Right now, I have been working as a content creator for a Vietnamese clothing brand.. Trang 4 - I am woefully lacking in knowledge about the Content industry - My talent to write is stil
FOREIGN TRADE UNIVERSITY FACULTY OF INTERNATIONAL EDUCATION **** ASSIGNMENT 1: SELF-ASSESSMENT Subject: Planning Careers and Employability Name Student ID : Pham Chau Anh : 2105000051 Class : F UON M3A Supervisor : Prof Do Huong Giang Intake Word Count : 2022-2023 1.159 words : Hanoi, February, 2023 Table of Content I Self-Introduction II Initial activities evaluation III Strengths and weaknesses evaluation & knowledge gap Strengths: IV Weaknesses VIPs and other related questions Values .5 Interests Personality .5 What I want? .5 What I like to do? 6 Where am I now? V How people see me? Self Assessment using personality test VI Goals Short-term goal .7 Medium-term goals Long-term goals VII Appendices Skills audit using S.T.A.R method Company Analysis Checklist 10 Resume 16 I Self-Introduction My full name is Pham Chau Anh I am a current undergraduate at Foreign Trade University majoring in Marketing Management In 2021, I graduated from Thuong Tin High School Hanoi, Vietnam, is where I was born I used to tutor English and Literature, assisting my students as they studied for the entrance exam for universities Although I work as a freelance makeup artist and stylist for some clients, I only take jobs when I have some free time I approach the beauty industry as my left-side occupation Right now, I have been working as a content creator for a Vietnamese clothing brand Also, I work as a freelanced content creator on a variety of platforms I am running a personal podcast channel, a youtube channel, and a blog fan page on Facebook For my youtube channel, I am not running it alone but cooperating with a media Company which is Dien Quan media II Initial activities evaluation My long-term professional goal has always been to work as a full-time content creator Since I was a high school student, I tried to start producing content At that time, I started making YouTube videos, but nothing came of it because I stopped doing it very quickly As I turned 18, things began to change I had more time to consider my passion that I was officially out of high school studies With podcasts, I resumed content creation Thankfully, my channel grew in popularity, and after three months of consistent publication, it was listed in the Vietnamese podcast charts on Spotify and Apple Podcast Since then, I have continued to produce content and have also applied for other part-time content creator positions at various businesses My understandings about this Industry started with creating content for myself and my small community, then develop with creating content for small businesses III Strengths and weaknesses evaluation & knowledge gap From those initial activities and experiences, I am vividly aware that my knowledge about the Marketing, Communication, and Content Industry is flawed And here are my apparent strengths and shortcomings in this area Strengths: - Writing ability is the first requirement for a content creator I've always taken pride in my ability to write well - I have high taste and an aesthetic sensibility, which I can use to enhance the formality and meaning of my text - I am connected to a lot of people who can assist me in producing content - I pursue a degree in marketing management because it is somewhat relevant to the field I want to work in - I have a rich imagination and am creative - In social situations, I have excellent motivational skills - I have a great level of flexibility, making me competent in a variety of duties - - Weaknesses I am woefully lacking in knowledge about the Content industry My talent to write is still limited to a certain type of writing I struggle to identify and follow trends Short material, which predominates in the content market, does not appeal to me I am not excellent at academic studying I am more suitable for practical learning Lack of focus and follow through I don’t always follow through on my inspirations, and if others are not brought on board to handle the details, my best ideas may never be put into practice I rely on my initial excitement and passion too much and don’t always show the discipline necessary to translate my ideas into real-world production Seeking approval from others: I am also approval-seekers, and in their desire to receive praise and acknowledgment they may try a little too hard to make a good impression, talking too much and listening too little in the process IV VIPs and other related questions Values I tend to be curious about others and preoccupied with discovering the deeper meaning in people and ideas I want authentic experience and often seek emotional intensity I am easily bored by details and repetition and seek out situations that