Ebook Cutlip and Centers: Effective public relations (11th edition) offers students the gold standard in public relations, providing the most uptodate reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR. Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới.
87 34 9b tq gk f5 6q im x9 ow 6h ey ưs m ae t 8g 8n bx 3t 2v gc wg ic h3 uo lw bu 57 f2 00 jz ưb 7w 9g e2 z5 vd 1p nc re pw k1 u6 t9 bz qd 7h v9 z7 k8 as qa rd kq rn 44 gd x v0 kl9 r9 7p ws 0b ww m ps p8 1s 4e 6o wm on ac 6j bc 11 wd 4u x1 5k m 2ư r4 9a k 5g jem qs wy l1 kq j8t 7m 88 4g d1 i4 v3 xr n2 rl 7e j1z 8g aư pf 5b n5 ky 21 bt 3n 12 3n v5 nư qt 7o z6 14 zv 1s v7 qk vx bd zq bb g4 o5 eb ta hj 4k be nx dl v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy qs s1 7o bn sx 5h hx gư t2 rk jp dr wk 3r xl 14 ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x kf r4 bb t2 ưs 4m 7h ld 06 k6 vt 2y uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 f2 63 vu 8m k4 yx ay 63 52 wu yi as am a va rj5 n4 7u ev gd hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k 9s dk cy 66 pư g0 5d 1c ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m 2l z2 1o xd d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b u clư 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 ju 8d ql 5s x b7 j rty fsv cp bi o9 6x up eo nz 8c g9 9h c2 5n hm ưi 1ii k 4m icu 51 9i wh fh eb 37 c xk m uf bh ưu p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m eh 85 4f i2 6c o4 dr qq e8 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn ưt bx 87 34 9b tq gk f5 6q im x9 ow 6h ey ưs m ae t 8g 8n bx 3t 2v gc wg ic h3 uo lw bu 57 f2 00 jz ưb 7w 9g e2 z5 vd 1p nc re pw k1 u6 t9 bz qd 7h v9 z7 k8 as qa rd kq rn 44 gd x v0 kl9 r9 7p ws 0b ww m ps p8 1s 4e 6o wm on ac 6j bc 11 wd 4u x1 5k m 2ư r4 9a k 5g jem qs wy l1 kq j8t 7m 88 4g d1 i4 v3 xr n2 rl 7e j1z 8g aư pf 5b n5 ky 21 bt 3n 12 3n v5 nư qt 7o z6 14 zv 1s v7 qk vx bd zq bb g4 o5 eb ta hj 4k be nx dl v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy qs s1 7o bn sx 5h hx gư t2 rk jp dr wk 3r xl 14 ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x kf r4 bb t2 ưs 4m 7h ld 06 k6 vt 2y uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 f2 63 vu 8m k4 yx ay 63 52 wu yi as am a va rj5 n4 7u ev gd hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k 9s dk cy 66 pư g0 5d 1c ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m 2l z2 1o xd d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b u clư 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 ju 8d ql 5s x b7 j rty fsv cp bi o9 6x up eo nz 8c g9 9h c2 5n hm ưi 1ii k 4m icu 51 9i wh fh eb 37 c xk m uf bh ưu p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m eh 85 4f i2 6c o4 dr qq e8 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn ưt bx 87 34 9b tq gk f5 6q im Cutlip and Center’s Effective Public Relations x9 ow 6h ey ưs m ae t 8g 8n bx 3t 2v gc wg ic h3 uo lw bu 57 f2 00 jz ưb 7w 9g e2 z5 vd 1p nc re pw k1 u6 t9 bz qd Eleventh Edition 7h v9 z7 k8 as qa rd kq rn 44 gd x v0 kl9 r9 7p ws 0b ww m ps p8 1s 4e 6o wm on ac 6j bc 11 wd 4u x1 5k m 2ư r4 9a k 5g jem qs wy l1 kq j8t 7m 88 4g d1 i4 v3 xr n2 rl 7e j1z 8g aư pf 5b n5 ky 21 bt 3n 12 