An investigation into the real situation and some solutions for improving the quality of domestic tours at hoi an travel one member co , ltd

VO THI BICH NGA – GRA DUA TION PAP ER ENG LISH LING UIST ICS 2023 DUY TAN UNIVERSITY FALCUTY OF ENGLISH VO THI BICH NGA AN INVESTIGATION INTO THE REAL SITUATION AND SOME SOLUTIONS FOR IMPROVING THE QUALITY OF DOMESTIC TOURS AT HOI AN TRAVEL ONE-MEMBER CO., LTD GRADUATION PAPER IN ENGLISH LINGUISTICS DA NANG, 2023 DUY TAN UNIVERSITY FALCUTY OF ENGLISH Graduation Paper i Supervisor: Le Thi Dieu Huong, M.A ACKNOWLEDGEMENT Without my supervisor, my classmates, and my teachers, I would not be able to complete this graduation paper I would like to thank all those who gave me advice on how to best complete this paper First of all, I would like to convey my deep appreciation to the teachers at Duy Tan University, especially all of the lecturers Faculty of English, for their dedication to transmitting valuable knowledge to me during my study time at school Especially, I would like to express my special thanks of gratitude to my supervisor Ms Le Thi Dieu Huong who gave me the golden opportunity to this graduation paper, which also helped me in doing the research, and I came to know about so many new things I am really thankful to her Besides, I also want to express my gratitude to the Director of HOI AN TRAVEL ONE-MEMBER CO., LTD for allowing me to practice at the company and complete my graduation paper as well as for giving me positive workplace conditions With the limited time and experience of a student, this graduation paper cannot avoid disadvantages To help me learn from my graduation project experience, I look forward to receiving the teacher’s comments Last but not least, I wish all teachers a lot of health and happiness in their noble careers and wish all staff of HOI AN TRAVEL ONE-MEMBER CO., LTD a lot of health and great success in work Yours sincerely Vo Thi Bich Nga Student: Vo Thi Bich Nga Code: 25203217249 Graduation Paper ii Supervisor: Le Thi Dieu Huong, M.A STATEMENT OF AUTHORSHIP Except where a reference is made in the text of the thesis, there is no material previously published or written by others in the thesis I also state that I have not submitted this paper to any other institution for the purpose of receiving a degree No other person’s work has been used without due acknowledgment in the thesis This thesis has not been submitted for the award of any degree or diploma in any other tertiary institution Danang, April 4th, 2023 Vo Thi Bich Nga Student: Vo Thi Bich Nga Code: 25203217249 Graduation Paper iii Supervisor: Le Thi Dieu Huong, M.A ABSTRACT This graduation article will introduce a general overview of Hoi An Travel One-Member Co., Ltd, with a primary focus on investigating the reality, then suggest some solutions to improve the quality of domestic tours The researcher will use two main sources: published documents and the Internet to gather all the necessary data for the thesis, including knowledge about the domestic tours industry and the main relevant details about tourism The researcher will identify the situation and some important facts related to Hoi An Travel One-Member Co., Ltd Additionally, the researcher will suggest a few ways to improve the company's domestic tour quality and effectiveness Student: Vo Thi Bich Nga Code: 25203217249 Graduation Paper iv Supervisor: Le Thi Dieu Huong, M.A LIST OF TABLES Table 4.1 Structure of visitors coming to the Hoi An Travel company from 2020 to 2022 30 Table 4.3 Guests’ evaluation of the price of featured tours at Hoi An Travel company 32 Table 4.4 The price of featured tours at Hoi An Travel company .33 Table 4.5 Tourists’ evaluation of tour activities of Hoi An Travel company34 Table 4.6 Evaluation of guest about tour guide 35 Student: Vo Thi Bich Nga Code: 25203217249 Graduation Paper v Supervisor: Le Thi Dieu