Assignment 2 Professional Practice (1620 Distinction)

Học phần này cung cấp nền tảng để thực hành tốt trong nhiều bối cảnh khác nhau. Khả năng giao tiếp hiệu quả bằng cách sử dụng các công cụ và phương tiện khác nhau sẽ đảm bảo rằng các nhiệm vụ thực tế, nghiên cứu, thiết kế, báo cáo và trình bày được thực hiện một cách chuyên nghiệp và phù hợp với các quy ước truyền thông khác nhau. Trong cuộc sống hàng ngày, khả năng áp dụng lý luận phản biện và giải quyết vấn đề là những kỹ năng cần thiết để giúp giải quyết nhiệm vụ và tạo điều kiện cho việc ra quyết định hiệu quả.

ASSIGNMENT 2 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Computing

Unit number and title Unit 3: Professional Practice

Submission date Date Received 1st submission

Student Name Bui Quang Minh Student ID GCD210325

Student declaration

I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism I understand that making a false declaration is a form of malpractice

Student’s signature Grading grid

 Summative Feedback:  Resubmission Feedback:

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Signature & Date:

Contents

A INTRODUCTION 5

B DISCUSS THE IMPORTANCE OF TEAM DYNAMICS IN THE SUCCESS AND/OR FAILURE OF GROUP WORK (P5) 5

I Definition of team dynamics 5

II The importance of team dynamics in the successs and/or failure of group work 6

III In my group 7

C WORK WITHIN A TEAM TO CHIVE A DEFINED GOAL (P6) 8

I Introduction of my group work 8

II My role in the group work 9

III Result of group work 10

D DISCUSS THE IMPORTANCE OF CDP AND ITS CONTRIBUTION TO OWN LEARNING (P7) 10

I Definition of CDP 10

II Why CDP important 11

III CDP contribution to own learning 13

E PRODUCE A DEVELOPMENT PLAN THAT OUTLINES RESPONSIBILITIES, PERFORMACE OBJECTIVES AND REQUIRED SKILLS, KNOWLEDGE AND LEARNING FOR OWN FUTURE (P8) 14

I Setting goals 15

II Three skills neeed to develop 17

III Develop strengths and weaknesses 18

IV Rating development needs 18

V Development plan 19

F TEAM DYNAMICS, IN TERMS OF THE ROLES GROUP MEMBERS (M4) 21

I Overview 21

II Roles of team member in team dymamics 21

III Summary 22

G DIFFERENT MOTIVATIONAL THEORIES IN THE WORKPLACE (M5) 22

I Maslow’s Hierarchy of need 22

II Hertzberg’s two factor theory 25

III McClelland’s theory of needs 26

H CRITICAL EVALUATION OF MY OWN ROLE AND CONTRIBUTION (D3) 27

I EVALUATE A RANGE OF EVIDENCE CRITERIA THAT IS USED AS A MEASURE FOR EFFECTIVE CPD (D4) 28

K CONCLUSION 29

H REFERENCE LIST 30

A INTRODUCTION

In assignment 1 I have presented the process of forming my team as well as the activities we have done to implement the project "Shopping Paradise of all Customers" for students at Greenwich University The skills that we have researched and used, and evaluated ourselves through this project shows us our strengths weakness, thereby giving evidence to the members that can develop more together in the future

In assignment 2 I will go into a bit of depth in discussing the behavioural relationship of members and how Team Dynamic has a great impact on the success of the project “Shopping Paradise of all

Customers” Not only that, this report will go deeper in exploring the factors for personal growth by setting long-term as well as short-term goals for yourself and detailing more when making a personal development plan This report also deals with CDP, in order to show us clearly a developmental process and the outcome if we contiually maintain our self-development

B DISCUSS THE IMPORTANCE OF TEAM DYNAMICS IN THE SUCCESS AND/OR

FAILURE OF GROUP WORK (P5)

