PERSONAL PROJECT MANAGEMENT OF INFORMATION SYSTEMS PEGUIN AIRLINE

BUSINESS ANALYSIS

Introduction of Penguin Air Pty Ltd

Penguin Air Pty Ltd, located at Moorabbin Airport in Australia, provides scheduled flights to various regional centers in Victoria and offers a consistent service to Flinders Island in Bass Strait In addition to its regular operations, Penguin Air specializes in ad hoc services, including executive charter flights across Victoria and a limited freight service.

In 1987, Penguin Air Pty Ltd provided public transport services to areas akin to the Puritan municipalities, including Lakes Entrance, Geelong, Portland, Warrnambool, and Launceston, Tasmania The company also secured government contracts to transport medical supplies to Melbourne Additionally, the civilian government initiated subsidies for airfares for children and seniors over 60 to encourage reduced travel within the Australian corridor.

Between 2004 and 2005, Penguin Air Pty Ltd ceased operations in Geelong, Warrnambool, and Launceston due to a drop in passenger numbers and intense competition from low-cost carriers like Tiger and Jetstar In 2006, the airline secured one of two contracts to operate flights to Flinders Island Additionally, events such as The Winter Solstice Blood are being organized, which may contribute to boosting profits for Penguin Air Pty Ltd.

Penguin Air Pty Ltd promotes upcoming events and programs through their website, but it lacks a streamlined design that clearly communicates behind-the-scenes information This makes navigation difficult for potential guests Additionally, the website is not mobile-friendly, complicating the booking and payment processes for users.

Effective personal project management is crucial for the successful implementation of information systems at Penguin Airline By utilizing structured methodologies, project managers can ensure timely delivery and alignment with organizational goals Key strategies include defining clear objectives, managing resources efficiently, and fostering collaboration among team members Regular progress monitoring and risk assessment are essential to address potential challenges proactively Ultimately, a well-managed project not only enhances operational efficiency but also contributes to improved customer satisfaction within the airline industry.

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Customer identification

The aviation industry has a rich history marked by significant challenges, including a notable decline in revenue following the 2001 terrorist attacks in the United States, as well as the crises of the 2003 Iraq War and SARS outbreak These events triggered a substantial downturn in both international and domestic aviation markets, amplifying global concerns about air travel.

The Australian aviation industry requires government intervention to promote competition and prevent monopolization Economies of scale enable successful airlines to offer lower prices, making it difficult for smaller competitors to survive To combat this issue, the Australian government created the ACCC, which is responsible for monitoring airline prices and ensuring they remain fair and reasonable.

The aviation industry experienced significant challenges from 2020 to 2021 due to the COVID-19 pandemic, with border closures and decreased airport patronage severely impacting operations As of 2022, the industry is gradually recovering as countries with low COVID-19 cases begin to reopen.

19 begin to open their borders The airline industry still has a long way to go to recovery as customers remain discouraged from traveling during the global pandemic.

The future of aviation is unpredictable, particularly with potential changes requiring passengers to present proof of vaccination, such as for COVID-19, alongside their passports The increasingly complex pre-flight procedures may deter travelers from choosing air travel, especially when additional costs are involved.

Effective personal project management of information systems is crucial for the success of Penguin Airline By implementing structured methodologies, the airline can enhance operational efficiency and streamline processes Prioritizing clear communication and collaboration among team members will ensure that projects are completed on time and within budget Additionally, leveraging technology and data analytics can provide valuable insights, helping to make informed decisions that drive growth and innovation in the airline industry Ultimately, a focused approach to project management will lead to improved customer satisfaction and a competitive edge in the market.

Penguin Airline offers a safer alternative to commercial airlines, allowing customers to avoid crowded flights that heighten the risk of COVID-19 transmission With a focus on personal project management of information systems, Penguin Airline ensures a more secure travel experience for its passengers.

- Age: Adults (50%), Elderly people (30%) and Children (20%)

- Attractions: Moorabbin, Flinders Island, Gateway Portland and Lake.

- Purpose of flight: Business trip or vacation.

- Income level: high because they are willing to pay to avoid airport delays long.

Penguin Airlines offers affordable business, leisure, and freight services, allowing customers to fly on their own planes without airport wait times In addition to in-flight meals, Penguin Airlines provides ground transportation, ensuring a seamless travel experience With a team boasting extensive regional and general aviation expertise, Penguin Airlines is dedicated to delivering exceptional service and all the advantages of jet exclusivity.