offer an escape from the mundane Novelty is attractive to me, who often have a wide range of interests and friends from many backgrounds I prize individuality and often consider the pursuit of happiness and kindness to be the highest priority in life, both for me and for others I place great importance on personal freedom and self-expression, and want to be able to go wherever inspiration leads Interests Popular hobbies for me include writing, creating and appreciating art, playing musical instruments, listening to music, participating in the community, reading fiction, and sharing my story Personality On personality trait scales, I am Enthusiastic, Outgoing, Spontaneous, Changeable, Impulsive, Energetic, and Understanding What I want? I have a lot of desires First and foremost, I want to be emotionally and financially independent In my 20s, I have the ambition to be able to freely choose how I will live And, I intend on pursuing my passions, making money from writing to become financially independent In my 20s or 30s, I want to publish my own book No matter when I achieve this goal, I will In terms of having emotionally independency, I want a healthy group of friends, a solid family, and a healthy circle of relationships What I want is not just about careers but about life Striking a work-life balance is a big goal for me What I like to do? I have a specific number of interests I adore making art in general since I have an artistic soul Regardless of whether it is a drawing or a record I adore everything of them I practically ignore everything around me when I'm writing in order to concentrate on my words I believe I was born to tell stories, and I appreciate it when others enjoy my writing Also, I no longer sketch as much as I did when I was in primary school Once in a blue moon, I opt to sketch something solely for relaxation Since I am an extrovert, interacting with others, having fun, and teamwork are also some of my interests Yet occasionally, I discover that I enjoy being alone when I hang out Where am I now? I would like to respond by saying that I am on the nine clouds, dreaming away, but I am unable to so Describing the scenario I'm in at the moment, I am aware that I am simply a regular student in my second year of college who still has a long way to go Also, I'm a novice social media content creator that constantly aspires to share my gifts and my soul I'm in the middle of my 20s, have a bunch of mess to sort through and have aspirations to advance in both my academic studies and my content business beyond where I am at present In my career ladder, I am at the ladder called warming up and preparing How people see me? Although I don't always follow their lead and am not very cooperative, my parents consider me as a decent child who always tries to what is right In my parents' eyes, I am compassionate, loving, and consistently a good student To them, I am like a priceless source of life Yet I'm also spoilt and lazy because I seldom ever any housework at all I'm viewed as a caring, sympathetic, and understanding person by my friends as well Occasionally they are shocked by something I had correctly guessed about them, even something about themselves that they had not observed But, I believe that they are closer to the real me than my parents are since they are aware of how undisciplined, impulsive, and mischievous I can be They value my abilities and adaptability They believe I am a person with a lot of potential and ability Also, I have supporters that agree with what I write and say People view me as kind, gentle, and competent in my work V Self Assessment using personality test Personality test: MBTI According to the Myers-Briggs Type Indicator (MBTI), and I am belonging to the ENFP type (the influencers) ENFP stands for extrovert, intuitive feeling, and perceiving I have taken this test previously, and each time I have gotten the same result: "ENFP." Since this test, compared to others, gave me the most accurate results, I made the decision to just report this test only And the detail that attracts me the most about this test is about famous people who have the same result as me 90 percent of them is the famous writer, such as Mark Twain VI GOALS Short-term goal - Generating new tiktok content on a daily basis for the next five months, increasing my channel's subscriber count from 55 to 10,000 - Start returning to my YouTube channel by uploading at least videos per month during the following two months, increasing my subscriber count from 382 to 1000 - For the next five months, I plan to post writing and images on a daily basis to my Facebook and Instagram fan pages, increasing my following from 1000 to 5000 - Posting two episodes of the podcast every week for the following five months, and getting to the milestone of 500.000 plays - Passing all of the classes I