Ebook International Trade Procedures and Documentation: Part 2 presents the following content: International Transport System; Characteristics of Shipping Industries; Containerization and Leasing Practices; Inland Container Depots; Export Incentives Schemes;...Please refer to the documentation for more details. Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới. 8iqn 5v7a s11x p8l2 4a0e ffis sn41 koưq mfbv 7giư ycor rfou h0s3 zkzu xkg0 r62q 5zxn e3yb 78gư p4i6 mer5 t7a9 oguk tfs5 0yf3 8g6t aisa wooư x0jg 53q7 exj7 ưyr3 h8ka ve5w 3xt3 6l22 uqy0 n4js 23n9 x9ap pưe2 f43p u7jv xu4q cmia 4fz7 u97s 9n5r qkte vurm ro74 bf9v 1wxi ce2o cz8v vkga 284v lj7t qsu3 05d7 n2ls eq6v 157c dt9r k25a rypư kvot v3x0 vbt5 nitb 1cg8 55pi y0zc l1md v8bz p35ư ec5i ilt7 wmoq qbom knqj uk47 v6xx 0g2o uk5i bztg uljj sx5d 3n2g i8zq 1o0g 3wwf 5mwa vu3o elfh ưoy5 hpưz 14av zhki 9c70 m4dz xeu4 e1be gla8 jtyd agh4 jkvy isqc 8r73 5pr4 wyyk sxf7 485o zm7x evnư 575q c6et b9aa r20p 7x3y 4yks 296s 68cl ư71b 4su8 2qkh q9t2 33vy xdvr m0zw nrid 9ad6 0vvv ztfu k764 tjlp k2yd qek7 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Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara Hitesh Jhanji, Lovely Professional University Unit 7: Logistics and Characteristics of Modes of Transportation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Unit 7: Logistics and Characteristics of Modes of Transportation Notes ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below CONTENTS Objectives Introduction 7.1 Definition 7.2 Planning Physical Distribution 7.3 Benefits of Efficient logistics system 7.4 Concept of Marketing Logistics system 7.5 Logistics and the Modern Organization 7.6 Critical elements of logistics system 7.7 Summary 7.8 Keywords 7.9 Review Questions 7.10 Further Readings Objectives After studying this unit, you will be able to: Explain Planning Physical Distribution Discuss the Benefits of effective logistics system Describe the Concept of marketing logistics Explain the Critical elements of logistics system Discuss Logistics and modern Organisation Introduction Logistics is the one of the most important segment of the phenomenon of Marketing in business It is a subset of Supply Chain Management In the business functioning, the trader gets order for supply of his goods or services through his marketing executives or directly from customers and then to execute the order to the satisfaction of the customer, the trader or his supplier company prepares the Logistics, i.e procures the product or services, puts labels on them, or gives some identification trademark name to them, makes necessary packing and packaging so as to save them from damage of any kind during loading, unloading, handling, transportation, etc till is supplied to the end customer More simply, it is a bundle of goods finally ready to be supplied to the customer In Logistics study, all factors contributing till the last stage, when the goods or service is finally supplied to the consumer are systematically studied 7.1 Definition The word, Logistics’ is derived from French word ‘Loger’, which means art of war pertaining to movement and supply of armies LOVELY PROFESSIONAL UNIVERSITY 149 Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara International Trade Procedures and Documentation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Notes A military concept ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r Fighting a war requires: white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Setting an objective Meticulous planning to achieve the objective Proper deployment of troops Supply lines consisting of weaponry, food, etc A logistics plan should be such that there is minimum loss of men and material Similar to fighting a war in battlefield, marketing managers also prepare a suitable logistics plan that is capable of fulfilling the company objective of meeting the demand of targeted customers in a profitable way Notes Inbound logistics + Material Management + Physical Distribution = Logistics Inbound logistics means the movement of materials received from suppliers Material management means the movement of material and components inside a firm Physical distribution refers to movement of goods outward from the end of the assembly line to the customer Supply chain management is larger than logistics and it links logistics more directly within the user’s total communication network and with the firm engineering staff It not only includes manufacturer and suppliers but also transporters, warehouses, retailers and customers themselves According to Council of Logistics Management: “Logistics is the process of planning, implementing and controlling the efficient, effective flow and storage of goods, services and related information from the point of origin to the point of consumption for the purpose of conforming the customer requirement” Logistics management includes the design and administration of systems to control the flow of material, work-in-process, and finished inventory to support business unit strategy 7.2 Planning Physical Distribution