A survey of sustainability in the wine import market industry from vietnam list of activities, recommendations and future development of business models at go supermarket danang, vietnam

Trang 1 DUY TAN UNIVERSITYFACULTY OF FINANCE AND ECONOMICSPROJECT REPORT LOGISTICS – SUPPLY CHAIN MANAGEMENT A SURVEY OF SUSTAINABILITY IN THE WINEIMPORT MARKET INDUSTRY FROM VIETNAM

DUY TAN UNIVERSITY FACULTY OF FINANCE AND ECONOMICS



PROJECT REPORT LOGISTICS – SUPPLY CHAIN

MANAGEMENT A SURVEY OF SUSTAINABILITY IN THE WINE IMPORT MARKET INDUSTRY FROM VIETNAM LIST OF ACTIVITIES, RECOMMENDATIONS AND FUTURE DEVELOPMENT OF BUSINESS

MODELS AT GO SUPERMARKET DANANG, VIETNAM

Full name :      PHAN NGUYEN TU UYEN

Class:       K25QLC2

Advisor :              DR LUIS ALFARO

Da Nang, April, 2023

To complete the internship with this report, I would like tosincerely thank all the staff and leaders of Central Retail Group hascreated the most favorable conditions, enthusiastically instructedand helped me during the internship process at the enterprise

I would like to express my deep thanks to Mr Phong, Ms Anh, Mr.Tuan, Mr Quan and other brothers and sisters, during theinternship process for being attentive and dedicated, sharedexperiences to help me gain practical experience with jobs,understanding of the process,  how it works in GO! SupermarketLogistics Warehouse department and different aspects of the work

at the Warehouse department

Next, I would like to thank DTU and the teachers of the Faculty ofFinance and Accounting for giving me the opportunity toexperience and interact with businesses while still in school,helping me gain valuable experience for future work and have abetter overview of logistics – supply chain management that I'mstudying

In particular, I would like to sincerely thanks Mr Luis M Alfaro and

Mr Bui Duc Anh for their dedicated  guidance and help throughoutthe project implementation process, helping me to add myprofessional knowledge and experience to best complete myreport

In the process of practicing and making this report, there will beinevitable shortcomings and negligence, hoping that teachers andsiblings at the company understand, give suggestions and advice

to help me gain more experience for the future working process

Finally, I would like to wish teachers good health and success inthe teaching path Wishing all employees of the company goodhealth and success at work GO! Da Nang supermarket will bemore successful and grow stronger in the future Thanks!

I hereby declare that the thesis entitled “A survey on thesustainability of the wine import industry in Vietnam List ofactivities, recommendations and future business modeldevelopment of Go Supermarket! Da Nang, Vietnam” is mypersonal research work in recent years All data used for analysis

in the thesis and research results are my own research andanalysis, objectively, honestly, with clear origin and have not beenpublished in any form I take full responsibility for any dishonesty

in the information used in this research

Da Nang, May 20, 2023

Student

Phan Nguyen Tu Uyen

TABLE OF CONTENTS

CHAPTER I 4

1.1 Research Background 4

1.2 Research Objectives 6

1.2.1 General Objective 6

1.2.2 Specific Objectives 6

1.3 Overview of Go! Danang Supermarket 6

1.3.1 Contact Information Go! Danang Supermarket 7

1.3.2 Vision 8

1.3.3 Mission 8

1.3.4 Business Field 8

1.3.5 Organizational Structure 9

1.4 Describe the Problem Specific to Go! Danang Supermarket 15

1.5 Purpose of the Thesis Work 15

1.6 SWOT Analysis 16

1.7 Scope & Limitations 16

1.8 Working Model 17

CHAPTER II 18

2.1 Introduction 18

2.2 An Overview on Sustainability in the Wine Production Chain 18

2.3 Overview on Sustainability in the Wine Production Chain 20

2.4 Environmental Practices in the Wine Industry: an Overview of the Italian Market 21

CHAPTER III 23

3.1 Overview 23

3.1.1 Supply Chain of Enterprises 23

3.1.2 Components in the Chain 24

3.1.3 Information Flow 25

3.1.4 Cash Flow 26

3.2 Wine  Import Process at GO! Danang Supermarket 26

3.2.1 Contents 26

3.2.2 Process Flowchart 26

3.2.3 Process Description 28

3.3 Subject and Scope of Research 38

3.3.1 Process 38

3.3.2 Data Analysis 39

3.3.3 Model 40

3.4 Method For Collecting Data 41

3.4.1 Primary Data 41

3.4.2 Secondary Data 42

3.4.3 Performance 43

3.4.4 Confirmation of the Model 43

3.5 Reliability & Validity 45

3.5.1 Validity 45

3.5.2 Reliability 47

3.6 Summary and Contribution 47

LIST OF TABLE

Table

No.

