REPORT the elements leading to successful crowdfun

MINISTRY OF EDUCATION AND TRAINING FOREIGN TRADE UNIVERSITY REPORT The elements leading to successful crowdfunding campaign and application in Vietnam Course title : Financial management Course code : KETE307.1 Group : 17 Lecturer : Nguyen Thuy Anh Students : Pham Tuan Anh Nguyen Thi Minh Chau Nguyen Ngoc Ha My Nguyen Ngoc Quynh Tram Le Hoang Yen TIEU LUAN MOI download : skknchat123@gmail.com moi nhat September 2022 ABSTRACT This study seeks to give an analytical understanding of crowdfunding by examining the impact of project quality and founder quality on the success of crowdfunding Based on the information on reputable crowdfunding platforms, seven elements are leading to the success of crowdfunding campaigns After doing a questionnaire and comparing two cases, the detailed information, incentives, and value of the campaign are considered the most affected elements Besides, in equity and lending-based crowdfunding, backers also care about the profit potential of the campaign These findings show that backers focus on reliable information that can build their trust, and the benefits they will get if they invest in the campaign These elements are still true when applied to the situation of crowdfunding in Vietnam when analyzing the case of Thien Nam Elevator - a successful case in Vietnam TIEU LUAN MOI download : skknchat123@gmail.com moi nhat INTRODUCTION Over the past few years, crowdfunding has become a popular fundraising way that supports small campaigns a lot With this kind of fundraising, both profit and non-profit campaigns have a chance to succeed even if they come from a small group or corporation This form of investment can help small groups of people or SMEs to introduce several creative ideas for products or campaigns to society However, these campaigns cannot always successfully approach the backers, who invest in them As a result, fundraisers need some factors that can support their campaigns.  Despite its popularity throughout the world, crowdfunding has just become familiar in the Vietnam market in recent years Then, there are some difficulties for fundraisers and backers to approach it in the right way However, it is undeniable that several crowdfunding campaigns in Vietnam have succeeded in raising funds.  In this report, our team will discuss elements leading to successful crowdfunding campaigns, then, analyze how Vietnamese crowdfunding campaigns apply these elements in reality TIEU LUAN MOI download : skknchat123@gmail.com moi nhat REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun LITERATURE REVIEW   1 Overview 1.1 Definitions: Crowdfunding is a method of raising capital to sponsor endeavors and companies Fundraisers can now use online platforms to gather money from many people Crowdfunding is most often used by startup companies or growing businesses as a way of accessing alternative funds It is an innovative way of sourcing funding for new projects, businesses, or ideas It can also be a way of cultivating a community around your offering By using the power of the online community, you can also gain useful market insights and access to new customers This guide is aimed at entrepreneurs, businesspeople, and companies, especially small and medium enterprises If you are thinking about ways of financing a new business or idea or have heard about crowdfunding and want to learn more, you may find this guide useful Crowdfunding is done through online platforms that support fundraising services The fundraiser will post information about the campaign as well as the reason to raise funds on the platforms to attract investment 1.2 Main types of crowdfunding: Donation-Based:   Donation-based crowdfunding is a way to source money for a project by asking many contributors to individually donate a small amount to it In return, the backers may receive token rewards that increase in prestige as the size of the donation increases For the smallest sums, however, the funder may receive nothing at all Sometimes referred to as rewards crowdfunding, the tokens for donations may include pre-sales of an item to be produced with the funds raised Donation-based crowdfunding can also be used to raise funds for charitable causes TIEU LUAN MOI download : skknchat123@gmail.com moi nhat REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun Because this sort of crowdfunding is predicated on donations, funders not obtain any ownership or rights to the project—nor they become creditors to the project Receive gratitude gifts (Reward-based):  The sponsorship amount is divided into each package, and each package is a corresponding gift Sponsors will receive gifts when the project is successful, regardless of profits or ownership shares For example, a jewelry designer might reward everyone who contributes $100 with an original handmade bracelet, or an inventor of solar-powered lawn mowers might give a mower to contributors at the $1,000 level Rewards don’t have to be substantial; some businesses offer a simple handwritten thank-you note Equity-based:  Equity crowdfunding is a unique way to raise capital for your business without taking on new debt It’s a form of fundraising that attempts to attract investors who are willing to contribute funds toward your business goals in return for a financial stake in the company In general, equity crowdfunding is a business funding model that involves collecting smaller sums of money from a larger number of private investors Would-be investors may be able to get involved for as little as $100 This approach differs from trying to attract sizable investments from venture capital firms or angel investors—a business capital strategy that’s out of reach for many startups and established small businesses alike Lending-based:  Loan capital is taken from the capital contributed by the community or from people who have successfully done business from this form to create a large working capital flow.  