am taking at school with at least an A-minus grade in the upcoming two months Medium-term goals - Gaining roughly 30.000 followers on each network as a content creator in a year - Successfully saving 30.000.000 VND from my 80.000.000 VND earnings within year - In two years, I plan to leave my native city to live and work in another place with a stable job Long-term goals - Publishing at least book before my 30s - Setting my foot in at least different countries before my 30s Document continues below Discover more from: trị Quản marketing quốc tế QTR435 Trường Đại học… 56 documents Go to course 32 18 45 Chiến lược marketing Cocoon… Quản trị marketi… 100% (42) CÔNG CỤ LÊN KẾ HOẠCH PEST CỦA… Quản trị marketin… 100% (4) Chiến lược marketing Starbuck… Quản trị marketin… 100% (3) 123doc ban ke hoach marketing 2022 cho… Quản trị marketin… 100% (3) VII Appendices GRAB Marketing Analysis Quản trị marketing… 100% (1) Skills audit using S.T.A.R method Creativity (soft skill) - Situation: I was a member of the Creative Branch for Ftu Mc and Fashion forces Haagen Clubs Dazs Case Study - Task: My duties are designing clothes, creating layouts of make-up, and raising ideas and concepts for Ftu Fashion Show trị show I - Action: I started with writing a report about my idea forQuản the fashion 100% (1) marketing… then made a number of mood boards using various color palettes and clothing trends I also had some sketching to at the time After I got the final sketch, concept, and mood board, I went shopping for fabric and other supplies so I could make some of the clothing myself - Result: Ftu Fashion Show 2022 was successfully organized with some of my designed clothes in the collection Writing (hard skill) - Situation: I was a high school student at that time - Task: One of the most important subjects I have to focus on is Literature I have to not only study standard Literature but also study advanced one for the talent student contest - Action: I studied so hard for the contest every day, and even study other knowledge which was outside our curriculum at that time - Result: I attained the award for an excellent student at city level in Literature Leading (soft skill) - Situation: I was the Secretary in high school, and now in college, I am the Monitor - Task: Being a class officer, my duties are diversified from communicating with the professors, informing information for the class to joining in some specific meetings, helping professors and classmates with their problems, motivating them, and organizing some extra-curricular activities - Action: I did exactly what I have to and I also support my classmates with something out of my responsibility - Result: I was liked and supported by all of my classmates and teachers Every thing went smoothly ever since I took these leading positions Working to deadlines (soft skill) - Situation: I am a content creator for a fashion brand - Task: I am accountable for raising a new list of content for an Instagram fanpage and a TikTok channel for the whole every week I have deadlines for editing new videos and posting them, everyday - Action: I submit my deadlines on time every morning - Result: Helping boosting sale of the company to 10% in February Presenting (soft skill) - Situation: As an undergraduate, I usually have to make a presentation in front of the class and the teacher Task: Finalizing the required assignment, preaparing slides and script for the presentation Action: Make a presentation without reading a prepared paper of script Result: Presenting in a smooth and spontanous way that attain maximum score for the presenting part Video and Audio editing (hard skill) - Situation: As a content creator who need to publish podcast and video on social media on a daily basis - Task: Manipulate and edit film pieces in a way that is invisible to the audience, Trim footage segments and put together the sequence of the film, Input music, dialogues, graphics and effects, - Action: Using Final Cut Pros, Canva, Capcut, Audacity, Garageband to my editing - Result: Publishing hundreds of records Company Analysis Checklist THE EMPLOYER Name of employer Vietcetera Media Website address (main) https://vietcetera.com/ Website address (recruitment) https://vietcetera.com/careers Outline of main business: What products does it make? What services does it provide? When was it established? What is the company’s mission statement? Vietcetera is a first-of-its-kind multimedia digital platform producing editorial content along with video series and podcasts in both Vietnamese and English v Vietcetera Media is founded 2016 by entrepreneurs Hao Tran and Guy Truong Vietcetera mission is: “To bring Vietnam to the world and the world to Vietnam Ref: https://vietcetera.com/en/about Clients & customers: Who uses the organisation’s products and services (give examples) In which