Description of the table Page No.

Table 1 Organizational structure of GO! Danang

Supermarket

9

Table 4 The process of importing goods at the supermarket 27

LIST OF FUGURES

Figure

No.

Figure 4 Documents and documents required upon delivery 31Figure 5 Products are boxed upon delivery to the warehouse 32

Figure 8 Minutes for surplus goods compared to purchase

orders

35

Figure 10Order selection interface 37

CHAPTER I.

INTRODUCTION

This chapter presents (1.1) Research background of the topic: Vietnam's economy isdeveloping day by day, people gradually have the habit of drinking luxury wineinstead of traditional wine That's why there are more and more wine businesses inthe market and that includes Go! Supermarket (1.2) Research Objectives: Analyzesustainability in the wine import market in Vietnam, thereby offering solutions for

Go Supermarket! Danang (1.3) Overview of Go! Da Nang (1.4) Describe thespecific problem of Go! Da Nang (1.5) Purpose of Thesis Work (1.6) SWOTAnalysis (1.7) Scope and Limits (1.8) Working Model

1.1 Research Background

After the constant fluctuations of the global economy, ourcountry's economy is now showing signs of growth In recentyears, economic indicators show that business markets aregradually warming up, consumers have also gradually abandonedthe habit of tightening spending in consumption This is a goodopportunity for all businesses doing business in the Vietnamesemarket With a young economy like Vietnam, it becomesextremely urgent to take a shortcut In addition, the trend ofinternational trade gradually becomes inevitable for the economy

to create an abundance of goods to serve domestic needs andproduction through imports and foreign currency collectionthrough exports TPP integration makes Vietnam's economy facemany opportunities in international trade in the future Productsimported to Vietnam are extremely diverse, but including the wineindustry, which has developed rapidly in recent years Due to theimproved life, Vietnamese people have become moresophisticated from the need to "Eat well, dress well" to "Eat well,dress well" In the middle class, there is a luxurious habit of

drinking wine instead of traditional wine products not only duringholidays but even in daily family activities And that is whyimporters trade wine in the market more and more Including Go!

Da Nang supermarket

During my internship at the supermarket, I had the opportunity toaccess the supermarket's wine import activity and realized thatthis is not a new business, but recently it has just begun to trendand more and more businesses are participating Although it issaid to bring profits to the business, there are also manylimitations The intensity of competition among alcohol importersand retail supermarkets is very high With stiff competition holdingbusinesses and retail supermarkets, finding new business marketsfor wine businesses is still quite difficult

Supermarket Go! Da Nang is a still fledgling service in wineimports The wine market in Da Nang City is increasing, while themarket also has more and more wine distribution companies Theincreasingly competitive nature of the market makessupermarkets have to take new directions to help supermarketsboth assert their position and develop further An urgent problemfor supermarkets is how to develop  their market and affirm theirposition and build the image of the supermarket with customersabout the wine industry Realizing that the company's marketdevelopment strategies still have some shortcomings, I decided to

choose the topic: "An overview on sustainability in the wine import market industry from Vietnam List of activities, recommendations and future development of business models at Go! Danang Supermarket, Vietnam”as his graduation thesis.

b Offer the general overview and theoretical bases toimprove  the wine import activities of supermarketsconstraints.

c.Evaluate the effectiveness of solutions to improve the wineimport activities of Go! Supermarket in Da Nang

d Design a series of potential alternatives of strategies toimprove the supermarket's wine import activities at Go!Supermarket in Da Nang

1.3 Overview of Go! Danang Supermarket

The first Big C Supermarket (short for Big Central) was established

in 1993 with the first name at WongSawang intersection, Bangkok,Thailand, by Central Group In 1998, Big C supermarket officiallyappeared in Vietnam, with the head office located in Ho Chi MinhCity

As of 9/2015, there are 697 Big C Supermarkets nationwide inThailand Currently, this supermarket chain is present in 3countries, namely Thailand, Vietnam and Laos In particular, in

Vietnam, there are 21 Big C Supermarkets across the country withmore than 8,000 employees (Go! Da Nang has 255 employees),providing customers with more than 50,000 different products.