Crowdfunding in Vietnam is not yet popular Due to the cultural difference between the West and the East, the different perception of failure makes crowdfunding not yet a place for people to be willing to share their ideas and raise capital because they are afraid of detractors and criticisms rather than support In a relationship-focused business environment like in Vietnam, investing in a stranger on the internet is not easy TIEU LUAN MOI download : skknchat123@gmail.com moi nhat 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REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun 1.3  The benefits of crowdfunding Backers  Involvement – investors may find it rewarding to be involved in the development of a specific business, project, venture, or cause Crowdfunding enables potential funders to choose how they invest their money more freely  Returns – crowdfunding may offer investors higher returns than those available from other, more traditional, financial products  Costs – by obviating the need for various intermediaries such as brokers, investors may receive benefits via reduced search and transaction costs Fundraisers  Accessibility – crowdfunding enables borrowers to access finance where it may not necessarily have been available to them from banks or other institutional lenders  Numbers – crowdfunding enables individuals and businesses to receive finance from a potentially unlimited pool of investors with relatively low associated access costs  Exposure – raising finance via crowdfunding provides borrowers with significant exposure may help to raise the borrower's profile and provides them with free access to market feedback 1.4  The risks of crowdfunding Backers  Information asymmetry – potential funders may face the problem of information asymmetry and find that they cannot conduct proper due diligence on the borrower  FSCS – investment via crowdfunding platforms does not provide the investor with any access to the government's Financial Services Compensation Scheme, which may leave the investor with no access to compensation if the borrower becomes insolvent TIEU LUAN MOI download : skknchat123@gmail.com moi nhat 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REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun RESEARCH RESULT This research is conducted to find out the factors that can affect the success of a crowdfunding project From there, it is applied to analyze the current situation of crowdfunding trends in Vietnam and come up with solutions After selecting from reputable news sites about crowdfunding, there are elements affecting the success of the project Which, there are elements most selected from the questionnaire: information, value, profit, and incentives Besides, to make sure that those factors really affect the success rate of a project, we compare technology projects on the Kickstarter platform, in which one project succeeds in fundraising and vice versa Then, the results are that the other factors have an impact on the project calling for capital Research is also carried out to analyze the current situation and development potential of the crowdfunding trend in Vietnam The factors from the results of the above research are applied to analyze a successful capital-raising campaign in Vietnam After analyzing the situation, we give some recommendations for fundraisers, backers, and the Government to improve the problems so that crowdfunding can develop in the long term in Vietnam These recommendations can also help fundraisers and backers around the world to refer to improve their projects TIEU LUAN MOI download : skknchat123@gmail.com moi nhat REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun CONCLUSION The startup trend is becoming more and more popular all over the world, however, startups and small investors still face some difficulties when raising funds in the traditional way As a result, the crowdfunding trend appears to solve these problems and makes it easier for small investors to approach startup campaigns In practice, crowdfunding way proves its critical role through the increase in the amount of money and transactions Despite a large number of campaigns, some of them did not meet the standard so they failed to raise funds Then, we listed seven elements that can help organizations and entrepreneurs improve their campaigns And these elements are used to evaluate the application in Vietnam Crowdfunding in Vietnam also deals with barriers although Vietnam is a potential crowdfunding market The government, fundraisers, and backers are entitled in solving the problems to give equal conditions for the crowdfunding method TIEU LUAN MOI download : skknchat123@gmail.com moi nhat 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REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun EXHIBIT Exhibit 1: Thien Nam Cash Flow statement 2020-2023 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat 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REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun Exhibit 2: Thien Nam Investment offer TIEU LUAN MOI download : skknchat123@gmail.com moi nhat 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REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun REFERENCES KissKissBankBank 2022 KissKissBankBank - crowdfunding platform for all your projects — KissKissBankBank [online] Available at: [Accessed 18 September 2022] Management, I and GOYAU, A., 2022 key crowdfunding success factors - IÉSEG [online] IÉSEG Available at: [Accessed 18 September 2022] Mekong ASEAN 2022 Gọi vốn cộng đồng (Crowdfunding) tiềm Việt Nam [online] Available at: [Accessed 18 September 2022] business, S., generator, B., maker, L., name, D., photography, S., sell, P., themes, S., everywhere, S., Overview, P., Instagram, F., Marketplace, W., business, M., marketing, E., automation, M., groups, C., chat, B., Ads, F., everything, M., Pay, S., Protection, F., automation, E., in, L., Center, H., Blog, M., Blog, R., Blog, E., Courses, B., Community, S., tools, F., encyclopedia, B., Events, C., in, L., Articles, L., Business, S., Plan, W., Demand, P., Podcast, S., Marketing, A., Images, F and Software, F., 2022 How to Do Crowdfunding in 2022: With Expert Tips and Examples from Successful Campaigns [online] Shopify Available at: [Accessed 18 September 2022] Kickstarter.com 2022 [online] Available at: [Accessed 18 September 2022] Lapphap.vn 2022 Xây dựng pháp luật hoạt động gọi vốn cộng đồng [online] Available at: [Accessed 18 September 2022] TIEU LUAN MOI download : skknchat123@gmail.com moi nhat REPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfunREPORT.the.elements.leading.to.successful.crowdfun 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Case Study | Globalfields [online] Available at: [Accessed 18 September 2022] ecoligo - DE 2022 Thien Nam Elevator [online] Available at: [Accessed 18 September 2022] 10 Hạ Thị Thiều Dao, 2018 Huy động vốn khởi nghiệp từ cộng đồng: Kinh nghiệm giới học cho Việt Nam Thị trường Tài Tiền tệ, 22(511), p.33 11 Crowdfunding’s Potential for the Developing World 2013 infoDev, Finance and Private Sector Development Department Washington, DC: World Bank 12 Nguyễn Thúy Anh, 2018 Pháp luật gọi vốn cộng đồng (crowdfunding): kinh nghiệm quốc tế số lưu  ý Việt Nam Tạp chí KTĐN, 97 13 Alfred, A., 2022 Crowdfunding - Fundraising Explained from A to Z - RocketHub [online] RocketHub Available at: [Accessed 18 September 2022] 14 Thanh, Ng Dũng, Phan, 2020 Các nhân tố tác động tới định cấp vốn qua kênh gọi vốn cộng đồng (crowdfunding) Việt Nam Tạp chí KTĐN, 120 15 Nguyen, B., 2022. TỔNG QUAN VỀ GỌI VỐN CỘNG ĐỒNG (CROWDFUNDING) VÀ RÀO CẢN PHÁP LÝ ĐỐI VỚI GỌI VỐN CỘNG ĐỒNG DƯỚI HÌNH THỨC GÓP VỐN CỔ PHẦN 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