Trang 1 VIETNAM NATIONAL UNIVERSITY - HCM CITYUNIVERSITY OF ECONOMICS AND LAWFACULTY OF BUSINESS ADMINISTRATION SUBJECTCORPORATE CULTURETopic:ANALYSIS OF CORPORATE CULTURE AT TH JOINT ST
VIETNAM NATIONAL UNIVERSITY - HCM CITY UNIVERSITY OF ECONOMICS AND LAW FACULTY OF BUSINESS ADMINISTRATION SUBJECT CORPORATE CULTURE Topic: ANALYSIS OF CORPORATE CULTURE AT TH JOINT STOCK COMPANY - TH TRUE MILK Lecturer: Mr Phan Dinh Quyen Subject code: 225VH0101 Group: Group 7 Ho Chi Minh City, July 20th 2023 VIETNAM NATIONAL UNIVERSITY - HCM CITY UNIVERSITY OF ECONOMICS AND LAW FACULTY OF BUSINESS ADMINISTRATION SUBJECT CORPORATE CULTURE Topic: ANALYSIS OF CORPORATE CULTURE AT TH JOINT STOCK COMPANY - TH TRUE MILK Lecturer: Mr Phan Dinh Quyen Subject code: 225VH0101 Group: Group 7 Ho Chi Minh City, July 20th 2023 LECTURER ASSESSMENT LIST OF GROUP MEMBERS Ordinal Name Student ID Role Level of job number Dao Le Dinh Quyen K214100713 Leader completion 1 100% 100% 2 Nguyen Ngoc Van Anh K214100668 Member 100% 100% 3 Nguyen Bao Huong Giang K214100674 Member 100% 4 Le Nguyen Truc Quynh K214100714 Member 5 Huynh Thi Minh Diep K214101300 Member TABLE OF CONTENTS INTRODUCTION Chapter 1: COMPANY OVERVIEW 1.1 Introduction 1.2 History of formation and development Chapter 2: CORPORATE CULTURE 2.1 Artifacts 2.1.1 Logo 2.1.2 Slogan 2.1.3 The main services 2.1.4 Upcoming projects 2.1.5 The work environment 2.1.5.1 TH Group - A happy workplace 2.1.5.2 A multicultural, equal, and transparent work environment 2.2 Espoused values 2.2.1 Mission 2.2.2 Vision 2.2.3 Core Values 2.2.4 Business Strategy 2.2.5 Business Philosophy 2.2.6 Brand Positioning 2.2.6.1 Steps in Brand Positioning for TH true MILK: 2.2.6.2 Brand Positioning Strategies for TH true MILK: 2.3 Basic underlying assumptions 2.3.1 Basic underlying assumptions of the company 2.3.2 Basic underlying assumptions of the leader 2.3.2.1 Biography of Mrs Thai Huong - President of TH true MILK 2.3.2.2 Leadership style 2.3.2.3 Basic underlying assumptions that Mrs Thai Hương included when managing the business Chapter 3: EVALUATIONS AND RECOMMENDATIONS 3.1 Evaluations: 3.2 Recommendations for building the corporate culture of TH true MILK: 3.2.1 Building organizational culture 3.2.1.1 Human Resource Development Strategy 3.2.1.2 Leveraging mechanisms and policies for human resources development 3.2.1.3 Solutions for personnel recruitment and selection 3.2.1.4 Solutions for training and developing human resources 3.2.1.5 Solutions for motivation and retention of human resources 3.2.2 Building a leadership culture 3.2.3 Building business culture 3.2.4 Building business ethics 3.2.4.1 Establish an effective ethics compliance program 3.2.4.2 Develop and effectively communicate ethical standards CONCLUSION REFERENCES Document continues below Discover more fVrăonmh: óa doanh nghiệp Trường Đại học… 27 documents Go to course TIỂU LUẬN VĂN HÓA Doanh NghiệP… 37 None De cuong cuoi ky - Đề cương cuối kỳ 19 None Câu hỏi ôn tập chương 2 pháp luật… 1 Pháp luật 100% (3) đại cương Tuần 3 - anh hoc Quản trị 83% (6) 30 marketing U02 answerkey reading 2 100% (3) 3 quản trị học Issue 3 Motivtion quản trị 1 100% (1) 6 học INTRODUCTION Traditional cultural characteristics are a factor to determine the existence of a country A family cannot be warm, reunited, and contribute positively to society without the ordination and decency Businesses too, if they don't have their own unique corporate culture - where employees can work effectively, promote creativity, and be loyal to the business - since its inception, it will not be possible for sustainable and long-term development in the market The period of international economic integration has brought opportunities for Vietnamese businesses along with difficulties and challenges that require businesses to quickly change and shape their style and identity Trend - appropriate philosophies, rules, and methods are important not only to help solve management problems, but also to limit the need to remedy the consequences of possible bad decisions That is the process of building a corporate culture In recent years, the concept of corporate culture has been mentioned as a criterion when discussing a business Corporate culture is the intangible asset of each business, building and developing the corporate culture of our country today has a very important effect in improving the efficiency and competitiveness of enterprises according to the requirements of the enterprise economic development needs of the country In order to survive and develop as it is now, TH - TH true MILK Dairy Food Joint Stock Company is one of the Vietnamese enterprises that has built its corporate culture since its inception With all the dedication and devotion for customers and above all, the professional corporate culture system of the collective TH Milk Food Joint Stock Company has in turn launched products of suitable quality with every customer, meeting the strictest requirements of the international product quality council TH true MILK is a familiar milk brand with Vietnamese consumers today Although it has only been launched for more than 10 years, TH true MILK has now become a big name in the dairy industry alongside many other long-standing 2 businesses, even creating a "clean fresh milk revolution" in Vietnam that makes Consumers are surprised and amazed Because of the success and professional corporate culture that makes the brand and name in the Vietnamese dairy market, our team has chosen TH - TH true MILK Dairy Food Joint Stock Company to carry out the topic: "Analysis of corporate culture at TH Joint Stock Company - TH true MILK" for this essay 3 Chapter 1: COMPANY OVERVIEW 1.1 Introduction TH true MILK full name is TH Milk Food Joint Stock Company and international trading name is TH Joint Stock Company, we can call TH true MILK for short TH true MILK is a company of TH group that was established in 2009 in Nghe An, Vietnam This is a 100% Vietnamese dairy brand, specializing in the production and supplying of milk and dairy products Although being presented in the market for more than 10 years, far behind the history of formation and development of Vinamilk, Moc Chau and so on However, it is only a loss of time, not a loss of development speed and popularity in the market, TH true MILK has proven its superiority in the Vietnamese dairy segment TH Dairy Joint Stock Company has affirmed its position in the dairy industry with the evidence of ranking 2nd in the Top 10 prestigious food companies in 2020, dairy and dairy products industry 1.2 History of formation and development In 2009: TH true MILK Joint Stock Company was a company under the management of TH Group, which was established on February 24, 2009 with the financial advice of Bac A Bank In 2010: On May 14, 2010, the groundbreaking ceremony of TH dairy factory took place in Nghia Dan, Nghe An with a total investment of about 1.2 billion USD On December 26, 2010, launching TH true MILK fresh milk, TH true MILK product was officially launched and delivered to consumers In 2011: TH true MILK Dairy Group officially opened the first TH true mart store in Hanoi on May 26, 2011 On August 30, 2011, the store continued to open in Ho Chi Minh City In 2012: On November 27, 2012, TH true MILK participated in the International Conference on Milk and launched a new set of fresh milk products, pasteurized and supplemented with nutrients