A survey of sustainability in the wine import market industry from vietnam list of activities, recommendations and future development of business models at go supermarket danang, vietnam

Trang 1 DUY TAN UNIVERSITYFACULTY OF FINANCE AND ECONOMICSPROJECT REPORT LOGISTICS – SUPPLY CHAIN MANAGEMENT A SURVEY OF SUSTAINABILITY IN THE WINEIMPORT MARKET INDUSTRY FROM VIETNAM

DUY TAN UNIVERSITY FACULTY OF FINANCE AND ECONOMICS  PROJECT REPORT LOGISTICS – SUPPLY CHAIN MANAGEMENT A SURVEY OF SUSTAINABILITY IN THE WINE IMPORT MARKET INDUSTRY FROM VIETNAM LIST OF ACTIVITIES, RECOMMENDATIONS AND FUTURE DEVELOPMENT OF BUSINESS MODELS AT GO SUPERMARKET DANANG, VIETNAM Full name :                            Student ID: 25202107933 Class:                                     Advisor :        PHAN NGUYEN TU UYEN K25QLC2                     DR LUIS ALFARO Da Nang, April, 2023 Graduation Thesis Advisor: Dr Luis Alfaro PROLOGUE To complete the internship with this report, I would like to sincerely thank all the staff and leaders of Central Retail Group has created the most favorable conditions, enthusiastically instructed and helped me during the internship process at the enterprise I would like to express my deep thanks to Mr Phong, Ms Anh, Mr Tuan, Mr Quan and other brothers and sisters, during the internship process for being attentive and dedicated, shared experiences to help me gain practical experience with jobs, understanding of the process,  how it works in GO! Supermarket Logistics Warehouse department and different aspects of the work at the Warehouse department Next, I would like to thank DTU and the teachers of the Faculty of Finance and Accounting for giving me the opportunity to experience and interact with businesses while still in school, helping me gain valuable experience for future work and have a better overview of logistics – supply chain management that I'm studying In particular, I would like to sincerely thanks Mr Luis M Alfaro and Mr Bui Duc Anh for their dedicated  guidance and help throughout the project implementation process, helping me to add my professional knowledge and experience to best complete my report In the process of practicing and making this report, there will be inevitable shortcomings and negligence, hoping that teachers and siblings at the company understand, give suggestions and advice to help me gain more experience for the future working process Phan Nguyen Tu Uyen Finally, I would like to wish teachers good health and success in the teaching path Wishing all employees of the company good health and success at work GO! Da Nang supermarket will be more successful and grow stronger in the future Thanks! Graduation Thesis Advisor: Dr Luis Alfaro DECLARATION I hereby declare that the thesis entitled “A survey on the sustainability of the wine import industry in Vietnam List of activities, recommendations and future business model development of Go Supermarket! Da Nang, Vietnam” is my personal research work in recent years All data used for analysis in the thesis and research results are my own research and analysis, objectively, honestly, with clear origin and have not been published in any form I take full responsibility for any dishonesty in the information used in this research Da Nang, May 20, 2023 Student Phan Nguyen Tu Uyen Phan Nguyen Tu Uyen TABLE OF CONTENTS CHAPTER I .4 1.1 Research Background 1.2 Research Objectives 1.2.1 General Objective 1.2.2 Specific Objectives 1.3 Overview of Go! Danang Supermarket 1.3.1 Contact Information Go! Danang Supermarket .7 1.3.2 Vision 1.3.3 Mission 1.3.4 Business Field 1.3.5 Organizational Structure .9 1.4 Describe the Problem Specific to Go! Danang Supermarket 15 1.5 Purpose of the Thesis Work .15 1.6 SWOT Analysis 16 1.7 Scope & Limitations 16 1.8 Working Model 17 CHAPTER II 18 2.1 Introduction 18 2.2 An Overview on Sustainability in the Wine Production Chain 18 2.3 Overview on Sustainability in the Wine Production Chain 20 2.4 Environmental Practices in the Wine Industry: an Overview of the Italian Market 21 CHAPTER III 23 3.1 Overview 23 3.1.1 Supply Chain of Enterprises 23 3.1.2 Components in the Chain 24 3.1.3 Information Flow 25 3.1.4 Cash Flow 26 3.2 Wine  Import Process at GO! Danang Supermarket 26 3.2.1 Contents 26 3.2.2 Process Flowchart 26 3.2.3 Process Description .28 3.3 Subject and Scope of Research 38 3.3.1 Process 38 3.3.2 Data Analysis .39 3.3.3 Model 40 Graduation Thesis 3.4 Advisor: Dr Luis Alfaro Method For Collecting Data .41 3.4.1 Primary Data .41 3.4.2 Secondary