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Especially for business people, the use of airservices is almost inevitable and regular.Personal needs: other purposes such as travel, study abroad, repatriation, etc.will use air servic
MINISTER OF FINANCE UNIVERSITY OF FINANCE – MARKETING � GROUP ASSIGNMENT FIRST SEMESTER, 2022 SERVICES MARKETING Class code: 2121702052701 ANALYSE MARKETING MIX 7P’S STRATEGY OF VIETNAM AIRLINES IN VIETNAM MARKET Instructor: Mr Dang Huynh Phuong Ho Chi Minh City – 2022 MINISTER OF FINANCE UNIVERSITY OF FINANCE – MARKETING - � - GROUP ASSIGNMENT FIRST SEMESTER, 2022 SERVICES MARKETING Class code: 2121702052701 ANALYSE MARKETING MIX 7P’S STRATEGY OF VIETNAM AIRLINES IN VIETNAM MARKET Instructor: Mr Dang Huynh Phuong Student name: Le Dinh Phuong Khanh Luong Ai Lien Vo Dao Phuong Mai Nguyen Nhu Ngoc Lam Gia Phu Ho Chi Minh City – 2022 MỤC LỤC DANH MỤC HÌNH USD CHỮ VIẾT TẮT COVID – 19 United States Dollar VND Coronavirus disease 2019 JSC No Viet Nam Dong TTg Joint Stock Company TV VTV Number B2C Thu Tuong Television Vietnam Television Business to Customer Document continues below Discover more fMroamrk:eting MARKETING K19 Trường Đại học Tài… 999+ documents Go to course Nội dung thuyết trình Vinasoy 18 100% (25) Giải đề Cam 16 Izone team 193 96% (81) 8480 Tran Thi Phuong My 6006 27 Marketing 100% (1) Cross Cultural Advertising of Coca… 11 Marketing 100% (1) Content Marketing - THE INTERNSHIP… 49 Marketing 100% (8) Peer-graded Assignment Design … Marketing 100% (3) CHAPTER INTRODUCTION 1.1 About Business Name in Vietnamese: Tổng Công ty Hàng không Việt Nam - CTCP Name in English: Vietnam Airliness JSC Name in short: Vietnam Airliness Date of establishment: May 27th, 1995 Address: No 200 Nguyen Son, Bo De Ward, Long Bien District, Hanoi Telephone number: (+84.24) 3827 2289 | Fax: (+84.24) 3872 2375 Website: www.vietnamairlines.com Email: nhadautu@vietnamairlines.com Field of activities: Aviation & Finance Image 1.1 Logo of Vietnam Airliness 1.2 Business Sectors - Air passenger transportation (air transport services for passengers), air cargo transportation (transportation of luggage, cargo, parcels, postal items, mails) - Management consulting (investment, capital management of direct investment in production and business; foreign investment; business purchase and sale; capital contribution to purchase shares or capital transfer) - Direct support services for air transportation - Manufacturing of measuring, testing, navigating, and controlling equipment, such as spare parts, supplies, technical equipment and other aviation industry components, provision of technical services and spare parts to domestic and international airlines 1.3 Establishment & Development History The history of Vietnam Airliness began in January 1956, when the Civil Aviation Administration was established by the Government that marked the birth of the civil aviation industry in Vietnam At that time, the fleet was very small, with propeller aircraft: IL 14, AN 2, Aero 45, etc The first domestic flight was opened in September 1956 April 1993, Vietnam Airlines was officially established as a large-scale business unit of the state (then called Vietnam Airliness) On May 27th, 1995, Vietnam Airliness Corporation was incorporated - following Decision No 328/TTg by the Prime Minister and merging 20 enterprises in the aviation industry with Vietnam Airlines as the core entity Throughout 20 years of development, Vietnam Airliness Corporation has made an important contribution to the development of Vietnam's civil aviation industry as well as made a great contribution to economic development, society, industrialization, and modernization of the country (Appendix contains Vietnam Airliness’ development history of each milestone) 1.4 Vision & Mission - Uphold the No position as Vietnam’s aviation group leader - Vietnam Airlines to become a leading Asian airline of customer’s choice and be the main force transportation of Vietnam as a flag carrier - Provide diverse and high-quality air transport up to customers’ expectations - Create a civilized and professional working environment with various opportunities for career development for employees - Run effective business operation, ensure sustainable benefits for shareholders « Toward the future: A modern carrier with an internationally recognizable brand characterized by Vietnamese traditional culture Throughout 20 years of development at a double-digit annual growth rate, Vietnam Airliness has spearheaded Vietnam's aviation market - one of the fastest-growing domestic markets in the world As a modern airline with a brand widely known for its distinct cultural identity, Vietnam Airlines aims to achieve 5-star status and become a major airline in Asia 1.5 Hightlight Achievement « 2016: Ranked as one of the World's Most Improved Airlines by Skytrax « 2016: Asia's Leading Cultural Airline and Asia's Leading Airline - Economy Class by World Travel Awards 2016 « Top largest carriers South East Asia in terms of passengers transported « 20 years of safety record - no fatal accidents since 1997 « 2017: CAPA Asia Pacific Airline of the Year « 2017: Skytrax ranked Vietnam Airliness as a 4-star airline for the second year in a row « 2018: one of winners of the 2018 TripAdvisor Travelers’ Choice awards for Airlines for Asia « 2018: Skytrax ranked Vietnam Airliness as a 4-star airline for the third year in a row