(Tiểu luận) minor report digital marketing building an ecommerce website

VIETNAM GENERAL CONFEDERATION OF LABOR TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MINOR REPORT DIGITAL MARKETING BUILDING AN ECOMMERCE WEBSITE Professor: Văn Đức Sơn Hà Group: 03 Students: Trần Minh Thư 719H0915 Trương Nguyễn Hiền Thơ 719H0911 Nguyễn Thị Tuyết Nhung 719H0096 Lê Phạm Thanh Huyền 719H0044 Lý Ngọc Minh Trân 719H0919 Ngô Nguyễn Xuân Mai 719H0064 Vũ Nam Phương 719H0897 Vũ Nguyễn Bình Giang 719H0027 Ho Chi Minh City, November 2021 0 Tieu luan GROUP LIST No Student name Student ID Task Presentation, building, designing website Completion rate Trần Minh Thư 719H0915 100% Trương Nguyễn Hiền Thơ 719H0911 Building, designing website 100% Nguyễn Thị Tuyết Nhung 719H0096 Building, designing website 100% Lê Phạm Thanh Huyền 719H0044 Building, editing website 100% Lý Ngọc Minh Trân 719H0919 Introducing and explaining website functions 100% Ngô Nguyễn Xuân Mai 719H0064 Introducing and explaining website functions 100% Vũ Nam Phương 719H0897 Introducing and explaining website functions 100% Vũ Nguyễn Bình Giang 719H0027 Powerpoint, editing website 100% 0 Tieu luan COMMENT 0 Tieu luan TABLE OF CONTENTS OVERVIEW CHAPTER 1: INTRODUCTION 1.2 Target audience 1.3 Objective CHAPTER 2: STRUCTURE 2.1 Sitemap 2.2 Website layout 2.2.1 Homepage 2.2.2 About the company 2.2.3 Global tools 2.3 Features 2.3.1 Call to action (CTA) 2.3.2 Blog 2.2.4 Style guide 11 2.2.5 Graphics 12 2.2.6 Navigation 12 CHAPTER 3: CONCLUSION 14 REFERENCES 15 0 Tieu luan OVERVIEW In recent years, the fashion industry, namely clothing, has gradually grown According to statistics of Vietnam Industry Research and Consulting Joint Stock Company (VIRAC), despite the decline, the revenue of the clothing segment still contributes more than 50% of total revenue of the whole fashion industry In addition, the trend of online shopping is increasingly popular and favored According to the predictions of the clothing industry, sustainable fashion and minimalist style are increasingly popular From the above observations, it is feasible to build up a fashion brand following minimalist style on e-commerce platform.That is also the justification for the advent of beYou, a minimalist fashion website 0 Tieu luan CHAPTER 1: INTRODUCTION 1.2 Target audience The trend of minimalism is becoming more and more popular and is driven by many people Minimalism means going back to the basics and getting rid of unnecessary things We focus on modern women from 20 years old and above, with middle to high incomes; they can be refined elegance but also strong, simple but not monotonous They are the ones who prioritize convenience, they have a minimalist wardrobe with items that can be easily coordinated together as well as used for a variety of cases and styles That doesn't mean they can't diversify themselves, are limited to a certain framework, or can't stand out They are also people who have endless creativity when they can bring a simple item many different transformations beYou's target audiences also have realistic personalities because they choose not to allocate their budgets to items that are not practical and time-saving to combine From the above characteristics, beYou's website is designed with elegant colors, the main colors are black and white – basic and minimalist colors but also the foundation of all other colors Moreover, navigation and website functions are simplified to help customers experience and shop more easily, conveniently and save time 1.3 Objective Goal: beYou was established with the desire to provide trendy yet minimalist fashion clothes “To make every girl confidently show their true colours” We respect and support girls to express their own individuality because each of you is a treasure and unique Mission: Aiming for the harmony of form and function in every design, we create clothing products that benefit you everyday – the clothes that you not only want to wear but also to live in Vision: We want to be a worldwide leader in fashion-knit and fashion outerwear by empowering innovation and design in order to give absolute client pleasure 0 Tieu luan Value: Always putting experience to the forefront, we have been working tirelessly to create products that all women can feel comfortable and confident in 0 Tieu luan CHAPTER 2: STRUCTURE 2.1 Sitemap 2.2 Website layout 2.2.1 Homepage Name: beYou Slogan: You are the best version of yourself Logo: 0 Tieu luan beYou's logo is inspired by the minimalist style, so the main color will be three colors: black, white, gray The main representative image of the logo is a woman because this is our target customer About the texts, the beYou brand name will be prominently displayed in the center and the slogan is below Navigation bar: Blog articles: We divide blogs by categories (fashion, clothing) Trust indicators: We built three trust factors on our website: Contact information, Social profiles, Policies The social profiles factor is laid on right at the top of the homepage, which is the Facebook and Instagram buttons The other two factors are at the bottom of our website and it shows up on all pages 0 Tieu luan 2.2.2 About the company Our Story: Launched in 2021, beYou has become one of the most aspiring fashion labels in Vietnam with ready-to-wear lines, offering a minimal yet active and on-trend lifestyle Contact Us: Website: http://tdtudigital.com/clc03/group01/ Instagram: beYou | Instagram Facebook: beYou | Facebook Email: beyouapparel@gmail.com Hotline: 1900 6784 Location: 19 Nguyen Huu Tho, Tan Phong Ward, District 7, HCMC 0 Tieu luan 2.2.3 Global tools Search bar: Log in: Manage My account: After you register an account, you will see six elements: Dashboard, Orders, Downloads, addresses, account details, and logout In the “account details” is the customer profile 0 Tieu luan Shopping Cart: Services: ● Shipping policy 0 Tieu luan ● Return policy 2.3 Features 2.3.1 Call to action (CTA) Content in text with