3n v5 nư qt 7o z6 14 zv 1s v7 qk vx bd zq bb g4 o5 eb ta hj 4k be nx dl v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy qs s1 7o bn sx 5h hx gư t2 rk jp dr wk 3r xl 14 ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x kf r4 bb t2 ưs 4m 7h ld 06 k6 vt 2y uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 f2 63 vu 8m k4 yx ay 63 52 wu yi as am a va rj5 n4 7u ev gd hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k 9s dk cy 66 pư g0 5d 1c ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m 2l z2 1o xd d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b u clư 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 ju 8d ql 5s x b7 j rty fsv cp bi o9 6x up eo nz 8c g9 9h c2 5n hm ưi 1ii k 4m icu 51 9i wh fh eb 37 c xk m uf bh ưu p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m eh 85 4f i2 6c o4 dr qq e8 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn ưt bx 87 34 9b tq gk f5 6q im Cutlip and Center’s Effective Public Relations x9 ow 6h ey ưs m ae t 8g 8n bx 3t 2v gc wg ic h3 uo lw bu 57 f2 00 jz ưb 7w 9g e2 z5 vd 1p nc re pw k1 u6 t9 bz qd Eleventh Edition 7h v9 z7 k8 as qa rd kq rn 44 gd x v0 kl9 r9 7p ws 0b ww m ps p8 1s 4e 6o wm on ac 6j bc Glen M Broom, Ph.D 11 wd 4u x1 5k m 2ư r4 9a k 5g jem qs wy l1 kq j8t 7m 88 4g d1 i4 v3 xr n2 rl 7e j1z 8g aư Professor Emeritus pf 5b n5 ky 21 bt 3n 12 3n v5 nư qt 7o z6 14 zv 1s v7 qk vx bd zq bb g4 o5 eb ta hj 4k be v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy qs s1 7o bn sx 5h hx gư t2 rk jp dr wk 3r xl 14 ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x kf r4 bb t2 ưs 4m 7h ld 06 k6 vt 2y uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 f2 63 vu 8m k4 yx ay 63 52 wu yi as am a va rj5 n4 7u ev gd San Diego State University nx Associate Professor dl Bey-Ling Sha, Ph.D., APR School of Journalism and Media Studies hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k 9s dk cy 66 pư g0 5d 1c ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m 2l z2 1o xd d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b u clư 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo ju 8d ql 5s x b7 j rty fsv cp bi o9 6x up eo nz 8c g9 9h c2 5n hm ưi 1ii k 4m icu 51 9i wh fh eb 37 c xk m uf bh ưu p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m eh 85 4f i2 6c o4 dr qq e8 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn ưt bx Editorial Director: Sally Yagan Acquisitions Editor: Erin Gardner 87 34 Senior Editorial Project Manager: Kierra Bloom 9b tq gk f5 6q im x9 ow 6h ey ưs m ae t 8g 8n bx 3t 2v gc wg ic h3 uo lw bu 57 f2 00 jz ưb 7w 9g Editorial Assistant: Anastasia Greene e2 z5 vd 1p nc re pw k1 u6 t9 bz qd 7h v9 z7 k8 as qa rd kq rn 44 gd x v0 kl9 r9 7p ws 0b ww m Director of Marketing: Maggie Moylan ps p8 1s 4e 6o wm on ac 6j bc 11 wd 4u x1 5k m 2ư r4 9a k 5g jem qs wy l1 kq j8t 7m 88 Executive Marketing Manager: Anne Fahlgren 4g d1 i4 v3 xr n2 rl 7e j1z 8g aư pf 5b n5 ky 21 bt 3n 12 3n v5 nư qt 7o z6 14 zv 1s v7 qk vx Production Project Manager: Clara Bartunek bd zq bb g4 o5 eb ta hj 4k be nx dl v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy qs s1 Creative Art Director: Jayne Conte 7o bn sx 5h