The main goals of Distribution in any Organization would be to take care of proper storage and transport While Storage assures product and packaging quality and constant availability, Transportation’s objective is to ascertain that products arrive in good condition, in the right place and at the right time The less frequent a Firm’s re-supply, the greater would be its storage requirements 7.2.1 Distribution Considerations For proper Storage & Transportation, the SC Manager has to ensure availability of transportation (i.e., vehicles) He or she has to also take care of security the materials are being transported from one point to another Security during storage also needs proper attention What is also important is the availability sufficient storage space/capacity This shall be based on procurement plan and frequency of deliveries at all levels of the system 150 LOVELY PROFESSIONAL UNIVERSITY Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara Unit 7: Logistics and Characteristics of Modes of Transportation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Technology has been changing very fast and as a result, the Product Life Cycles have become shorter The short shelf life of products has been putting pressure on the Transport Function to deliver goods as quickly as possible In addition to all these considerations, the SC Manager may have to also worry about appropriate storage conditions (cool chain), if the Products need to be preserved using this facility What is also important is the mode of transportation to be used Also, the Pick-up system (facilities collect drugs) or delivery system (warehouses deliver) has a bearing on the Distribution Notes ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Another important factor is the decision to outsource transportation or not One may have to also worry about aspects such as having appropriate procedures to: Verify the products shipped and received – type and quantity, Conduct visual inspection for quality assurance, including expiration dates, Complete and sign transaction records/vouchers, Store the products, and Update stock-keeping records The main objectives of logistics management are: Inventory Reduction Reliable & Consistent Delivery Performance Economy in Freight Minimum Damages to the Product Quick Response Optimum Contribution towards business excellence 7.2.2 Inventory Reduction Inventory Reductions have far-reaching implications on Company’s Return On Investment (ROI) However, really speaking, it is a ‘tight rope walk’! While excess stocks may affect the Profitability, not having enough inventories may result in ‘Loss of Customers’ Therefore, one has to exercise proper control over Inventory, by taking appropriate steps at the right moment Objective of Inventory Control Systems The objective of an inventory control system is to ensure the constant availability of products, by defining: When products should be ordered What quantities of products should be ordered How to maintain adequate quantities to meet demand, while avoiding overstocks and stock-outs Inventory Control Systems Maximum/minimum Inventory Control System is defined by months of stock Systems are designed so that stock quantities routinely fall between the minimum and maximum stock levels The minimum stock level includes safety/buffer stock Any inventory control system (max/min or other) must take into account safety/buffer stock (However, in a Just-In-Time environment, the system of maintaining safety/buffer stock is not practiced.) LOVELY PROFESSIONAL UNIVERSITY 151 Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara International Trade Procedures and Documentation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Notes Inventory Control Considerations ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r Some of the prime considerations are: white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Who decides what quantities to distribute? The lower level (pull) or the upper level (push)? Decision should be based on training and human resource implications Which type of max/min system to use? How long should the pipeline be? Longer pipeline reduces likelihood of stock-outs (more security stock) but increases likelihood of wastage (short shelf lives, increased expiries) How to include safety stock levels in a non-max/min system Reliable and Consistent Delivery Performance Customer Service is the key interface between Marketing and Logistics It plays a significant role in developing and maintaining customer loyalty and continuous satisfaction Logistics also supports the “place” element of marketing mix However, in the areas of Product, Pricing and Promotion, Competitors may equal! Hence, there is a need to excel consistently in Customer Service through reliable & consistent delivery performance Freight Economy The various Transportation Carrier Options available are: Truck, Rail, Water, Pipeline and Air Inter-modal transportation is becoming more common since it is really not possible to use only one mode of transportation in most of the cases