By the end of 2020, Big C Hypermarket system reposition thebrand as GO! Hypermarket, with many improvements in shoppingspace, product quality, service and customer experience The logo

is designed with the main color of red, to show youthfulness,enthusiasm and modernity The circles on the logo represent theoperating criteria of the supermarket chain, always puttingcustomers at the center to bring the best products and services 1

1.3.1 Contact Information Go! Danang Supermarket

The supermarket is located at Vinh Trung Commercial Area,

255-257 Hung Vuong, Thanh Khe, Da Nang City and the businessphone number from Da Nang is 0236 36 66 085 used for the maincommunication channels To display products/services, thebusiness website includes a Vietnamese domain name https://go-vietnam.vn/ while the company is responsible for the tax license

as a registered business by number: 0105696842

Business lines of the enterprise: Distribution, production andretail. 

Type of business: Joint venture. 

Current investment capital: 250 million USD (all memberenterprises).2

With the hypermarket model, GO! offers variety as consumers canfind the same wide range of items as in a traditional market, butdisplayed in a modern shopping environment Goods are arrangedand arranged scientifically, which will create convenience andease for customers in moving as well as finding products.3

1 vistyle, TopOnMedia, Updated June 27, 2022

2 Go! Vietnam

3 Mr Laurent Piazza, General Director of Go!

 Household electrical goods: a variety of household electricalproducts including kitchen appliances, home entertainmentequipment, computers, tools and computer equipment.

 Interior decoration items: tables and chairs, kitchen utensils,plastic items, household appliances, decorative items,upgrades, maintenance and repair items, mobile accessories,motorcycles, sportswear and toys

1.3.5 Organizational Structure

1.3.5.1 Organization Chart

Secretary

Board of Directors

Trade Corridor Division

OMNI channel and online sales & B2B

Customer Service Department

Logistics Warehouse Department

Stall Decoration Department

Quality Sanitation Supervision Department

Audit – Accounting Department

Human Resources Department

Security Department Technical Department

Cashier Department

Dry food Parts

Fresh food Parts

Sales Department

Hard

line

Pars

Table 1: Organizational structure of GO! Danang Supermarket

Source Internal documentation Go! Danang

1.3.5.2 Basic Functions and Tasks of Management Departments

 Board of Directors    

 Has the function of directly managing all productionand business activities, financial and accountingactivities, organizing human resources, deciding on allinvestment and development plans The board ofdirectors is directly responsible for its management.Currently, the board of directors of the companyconsists of the director and department heads

  This department is responsible for ensuring theharmony between the operations of the orderingdepartment - data support, receiving goods to supportthe sales department of the store to best perform toachieve sales targets, ensuring sufficient supply ofcustomer demand and timely information to avoid theshortage of goods on the shelves of the stalls, theactual amount of inventory according to the periodicinventory plan

 The Head of Scanning must ensure the support of histeam with the stalls, optimize inventory and performthe task of supporting information for the stalls.Responsible for confidentiality with all information youhold

 Check the inventory on GOLD software every day toknow the inventory in stock and off the counter, based

on it to promptly conduct orders with suppliers

 Logistics Warehouse Department

 Receiving goods, tallying goods from suppliers

 Processing and returning goods for missing/excess ordamaged orders, without quality assurance

 Support and report to the Scanning department aboutdefective orders, not delivered on time so that thisdepartment can promptly have orders with othersuppliers to avoid shortages of goods

 Sort goods by area and transport them to warehouses

 Commodity data management

 Carry out the recruitment of quality assurancepersonnel according to the requirements and strategies

 Comply with and organize the implementation ofguidelines, regulations and directives of the board ofdirectors

 Research, draft and approve the regulations applicable

in the company, build the organizational structure of

the company-departments and implementationorganizations.