links inserted: The categories of the website all used this type of CTA, when you click on any category you will be taken to the page containing the corresponding content Call-to-action button: Right at the homepage, we present a lot of images with button CTAs like (shop now, what's new? sale off, best seller) when you click on these buttons you will be directed to pages containing detailed content of previous entries 0 Tieu luan Clicking on the Facebook and Instagram icons will take you to the respective social networking sites of beYou When you click on the shopping cart icon, you will be taken to a page containing a list of your selected items with detailed information Image: When you click on the Logo at the top of the page, it will take you to the homepage of the website When you click on the product images in the Shop section, you will be directed to a page containing specific product information 2.3.2 Blog beYou blog was created with the desire to update all about fashion especially about minimalism Here, you will be provided with the latest fashion trends and styling tips Reviews beYou always respect and put the customer's feelings first, so we provide a review section for all customers who can rate and leave comments about the product experience 0 Tieu luan Shopping cart We provide a Shopping Cart function that helps customers choose the products they want to buy before making a buying decision, and at the same time, customers can change their wish list to make the most satisfying final purchase decision Buying processing: ● Step 1: visit beYou's website, select Shop category ● Step 2: Select the product category you want (Best seller, New in, Sale off, Top, Bottom, Outer) ● Step 3: Click on the product image you want to buy then choose the color and size ● Step 4: Click "ADD TO CART" to add the desired product to the cart ● Step 5: Select the shopping cart icon in the upper right corner of the website to check the wish list, then you can apply coupons and proceed to check out ● Step 6: Fill in Billing details, order notes and check your order and choose a payment method ● Step 7: Click PLACE ORDER to complete the purchase procedure Plugin: To enhance customer experience, our Blog added a plugin named “Blog post Layout” to create a post menu With Messenger-powered live chat, we can help in a personalized way for each customer and build closer relationships to grow the business 0 Tieu luan By clicking on Facebook and Instagram symbols at the top of the page, customers can direct to our store on these platforms and follow beYou on social media High quality imagery: This is a most important feature for online clothing websites, we only choose good quality website imagery because of the ability to grab customer attention, trigger emotion and even compel them to take action All of our images involve logo, banner, product, …are chosen in two criteria: size and ratio Product visuals and descriptions: 0 Tieu luan Each beYou’s product is displayed with many sharp images from different angles and is accompanied by a brief description of the material, color, and available sizes of the product to help customers understand the details of the product each product Lead magnet: 2.2.4 Style guide Typography: 10 0 Tieu luan The headers are all used in montserrat font sync because we want to simplify the website in line with the minimalist concept that beYou is aiming for Color Palette: Minimalist style is to simplify the design style in many different areas and simplify many components such as lines, designs or decorative details Based on that we choose simple colors that are easy to coordinate but still keep an elegant and attractive look The contents on website are followed this color matching: ● ● ● ● ● Text heading: #000000 – Black Text content: #898181 – Rocket Metallic Button color: #CDCDCD – Light Grey Background #1: #F5F5F5 – Cultured Background #2: #FFFFFF - White Responsive Web: beYou's website is designed in a responsive web style that will display well on all devices, browsers, screen sizes, windows Therefore, users can see the content clearly without zooming or scrolling across the screen Background: 11 0 Tieu luan The background of the website is designed with the main white color based on the color palette 2.2.5 Graphics Navigation icons and symbols are taken from WordPress's library; logo and brand-related images are designed by team members except for product images reposted from the original stores that supply the product to beYou 2.2.6 Navigation With the goal of optimizing the customer experience, the page navigation bar located right below the logo at the homepage of the website Customers can easily find out the functions they need even when they first use our website In full-screen mode, page navigations are represented in full in text on the navigation bar as shown below: In miniature mode, navigation menus and links to social networks, search tools and added to the cart will be integrated on the same navigation frame just below the logo Links to the introductory, shopping, blog, and account management page in full-screen mode will be fully integrated in the navigation menu sign in the left corner below the logo 12 0 Tieu luan In addition, navigations for choosing the type of outfit are also presented in the main interface of the site and those to policies as well as support are also integrated at each end of the page of the website CHAPTER 3: CONCLUSION With the explosion of information technology in this day and age, websites have a significant role and influence on a business, especially small businesses that have a limited budget A sales website can be considered a useful means for businesses to introduce, promote and sell and connect with customers Building a successful sales website means a great deal in improving the customer experience Therefore, businesses can re-capture desired sales and control business operations more easily 13 0 Tieu luan ● Return policy Tieu luan