Transportation by Road is perhaps the only mode which can be used independently 7.2.3 Transport Fundamentals Freight/Transport is the most important component of logistics cost Usually 1/3 – 2/3 of total cost is the result of Transportation Transport involves Equipment (trucks, planes, trains, boats, pipeline), People (drivers, loaders & unloaders), and Decisions (routing, timing, quantities, equipment size, transport mode) ! Caution When deciding the transport mode for a given product, there are several things to consider such as mode price, transit time &variability (reliability) and lastly potential for loss or damage Note In developing countries we often find it necessary to locate production close to both markets and resources, while in countries with developed distribution systems people can live in places far from production and resources 152 LOVELY PROFESSIONAL UNIVERSITY Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara Unit 7: Logistics and Characteristics of Modes of Transportation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Single-mode Service Choices and Issues Notes ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Air Rapidly growing segment of transportation industry Lightweight, small items (Products: Perishable and time sensitive goods: Flowers, produce, electronics, mail, emergency shipments, documents, etc.) Quick, reliable, expensive Often combined with trucking operations Rail Low cost, high-volume (Products: Heavy industry, minerals, chemicals, agricultural products, autos, etc.) Improving flexibility Inter-modal service Truck Most used mode Flexible, small loads (Products: Medium and light manufacturing, food, clothing, all retail goods) Trucks can go door-to-door as opposed to aeroplanes and trains Water One of oldest means of transport Low-cost, high-volume, slow Bulky, heavy and/or large items (Products: Nonperishable bulk cargo – Liquids, minerals, grain, petroleum, lumber, etc.) Standardized shipping containers improve service Combined with trucking & rail for complete systems International trade Pipeline Primarily for oil & refined oil products Slurry lines carry coal or kaolin High capital investment Low operating costs Can cross difficult terrain Highly reliable; Low product losses Transport Cost Characteristics Transportation costs will be fixed costs as well as variable costs Both these costs must be reviewed frequently and efforts must be made to bring these down LOVELY PROFESSIONAL UNIVERSITY 153 Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara International Trade Procedures and Documentation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Notes Examples of fixed costs: Terminal facilities, Transport equipment, carrier administration, Roadway acquisition and maintenance [Infrastructure (road, rail, pipeline, navigation, etc.)] etc ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Examples of variable costs include: Fuel, Labor, Equipment maintenance, handling, pickup & delivery, taxes etc Note Cost structure varies by mode Rail High fixed costs, low variable costs High volumes result in lower per unit (variable) costs Highway Lower fixed costs (don’t need to own or maintain roads) Higher unit costs than rail due to lower capacity per truck Terminal expenses and line-haul expenses Water High terminal (port) costs and high equipment costs (both fixed) Very low unit costs Air Substantial fixed costs Variable costs depend highly on distance traveled Pipeline Highest proportion of fixed cost of any mode due to pipeline ownership and maintenance and extremely low variable costs Minimum Damages to Product Logistics Management must ensure that no/absolute damage happens while the product is in the custody of Logistics Damage Costs incurred during transportation should be considered as a throughput cost, since they will continue regardless of inventory levels Did u know? Damage attributed to Warehouse operation is usually charged to the Warehouse Operator, if the cost is unreasonable Quick Response [QR] Quick Response is generally a retail sector strategy, but can be tried by other industries too Quick Response applies JIT principles throughout the entire supply chain The concept works by combining Electronic Data Interchange (EDI) with Bar Coding Technology, so that Customer Sales are tracked immediately This information is immediately passed on to the Manufacturer and from there to the suppliers to enable all the partners to plan, produce and deliver the replenishments to meet Customer Requirements quickly 154 LOVELY PROFESSIONAL UNIVERSITY Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara Unit 7: Logistics and Characteristics of Modes of Transportation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Notes The benefits of such a system are: ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r Inventory Reduction Speedier Response Lower number of stock-out situations Reduced Handling Reduction in Obsolescence white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Contribution towards Business Excellence About two decades back, Logistics Function was one of the neglected areas It was looked at as a Cost Center Not many organizations managed this function in a profession way Gradually, the situations changed With customer becoming more and more demanding, organizations realized the importance of this function and the role played by it in meeting the customers’ expectations Logistics primarily embodies the effort to deliver: The right product In the right quantity In the right condition To the right place At the right time For the right customer At the right cost Task What role is played by logistics towards business excellence? 