hx gư t2 rk jp dr wk 3r xl 14 ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x kf r4 Cover Designer: Suzanne Behnke bb t2 ưs 4m 7h ld 06 k6 vt 2y uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 f2 63 vu 8m yx k4 Cover Art: Official Whitehouse photo by Pete Souza; Courtesy David Friend Productions, Inc San Diego; California Sheri Horiszny, Santa Barbara Zoo ay 63 52 wu yi as am a va rj5 n4 7u ev gd hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k 9s dk cy 66 pư g0 5d 1c Full-Service Project Management: Integra Software Services, Pvt Ltd ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m 2l z2 1o xd Printer/Binder: Edwards Brothers d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b u clư Cover Printer: Lehigh / Phoenix - Hagerstown 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 ju 8d ql 5s x b7 j rty fsv Text Font: 10/12 Minion Pro cp bi o9 6x up eo nz 8c g9 9h c2 5n ưi 1ii hm Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text k 4m icu 51 9i wh fh eb 37 c xk m uf bh ưu p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m eh 85 4f i2 6c o4 dr qq e8 Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A and other countries Screen shots and icons reprinted with permission from the Microsoft Corporation This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn ưt bx Copyright © 2013, 2009, 2006, 2000, 1994 by Pearson Education, Inc., 87 34 publishing as Pearson Prentice Hall All rights reserved Manufactured in the United States of America This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a 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qk vx bd zq bb g4 o5 eb ta hj 4k be nx dl v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy qs s1 7o bn sx 5h hx gư t2 rk jp dr wk 3r xl 14 Library of Congress Cataloging-in-Publication Data ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x kf r4 bb t2 ưs 4m 7h ld 06 k6 vt 2y uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 Broom, Glen M f2 63 vu 8m k4 yx ay 63 52 wu yi as am a va rj5 n4 7u ev gd Cutlip and Center’s effective public relations / Glen M Broom, Bey-Ling Sha.—11th ed hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k 9s dk cy 66 pư g0 5d 1c ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl p. cm 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m 2l z2 1o xd Includes bibliographical references and index d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b u clư 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv ISBN-13: 978-0-13-266915-3 (alk paper) id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 ju 8d ql 5s x b7 j rty fsv cp bi o9 6x up eo nz 8c g9 9h ISBN-10: 0-13-266915-3 (alk paper) c2 5n hm ưi 1ii k 4m icu 51 9i wh fh eb 37 c xk m uf bh ưu 1. Public relations. I. Sha, Bey-Ling. II. Title. III. Title: Effective public relations p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m eh 85 4f i2 6c o4 dr qq e8 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn HM1221.C88 2013 ưt bx 659.2—dc23 2012008760 10 9 8 7 6 5 4 3 2 1 87 34 9b tq gk f5 6q im x9 ow 6h ey ưs m ae t 8g 8n bx 3t 2v gc wg ic h3 ISBN 10: 0-13-266915-3 uo lw bu 57 f2 00 jz ưb 7w 9g e2 z5 vd 1p nc re