 Conduct an analysis of the company's financialsituation to plan the company's financial strategy tofind the most optimal financial option

 Prepare financial statements, management reports,financial disclosure reports in accordance with thecurrent regime and regularly report to the board ofdirectors

 Directly responsible to the company for financial andaccounting work, including accounting tasks:accounting records, financial statements in a completeand timely accurate manner, organizing themanagement and use of assets and capital sourceswith the highest efficiency

 Find and promote all sources of capital, control theapplication of capital and funds of the company to bestserve the management and production of the company

 Organize and carry out statistical accounting inaccordance with state regulations, record fulldocuments, update accounting books, reflect thecompany's activities honestly and objectively

 Cooperate with departments in the company to masterthe progress and volume of construction works, monitordepreciation of construction machinery and equipment,decisively invest, plan to fulfill state budget obligations,health insurance, social insurance with employeesaccording to state regulations

 Security Department

 Popular, applying security regulations to stalls

 Inform local authorities of all store security policies

 Notify local authorities of all accidents occurring in thesupermarket area and notify the human resourcesdepartment of employee accidents

 Ensure security and order for commercial corridors,parking lots or areas of supermarket premises

 Resolve customer complaints to ensure the credibility

of the supermarket

 Check the import and export of goods Control andprevent losses at the cashier and inside the store

 Maintenance and repair of technical networks

 Replacing advertising signs, technical equipment forcounters

 General supervision for tasks: cleaning, efficiency andresults of maintenance, security network

 Setting up and decorating commercial signage

 Supermarket decoration

 Perform testing for food products according to theschedule of the Hygiene Quality department

 Carry out product quality disclosure when necessary

 Inspect and report to directors technical incidents thatmay affect worker safety

 Department in Charge of Commercial Corridors

 Manage the leasing area to achieve the set goals,revenue targets and the implementation of the leasingprocess

 Selection of retailers, formation of a list of potentialtenants

 Supervise landlords in accordance with proceduralconditions, manage the process of re-signing leasecontracts

 Check the employer's business license, the owner'semployees working at the booth, copyright and checkfood safety and hygiene standards

 Control of documents such as contracts, rental boothappendices and landlord reports

responsibility of the head of the sales department Lead thecounter and ensure the daily business of the stall to achievethe set revenue level of the counter The head of the counter

is responsible for:

 Develop a counter operation implementation plan

 Counter HR Management

 Manage counter revenue and costs

 Training and evaluation of counter personnel

 Periodic reports on counter sales and expenses, adviceand recommendations in promoting sales, reducingcounter inventory

 Manage the destruction of expired and damaged items

 Manage multi-channel online sales through differentchannels on many platforms such as: app GO!,Zaloshop, telesale,

 Maintain presence in every channel – where customersare interested and used

 The head of this department has the function of training

to guide, monitor and evaluate employee performance.Develop an effective business team

 Manage your customer list

 Establish and maintain relationships with customers

 Collect information and analyze customer needs

 Build optimal sales solutions for each customer

 The organization records and synthesizes customercomplaints, organizes the analysis of causes,preventive corrective actions and monitors thecompany's implementation process

 Organize customer visits

 Organize and build information channels so thatcustomers can easily access information about thecompany, product features, prices ., paymentmethods …

1.3.6 Supermarket’s Business Performance over three

Year 2022

Year 2021/2020

Year 2022/2021

166.963

128.100

25.948

13.45

38.863 -0.23

-5 Profit after incom

tax of the

enterprice

-11.163 -3.57

Table 2 Business results of Go! Da Nang in 2020-2022

Source Self research on Internet

Comment.

Net revenue from selling goods and providing services in the past

3 years continuously decreased sharply, COGS in previous years

decreased compared to the following years Because of the

prolonged epidemic situation, although the demand for goods is

high, with the policy of not opening to foreigners, the revenue

decreased sharply

In 2021, net revenue decreased by 25,948 million dong,

equivalent to 13.45% compared to 2020 In 2022, net revenue

decreased by 38.863 million, equivalent to 0.23% Net sales

plummeted, which is a bad sign for supermarkets This is a sign of

the decline of the Enterprise

Although net revenue decreased, gross profit did not decreasemuch It proves that in these 3 years, it is profitable but not high(in 2021, it will increase by 5.96% compared to 2020, in 2022, itwill increase by 0.27% compared to 2021) This also shows thatthe company's profit situation is volatile, due to the impact of theCOVID-19 epidemic Production and business performance has notachieved high results Therefore, businesses need to take timelymeasures to improve revenue and cut costs to maximize profits.

