INDUSTRIAL DESIGN – NEW FRONTIERS Edited by Denis A. Coelho Industrial Design – New Frontiers Edited by Denis A. Coelho Published by InTech Janeza Trdine 9, 51000 Rijeka, Croatia Copyright © 2011 InTech All chapters are Open Access distributed under the Creative Commons Attribution 3.0 license, which permits to copy, distribute, transmit, and adapt the work in any medium, so long as the original work is properly cited. After this work has been published by InTech, authors have the right to republish it, in whole or part, in any publication of which they are the author, and to make other personal use of the work. Any republication, referencing or personal use of the work must explicitly identify the original source. As for readers, this license allows users to download, copy and build upon published chapters even for commercial purposes, as long as the author and publisher are properly credited, which ensures maximum dissemination and a wider impact of our publications. Notice Statements and opinions expressed in the chapters are these of the individual contributors and not necessarily those of the editors or publisher. No responsibility is accepted for the accuracy of information contained in the published chapters. The publisher assumes no responsibility for any damage or injury to persons or property arising out of the use of any materials, instructions, methods or ideas contained in the book. Publishing Process Manager Alenka Urbancic Technical Editor Teodora Smiljanic Cover Designer Jan Hyrat Image Copyright Benjamin Haas, 2010. Used under license from Shutterstock.com First published October, 2011 Printed in Croatia A free online edition of this book is available at www.intechopen.com Additional hard copies can be obtained from orders@intechweb.org Industrial Design – New Frontiers, Edited by Denis A. Coelho p. cm. ISBN 978-953-307-622-5 free online editions of InTech Books and Journals can be found at www.intechopen.com Contents Preface IX Part 1 Design and New Technologies 1 Chapter 1 Technology as a Determinant of Object Shape 3 Denis A. Coelho and Filipe A. A. Corda Chapter 2 Knowledge-Based Engineering Supporting Die Face Design of Automotive Panels 21 Chun-Fong You, Yu-Hsuan Yang and Da-Kun Wang Chapter 3 Product Instructions in the Digital Age 39 Dian Li, Tom Cassidy and David Bromilow Part 2 Culturally Inspired Design 53 Chapter 4 Culturally Inspired Design: Product Personalities to Capture Cultural Aspects 55 Denis A. Coelho, Ana S. C. Silva and Carla S. M. Simão Chapter 5 Culturally Inspired Design Education: A Nigerian Case Study 81 Isah B. Kashim, Sunday R. Ogunduyile and Oluwafemi S. Adelabu Part 3 Innovation in the Design Process 99 Chapter 6 Biologically Inspired Design: Methods and Validation 101 Carlos A. M. Versos and Denis A. Coelho Chapter 7 Product Design with Embodiment Design as a New Perspective 121 Lau Langeveld Chapter 8 Designing Disruptive Innovative Systems, Products and Services: RTD Process 147 Caroline Hummels and Joep Frens VI Contents Chapter 9 TRIZ-Based Design of Rapid 3D Modelling Techniques with Formative Manufacturing Processes 173 César Cárdenas, Yuliana Rivera, Ricardo Sosa and Oscar Olvera Preface A new breed of modern designers is emerging. These non-traditional industrial designers work across disciplines, understand human beings, business and technology thus bridging the gap between customer needs and technological advancement of tomorrow. Whether by using unique manufacturing processes like rapid prototyping and laser cutting or by celebrating beautiful materials like organics, concrete or silicon, they are successfully evolving industrial design according to user’s needs and engagement with their product. This book uncovers prospective designer techniques and methods of a new age of industrial design, in which practitioners strive to construct simple and yet complex products of the future. The nine chapters in this book report on the novel frontiers of the new era of industrial design and how these are being tackled, spanning over the design process, illustration of the use of new technologies in design and the advancement of culturally inspired design. The first section of the book is on design and new technologies, covering the themes of technology as a determinant of object shape, knowledge-based engineering for supporting design and product instructions in the digital age. The second section deals with culturally inspired design from both a practice and an educational viewpoint. The last section covers several approaches to innovation in the design process, including biologically inspired design, product design with embodiment design viewed in a new perspective, disruptive innovative designs, and an example of the application of TRIZ principles to design. X Preface The diverse perspectives taken by the authors of this book ensure stimulating reading and will assist readers in leaping forward in their own practice of industrial design and in preparing new design research that is relevant and aligned with the current challenges of this fascinating field. Professor Denis A. Coelho Human Technology Group (Director) Masters Program in Industrial Design Engineering (Coordinator) Product Development and Prototyping Laboratory (Head) Dept. Electromechanical Engineering, University of Beira Interior, Covilhã, Portugal Professor Abir Mullick School of Industrial Design College of Architecture Georgia Institute of Technology Atlanta, Georgia United States of America . INDUSTRIAL DESIGN – NEW FRONTIERS Edited by Denis A. Coelho Industrial Design – New Frontiers Edited by Denis A. Coelho . consequent propulsion of the vehicle). INDUSTRIAL DESIGN – NEW FRONTIERS Edited by Denis A. Coelho Industrial Design – New Frontiers Edited by Denis A. Coelho . report on the novel frontiers of the new era of industrial design and how these are being tackled, spanning over the design process, illustration of the use of new technologies in design and the