challenges

4.1 LPC Theory

LPC theory, developed by Fred Fiedler, argues that behavioral styles reflect the leader's personality and most personalities fall into one of the two categories: task-oriented (similar to task-centered and structured initiating behaviors) and relationship orientation (similar to employee-centered and considerate behavior)

Fiedler measures leadership style using a controversial questionnaire called the LPC measure, asks leaders to describe who they might work with the least productive (least preferred coworker, or LPC)

4.2 Path-Goal Theory

The path-goal theory of leadership states that the basic function of a leader is offer valuable

or desirable rewards in the workplace and make them clear to subordinates the types of behaviors that will lead to goal accomplishment and valuable rewards Visionary leadership: VNM's leaders need to have vision and the ability to inspire and influence They provide strategic direction to employees and colleagues to meet the needs of the business

Caring for employees: VNM leaders encourage, motivate and care for employees at the right time They also observe and train qualified employees Decent salary and benefits: In addition to competitive salaries, VNM demonstrates the importance of each employee through a performance evaluation program attractive work and efficiency Reckless and creative: Milk encourages personal responsibility and creativity They suggest looking for at least two solutions when faced with a problem

4.3 Vroom’s Decision Tree Approach

- Vroom's decision tree approach assumes that the extent to which subordinates should

be encouraged to participate in decision-making depending on characteristics of the situation In other words, there is no one decision-making process best for every situation

- Quickly and skillfully handle conflicts that arise at Vinamilk: there are many people who often actively avoid conflicts at work to find peace for themselves However, to become a leader, everyone needs to do the opposite, every chance they get solve a problem, find a reason to be able to solve the problem from a young age to serious issues affecting businesses

- Decision: Vinamilk's managers or senior managers make decisions themselves and then notify or notify employees in the company Advise members or pass it on to subordinates and the Manager presents this new project to the team then each member, absorbs their opinions and then makes a decision

- Facilitate: The manager presents the new problem of Vinamilk products to the team

at the meeting, defines the problem and its boundaries, then the leaders facilitate discussion among team members as they make decisions determined to contribute new content to leaders

4.4 The LMX Approach

- The LMX model emphasizes the fact that leaders have different relationships with different subordinates The people close to the manager are the team members, the recipients treat out-group members better

III LEADERSHIP FUNCTIONS AT VINAMILK COMPANY

1 Overview of Vinamilk company

- Company name: Vietnam Dairy Products Joint Stock Company

- English name: Vietnam Dairy Products Joint-Stock Company

- Abbreviated name: Vinamilk

- Address: 10 Tan Trao, Tan Phu, District 7, Ho Chi Minh City

- Phone: (028) 54 155 555

- Website: www.vinamilk.com.vn

- Listing code: VNM

- Listing date: January 19, 2006

Figure 2.1.1 Vinamilk Company

(Source: compiled by author) Calculated by sales and output, Vinamilk is the leading milk producer in Vietnam Vinamilk's product portfolio includes: main products are liquid milk and powdered milk; products with added value such as condensed milk, edible yogurt and drinking yogurt, ice cream and cheese Vinamilk provides the market with the widest selection of products, flavors and

packaging specifications According to Euromonitor, Vinamilk was the leading milk producer

in Vietnam for the 3 years ending December 31, 2007 Since starting operations in 1976, the Company has built the widest distribution system in Vietnam and has leveraged to introduce new products such as juice, soy milk, bottled water and coffee to the market

Most of the Company's products are supplied to the market under the brand "Vinamilk", this brand was voted as a "Famous Brand" and one of the group of 100 strongest brands voted by the Ministry of Industry and Trade last year 2006 Vinamilk was also voted in the group

"Top 10 High Quality Vietnamese Products" from 1995 to 2007 Currently, the Company focuses its business activities on the rapidly growing market in Vietnam, which according to Euromonitor has an average growth of 7.85% from 1997 to 2007 Most products are produced at nine factories machine with a total capacity of approx 570,406 tons of milk per year The company owns a large distribution network across the country, which is a favorable condition for us to bring products to a large number of consumers The Company's products are mainly consumed in the Vietnamese market and also exported to foreign markets such as Australia, Cambodia, Iraq, the Philippines and the US

Figure 2.1.2 Factory

(Source: compiled by author)

2 Leadership style of CEO Mai Kieu Lien

Ms Mai Kieu Lien - General Director of Vietnam Dairy Products Joint Stock Company (Vinamilk)