I Definition of team dynamics

Team dynamics are the unconscious, psychological forces that influence the direction of a team’s behaviour and performance They are like undercurrents in the sea, which can carry boats in a

different direction to the one they intend to sail Team dynamics are created by the nature of the team’s work, the personalities within the team, their working relationships with other people, and the environment in which the team works

Team dynamics can be good - for example, when they improve overall team performance and/or get the best out of individual team members They can also be bad - for example, when they cause

unproductive conflict, demotivation, and prevent the team from achieving its goals

In order to understand why companies should prioritize positive team dynamics, we need to dive into the importance of what happens when these team dynamics are present When teams work well together (and workplaces are collaborative), both team performance and individual performance improves, and employees are more than 50% more effective at completing tasks Not only that, but studies show that executives find that collaboration can lead to powerful “new business

opportunities,” and can spur innovation in their organizations These positive team dynamics can also lead to better employee retention, improved cost-effectiveness, and even better customer loyalty

Figure 1 Team dynamics illustration

II The importance of team dynamics in the successs and/or failure of group work

Improving team dynamics is worth the time and effort needed, bringing quite a few benefits to a company’s operation It might seem to some that a team works together by definition, but the

characteristics of poor team dynamics are clearly avoidable:

 Weak Leadership – leads to a lack of direction, a focus on the wrong priorities

 Deference to Authority – members agree with leaders and don’t share own opinions

 Blocking – members disrupt, characters like The Aggressor (outspoken), The Negator (criticises ideas) and The Joker (inappropriately humourous)

 Groupthink – seeks consensus and doesn’t explore alternatives

 Freeriding – some members leave colleagues to do the work

 Evaluation Apprehension – members feel they’re being judged by others

Positive team dynamics can bring a lot of benefits to your operation, not least because it is the surest way of leveraging the full potential of your employees via their skills and experience

 Improved Results – a team operating to its fullest potential is naturally going to get better results They are more focused, clearer on their aims, and work better together

 Greater Collaboration – greater levels of cooperation and collaboration are possible when teams work in a more informal and supportive atmosphere

 Faster Decision-Making – team members are more willing to listen to each other and so make faster decisions

 Greater Commitment – individual team members feel more valued The pay back is greater commitment and loyalty from workers

Figure 2 Team dynamics illustration III In my group

Success factor

Agree with common idead Discuss about this ideal such as: what is

positive of ideal, what is effective of ideal Each member agree with ideal and unifying

together, each member should talke about their ieal

discuss about strengths and weakness of everyone And voted a leader for group This leader have to skills shares work for each people and receive feed back of members.Possive enviroment In the good enviroment like class or coffee

shop, that make you and each member have motivation to work well

Give quickly decision Give a quickly decision make members know

what they do, it’s will save the time to completed work soon

Believe in another Believe in another which can make they don’t

shy about their skills, confident communicate and discuss with group

Failor factorDuring working time, each member missing information about the teacher, or leader, which makes the group don’t have enough information to work and discuss

Weak communication is also a reason, most members will be shy when they work the first time, they don’t know what should they talk about and they keep quiet in a long time

Language, clearly this is an important reason, even if a group can communicate well and doesn’t lose focus on the course, language is a bigger barrier to completing the project

C WORK WITHIN A TEAM TO CHIVE A DEFINED GOAL (P6)

I Introduction of my group work

Our group was founded by Professional Practice (1620) courses and a project called “Shopping

paradise for customers” which developed advertising skills for students at the University of Greenwich VietNam Our group is named “Buda” this name is for the leader and each member set it Our group have 4 members including me (Quang Minh), Hoang Nam, Quoc Trung and Nhu Quynh

“I believe myself a person who is good at coding and maintaining technical problems so our group decided I was a technical manager for the group Quoc Trung, is an event organizer who has a lot of energy, he gets inspire us to finish the work and arrange suitable roles for everyone He helped me to find locations and agendas Nhu Quynh, she pretty quiet with other people, but he has a lot of

experience and knowledge to save people, this is the reason, why we choose her, which is Health & Safety officer, the image position of the team Hoang Nam who has good communicative skills, is a perfect skill to be an event manager, if we has difficulties, we will help each other