1.4 Describe the Problem Specific to Go! Danang Supermarket

Vietnam's economic situation in recent years has also achievedsome specific growth levels However, the high inflation rate alongwith the increase of the consumer price index makes peopletighten their spending Wine is a luxury item, subject to arestricted use category and subject to an excise tax Therefore,the price is still high, most people cannot access it

The psychology and consumption habits of Vietnamese peoplehave not prioritized the use of wine much in daily life This greatlyaffects the sales and consumption of imported wine products

The State's strict management policies for wine import businessenterprises make the business environment narrow, enterprisesare not free in deploying and developing the market according tothe width of the wine market way to open more businessgeographies because it is required to prove the existingdistribution system Procedures for granting a business license arealso strict and many problems affect businesses in importation andexport of new wine products to the domestic market

The supermarket's goal is still general, so the market developmentstrategies are not clear and separate for each market, the strategy

is still short-term, so the content in the strategy is also not clear

1.5 Purpose of the Thesis Work

Research, analyze and systematically present the theoreticalproblems of supermarket wine import activities so far Besides,compare and draw lessons learned for solutions to improve wineimport activities

Fully and in detail assess the effectiveness of supermarket importactivities, analyze and evaluate the impact and point out theadvantages and existence On that basis, solutions and conditionsare proposed to successfully implement solutions to complete thestrategy of improving wine import activities to ensure the stabilityand development of Go! Danang

1.6 SWOT Analysis STRENGTHS

1 There are large scale systems

nationwide

2 Modern infrastructure, courtesy

3 Professional service style

4 Core value “Price is always low”

1 Retail market grow

2 People's incomes increase

3 People shopping at supermarkets

Table 2 SWOT analysis Source: Self research on Internet

1.7 Scope & Limitations

 Business relationship and limited funding.

 Enterprises have not yet believed in the results of thescientific research works of students, so they have not takenthe necessary support actions

1.8 Working Model

In addition to the introduction, conclusion, reassurance, thank you,table of contents, appendix, list of tables, tables, illustrations,explanations of acronyms, thesis summary, bibliography, thethesis consists of four chapters as follows:

A Background

B Problems Purpose Scopes

C Methodology

D Theoretical Frame of Reference

 Logistics Service Providers in Go! Supermarket in DaNang

 Supply Chain Management in Go! Supermarket in DaNang

CHAPTER II.

LITERATURE REVIEW

This chapter presents (2.1) An overview of the demand for wine as an opportunityfor the growing wine market in Vietnam (2.2) Overview of sustainability in thewine production chain: The use of wine is becoming more and more popular,helping to make the wine production chain more sustainable and consumers makepurchasing decisions based not only on product quality characteristics but also onthe influence of wine These products at the environmental, health and social level(2.3) An overview of sustainability in the wine production chain in Vietnam (2.4)Environmental practices in the wine industry: An overview of the Italian market

2.1 Introduction

With consumer demand expanding, consumers have alsogradually abandoned the habit of tightening spending inconsumption Due to the  improvement of life, Vietnamese peoplefrom the need to "Eat well, dress warmly" have become morepicky demanding to "Eat well, dress well" In the middle class,there is a luxurious habit that is to drink wine instead of traditionalwine products, not only during holidays but even in daily familyactivities To meet the needs of consumers, businesses importyellow wine more and more, including the supermarket chain Go!Danang.  But the import of wine in supermarkets is still limited, theconsumers that supermarkets target are middle- and low-incomecustomers, so wine at supermarkets is relatively cheap Althoughprices are relatively cheap, sales of wine have not been boosted

So, in order to boost the sales of wine at the supermarket, I didthis workshop to promote reviews and come up with solutions toimprove wine sales. 

2.2 An Overview on Sustainability in the Wine Production Chain

As consumers are willing to pay more for wine produced according

to environmentally respectful processes and social ethicalprinciples,  as the wine supply chain becomes increasinglyglobalized, more and more researchers are focusing their research

on its environmental sustainability

Consumers can contribute positively to overall sustainability bymaking healthy food choices that are both capable of making apositive impact on the environment and in accordance withsocietal ethical standards.5

However, other authors claim that consumers prefer the concept

of sustainable wine and are willing to pay more for conventionalwines.6 One of the main drivers behind the choice of some agri-food companies to incorporate environmental, economic and socialsustainability principles into their business operations seems to lie

in the change in consumer behavior.7 Especially in recent years, Consumers make their purchasing decisions based not only onproduct quality characteristics but also on the influence of theseproducts at the environmental, health and social levels Manytheoretical approaches have been applied to understand greenbuying behavior, but only psychological criteria have been shown

to be strongly correlated with green buying behavior and aretherefore very effective in shaping environmental consciousness.8

