SOME SOLUTIONS TO IMPLEMENT THE PRODUCT AND SERVICE DEVELOPMENT STRATEGY OF MUONG THANH LUXURY QUANG NINH HOTEL IN THE PERIOD OF TOURISM RECOVERY

Kinh Doanh - Tiếp Thị - Kinh tế - Quản lý - Chuyên ngành kinh tế  KWWSVGRLRUJTQMV 4X\1KRQ8QLYHUVLW\-RXUQDORI6FLHQFH   Somesolutionstoimplementtheproductandservice developmentstrategyofMuongThanhLuxury QuangNinhhotelintheperiodoftourismrecovery 3KDP7KL+RQJ1KXQJ 7KDL1JX\HQ8QLYHUVLW\RI6FLHQFHV9LHWQDP Received:28032022;RHYLVHd:0072022; Accepted:08072022;Published:28082022 6757  SURGXFW DQG VHUYLFH GHYHORSPHQW VWUDWHJ\ LV D IXQFWLRQDO VWUDWHJ\ WKDW KHOSV KRWHOV LPSURYH WKHLU FRPSHWLWLYHQHVVDQGSURPRWHWKHLUEXVLQHVV7KLVDUWLFOHHDPLQHVWKHIDFWRUVWKDWJRLQWRVHOHFWLQJWKHEHVWSURGXFW DQGVHUYLFHGHYHORSPHQWVWUDWHJ\DVZHOODVVROXWLRQVIRUSXWWLQJWKHVWUDWHJ\LQWRDFWLRQIRU0XRQJ7KDQKXXU\ 4XDQJ1LQKGXULQJWKHWRXULVPUHFRYHU\SHULRG7RVROYHWKLVFRQWHQWWKHDXWKRUDVVXPHVWKDWLQGHSWKLQWHUYLHZV with20expertswillbeused;SWOTanalysiswillbeusedtoidentifystrengths,weaknesses,opportunities,and WKUHDWV DQG WKH4630 VWUDWHJLF SODQQLQJPDWUL ZLOO EH XVHG WRVHOHFW WKH EHVWVWUDWHJ\ 6LQFH WKHQ WKHDUWLFOH hasidenti¿edfourstrategiestochoosefromwhendevelopingproductsandservices,aswellas¿vesolutionsfor LPSOHPHQWLQJVWUDWHJLHVWRUHVWRUHDQGGHYHORS0XRQJ7KDQKXXU\4XDQJ1LQKKRWHO VEXVLQHVVDFWLYLWLHV .H\ZRUGVProductandservicedevelopmentstrategy,productandservicedevelopment,QSPMmatrix,SWOT matrix,environmentalfactors. RUUHVSRQGLQJDXWKRU (PDLOQKXQJSWKWQXVHGXYQ 48