1. Trang chủ
  2. » Luận Văn - Báo Cáo

Lesson Eight key elements of business model of Alibaba

19 5 0
Tài liệu đã được kiểm tra trùng lặp

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

THÔNG TIN TÀI LIỆU

Nội dung

Lesson Eight key elements of business model of Alibaba present the content Ecommerce internet shopping, introduction about alibaba, business model of alibaba, conclusion. Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới.

EIGHT KEY ELEMENTS OF BUSINESS MODEL OF ALIBABA E-COMMERCE INTERNET SHOPPING 01 Introduction 03 Conclusion 02 Business Model Analysis 04 Q&A AGENDA STYLE Group Members Le Hong Mai Vu Thi Dieu Huyen Nguyen Thuc Uyen Tran Kieu Trinh Nguyen Thi Huong Content E-COMMERCE INTERNET SHOPPING 01 02 03 04 Introduction Business Model of Alibaba Conclusion Q&A Introduction about Alibaba E-COMMERCE Launched in 1999, Alibaba.com is the leading platform for global wholesale trade and China's biggest pure-play online E-Commerce company We serve millions of buyers and suppliers around the world Businesses cover business-to-business (B2B) A B2B trading platform for small businesses to connect to a wider market in over 190 countries around the world Over 420 million people scooped up $485 billion worth of stuff last fiscal year on Alibaba's sites 2 Business Model age t n dva A itive t e gy p e t m a Co Str t e rk Ma Valu eP ropo sitio Rev n en u eM ode l nity u t r ppo O t ent ke r m a n M viro n E ive t i t e p Com Orga Key Elements niza tiona l De velo pm e Man nt agem ent T eam Value Proposition Alibaba offers value propositions: Accessibility, customization, convenience, cost reduction, reliability, community The company creates accessibility by enabling buyers and sellers to connect It also enables buyers to provide feedback on sellers and products so future buyers can be adequately informed Revenue Model Place Your Picture Here Alibaba uses advertising, transaction, commission and subscription revenue models For their China retail marketplaces It obtains profits through online advertisements and marketing services For their wholesale marketplaces Users are charged fees for membership and their value-added services Revenues are also generated from cloud computing and Internet infrastructure services primarily from time and usage based provision of cloud computing services Market Opportunity  Alibaba's online marketplaces offer a vast selection of products from individual sellers and small and medium size enterprises (SMEs-Small and Medium Enterprise) With the growing number of SMEs in China and use of the Internet for business, as well as the improvement in technology and process innovation; Alibaba is able to strive in this industry Competitive Environment Direct competitor MEMBER  eBay NAME  Amazon  Jingdong Mall Indirect Competitor  Indirect competitors are the search websites such as Google and Baidu  Tencent Holdings Ltd, a mobile gaming  Made-in-China and social media giant in China which also  Global Sources operates the popular WeChat mobile chat application Competitive Advantage 01 03 Location: China • the largest market of Internet users • 560 million people who spend 20 hours every week on the internet Language: was not a barrier for Alibaba, unlike its major rivals It offers platforms in different languages to cater to different market segments, such 02 04 Economies of scale: • Saving costs which are associated with all the offerings for the sale of multiple and different goods by single corporations from the same channels of sales Operations on a large scale, which is cost saving because of the large volume of buying and selling products Market Strategy E-CO M MER CE INTE R SHO NET PPIN G Market strategy The website is designed in a categorical way so that search becomes easy Alibaba.com is playing an imperative role in helping SMEs in China and around the world participate in global trade and become more competitive at the global level As it is a leading company, Alibaba.com has to research, develop and create new concepts answering to new needs focusing primarily on customers’ expectations Nowadays, Alibaba.com can be considered as a giant in the global trade market because the company is one of the most active in B2B marketplaces Organizational development Alibaba operates a collaborative ecosystem where all participants (consumers, merchants, third party service providers and others) have an opportunity to prosper Integrity Customer first Teamwork Six key elements Commitm ent Embrace change Passion Management Team Founder and Executive Chairman Jack Ma and Vice chairman Joe Tsai CEO Jonathan Lu 3 Conclusion Alibaba is an early mover into China's large and fast growing Internet economy, Alibaba has been enjoying a number of competitive advantages that propelled its growth Now that they have proven the model works and are transforming the old industrial economy, it is time for all companies to understand and apply this new business logic However, a major weakness in Alibaba's model is that it charges no listing fees and has no warehouses to keep inventories, which makes it very likely to be replicated by others As these innovations accumulate in the coming decades, the winners will be companies that get smart faster than the competition THANK YOU FOR YOUR LISTENING!!! Q&A E-CO M MER CE INTE R SHO NET PPIN G

Ngày đăng: 02/01/2024, 10:20

w