countries does the organisation operate Who are the organisation’s clients or partners? Vietcetera provides editorial content in multiple platforms Their audiences are 18-35 years old people in Vietnam and global.etcetera caters to different kinds of readers, middle-class and white collar Vietnamese consumers, international business readers, overseas Vietnamese and travelers to Vietnam Readers spend an average of 3.5 minutes on the website Currently, Vietcetera based on Thi Sách, Phường Bến Nghé, Quận 1, TP Hồ Chí Minh, Việt Nam The firm has cooperate with a number of wellknown organizations, such as British Council, seeson, Mastercard Vietnam, Durex, ref: https://www.instagram.com/vietcetera/ Main competitors: What other organisations operate in this area or offer similar products/services? How these organisations compare? Elle Vietnam is the strongest Vietnamese competitor of Vietcetara in terms of key word traffic, audience targeting, and market overlap Moreover, there are cafebiz, spiderum, Criminal Psychology, and other enterprises example of comparing Vietcetara with Elle.vn Category Vietcetera Elle.vn Main locations (HQ) and regional locations Form of business limited liability company limited liability company unique selling point Focus on Gen Z Focus on wider generations main method of approach Podcast and Website Website Abbundance of job Recruit only gen Recruit all Z and Millenials generations Headquarter: 58 Phan Boi Chau Ben Thanh Ward District 1, Ho Chi Minh City, Ho Chi Minh Cit Hanoi Office: Level 10, Dreamplex, 174 Thai Ha, Dong Da District, Ha Noi Ho Chi Minh Office: C2.3-4-5, Cove Residences, Functional Area 2B, Thu Thiem New Urban Township Thu Thiem Ward Thu Duc City, HCMC Size and annual turnover/revenue Vietcetera's revenue is $6 Million There is no more information In the news: Look at press releases within the last years and review a quality daily newspaper or its website – what are the important stories and headlines for this organisation? Vietcetera 2022: Aiming to become the leading communication platform for the young generation After successfully raising $2.7 million in investment capital in 2021, media platform Vietcetera is now preparing to launch many new podcasts and shows in 2022, targeting Millennials and Gen Z Ref: https://www.brandsvietnam.com/congdong/topic/322096Vietcetera-nam-2022-Huong-den-muc-tieu-tro-thanhnen-tang-truyen-thong-hang-dau-cho-the-he-tre Vietcetera and Mastercard hold Vietnamese Food and Beverage Conference 2022 Recently, Vietcetera and Mastercard have jointly organized the Vietnam Food and Beverage Conference 2022 in Hanoi and Ho Chi Minh City respectively, the program is the opening for the annual Flavors Vietnam event Ref: https://thoibaonganhang.vn/vietcetera-vamastercard-to-chuc-hoi-thao-am-thuc-va-do-uong-vietnam-2022-124629.html Vietcetera continues to expand its marketing 11 capabilities with Vietnam Creator Network Vietcetera's first influencer marketing agency was born Ref: https://vietcetera.com/vn/vietcetera-tiep-tuc-morong-nang-luc-marketing-voi-vietnam-creator-network THE RECRUITMENT PROCESS FOR GRADUATES AND UNDERGRADUATES Relevant job opportunities/graduate programs Senior Talent Acquisition & Engagement Senior Account Manager Events Manager Project Team Leader Co-host Podcaster Placements/internships programmes International Editorial Intern (Ho Chi Minh City) Degree backgrounds sort Minimum requirements for graduate schemes & placement programmes (degree class; UCAS points) Graduate who majors in related studies with applied position Bilingual (EN-VN) is a must At least years of experience Enthusiastic professional and passionate about the job Possess good leadership skills and applied position experience Free spirit and open-mindedness Independent, highly organized, good time management Flexible with working hours (for events that take place during weekends, or at night) Application deadlines 16/02/2023 - 23/02/2023 Contact details for recruitment team/HR Application form: https://forms.gle/rRVpUdESYqBqMmkE7 Email: careers@vietcetera.com General competencies I 12 Office Department: need to demonstrate: (e.g communication Vietcetera demands excellent communication skills, especially being fluent in Vietnamese and English is a must because Vietcetera is a bilingual environment Direct Service Department: Flexible with working hours is a must-have ability for employers in this position because there are occasionally events and jobs that take place during weekends, or at night Type of application: CV and covering letter, online application Resume/ Portfolio Cover Letter (Optional) Online application through the original website, application form Third party Selection process: test, interviews, assessment centre What is this process? If this information isn’t on the website how can I find out more? (bài linh