Figure 3 My group photo

II My role in the group work

As I said, I’m a technical manager The role of a technical manager is a hybrid role that focuses on leading a team and working hands-on with projects involving technology The technical manager oversees a company's computer and information systems to keep everything running and may make improvements to systems as needed Technical managers handle the overall success of a company's computer systems among their varied duties Some of their responsibilities typically can include:

 Maintaining and developing computer systems

 Monitoring the security of computer systems

 Hiring and leading an information technology team

 Delegating tasks and conducting performance reviews

 Coordinating with other managers

 Installing software and training employees to use new programs

 Creating and leading computer system projects

 Running performance checks on current systems

 Creating standardized procedures and producing reports

 Creating and following schedules and budgets

Figure 4 Technical manager illustration III Result of group work

Our group came up with this reflection to set improvement goals after spending some time working together to construct the "Shopping paradise for customers" project We now have crucial knowledge for my future job thanks to teamwork Since I had never imagined myself to be a technical manager, I really encountered several challenges right away Since my expertise was insufficient, my group

provided the majority of the support But with time, I get a better understanding of the management and the qualities that a leader must possess, which is enabling me to succeed with the project so far In conclusion, I made this project get a bit difficult in the beginning, but in the end, the result was be a success

D DISCUSS THE IMPORTANCE OF CDP AND ITS CONTRIBUTION TO OWN LEARNING (P7)

1 Collect and unify all first-party data

Many of the systems—such as email, analytics, CRM, ecommerce, and social sites—that marketers use operate in silos and don’t pass data back and forth It’s hard to get a complete picture, and even harder

to analyze what you’re looking at The purpose of a customer data platform is to eliminate those issues

by connecting all the tools that marketers use and acting as a single source of truth for first-party customer data

2 Customer data management

CDPs manage first-party data and consumer privacy and data rights by controlling the data flows

between different marketing systems and managing consent This is the world of GDPR and data

privacy; your business needs to actively manage, and document that management of, consent and data flows

3 Customer data activation

Once you've received permission to collect first-party user data and have unified and structured it into profiles, you can then take action on it CDPs can create audience segments that can be used across the rest of your marketing platforms and channels

Figure 5 CDP illustration

II Why CDP important

1 Understand Customer Behavior With a CDP

A CDP is a powerful tool that can help business owners better understand customer behavior With a CDP, businesses can gather, store and analyze customer data across multiple channels and device types to identify patterns and trends in customer interaction

“The best thing our customer data platform has provided us is better insights We can now better understand our customers’ behavior and interests, allowing us to tailor our product offerings more precisely This has had a positive effect on our bottom line,” Logan Mallory, VP, Motivosity, said

For example, CDPs can track how often customers visit your website, or how much time they spend on certain pages This gives you valuable insight into what types of content resonate best with different customers, and allows you to tailor product recommendations across your brand portfolio

“We use our CDP to understand our customer base better and target them with relevant messages and offers,” Jerry Han, CMO, PrizeRebel, said “Since our customers come from all over the world,

understanding their demographics allows us to tailor our messaging in each market.”

2 Automate Processes To Save Time and Money

Customer data platforms help streamline mundane tasks and allow for automation, letting business owners focus on the more critical aspects of their operations Additionally, by automating processes, businesses can save money that would be spent on labor costs

“Automating customer data management with a CDP has saved us so much time and money,” Anthony Martin, founder and CEO, Choice Mutual, said “We can now process customer information quickly, allowing us to serve our clients better and focus more on product development.”