Sogari et al investigated consumers' perceptions of sustainablewine and grouped Italian wine drinkers in groups based on threefactors (beliefs about environmental protection, beliefs aboutsustainable wine certification, and attitudes towards sustainably

labeled wines) and willingness to pay They identified four groups

of consumers: easygoing; disinterested; disbelieve; anddisadvantage Consumers who have a positive attitude towardssustainable wine and have higher environmental confidencedemonstrate a higher willingness to pay for sustainable wine 9

5 by Antonietta BaianoBeverages 2021, 7(1), 15; https://doi.org/10.3390/beverages7010015 

6 Forbes, S.L.; Cohen, D.; Cullen, R.; Wratten, S.D.; Fountain, J Consumer attitudes regarding environmentally sustainable wine: An exploratory study of

the New Zealand marketplace J Clean Prod 2009, 17, 1195–1199 [Google

Scholar] [CrossRef][Green Version]

2.3 Overview on Sustainability in the Wine Production Chain 

Despite the great relevance of sustainable development, theabsence of a shared approach to sustainable vitiviniculture isevident This review aimed to investigate sustainability along theentire wine chain, from primary production to the finished wine,with specific attention to three key dimensions of sustainability(environmental, social, and economic) and related measures.Therefore, it was decided to: investigate the ways in whichsustainability is applied in the various stages of the productionchain (wine growing, wineries, distribution chain, and wastemanagement); analyze the regulations in force throughout theworld and the main labeling systems; provide numericalinformation on sustainable grapes and wines; study the objectivequality of sustainable wines and that perceived by consumers,considering that it affects their willingness to pay The researchhighlighted that rules and regulations on organic production ofgrapes and wines are flanked by several certification schemes andlabeling systems Although sustainable wines represent a niche in

the market, in recent years, there has been an increase invineyards conducted with sustainable (mainly organic andbiodynamic) methods, and a consequent increase in theproduction of sustainable wines both in traditional and emergingproducing countries Although (or perhaps precisely for thisreason) no significant differences in quality are found amongsustainable and conventional wines, consumers are willing to pay

a premium for sustainably produced wines This finding shouldencourage wineries to both put in place environmental activitiesand intensify their communication 10

7 Sellers-Rubio, R.; Nicolau- Gonzalbez, J.L Estimating the willingness to pay

for a sustainable wine using a Heckit model Wine Econ Policy 2016, 5, 96–

104 [Google Scholar] [CrossRef]

8 Dangelico, R.M.; Vocalelli, D Green Marketing: An analysis of definitions,

strategy steps, and tools through a systematic review of the literature J.

Clean Prod 2017, 165, 1263–1279 [Google Scholar] [CrossRef]

2.4 Environmental Practices in the Wine Industry: an Overview of the Italian Market

The growth of the wine industry highlights the importance ofmaking this industry sustainable throughout the entire supplychain The wine industry influences the physical environmentwhere it operates; at the same time, its future viability isinextricably linked to environmental impacts and conditions (Christand Burritt, 201311; Vrontis et al., 201612) Thus, as a key mediatorbetween people and the planet, sustainable agriculture hasconsiderable potential to address many sustainability challenges,strengthen livelihoods, revitalize rural and urban landscapes anddeliver inclusive national growth (Mueller Loose and Remaud,

201313) Indeed, consumers recognise the efforts of winecompanies which tend to be sustainable and respect theenvironment, for example, organic wines with an eco-labelguarantee are perceived by consumers as healthier andenvironmentally friendly, and the “organic” attribute influencesconsumer preference and increases the perceived wine value

(Bernabéu et al., 200814)

Because of the massive scale of wine production and distribution,and the associated environmental implications, it is crucial toanalyze and optimize the wine supply chain considering its specificproduction stages (Varsei and Polyakovskiy, 201715) The winesupply chain encompasses all activities associated with the flowand transformation of the product from the raw materials stagethrough to the end user Implementing a sustainable wine supplychain requires companies to deal with sustainability issues withreference to each stage of the production and distribution process.Consequently, it is critical for companies to be aware of the