individual assignment

Overview of changing in digital world...3 2.. Define what is marketing mix...3 3.. How digital tools are changing marke ng in general...4 II.. HOW DIGITAL TOOLS ARE CHANGING MARKETING MI

NAME :NGUYEN THI HAO

ID : HS170554

Subject :DMS301m Class : MKT1803

INDIVIDUAL ASSIGNMENT

LECTURERS : NGUYEN THU HA

2023

Table content

I INTRODUCTION 3

1 Overview of changing in digital world 3

2 Define what is marketing mix 3

3 How digital tools are changing marke ng (in general) 4

II HOW DIGITAL TOOLS ARE CHANGING MARKETING MIX (IN DETAIL) 4

1 Product 4

2 Promotion 6

3 Price 7

4 Place 8

III DISCUSS HOW COMPANIES CAN REACT TO THE CHANGING OF DIGITAL MARKETING ENVIRONMENT 9

IV CONCLUSION ……… 12

IV REFERENCE 13

I Introduct

2 Definition of marketing mix

h ps://slideplayer.com/slide/10361918/

h ps://www.britannica.com/topic/Ne lix-Inc