- Fly on your own plane

- Avoid lengthy delays at the airport

- Complete travel solution, including ground transportation and catering to drink

Effective personal project management is crucial for the successful implementation of information systems at Penguin Airline By utilizing structured methodologies, team collaboration, and clear communication, project managers can ensure that system development aligns with organizational goals Prioritizing tasks, setting achievable milestones, and monitoring progress are essential practices that enhance efficiency and productivity Additionally, adapting to changes and addressing challenges proactively leads to improved project outcomes and stakeholder satisfaction Ultimately, mastering personal project management contributes significantly to the overall success of information systems at Penguin Airline.

1) Penguin Air offers special services

This type of service allows the penguin airline to stand out among other airlines.

2) Penguin Air also has exclusive services The service is offered to customers who do not wish to be delayed by flights of regular low-cost airlines.

3) Penguin Air also provides freight services This service acts as one of Penguin Air's diversification services.

1) Penguin Air has an outdated website that makes it uninteresting for users to browse through their website.

2) With an outdated website, it is not possible to make online booking and payment facilities This has limited their potential to get more customers if they don't update their website.

3) Their services are not extended to other parts of Australia This has limited their potential in developing them across Australia

1) Penguin Air receives government subsidies for children and seniors over

60 The reason the government subsidizes is to promote more tourism to regional areas in Australia.

2) Penguin Airlines has a government contract to provide medical transportation at certain times

Penguin Air can use this service as an opportunity to enhance its brand and value.

1) Penguin Air will face threats from low-cost airlines including Tiger Air and Jetstar Low-cost airlines have small economies of scale that allow them to have low fares.

2) Locations controlled by Tiger Air and Jetstar such as Geelong,

Warnambool and Launceston, where social events take place.

3) Tiger Air and Jetstar may have an updated version of their website where it is more user-friendly and stable to use With these benefits,customers will use their services more than

Effective personal project management is crucial for the success of information systems within Penguin Airline By implementing structured methodologies, team members can enhance collaboration, streamline processes, and ensure timely delivery of projects Prioritizing clear communication and setting achievable goals are essential strategies that contribute to a productive work environment Additionally, utilizing project management tools can facilitate better tracking of progress and resource allocation, ultimately leading to improved operational efficiency at Penguin Airline.

In the aviation sector, suppliers hold significant bargaining power due to the complexity of aircraft components and the lack of substitutes, allowing them to exert control over product pricing.

The power of suppliers will be higher than that of low-cost airlines because they need to produce more planes

Most likely low-cost airlines will buy in bulk to save production costs

Penguin Air, a small airline, lacks purchasing power in this market due to its size.

Penguin Air enjoys significant bargaining power due to the growing preference for low-cost airlines among consumers The airline has experienced substantial growth, bolstered by government subsidies aimed at children and the elderly, which have shifted consumer dynamics Additionally, Penguin Air is strategically targeting higher-income customers who prioritize service quality and timeliness over cost With a high demand for affordable tickets, Penguin Air distinguishes itself by offering a diverse array of services that set it apart from competitors.

Competitive rivalry Competition will continue to be fierce in the aviation sector as different airlines continue to reduce ticket prices or offer incentive programs and

Effective personal project management of information systems is crucial for the success of Penguin Airline Implementing structured methodologies allows for streamlined operations and improved communication within the team By prioritizing tasks and managing resources efficiently, the airline can enhance its service delivery and customer satisfaction Continuous monitoring and evaluation of project outcomes ensure that the objectives align with the overall business strategy, fostering innovation and adaptability in a competitive market.

Penguin Airlines specializes in the management of information systems for low-cost airlines, including competitors like Tiger Air and Jetstar The focus is on optimizing project management to enhance operational efficiency and customer satisfaction in the budget airline sector.

DEVELOPING A MOCK-UP OF A NON-FUNCTIONING BUSINESS WEBSITE

Base on three main websites:

Effective personal project management is crucial for the success of information systems in the airline industry, as exemplified by Penguin Airline By implementing structured methodologies, professionals can enhance efficiency, streamline operations, and ensure timely delivery of projects Prioritizing clear communication and collaboration among team members fosters a productive environment, ultimately leading to improved customer satisfaction and operational excellence Emphasizing continuous improvement and adaptability in project management practices can significantly impact the overall performance of information systems within the airline sector.

Effective personal project management in information systems is crucial for the success of Penguin Airline By implementing structured methodologies, the airline can enhance efficiency, streamline operations, and improve overall service delivery Key components include setting clear objectives, utilizing appropriate tools for tracking progress, and fostering collaboration among team members Continuous evaluation and adaptation of strategies will ensure that projects align with organizational goals and meet customer expectations Ultimately, proficient management of information systems will contribute to the airline's growth and competitive advantage in the industry.