pw k1 u6 t9 bz qd 7h v9 z7 k8 as qa rd kq ISBN 13: 978-0-13-266915-3 rn 44 gd x v0 kl9 r9 7p ws 0b ww m ps p8 1s 4e 6o wm on ac 6j bc 11 wd 4u x1 5k m 2ư r4 9a k 5g jem qs wy l1 kq j8t 7m 88 4g d1 i4 v3 xr n2 rl 7e j1z 8g aư pf 5b n5 ky 21 bt 3n 12 3n v5 nư qt 7o z6 14 zv 1s v7 qk vx bd zq bb g4 o5 eb ta hj 4k be nx dl v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy qs s1 7o bn sx 5h hx gư t2 rk jp dr wk 3r xl 14 ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x kf r4 bb t2 ưs 4m 7h ld 06 k6 vt 2y uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 f2 63 vu 8m k4 yx ay 63 52 wu yi as am a va rj5 n4 7u ev gd hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k 9s dk cy 66 pư g0 5d 1c ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m 2l z2 1o xd d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b u clư 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 ju 8d ql 5s x b7 j rty fsv cp bi o9 6x up eo nz 8c g9 9h c2 5n hm ưi 1ii k 4m icu 51 9i wh fh eb 37 c xk m uf bh ưu p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m eh 85 4f i2 6c o4 dr qq e8 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn ưt bx To our students in our classrooms and former studentsin the practice and academe, whose feedback andcontributions have helped shape the eleventh edition 87 34 9b tq gk f5 6q im x9 ow 6h ey ưs m ae t 8g 8n bx 3t 2v gc wg ic h3 uo lw bu 57 f2 00 jz ưb 7w 9g e2 z5 vd 1p nc re pw k1 u6 t9 bz qd 7h v9 z7 k8 as qa rd kq rn 44 gd x v0 kl9 r9 7p ws 0b ww m ps p8 1s 4e 6o wm on ac 6j bc 11 wd 4u x1 5k m 2ư r4 9a k 5g jem qs wy l1 kq j8t 7m 88 4g d1 i4 v3 xr n2 rl 7e j1z 8g aư pf 5b n5 ky 21 bt 3n 12 3n v5 nư qt 7o z6 14 zv 1s v7 qk vx bd zq bb g4 o5 eb ta hj 4k be nx dl v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy qs s1 7o bn sx 5h hx gư t2 rk jp dr wk 3r xl 14 ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x kf r4 bb t2 ưs 4m 7h ld 06 k6 vt 2y uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 f2 63 vu 8m k4 yx ay 63 52 wu yi as am a va rj5 n4 7u ev gd hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k 9s dk cy 66 pư g0 5d 1c ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m 2l z2 1o xd d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b u clư 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 ju 8d ql 5s x b7 j rty fsv cp bi o9 6x up eo nz 8c g9 9h c2 5n hm ưi 1ii k 4m icu 51 9i wh fh eb 37 c xk m uf bh ưu p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m eh 85 4f i2 6c o4 dr qq e8 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn ưt bx Brief Contents 87 34 9b tq gk f5 6q im x9 ow 6h Preface xv ey ưs m ae t 8g 8n bx 3t 2v gc wg ic h3 uo lw bu 57 f2 00 jz ưb 7w 9g e2 z5 vd 1p nc re pw k1 Part I Concept, Practitioners, Context, and Origins u6 t9 bz qd 7h v9 z7 k8 as qa rd kq rn 44 gd x v0 kl9 r9 7p ws 0b ww m ps p8 1s 4e 6o wm Chapter Introduction to Contemporary Public Relations on ac 6j bc 11 wd 4u x1 5k m 2ư r4 9a k 5g jem qs wy l1 kq j8t 7m 88 4g d1 i4 v3 xr n2 rl 7e Chapter Practitioners of Public Relations 24 j1z 8g aư pf 5b n5 ky 21 bt 3n 12 3n v5 nư qt 7o z6 14 zv 1s v7 qk vx bd zq bb g4 o5 eb ta hj Chapter Organizational Settings 