Social media campaign of my own promoting goods or services

How can promote product in social media, Advantages and disadvantages of social media marketing, how to improve social media marketing

Social Media Campaign of my own

promoting Goods or Services

Name: Huynh Thi Anh Trinh Email: clair.huynh14101997@gmail.com

Phone number: +84 965 065 297

Kingston International School - Singapore

POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT

A What is social media marketing

B How can promote product in social media

C Advantages of social media marketing

D How to improve social media marketing

E Product’s banner

A What is social media marketing

- Social media is a form of word of mouth marketing on the Internet.

- One of the digital marketing tools, here includes online media genres, where people can exchange,

participate, share, connect with each other…

- User-generated content such as digital text, image or video posts and data generated through online

interactions are the main content of social media.

- When it comes to Social Media, it is impossible to ignore some popular social networking sites

(Facebook, Tiktok, Instagram, Twitter, ), blogs, e-newspapers, e-commerce platforms, etc.

A What is social media marketing

● Factors Influencing Marketing On Social Media

- Specific audience segments

- Realistic and measurable goals

- Post frequently

- Post-production quality

- Allocate resources responsible for your social media marketing strategy and

external partners properly

- Keep interaction with all social network users

A What is social media marketing

● Communication strategy

B How can promote product in social media

1

Clearly define the tar

get

cust omers

2

Cr eate campaign goals

3

Resear

ch cust omer

communication habits

4

Definition of the budget, channels and time

5

Monit

or and e valuate per

formance

● Why should we research target customers?

- Searching for a group of customers whose needs, behaviors, and personalities are consistent with product characteristics and business goals of the enterprise

- Customer needs are increasingly high and ever-changing, personalizing

customer experience will help businesses attract, increase satisfaction and retain customers effectively

- According to a study by Brain & Company, if you can increase customer

retention by 5%, your profits will increase by 25-95%

B How can promote product in social media

B How can promote product in social media

Vestibulum congue

Cultures (lifestyle, ethical standards, behavior)

personal (age, gender, occupation, personality)

psychological (motivation, perception, perception, attitude)

social (family members, social status, community)

Customer behaviors

B How can promote product in social media

● Communication Objectives will be based on 5 factors of SMART:

S = Specific : Goal must be specific and unambiguous

M = Measurable : Goal must be quantifiable

A = Attainable : Goal must be realistically achievable

R = Relevant : Goal must be pertinent and appropriate

T = Time-bound : The timeline for achieving the goal must be specified

● Definition of the budget, channels and time

- Determine which social media channels to focus on

- Set a reasonable budget (image design costs, keyword bidding research

tools, payments to influencers, etc.), based on an assessment of previous

marketing's data, make appropriate changes for the upcoming campaign

- The choice of time depends on many factors such as trends, markets,

business situation and major festive seasons of the year

B How can promote product in social media

● Why do we have to monitor and evaluate social media marketing

performance?

- To obtain an accurate picture of the effectiveness of campaign recently

- Calculate the revenue was converted from the amount of money spent on

advertising

- It depends on the platform you use for your social media marketing campaign,

but typically it includes the following metrics: clicks, likes, shares, comments,

traffic data, accessibility index, )

B How can promote product in social media

● What is the significance of social media marketing in company or organization?

○ It's probably the most entertaining method for advertising any companies.

○ There is no expenditure for business owners to use social media channels.

○ Social media platforms attract the greatest number of customers from all over the world.

C Advantages of social media marketing

- Build Brand awareness.

- Accurately reach potential customers

- Increase sale volumes

- Increase website traffic

- Helping to connect with other businesses

- Helping brand owner stand out from the competition

C Advantages of social media marketing

- Constantly update information about events that have been Not only aids in

organizing the specific event you want, but also increases customer engagement with the event and business

- Utilizing all available social media channels

- Combine paid and organic tactics to increase conversions

- Research and optimize key product keywords

D How to improve social media marketing

E Product’s Banner / Poster

My product: Liam Candles Topic: Winter season

Promotion: Sale up to 50%

Duration time: 1/11 - 31/12/2022