Data 42 3.4.3 Performance 43 3.4.4 Confirmation of the Model 43 3.5 Reliability & Validity 45 3.5.1 Validity 45 3.5.2 Reliability 47 3.6 Summary and Contribution 47 Phan Nguyen Tu Uyen LIST OF TABLE Table Description of the table Page No No Table Organizational structure of GO! Danang Supermarket Table SWOT analysis 16 Table Supply chain overview diagram 23 Table The process of importing goods at the supermarket 27 Table Data science workflow 41 Table Summary of survey results 47 LIST OF FUGURES Figure Description of the Figure Page No No Figure Logo Go! Supermarket Figure The order is packed and fully signed 28 Figure Information written to the registry 30 Figure Documents and documents required upon delivery 31 Figure Products are boxed upon delivery to the warehouse 32 Figure Products as required 33 Figure Products as required 34 Figure Minutes for surplus goods compared to purchase 35 orders Figure GOLD software interface 36 Graduation Thesis Advisor: Dr Luis Alfaro Figure 10Order selection interface 37 Figure 11Import number of rows of GOLD software 37 Phan Nguyen Tu Uyen CHAPTER I INTRODUCTION This chapter presents (1.1) Research background of the topic: Vietnam's economy is developing day by day, people gradually have the habit of drinking luxury wine instead of traditional wine That's why there are more and more wine businesses in the market and that includes Go! Supermarket (1.2) Research Objectives: Analyze sustainability in the wine import market in Vietnam, thereby offering solutions for Go Supermarket! Danang (1.3) Overview of Go! Da Nang (1.4) Describe the specific problem of Go! Da Nang (1.5) Purpose of Thesis Work (1.6) SWOT Analysis (1.7) Scope and Limits (1.8) Working Model 1.1 Research Background After the constant fluctuations of the global economy, our country's economy is now showing signs of growth In recent years, economic indicators show that business markets are gradually warming up, consumers have also gradually abandoned the habit of tightening spending in consumption This is a good opportunity for all businesses doing business in the Vietnamese market With a young economy like Vietnam, it becomes extremely urgent to take a shortcut In addition, the trend of international trade gradually becomes inevitable for the economy to create an abundance of goods to serve domestic needs and production through imports and foreign currency collection through exports TPP integration makes Vietnam's economy face many opportunities in international trade in the future Products imported to Vietnam are extremely diverse, but including the wine industry, which has developed rapidly in recent years Due to the improved life, Vietnamese people have become more sophisticated from the need to "Eat well, dress well" to "Eat well, dress well" In the middle class, there is a luxurious habit of Graduation Thesis Advisor: Dr Luis Alfaro drinking wine instead of traditional wine products not only during holidays but even in daily family activities And that is why importers trade wine in the market more and more Including Go! Da Nang supermarket During my internship at the supermarket, I had the opportunity to access the supermarket's wine import activity and realized that this is not a new business, but recently it has just begun to trend and more and more businesses are participating Although it is said to bring profits to the business, there are also many limitations The intensity of competition among alcohol importers and retail supermarkets is very high With stiff competition holding businesses and retail supermarkets, finding new business markets for wine businesses is still quite difficult Supermarket Go! Da Nang is a still fledgling service in wine imports The wine market in Da Nang City is increasing, while the market also has more and more wine distribution companies The increasingly competitive nature of the market makes supermarkets have to take new directions to help supermarkets both assert their position and develop further An urgent problem for supermarkets is how to develop  their market and affirm their position and build the image of the supermarket with customers about the wine industry Realizing that the company's market development strategies still have some shortcomings, I decided to choose the topic: "An overview on sustainability in the wine import market industry from Vietnam List of activities, recommendations and future development of business models at Go! Danang Supermarket, Vietnam”as his graduation thesis Phan Nguyen Tu Uyen