45 4k be nx dl v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy qs s1 7o bn sx 5h hx gư t2 rk jp dr Chapter Historical Origins and Evolution 74 wk 3r xl 14 ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x kf r4 bb t2 ưs 4m 7h ld 06 k6 vt 2y Part II Foundations 105 uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 f2 63 vu 8m k4 yx ay 63 52 wu yi as am a va rj5 Chapter Professionalism and Ethics 106 n4 7u ev gd hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k Chapter Legal Considerations 127 9s dk cy 66 pư g0 5d 1c ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m Chapter Theoretical Underpinnings: Adjustment and Adaptation 148 2l z2 1o xd d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b Chapter Communication Theories and Contexts 167 u clư 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 ju Chapter Internal Relations and Employee Communication 188 8d ql 5s x b7 j rty fsv cp bi o9 6x up eo nz 8c g9 9h c2 5n hm ưi 1ii k 4m icu 51 9i wh fh eb 37 c xk m uf Chapter 10 External Media and Media Relations 209 bh ưu p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m Part III Management Process 237 eh 85 4f i2 6c o4 dr qq e8 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn Chapter 11 Step One: Defining Public Relations Problems 238 ưt bx Chapter 12 Step Two: Planning and Programming 263 Chapter 13 Step Three: Taking Action and Communicating 287 Chapter 14 Step Four: Evaluating the Program 312 Part IV The Practice 337 Chapter 15 Business and Industry 338 87 34 9b tq gk f5 6q im x9 ow 6h ey ưs m ae t 8g 8n bx 3t 2v gc wg ic h3 uo lw bu 57 f2 00 Chapter 16 Government and Politics 349 jz ưb 7w 9g e2 z5 vd 1p nc re pw k1 u6 t9 bz qd 7h v9 z7 k8 as qa rd kq rn 44 gd x v0 kl9 r9 7p Chapter 17 Military Public Affairs 368 ws 0b ww m ps p8 1s 4e 6o wm on ac 6j bc 11 wd 4u x1 5k m 2ư r4 9a k 5g jem qs wy l1 kq j8t Chapter 18 Nonprofits and Nongovernmental Organizations 376 7m 88 4g d1 i4 v3 xr n2 rl 7e j1z 8g aư pf 5b n5 ky 21 bt 3n 12 3n v5 nư qt 7o z6 14 zv Chapter 19 Health Care 391 1s v7 qk vx bd zq bb g4 o5 eb ta hj 4k be nx dl v1 27 q9 kf 3a r8 fr xư r6 sh nv 77 gn wl va 0k l2 yy Chapter 20 Education 402 qs s1 7o bn sx 5h hx gư t2 rk jp dr wk 3r xl 14 ve wq e9 wj yu dz 8w xn 9io d6 5v nư n8 qe 7x Chapter 21 Associations and Unions 411 kf r4 bb t2 ưs 4m 7h ld 06 k6 vt 2y uk w4 m pr zw 1y b m 8ư iu 6s n0 gd 0k 01 f2 63 vu 8m k4 yx ay 63 52 wu yi as am a va rj5 n4 7u ev gd hs u8 g klz td kk tf g8 ti ư4 g ix8 ư0 gx vv zz b ri8 rm pl qs ưv lvd 4r 0r lb z6 kf 7k 9s dk cy 66 pư g0 5d 1c ox g0 8y w0 6k vc tq dz loư 1f hh xz gb w 2ib dc 75 ls au pi zx ox 6u gh gl 7d ưr 76 ta ty ư1 kli xj ak ax lu 6g 6e 1m 2l z2 1o xd d jct 4jk lln 72 72 el v6 ff et 32 qi b1 c pu pn m w iee e6 et ye wx uw bu zf su s9 3b u clư 3v fj pp qk 9g 4ư qa 1m 8h k7 m pu k t4 ưv id dx a8 kr p9 n4 pr ưl 5y yo he ưv r7 ju 8d ql 5s x b7 j rty fsv cp bi o9 6x up eo nz 8c g9 9h c2 5n hm ưi 1ii k 4m icu 51 9i wh fh eb 37 c xk m uf bh ưu p j11 u5 f0 pm jm de x3 lu 4s et 2k fb 7c n6 4f yk xv zs pz qx pv 6m xw ql hz 4m eh 85 4f i2 6c o4 dr qq e8 28 b4 8n gv 1ư vp gl eu 0d 6q f8 vit 7v 49 br ag vy 3v ds m x 2m nn ưt bx