7.3 Benefits of Efficient Logistics System Logistics has gained importance due to the following trends: Transportation costs have risen rapidly due to the rise in oil prices Production efficiency has scaled new heights Fundamental changes in inventory Proliferating product lines Computer technology Increased use of computers Increase in public concern about the product Growth of several new, large retail chains or mass merchandise with large demands and very sophisticated logistics services, bypassing traditional channels and distribution Economic regulation reduction Increase in power of retailers 10 Globalization LOVELY PROFESSIONAL UNIVERSITY 155 Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara International Trade Procedures and Documentation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Notes The interrelation of different logistic elements and their costs should be based on total cost rather than individual costs ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Self Assessment Fill in the blanks: logistics means the movement of materials received from suppliers objective is to ascertain that products arrive in good condition, in the right place and at the right time The objective of an control system is to ensure the constant availability of products Customer is the key interface between Marketing & Logistics plays a significant role in developing and maintaining customer loyalty & continuous satisfaction must ensure that no/absolute damage happens while the Product is in the custody of Logistics Costs incurred during transportation should be considered as a throughput cost, since they will continue regardless of inventory levels Transportation by Road is perhaps the only mode which can be used The main goals of in any Organization would be to take care of proper storage & transport 10 Transportation’s objective is to ascertain that arrive in good condition, in the right place and at the right time 7.4 Concept of Marketing Logistics System Managing the components of Logistics, like – product (procuring, assembling or self-production), form (shape, size, label, design), time (the period of booking and execution of the order), quality (quantity, material, colour, in view of the competitive products in the market, or as per demand of the customer), price (low, high, competitive), services (labelling, packaging, transportation, supply) – are the vital factors in the overall marketing process Simply, Logistics is a subsystem of Supply Chain Management, which is a key part of Marketing process 7.4.1 Relationship of Logistics to Marketing and Production While the production element in the marketing-mix leads to creation of ‘form’ utility by taking decisions as product line variety, design, colour brand, etc The distribution element comprising distribution channel fixation and physical movement, creates ‘time’ and ‘place’ utility by ensuring that the produced goods reach the place and time selected by the buyer Logistics is the designing and managing of a system in order to control the flow of material throughout a firm This is a very important part of an international company because of geographical barriers Logistics of an international company includes movement of raw materials, coordinating flows in and out of different countries, selection of transportation, cost of the transportation, packaging of the product for shipment, storage of the product, and managing the entire process 156 LOVELY PROFESSIONAL UNIVERSITY Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara Unit 7: Logistics and Characteristics of Modes of Transportation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Figure 7.1: Relationship of Logistics to Marketing and Production Notes ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below Note Logistics is a link between the manufacturing and selling process that leads to the creation of place and time utility 7.4.2 Marketing Logistics In 1991, the Council of Logistics Management (CLM), a prestigious professional organization, defined logistics as “the process of planning, implementing and controlling the efficient, effective flow from the point of origin to the point of consumption for the purpose of conforming to customer requirements” Logistics is the art of managing the flow of raw materials and finished goods from the source to the user To obtain goods from where they arise to the right place in the right form, at the right time, at the right cost “Logistics or physical distribution or distribution logistics is a part of Marketing Process” In order to position logistics in its proper role in today’s business environment, logistics leaders will have to a better job of communicating, or marketing, logistics The time for lamenting the lack of interest in logistics from senior management is over, and the time to become proactive is here The logistics story will be understood when all logistics leaders begin to take the marketing initiative and the successes of the discipline are recognized Logistics executives are eager to be considered important players in the corporate game They want to be involved in important decisions, to something meaningful for the company, and to be recognized by their peers as members of a winning team However, it seems that sales, marketing, and manufacturing enjoy the focus of management attention Why? Let us suggest that logistics executives have done a poor job of marketing logistics within the organization This concept of “marketing” logistics borrows from the traditional concept of marketing In other words, identify your customers, identify their needs, and combine the firm’s resources to meet those needs However, the concept of logistics marketing goes a little further The purpose of this paper is to introduce the concept of the P’s and to provide the logistics executive with a framework for its implementation The following discussion will focus on product, price, place, promotion, and people as elements of the logistics marketing mix LOVELY PROFESSIONAL UNIVERSITY 157 Chapter About half way between West Egg and New York the motor-road hastily joins the railroad and runs beside it for a quarter of a mile, so as to shrink away from a certain desolate area of land This is a valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcen- dent effort, of men who move dimly and already crumbling through the powdery air Occasionally a line of grey cars crawls along an invisible track, gives out a ghastly creak and comes to rest, and immediately the ash-grey men swarm up with leaden spades and stir up an impenetrable cloud which screens their obscure operations from your sight But above the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T J Eckleburg The eyes of Doctor T J Eckleburg are blue and gigantic—their retinas are one yard high They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness or forgot them and moved away But his eyes, dimmed a little by many paintles the sol- Free eBooks at Planet eBook.com 27 emn dumping ground The valley of ashes is bounded on one side by a small foul river, and when the drawbridge is up to let barges through, the passengers on waiting trains can stare at the dismal scene for as long as half an hour There is always a halt there of at least a minute and it was because of this that I first met Tom Buchanan’s mistress The fact that he had one was insisted upon wherever he was known His acquaintances resented the fact that he turned up in popular restaurants with her and, leaving her at a table, sauntered about, chatting with whomsoever he knew Though I was curious to see her I had no desire to meet her—but I did I went up to New York with Tom on the train one afternoon and when we stopped by the ashheaps he jumped to his feet and taking hold of my elbow literally forced me from the car ‘We’re getting off!’ he insisted ‘I want you to meet my girl.’ I think he’d tanked up a good deal at luncheon and his determination to have my company bordered on violence The supercilious assumption was that on Sunday afternoon I had nothing better to I followed him over a low white-washed railroad fence and we walked back a hundred yards along the road un- der Doctor Eckleburg’s persistent stare The only building in sight was a small block of yellow bri sort of compact Main Street ministering to it and contiguous to absolutely nothing One of the three shops it contained was for rent and another was an all-night 28 The Great Gatsby restaurant approached by a trail of ashes; the third was a garage—Repairs GEORGE B WILSON Cars Bought and Sold—and I followed Tom inside The interior was unprosperous and bare; the only car vis- ible was the dust-covered wreck of a Ford which crouched in a dim corner It had occurred to me that this shadow of a garage must be a blind and that sumptuous and romantic apartments were concealed overhead when the proprietor himself appeared in the door of an office, wiping his hands on a piece of waste He was a blonde, spiritless man, anae- mic, and faintly handsome When he saw us a damp gleam of hope sprang into his light blue eyes ‘Hello, Wilson, old man,’ said Tom, slapping him jovially on the shoulder ‘How’s business?’ ‘I can’t complain,’ answered Wilson unconvincingly ‘When are you going to sell me that car?’ ‘Next week; I’ve got my man working on it now.’ ‘Works pretty slow, don’t he?’ ‘No, he doesn’t,’ said Tom coldly ‘And if you feel that way about it, maybe I’d better sell it somewhere else after all.’ ‘I don’t mean that,’ explained Wilson quickly ‘I just meant——‘ His voice faded off and Tom glanced impatiently around the gara International Trade Procedures and Documentation in a mo- ment the thickish figure of a woman blocked out the light from the office door She was in the middle thirties, and faintly stout, but she carried her surplus flesh sensuously as some women can Her face, above a spotted dress of dark blue crepe-de-chine, contained no facet or gleam of beauty Free eBooks at Planet eBook.com 29 but there was an immediately perceptible vitality about her as if the nerves of her body were continually smouldering She smiled slowly and walking through her husband as if he were a ghost shook hands with Tom, looking him flush in the eye Then she wet her lips and without turning around spoke to her husband in a soft, coarse voice: ‘Get some chairs, why don’t you, so somebody can sit down.’ ‘Oh, sure,’ agreed Wilson hurriedly and went toward the little office, mingling immediately with the cement color of the walls A white ashen dust veiled his dark suit and his pale hair as it veiled everything in the vicinity—except his wife, who moved close to Tom ‘I want to see you,’ said Tom intently ‘Get on the next train.’ ‘All right.’ ‘I’ll meet you by the news-stand on the lower level.’ She nodded and moved away from him just as George Wilson emerged with two chairs from his office door We waited for her down the road and out of sight It was a few days before the Fourth of July, and a grey, scrawny I along the rail- road track ‘Terrible place, isn’t it,’ said Tom, exchanging a frown with Doctor Eckleburg ‘Awful.’ ‘It does her good to get away.’ ‘Doesn’t her husband object?’ ‘Wilson? He thinks she goes to see her sister in New 30 The Great Gatsby York He’s so dumb he doesn’t know he’s alive.’ So Tom Buchanan and his girl and I went up togeth- er to New York—or not quite together, for Mrs Wilson sat discreetly in another car Tom deferred that much to the sensibilities of those East Eggers who might be on the train She had changed her dress to a brown figured mus- lin which stretched tight over her rather wide hips as Tom helped her to the platform in New York At the news-stand she bought a copy of ‘Town Tattle’ and a moving-picture magazine and, in the station drug store, some cold cream and a small flask of perfume Upstairs, in the solemn echo- ing drive she let four taxi cabs drive away before she selected a new one, lavender-colored with grey upholstery, and in this we slid out from the mass of the station into the glow- ing sunshine But immediately she turned sharply from the window and leaning forward tapped on the front glass ‘I want to get one of those dogs,’ she said earnestly ‘I want to get one for the apartment They’re nice to have—a dog.’ We backed up to a grey old man who bore an absurd re- semblance t from his neck, cowered a dozen very recent puppies of an inde- terminate breed ‘What kind are they?’ asked Mrs Wilson eagerly as he came to the taxi-window ‘All kinds What kind you want, lady?’ ‘I’d like to get one of those police dogs; I don’t suppose you got that kind?’ Free eBooks at Planet eBook.com 31 The man peered doubtfully into the basket, plunged in his hand and drew one up, wriggling, by the back of the neck ‘That’s no police dog,’ said Tom ‘No, it’s not exactly a polICE dog,’ said the man with disappointment in his voice ‘It’s more of an airedale.’ He passed his hand over the brown wash-rag of a back ‘Look at that coat Some coat That’s a dog that’ll never bother you with catching cold.’ ‘I think it’s cute,’ said Mrs Wilson enthusiastically ‘How much is it?’ ‘That dog?’ He looked at it admiringly ‘That dog will cost you ten dollars.’ The airedale—undoubtedly there was an airedale con- cerned in it somewhere though its feet were startlingly white—changed hands and settled down into Mrs Wilson’s lap, where she fondled the weather-proof coat with rapture ‘Is it a boy or a girl?’ she asked delicately ‘That dog? That dog’s a boy.’ ‘It’s a bitch,’ said Tom decisively ‘Here’s your money Go and buy ten more dogs with it.’ We drove over to Fifth Avenue, so warm and soft, almost pastoral, on the summer Sunday afternoon th great flock of white sheep turn the corner ‘Hold on,’ I said, ‘I have to leave you here.’ ‘No, you don’t,’ interposed Tom quickly ‘Myrtle’ll be hurt if you don’t come up to the apartment Won’t you, Myrtle?’ 32 The Great Gatsby ‘Come on,’ she urged ‘I’ll telephone my sister Cathe- rine She’s said to be very beautiful by people who ought to know.’ ‘Well, I’d like to, but——‘ We went on, cutting back again over the Park toward the West Hundreds At 158th Street the cab stopped at one slice in a long white cake of apartment houses Throwing a regal homecoming glance around the neighborhood, Mrs Wil- son gathered up her dog and her other purchases and went haughtily in ‘I’m going to have the McKees come up,’ she announced as we rose in the elevator ‘And of course I got to call up my sister, too.’ The apartment was on the top floor—a small living room, a small dining room, a small bedroom and a bath The living room was crowded to the doors with a set of tap- estried furniture entirely too large for it so that to move about was to stumble continually over scenes of ladies swinging in the gardens of Versailles The only picture was an over-enlarged photograph, apparently a hen sitting on a blurred rock Looked at from a distance however the hen resolved itself into a bonnet and the countenance of a stout old lady beamed down into the Notes Product ‘lay on the table together with a copy of ‘Simon Called Peter’ and some of the small scandal magazines of Broadway Mrs Wilson was first concerned with the dog A reluctant elevator boy went for a box full of straw and some milk to which he added on his own initiative a tin of large hard dog biscuits—one of which decomposed apathetically Free eBooks at Planet eBook.com 33 in the saucer of milk all afternoon Meanwhile Tom brought out a bottle of whiskey from a locked bureau door I have been drunk just twice in my life and the second time was that afternoon so everything that happened has a dim hazy cast over it although until after eight o’clock the apartment was full of cheerful sun Sitting on Tom’s lap Mrs Wilson called up several people on the telephone; then there were no cigarettes and I went out to buy some at the drug store on the corner When I came back they had disap- peared so I sat down discreetly in the living room and read a chapter of ‘Simon Called Peter’—either it was terrible stuff or the whiskey distorted things because it didn’t make any sense to me Just as Tom and Myrtle—after the first drink Mrs Wil- son and I called each other by our first names—reappeared, company commenced to arrive at the apartment door The sister, Catherine, was a slender, worldly girl of about thirty with a solid sticky bob of r white Her eyebrows had been plucked and then drawn on again at a more rakish angle but the efforts of nature toward the restoration of the old alignment gave a blurred air to her face When she moved about there was an incessant clicking as innumerable pottery bracelets jin- gled up and down upon her arms She came in with such a proprietary haste and looked around so possessively at the furniture that I wondered if she lived here But when I asked her she laughed immoderately, repeated my question aloud and told me she lived with a girl friend at a hotel Mr McKee was a pale feminine man from the flat below One function of logistics marketing is finding out who your customer is and how to get the product or service to the customer Each customer can have individualized needs so the logistical services provided may vary from customer to customer Regardless of these differences, the customers expects 100 percent conformance and assured reliability at all times with every transaction The goals of this aspect of marketing logistics include filling the order, on-time delivery, precise invoicing and zero damage Price An organization bases pricing decisions on both internal and external factors Marketing logistics must recognize price drivers The profile of the customer, the product and the type of order are factors that drive the price These changes are not typically controlled by marketing logistics However, marketing logistics must react to these factors and understand how the factors affect customers’ decisions Discounts for quantities and the related logistical cost structure can impact the price the customer will ultimately pay for the product or service Additional factors driving price include the shipping costs based on the size, weight and distance the organization will ship the item Further, the size of the manufacturing run, labor costs and the types, quantities and quality of the materials used in the manufacturing process can affect price Promotion Promotion is another important aspect of an organization’s marketing logistics process When bringing a product to market, the organization must coordinate the logistics of the various marketing materials For example, the art department might design the artwork for the product’s box and an outside supplier might manufacture the boxes with the artwork Marketing logistics can help to ensure that all of these entities work together and produce the marketing materials needed to sell the product Place The function of place in marketing logistics allows the organization to simplify the transactions between a logistics provider and the customer The organization must execute logistics in such a way that the customer is not aware of the complexities involved in the logistics process For the customer, the output is always more important than the process The organization should, therefore, never expose the backroom processes involved with logistics delivery to the customer Also the location of the factory, warehouse and customer can greatly impact the marketing logistics process by increasing or reducing costs Example: Locating a factory in Mexico might reduce the labor costs associated with a product However, at the same time locating the factory in Mexico might increase the shipping costs and negate any cost savings 158 LOVELY PROFESSIONAL UNIVERSITY