Effective personal project management of information systems is crucial for the success of Penguin Airline By implementing structured methodologies and tools, the airline can enhance operational efficiency, streamline processes, and improve overall service delivery Prioritizing clear communication and collaboration among team members ensures that project objectives are met on time and within budget Additionally, leveraging data analytics and performance metrics allows for informed decision-making, ultimately leading to a more agile and responsive organization Emphasizing continuous improvement and adaptability will position Penguin Airline for sustained growth in a competitive market.

Effective personal project management is crucial for the successful implementation of information systems at Penguin Airline By employing structured methodologies, team members can enhance collaboration and streamline processes Prioritizing clear communication and defined roles ensures that project objectives are met efficiently Additionally, leveraging project management tools can aid in tracking progress and managing resources effectively, ultimately leading to improved operational performance and customer satisfaction at Penguin Airline.

Effective personal project management of information systems is crucial for the success of Penguin Airline By implementing structured methodologies, the airline can enhance operational efficiency and streamline processes Prioritizing clear communication and collaboration among team members fosters a productive work environment Utilizing the latest technology and tools will further optimize project outcomes, ensuring that all information systems align with the airline's strategic goals Continuous monitoring and evaluation of project progress are essential to adapt to changing circumstances and maintain high standards of service.

Welcome to Penguin Airline, where our commitment to visibility is evident through our striking design choices The bold yellow text on a white background ensures that our headline stands out, capturing your attention immediately Additionally, our "Book Now" button features a white background, enhancing its prominence and making it easy for you to navigate This thoughtful approach reflects our dedication to simplicity and user-friendly functionality.

Achieving design consistency is essential for enhancing user experience, particularly during the checkout process By creating a design interface that employs similar actions and components, users can navigate seamlessly Implementing back-and-forth links simplifies the consumer journey, as it maintains familiarity with the layout and elements, ultimately leading to a more efficient and pleasant shopping experience.

Each page features an easily accessible Booking button that directs users to the next step in the booking process, leading them to the dedicated booking page Additionally, a home button is conveniently located next to the title, allowing users to return effortlessly to the main page.

- Help and Documentation: The main page provides business contact information, allowing visitors to find more help There is a CONTACT US section on each page for support.

Customers can easily check the system status through a filter search feature, enabling them to select options from a drop-down menu or manually enter a city or town This functionality allows users to find the ticket type that best fits their preferences Additionally, the checkout page provides a detailed product description, ensuring users can verify their information and tickets before finalizing their purchase.

Identify additional methods of interaction

Introduce a family of penguins for participating customers, offering a range of special packages from basic to luxurious options Members who utilize Penguin services the most will earn additional incentives, motivating lower-tier members to engage more frequently in order to achieve upgrades.

2 Use a variety of social media platforms like Facebook, Instagram, and Twitter to increase your exposure and create interesting, trending content to attract more consumers.

Penguin Air should implement key website development initiatives to enhance user navigation and streamline booking and payment processes However, successful website development goes beyond just technical improvements; it is crucial for employees to be well-versed in the site's operations and ongoing enhancements to prevent future errors.

- Determined flight time detected from spreadsheet data:

Effective personal project management is crucial for the successful implementation of information systems at Penguin Airline By utilizing structured methodologies, team collaboration, and clear communication, project managers can ensure that objectives are met efficiently Prioritizing tasks and managing resources effectively leads to improved project outcomes, ultimately enhancing operational efficiency within the airline Emphasizing the importance of continuous evaluation and adaptation allows for better risk management and decision-making throughout the project lifecycle.

The number of tourists gradually increases on weekends and Fridays are the most crowded times

- Determined flight destination detected from spreadsheet data:

Effective personal project management is crucial for the successful implementation of information systems at Penguin Airline By utilizing structured methodologies, individuals can enhance productivity and ensure that project goals align with organizational objectives Key strategies include setting clear milestones, maintaining open communication, and leveraging technology to streamline processes Prioritizing these elements fosters a collaborative environment, ultimately leading to improved outcomes in project delivery and system integration at Penguin Airline.

Tiêu đề	Personal Project Management Of Information Systems Peguine Airline
Tác giả	Nguyễn Hoàng Nam
Người hướng dẫn	TS Phạm Thái Kỳ Trung
Trường học	Ton Duc Thang University
Chuyên ngành	Information Technology
Thể loại	graduation project
Năm xuất bản	2022
Thành phố	Ho Chi Minh City

Định dạng
Số trang	40
Dung lượng	1,16 MB