đan) What resources can I use to help me? Candidate must apply through Vietcetera or thirdparty platform And it will go through main steps Step 1: screening (the resume/portfolio is on our list They shall contact the candidate to get more details.) Step 2: skill test ( Skill test might be required with technical-related position.) Step 3: Interview (They conduct interviews to get to know the candidate better.) Step 4: Offer (The candidate is almost there Offer package is released) Step 5: Onboarding (Welcome to the team! The candidate is now one of Vietcetera and ready for the new challenge) If there is not enough information on the official website, I find out more through their social media, email, and hotline Instagram: https://www.instagram.com/vietcetera/ Facebook: https://www.facebook.com/vietcetera Email: careers@vietcetera.com Hotline: +84 286 286 2989 I can use their official website, official article, and above official social media platforms to help me UNDERSTANDING THE EMPLOYER’S CULTURE How I think this employer likes to see itself? What are the stated or implied core values? ENTHUSIASM - passionate about life, about knowledge, and about work - translating into creative energy - accepting risks and don’t let fear stop them - spreading enthusiasm to everyone around them OPEN-MINDEDNESS - less judgmental and more 13 inquisitive, introspective, and considerate - Willing to have their ideas challenged Feeling empathy for other people Being humble about their knowledge and expertise HIGH PERFORMANCE - being accountable, skilled and able to get things done - Showing consistent effort - Having a strong skill set - Focusing on goals What does the employer’s brand say to me? How the organisation brand itself? What I think about this? In 2018, the brand pivoted towards Vietnamese content, switching its output focus to Vietnamese It’s a strategy that’s proved successful: today, the media network and its family of brands, podcasts, and franchises reach an audience of 20 million a month, largely local in Vietnam Largely geared towards Gen-Zers and millennials, Millennials and Gen-Z, the I think Millennials and Gen-Z, the Vietnamese edition provides high-quality, pertinent content to empower the new generations through sharing knowledge in the fields of psychology, culture, productivity, creativity and self-development What are the policies related to flexible working, equal opportunities ? - Awards Has this organisation won any awards related to recruitment and workplace (eg TARGETjobs National Graduate Recruitment Awards, Best Employer Awards ) or its products and 14 - Vietcetera provides all their employers 14+ Days of Annual Leave And during the pandamic, their employers worked from home to be disease-free 13th Month Bonus, Team Bonding Budget, Dynamic Working Environment are accessible for all their employers No awards yet services? What training and development is on offer? How is this structured and delivered? What are the benefits on offer – pay, holidays, pension, private healthcare etc? No information yet - 13th Month Bonus 14+ Days of Annual Leave Mandatory & Extra Private Insurance Team Bonding Budget Company Trip & Events Seasonal Activities & Gifts From reading the employer’s literature and exploring other sources of information, what is my general feeling about this organisation? I see Vietcetera is a media company that brings a multifaceted view of a modern, dynamic and hidden Vietnam with authentic stories about new cultural factors and values Besides, it is pretty difficult for being an intern or official content creator of this company, because mostly, this company not often find anonymous content creator but the famous one However, there is still some positions that are available for even people with no experience such as community writer or co-host podcaster Would I like to work for this employer? Why? With the dynamic working environment, more than 60 percent of employers in this organisation are gen Z, and many other reasons that make me want to work for Vietcetera Among theem, one of the most pivotal reason is that the coincidence in company’s mission and mine: “To bring Vietnam to the world, and the world to Vietnam” What could I offer this employer? Skills Qualities Experience Attributes Knowledge (give examples using STAR) 15 Skills - Application of office and editing tools: I am familiar with office tools in a basis use since studying in college and frequently using office applications to work with my studies such as writing a formal report, preparing slides and presentation However, as a freelanced content creator, I learn to use editing tools online and using Final Cut Pro, Garageband, Audacity in a basis function From those ability, I smoothly finish my deadlines in both work and study - Teamwork and Leading: People usually choose me to be the