Trang 1 SCHOOL OF BUSINESS---***---HO CHI MINH CITY CAMPUS---***---END-MODULE ASSIGNMENTModule: Business Practiced ExploredCode: BSS005-1.S2SPARKLE IN OCTOBER EVENTStudent: Student ID: C
UNIVERSITY OF BEDFORDSHIRE FOREIGN TRADE UNIVERSITY SCHOOL OF BUSINESS HO CHI MINH CITY CAMPUS *** *** END-MODULE ASSIGNMENT Module: Business Practiced Explored Code: BSS005-1.S2 SPARKLE IN OCTOBER EVENT Student: Student ID: Cohort: K60BF-A Semester: II FOR EXAMINERS ONLY Grade (in number): ……………… Grade (in words): ……………… Academic year: 2022-2023 Examiner Headteacher: Võ Thị Thanh Hằng Submission date: 25 May 2023 Student’s signature: (Signature & Fullname) ……………… Examiner (Signature & Fullname) ……………… Ho Chi Minh City, May 2023 UNIVERSITY OF BEDFORDSHIRE FOREIGN TRADE UNIVERSITY SCHOOL OF BUSINESS HO CHI MINH CITY CAMPUS *** *** END-MODULE ASSIGNMENT Module: Business Practiced Explored Code: BSS005-1.S2 SPARKLE IN OCTOBER EVENT Student’s fullname: Student ID: Cohort: K60BF-A Semester: II Academic year: 2022-2023 Lecturer: Assoc Prof Dr Trần Quốc Trung Ho Chi Minh City, May 2023 i STATEMENT OF AUTHORSHIP Except where reference is made in the text of the end-module assignment, this assignment contains no material published elsewhere or extracted in whole or in part from an assignment which I have submitted or qualified for or been awarded another degree or diploma No other person’s work has been used without due acknowledgements in the endmodule assignment This end-module assignment has not been submitted for the evaluation of any other modules or the award of any degree or diploma in other tertiary institutions Ho Chi Minh City, May 2023 Tạ Thị Thanh Tâm ii TABLE OF CONTENTS Page Statement Of Authorship i Table Of Contents ii INTRODUCTION .1 MARKETING MIX 2.1 Product .1 2.2 Price 2.3 Place 2.4 Promotion 2.5 People 2.6 Process 2.7 Physical evidence .10 HUMAN RESOURCE REQUIREMENTS .11 FINANCIAL DETAILS 13 REFERENCES 17 1 Introduction - In this semester, our company will hold an event named Sparkle in October for university students studying in Ho Chi Minh city In order to gain a clear overview for the needs of this event, we - the event organizers - have done research into the factors affecting students’ decision when choosing an event Based on the expectations of our customers, we have prepared a detailed event plan which consists of the three main sections namely are: marketing mix, human resource requirements and financial details Marketing Mix (The survey link is in the references section) 2.1) Product: Mineral water In terms of drinks, half of the respondents would like to consume mineral water so in our event, we will serve this drink Snack and rice paper After having done the survey, our company decided to choose snack, rice paper as the main food because the majorities of guests would love Document continues below Discover more from: Business Practice… Trường Đại học… 24 documents Go to course 19 Tiểu luận BPE Ngọc Quyên Business Practice… 100% (2) SELF- Assessment Essay Business Practice… 100% (1) Business Practice 20 33 Explored Business Practice… None Phạm Minh Hằng 2245519087… Business Practice… None Business practice explored Business Practice… None 2105002168 - to eat (61.4% for snack and 48.2% for rice paper) Besides, sponge Nguyen Dieu Linh cake will be prepared in case some participants can not eat the two prior food Business Practice… None Gift One indispensible activity in our event is giving thankful gift to the participants as the research showed that having gift is one of the reasons attracting guests As a result, our company have to think of the gifts that can highly impressed the participants (the packaging will also be carefully-prepared) During the event, participants will take part in some activities and of course, the top players will receive gifts as well 2.2) Price: The survey shows that our participants tend to attend free event and if the event is paid, it will mostly below 200 000 VND Therefore, it is not surprising to see that 59% of the participants are willing to pay less than 200 000 VND for an event In order to make the event affordable to the guests, our company decide to make a budget plan in that the ticket fee is no more than 200 000 VND per person Payment method: Customer can pay via Momo or Banking Detailed information will be updated soon on our Fanpage 17 Human resources Position Receptionist No Job description Requirement - Prepare a budget plan for - Have a bachelor’s - Pre-event, the event Active