3 Anticipate Customer Needs and Target the Right Audiences

One of the most essential benefits of a CDP is that they can help target the right customers through customer segmentation Customer segmentation is when businesses group customers into subgroups based on specific profile attributes, behaviors, and interests

With access to customer data, you can segment customers into groups according to specific

preferences You can then target them with product offers that match their tastes This type of

segmentation helps business owners target the right customers most effectively and leads to more revenue

A customer data platform also gives businesses the ability to utilize predictive analytics on different audiences Predictive analytics is a statistical method for using historical data to identify future

outcomes This allows business owners to understand customer behaviors better and make decisions based on those insights

For example, a business could use predictive analytics to anticipate when customers need a specific product most to effectively forecast demand They can also use predictive analytics to understand what kind of promotions customers would most likely respond to

4 Track Performance Metrics To Optimize Customer Lifetime Value

Measuring success with a customer data platform can be done in various ways, such as tracking

customer retention and lifetime value, measuring the effectiveness of marketing campaigns, and understanding how customers discover and interact with your business

“We don’t just market and sell our products, but use customer data to measure performance and make adjustments as necessary,” Jarret Austin, owner, Bankruptcy Canada Inc., said

Focusing on customer retention is vital to long-term success A customer data platform will allow you

to track the total number of customers who have joined your business over time, and how many are still actively engaging with your services By understanding the customer journey, you can identify areas where customers may become disengaged, or find an opportunity to increase engagement through optimization

III CDP contribution to own learning

Change is constant, and in the ever-changing world we live in, it becomes almost imperative to keep progressing in our professional endeavours The best option to keep up with this is to use continuing professional development (CPD) programmes to stay ahead of the curve Continuous learning results in superior growth, so if you want to achieve greater success in your professional career, CPD is the way forward Continuous professional development refers to the process of training and developing

professional knowledge and skills through independent, participation-based or interactive learning This form of learning allows professionals to improve their capabilities with the help of certified

learning CPD courses for professionals should reflect their current expectations as well as future ambitions As your career develops, the knowledge and skills you require will also evolve This is where CPD will come to your rescue and help you steer your career in the future

E PRODUCE A DEVELOPMENT PLAN THAT OUTLINES RESPONSIBILITIES,

PERFORMACE OBJECTIVES AND REQUIRED SKILLS, KNOWLEDGE AND LEARNING FOR OWN FUTURE (P8)

Figure 6 My CV

I Setting goals

I want to be successful, and I have to set goals to control my life effectively Goals not only help me direct the right direction in my life but it’s also got criterion for determining whether I am successful or not I have used smart goals to make it more specific

Goals How will I measure my success? Is the goal attainable? How is it relevant to what I want to achieve? What timescale is involved? What are the key dates?

(A) Passing this course with a total mark

over 35 and also get over 8 grades

I have been trying my best to attend the class on time and fully to avoid missing any lessons or not enough attendance

Because Ms Nhung gave my class seeing other assignments 1; thus, I also know the format and other related things They will be helpful for my first assignment

In the class, when Ms Nhung asks questions for students, I will always raise my hand firstly to answer her question so that I can get the plus points

Yes, because I put effort into my assignment and spend time making it perfect

I also know how to use “Word” so my pdf file will be eye-catching and easy

to understand and read

Once Ms Nhung uploads the assignment on cms, I will download it right away and spend as much time

as possible to make my assignment perfect

I would like to be an organized person so that making a plan and knowing what to

do in the near or far future Because I know that if I become a person like that,

my job career will be better and make my life easier

I also want to be the best student in the student-honouring ceremony

I have had some certificates of merit in English levels but I did not have any certificates of merit when I start studying

my major; therefore, I would like to get one in the next ceremony

(A) Passing the subject which is Database

design with the grades of 2 assignment is

at least merit (M) or distinction (D)

I spent my free time studying all the necessary information and relevant knowledge of this subject so that I can study faster and spend time doing other difficult exercises

I also get the private information of my teachers; thus, if I have any problems I can ask them and keep track of the subject

This semester, I just study three subjects so I will have much time to study and focus on this

Yes, in the first semester, I still did not know how to do the perfect assignment but now I know what the subject requires and what I need if I want to get M or D grades

I have referred to some assignments

of my friends to know what I will study Thanks to that, I will have more time and spend a lot of time doing my assignment and handing it

in before the deadline

I am becoming a back-end developer related to managing data and this subject

is essential for that

As I said above, I also want to be the best student