According to Tuoi tre thu do (2021), Ms Lien maintains three main leadership styles: Assertiveness - Democracy - Compliance These 3 leadership styles have helped Vinamilk become Vietnam's number one dairy company in terms of both revenue and profit and aim to

be in the Top 30 largest dairy enterprises in the world

● Decisiveness is not arbitrary, nor is it "reckless" but rather bravery, the confidence of the leader when making decisions on the basis of consideration, grasping the nature of the problem, predicting trends direction of development to protect your point of view, not to be influenced by anything else

● Democracy is a leader who does not use his position, position, or power to influence his subordinates

● Compliance: Always comply with state regulations, laws, and collective regulations

Ms Lien received the 2022 Outstanding Entrepreneur award

According to Acex (2024), Ms Mai Kieu Lien was unique in offering "golden" secrets in her leadership style to bring Vinamilk to world-class standards:

Decisive but not domineering

During all those years of work and leadership, businesswoman Mai Kieu Lien has made many great contributions to help Vinamilk become one of the leading brands in the country

and have a position in the international market At the same time, Vinamilk is also a pioneer

in meeting the milk needs of Vietnamese people and developing raw material sources for the Vietnamese dairy industry

That's why the prestigious Forbes Magazine once highlighted: "Entrepreneur Mai Kieu Lien has not only built Vinamilk into one of the most profitable Vietnamese brands but is also respected throughout Asia." ”

Mai Kieu Lien, with extensive experience in the dairy, food and beverage industries, has demonstrated an exceptional leadership style She not only knows how to decisively face competitive challenges but also focuses on creativity and innovation in management Under her leadership, Vinamilk impressively overcame the global economic crisis in 2012, maintaining its strength while many other competitors struggled in the market

Besides being decisive, Mai Kieu Lien also demonstrates democracy in leadership By listening to diverse opinions from hundreds of thousands of employees and branch managers, she always finds the best solutions to develop the company Flexibility and trust in the team are important factors, helping Vinamilk compete strongly with the world's leading dairy brands in the Vietnamese market

Currently, Vinamilk ranks first among businesses paying the highest cash dividends on the stock exchange, with a total payment value from 2004 to 2022 of more than 76,700 billion VND This unit maintains the No 1 position in market share in the domestic dairy industry These achievements are testament to the effectiveness of the production and business model,

as well as Mai Kieu Lien's management capacity and leadership vision throughout the stages

Transparent and honest

Vinamilk is not only a familiar name in the Vietnamese business community but was also recognized by Forbes Asia magazine as one of the top 200 businesses in Asia in 2010 In

2023, Vinamilk continues to receive the honor of being recognized by Forbes Asia as one of the top 200 businesses in Asia in 2010 recognized as an Enterprise meeting business culture standards in Vietnam in the annual national forum on Culture and Business This success not only comes from product quality but is also the result of Ms Mai Kieu Lien's talented leadership and the company's basic principles: transparency and honesty

As a leader, Ms Mai Kieu Lien always adheres to working principles to build trust from both consumers and employees in the company She does not hesitate to publicize all activities and always accepts diverse opinions, even information sent anonymously To ensure authenticity and transparency, she regularly checks and verifies all information before publicly processing

it From raw materials to production lines and product packaging, every detail is disclosed by her to ensure honesty in the production process

She also encourages employees to manage their own areas, while promoting autonomy and personal responsibility The control system in the company is seriously maintained, ensuring that no employee or activity is beyond the company's control This not only helps Vinamilk maintain its reputation but also creates a positive and transparent working environment

Competition is based on quality

Quality standards are one of the outstanding and typical features of Mai Kieu Lien's leadership style Built and maintained throughout 35 years of operation, this standard is the main driving force behind Vinamilk's success Ms Lien not only focuses on meeting consumer needs but also pays special attention to maintaining product quality, which all consumers can verify

In cases related to milk quality, such as protein poverty or melamine use, Vinamilk has never been implicated This proves the company's concern and commitment to product quality, a factor that every Vinamilk employee clearly understands In both life and business, Ms Lien pursues the motto "distrust once, distrust ten thousand times", emphasizing the importance of honesty and ethics in building corporate reputation This is also the basis for fulfilling the

"brand promise" to customers and maintaining the company's strategic vision

For consumers, quality is more important than price Vinamilk not only focuses on demonstrating honesty and quality assurance, but also understands that customer support is

an important key to maintaining and developing the brand Mai Kieu Lien puts trust, fairness and standards first to build trust with all stakeholders, including customers, employees, shareholders and partners She recognizes that loss of internal trust affects external trust, and her mission is to build this trust within each employee, ensuring that each person is motivated