time degree in finance, during and accounting or after economics the event - Manage the cashflow - Request funds if needed Be trustworthy, disciplined and honest - Keep track of the receipts, number of tickets sold - Pay funds for employees Volunteer content creator - Write content and script - Currently lived in - Pre-event, for the event HCM city during and after the event - Use social media - Be active, creative platform to attract viewers and good at writing and reply questions to their - Have management time and - Can work from home 18 communication skill - Design poster - Meet the deadlines - Good imagination - Good at using - Edit photos - Cooperate cameraman Adobe AI and PTS with - Have previous design experience Volunteer Cameraman - Take photos - Aged from 18 and During after the event - Capture footage - Have good camera or smartphone - Must arrive at the - Edit videos - USB, event site Have auxiliary equipment - Cooperate with graphic is a plus designer - Physical strength - Have experience prior as a cameraman Volunteer Logistician 10 - Prepare supplies for the - Aged from 18 - Pre- event, 19 event - Good health during and after the event - Set up the event site - Be reliable, active and patience - arrive at the - Check guest attendance and welcome guests Must - Have problem- event site solving and communication skill - Provide food and drinks - Prepare reward private and portable charger thankyou card - Have and transportation Support and instructions to give - Able to work well the in groups participants if anyone have trouble when taking part in workshop - Take part in the team building game in case there is not enough participants Cleaner - Set up the event - Aged from 18 and During after the event 20 - Clean up the event - Good health - Must arrive at the event site - Hard-working - Have the abilities to carry heavy facilities - Obey safety regulations For those who are volunteers, we require you all to be disciplined and have responsible with your task Financial details (Currency unit: VND) Fixed cost: (only happens when our company can recruit volunteers) Rental of the place: free Equipment rental: Advertising expense: 22 478 Carpet: 40 000/each Carpets cost 80 000 Hand sanitizer: 500*5 =42 500 Our logistician team will ask each guest to use hand sanitizer before entering the event site and using meals Decoration expense: 233 000 in total Standee: 210 000/each Balloons: 23 000/30 pieces Prize for the winners: The top three winners will receive gifts from the organizers Mini notebooks (for top three): 950*3= 850 Key chains (for top 2): 15 600*2= 31 200 Picture frame (for top 1): 22 000 Kraft paper bag: 300 * 3= 900 21 The valuation of the reward: 850 + 31 200 + 22 000 + 900 = 71 950 Staff salary: Receptionist: The salary for receptionist is fluctuated from 15 000 to 25 000 VND per hour Our company want to hire a receptionist able to work hours a day within days, each day our company will pay 20 000 per hour Therefore, the cost for receptionist rental will be: 20 000*4*4= 320 000 Cleaning staff: The salary for cleaning staff is around million/month The average money cleaner get in 1-hour working will be 25 000 Our company will pay a competitive price of 30 000 per hour if cleaning staffs agree to meet our requirements in the job description Cleaners will work for hours when the event takes place Our company are going to hire cleaning staff, so the costs will account for: 30 000*3*4= 360 000 Volunteer: For those who are cameramen and logisticians, our company will provide 50 000 per day as fuel-money support The cost will be: (2+10) *50 000= 600 000 In terms of content creators, each one will receive 50 000 when publish one post on the Fan-page We are planning to have posts so the cost will be: 50 000*6= 300 000 The total staff salary: 320 000 + 360 000 + 600 000 + 300 000 = 580 000 Variable cost: Food and beverage: 11 300 Food: “Banh trang Tay Ninh”: After having contact some local sellers, we have found the “Banh trang” that truly originated from Tay Ninh with the cost of 800 for one small pack Snack: Our company choose brand Oishi, the cost of one serving is 000 Sponge Cake: we going to serve “Solite cake” of “Kinh Do” Solite is not a strange name to the Vietnamese Therefore, we hope the guests will enjoy this sweet cake The market price of one serving is 500 Beverage Mineral water: Lavie Price: 3000/1 bottle 22 We choose Lavie because it is ranked first among the top bottled water in Vienam Besides, Lavie