Ebook Cutlip and Centers: Effective public relations (11th edition) offers students the gold standard in public relations, providing the most uptodate reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR. Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới.
than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called Cutlip and Center’s Effective Public Relations Eleventh Edition than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called Cutlip and Center’s Effective Public Relations Eleventh Edition Glen M Broom, Ph.D Professor Emeritus Bey-Ling Sha, Ph.D., APR Associate Professor School of Journalism and Media Studies San Diego State University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called Editorial Director: Sally Yagan Acquisitions Editor: Erin Gardner Senior Editorial Project Manager: Kierra Bloom Editorial Assistant: Anastasia Greene Director of Marketing: Maggie Moylan Executive Marketing Manager: Anne Fahlgren Production Project Manager: Clara Bartunek Creative Art Director: Jayne Conte Cover Designer: Suzanne Behnke Cover Art: Official Whitehouse photo by Pete Souza; Courtesy David Friend Productions, Inc San Diego; California Sheri Horiszny, Santa Barbara Zoo Full-Service Project Management: Integra Software Services, Pvt Ltd Printer/Binder: Edwards Brothers Cover Printer: Lehigh / Phoenix - Hagerstown Text Font: 10/12 Minion Pro Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A and other countries Screen shots and icons reprinted with permission from the Microsoft Corporation This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation Copyright © 2013, 2009, 2006, 2000, 1994 by Pearson Education, Inc., than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called publishing as Pearson Prentice Hall All rights reserved Manufactured in the United States of America This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290 Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps Library of Congress Cataloging-in-Publication Data Broom, Glen M Cutlip and Center’s effective public relations / Glen M Broom, Bey-Ling Sha.—11th ed p. cm Includes bibliographical references and index ISBN-13: 978-0-13-266915-3 (alk paper) ISBN-10: 0-13-266915-3 (alk paper) 1. Public relations. I. Sha, Bey-Ling. II. Title. III. Title: Effective public relations HM1221.C88 2013 659.2—dc23 2012008760 than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-266915-3 ISBN 13: 978-0-13-266915-3 than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called To our students in our classrooms and former studentsin the practice and academe, whose feedback andcontributions have helped shape the eleventh edition than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called Brief Contents Preface xv Part I Concept, Practitioners, Context, and Origins 1 Chapter Introduction to Contemporary Public Relations 2 Chapter Practitioners of Public Relations 24 Chapter Organizational Settings 45 Chapter Historical Origins and Evolution 74 Part II Foundations 105 Chapter Professionalism and Ethics 106 Chapter Legal Considerations 127 Chapter Theoretical Underpinnings: Adjustment and Adaptation 148 Chapter Communication Theories and Contexts 167 Chapter Internal Relations and Employee Communication 188 Chapter 10 External Media and Media Relations 209 Part III Management Process 237 Chapter 11 Step One: Defining Public Relations Problems 238 Chapter 12 Step Two: Planning and Programming 263 Chapter 13 Step Three: Taking Action and Communicating 287 than she could endure So Wilson was reduced to a man ‘deranged by grief’ in order that the case might remain in its simplest form And it rested there But all this part of it seemed remote and unessential I found myself on Gatsby’s side, and alone From the moment I telephoned news of the catastrophe to West Egg village, every surmise about him, and every practical question, was referred to me At first I was surprised and confused; then, as he lay in his house and didn’t move or breathe or speak hour upon hour it grew upon me that I was responsible, be- cause no one else was interested—interested, I mean, with that intense personal interest to which every one has some vague right at the end I called up Daisy half an hour after we found him, called her instinctively and without hesitation But she and Tom had gone away early that afternoon, and taken baggage with them ‘Left no address?’ ‘No.’ ‘Say when they’d be back?’ ‘No.’ ‘Any idea where they are? How I could reach them?’ ‘I don’t know Can’t say.’ I wanted to get somebody for him I wanted to go into the room where he lay and reassure him: ‘I’ll get somebody for you, Gatsby Don’t worry Just trust me and I’ll get some- body for you——‘ Meyer Wolfshiem’s name wasn’t in the phone book The butler gave me his office address on Broadway and I called Chapter 14 Step Four: Evaluating the Program 312 Part IV The Practice 337 Chapter 15 Business and Industry 338 Chapter 16 Government and Politics 349 Chapter 17 Military Public Affairs 368 Chapter 18 Nonprofits and Nongovernmental Organizations 376 Chapter 19 Health Care 391 Chapter 20 Education 402 Chapter 21 Associations and Unions 411