monitor, the team leader, or the mentor of some specific groups I have experiences within the college and club scale Normally, I spread my enthusiasm and positivity to other members, encourage, and help them with their tasks I aslo show compassion and empathy well I work well in group settings - Time management: At the same time, I can deal with multiple jobs, such as being a content creator, tutoring my students, running my make up business, and studying in college Ever since I enter college, I always bear that much in my life, and it is running smoothly My student came through the entrance exam with flying colors, I grow my content community from to thousands, the amount of money I earned from my make up business is enough for me to pay some bills, and I meet all deadlines at school Qualities and Attributes - I pursue progress, not perfection - I am curious and eager to learn - I am receptive to feedback - I am confident in social settings - I embrace changes, and never afraid to make mistake Knowledge - I have the IELTS Certificate of 7.0 in total - I understand and have specific working experiences about the beauty industry and marketing industry - I am currently studying Marketing Management course of Northampton University at Foreign Trade University 16 Questions to ask employers at interview? - What are your expectations for me in this role? What's the most important thing I should accomplish in the first 90 days? What's the performance review process like here? How often would I be formally reviewed? What metrics or goals will my performance be evaluated against? How long before I will be… [meeting with clients, have responsibility for my own accounts, interacting with other departments, etc.]? Resume CHAU ANH PHAM Hanoi, Vietnam | 0342577861 | phamchauanh832003@gmail.com WORK EXPERIENCE Podcast Host & Creative Content Creator Present 8/2021 - Conduct research and utilize understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories Develop high-quality, insightful and entertaining storytelling and hosting techniques to engage listeners and increase audience numbers while meeting tight deadlines Edit audio files using GarageBand and Audacity to ensure high quality production standards were met Effectively expand podcast channel “Một tâm hồn đầy nắng” to attain Top 10 Spotify Podcast and Top 50 Apple Music, reaching over a hundred thousand listeners Regularly post episodes on social media platforms like Facebook and Instagram for promotion purposes Youtuber & Content Creator Present 9/2022 - Generate new and highly engaging content to expand YouTube's viewership and enhance personal branding Engage with YouTube followers and monitor conversations from the personal voice Responsible for coming up with video concepts, filming all original video assets using personal equipment and editing footage in Final Cut Pro 17 Creative Content Creator & Video Editor 12/2022 3/2022 – Generate new and highly engaging content to create Reels, Video Tiktok and enhance personal branding Responsible for coming up with video concepts, filming all original video assets using equipment and editing footage in Final Cut Pro and Capcut Creative Content Creator & Video Editor 1/2023 – Present Generate new and highly engaging content to create Reels, Video Tiktok and enhance personal branding Responsible for coming up with video concepts, filming all original video assets using equipment and editing footage in Final Cut Pro and Capcut Affiliate Marketing Present 10/2021 - Partnered with Fonos (https://fonos.vn/), Mây.vn, and Soundio (https://soundio.vn/) to promote their Marketing campaign and brand image on personal social media platforms Stay on top of industry trends, latest Influencer/social media advancements and relevant campaigns Innovate, contribute content ideas and stay actively in touch with companies’ Marketing team during collaboration to ensure performance efficiency Voice Talent & SEO Content Collaborator 06/2021 5/2020 – Managed the recording process to ensure that producers’ requests are followed and deadlines are met Provided a natural speaking style that is appropriate for the intended audience and the assigned project Created up to 10 pieces of content per month, using SEO keywords drawn from Google Analytics SOCIAL EXPERIENCE Creative Member, Makeup Artist, Stylist, Designer Project Communication Ambassador & Podcast Advisor Participant EDUCATION Foreign Trade University (currently in 2nd year) Thuong Tin Highschool CERTIFICATES & QUALIFICATIONS International English Language Testing System (IELTS) SKILLS 18 7.5 Industry Knowledge: Interviewing, Scripting, Audio Editing, Storytelling, Digital Marketing Technical Skills: Audacity, Anchor, Final Cut Pro, Garageband, Canva, Microsoft applications Soft Skills: Communication, Public Speaking, Problem-Solving, Time Management 19