is under the quality- supervision of Nestlé Water, a world leader in bottled drinking water, LaVie is bottled by a closed process at the source without any chemical treatment Paper towel: After having considered the price of many types of paper towel, we decide to buy the one which costs 999 Workshop supplies: Oil pastel: 15 000/box Thick paper size A5: 000/piece Gift (participants will also save the oil pastel drawing as a gift) Highlighter: 800/1 pen Sticky note: 430/1 pack Thankyou card: 000/1 piece Kraft paper bag: 300 Total gift value=12530 Fixed cost Advertising Equipment rental Staff salary Decoration expense Prize for winners Hand sanitizer Total Fixed Costs Variable Costs 22 478 80 000 580 000 233 000 71 950 42 500 029 928 Variables costs per unit Food and beverage Paper Towel Oil pastel Thick paper Gifts Total Variable Cost per Unit 11 300 2,999 15,000 1,000 12,530 42 829 Total Revenue=Price*Quantity Sold (1) Total Cost= Fixed Cost + Variable Cost= Fixed Cost + (Variable Cost per Unit* Quantity Sold) (2) Because the majority of our participants want the ticket fee lower than 200 000 VND so our event team have decided to sell our ticket at 100 000 VND 23 To calculate break even point, we have to solve: (1) = (2) 100 000 * Quantity Sold = 029 928 + (42 829*Quantity Sold) Quantity Sold ~ 36 tickets Therefore, we need to sell at least 36 tickets at the price of 100 000 to break the even point However, we have also prepared another financial planning in case we cannot hire any volunteers The salary for cameraman, content creator has been obtained by calling direct to the service provider Fixed cost Advertising Equipment rental Receptionist salary Cleaner salary Cameraman salary Content creator salary Decoration expense Prize for winners Hand sanitizer Total Fixed Costs Variable Costs Variables costs per unit Food and beverage Paper Towel Oil pastel Thick paper Gifts Total Variable Cost per Unit 22 478 80 000 320 000 360 000 500 000 200 000 233 000 71 950 42 500 829 928 11 300 2,999 15,000 1,000 12,530 42 829 If our company continue to keep the ticket fee at 100 000 VND per person, the break-even point in this case would be: 100 000 * Quantity Sold = 829 928 + (42 829*Quantity Sold) Quantity sold ~ 67 tickets RISK MANAGEMENT In order to make the event operate smoothly, our company have listed some risks that can occurs and take some preventions beforehand 24 Types of risks: Bad weather o Probability: Medium o Consequence: Raining The event will not operate perfectly as planned, participants may catch a fever o Prevention measures: Check weather forecast Consider moving the event to a nearby indoor building if the storm worsens Unsafe food and beverages: o Probability: Low o Consequence: Stomachache (Minor to Major) o Prevention measures: Make sure that the beverages and food be transported and stored properly Check the origin of the food and drink Improper placement of equipment: o Probability: Low o Consequence: Low progress of the event, leave bad impression on the participants o Prevention measures: Arrive early to set up and examine each process in the event CONCLUSION Our company’s purpose when celebrate the event “Sparkle in October” is to strengthen the relationship between students studying in Ho Chi Minh city We have planned a budget 25 management that targeted 36 guests if there is no improper thing happens and 67 guest in case there is no volunteer join our event By following the 7Ps and risk matrix strategy, we hope that our event will soon reach out to the customers and create wonderful memories to everyone REFERENCES Link to the survey: Sparkle in October - Google Forms https://the7.vn/xu-huong-digital-marketing/social-media/facebook/gia-chay-quang-caofacebook-16211/ https://toplist.vn/top-list/thuong-hieu-nuoc-khoang-thien-nhien-chat-luong-nhat-hien-nay28822.htm 26 27 https://printgo.vn/bang-bao-gia-in-standee-theo-yeu-cau-v1559 https://chothueleutrai.com/thue-bat-sinh-hoat/ 28 29 More from: Business Practice… Trường Đại học… 24 documents Go to course Tiểu luận BPE Ngọc 19 Quyên Business Practice… 100% (2) SELF- Assessment Essay Business Practice… 100% (1) Business Practice 20 Explored Business Practice… None Phạm Minh Hằng 2245519087… Business Practice… Recommended for you None 124 23 19 Tieng anh a2 20cau full - Quy trình luân… Báo cáo khoa học 100% (1) KLE - BIG4 Practice TEST accounting 100% (2) Tiểu luận BPE Ngọc Quyên Business Practice… 100% (2) SELF- Assessment Essay Business Practice… 100% (1)