Huong, M.A LIST OF FIGURES AND PICTURES Picture 1: Hoi An Travel Company Logo 16 Figure 3.1.2: Organizational chart of Hoi An Travel Company 18 Figure 3.2 Organizational chart of Domestic Department 21 Student: Vo Thi Bich Nga Code: 25203217249 Graduation Paper vi Supervisor: Le Thi Dieu Huong, M.A TABLE OF CONTENTS ACKNOWLEDGEMENT .i STATEMENT OF AUTHORSHIP ii ABSTRACT iii CHAPTER1: INTRODUCTION 1.1 Rationale 1.2 Aims and Objectives 1.3 Scope of the study .2 1.4 Method of the study 1.5 Organization of the study CHAPTER 2: THEORETICAL BACKGROUND .4 2.1 Tourism .4 2.1.1 Definition of Tourism 2.1.2 Classification of tourism 2.2 An Overview of Domestic Tours .6 2.2.1 Definition of Domestic Tours .6 2.2.2 Classification of Domestic CHAPTER 3: CASE DESCRIPTION 3.1 General information of Hoi An Travel company 3.1.1 Introduction 3.1.2 Organizational Structure 3.1.3 The Business Scope .11 3.1.4 Mission of the company 11 3.2 An Overview of Domestic Tours of Hoi An Travel company .12 3.2.1 The Organizational Structure of the Domestic Department 12 3.2.2 Quality of Domestic Tours 12 3.2.4 The role of domestic tourism 13 3.2.5 Featured tours at Hoi An Travel company .15 Student: Vo Thi Bich Nga Code: 25203217249 Graduation Paper vii Supervisor: Le Thi Dieu Huong, M.A 3.2.6 Domestic activities tour at Hoi An Travel company 18 CHAPTER 4: ANALYSIS AND EVALUATION .20 4.1 Analysis of the current situation of domestic tour activities of Hoi An Travel Company from 2020 to 2022 .20 4.1.1 Tourists’ arrival at Hoi An Travel company from 2020 to 2022 20 4.2 Overall assessment of Hoi An Travel company .21 4.2.1 Evaluation of guests about the prices at Hoi An Travel company 21 4.2.2 Evaluation of guests about the tour activities of Hoi An Travel company 23 4.2.3 Evaluation of guests about tour guide of Hoi An Travel company 24 4.3 Strengths and Weaknesses .26 4.3.1 Strengths 26 4.3.2 Weaknesses 26 CHAPTER 5: DIFFICULTIES AND SUGGESTED SOLUTIONS .27 5.1 Difficulties 27 5.2 Suggested solutions .27 CHAPTER 6: CONCLUSIONS AND SUGGESTIONS 29 6.1 Conclusion 29 6.2 Suggestions 30 6.2.1 Suggestions for Faculty of English .30 6.2.2 Suggestions for the Hoi An Travel company 30 APPENDIX REFERENCES SUPERVISOR’S COMMENT Student: Vo Thi Bich Nga Code: 25203217249 Graduation Paper viii Supervisor: Le Thi Dieu Huong, M.A CHAPTER1: INTRODUCTION 1.1 Rationale Tourism is now an essential part of everyday life From low-income to highincome people in society, there is a desire to spend time with family after a long day at work or to explore the heaven course Vietnam is well known for having a wealth of natural tourism resources Now, it's crucial to invest in more tours in order to turn those resources into advantages for our nation Both domestic and international tourism should be handled carefully In order to draw both Vietnamese and foreign tourists to Vietnam, and to have them prioritize the country as one of their top travel destinations Each person's travel needs and the requirements for satisfying them are greater than ever in the modern era, when people's lives are getting better every day The goal of the travel industry is to satisfy both the basic and extra requirements of every traveler in order to retain their business and draw in new ones Although it can be challenging for businesses to draw customers, it forces them to use specific business tactics All businesses that want to operate and grow in a market economy are moving in the direction of focusing on service competition My graduation paper topic was " An Investigation into the Real Situation and Some Solutions for Improving the Quality of Domestic Tours at Hoi An Travel One-Member Co., Ltd " because I wanted to conduct research on the issue and present practical solutions that would make the domestic tours division of the Hoi An Travel company more effective Student: Vo Thi Bich Nga Code: 25203217249