ASSIGNMENT ON MARKETING MANAGER TOPIC ANALYSIS OF MARKETING STRATEGY OF VINFAST

HO CHI MINH UNIVERSITY OF BANKING FACULTY OF BUSINESS ADMINISTRATION    ASSIGNMENT ON MARKETING MANAGER TOPIC: ANALYSIS OF MARKETING STRATEGY OF VINFAST Instructor: Nguyen Thi Thanh Nhan Team: Class: MAG309_212_7_L14_TA HO CHI MINH, 2022 0 TIEU LUAN MOI download : skknchat123@gmail.com TABLE OF CONTENTS INTRODUCTION PART 1: THE THEORETICAL BASIS 1.1 Product 1.2 Price 1.3 Place 1.4 Promotion PART RESEARCH STATUS AT VINFAST 2.1 Overview of Vinfast company 7 2.1.1 Location of VinFast's factory 2.1.2 The meaning of the VinFast brand logo 2.1.3 Slogan 2.2 Business situation of VinFast brand 10 2.3 Marketing mix strategy of VinFast company 11 2.3.1 Product 11 2.3.2 Price 12 2.3.3 Place 14 2.3.4 Promotion 15 2.4 Vision and Ambitious of Vinfast 16 2.4.1 Vision 16 2.4.2 Ambitious 16 PART CONCLUSION 19 3.1 Evaluate 19 3.2 Propose 20 References 21 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST TABLE OF FIGURE Figure factors in the Marketing mix ……………………………………………… Figure Product in the Marketing mix Figure Price in the Marketing mix Figure Place in the Marketing mix Figure Promotion in the Marketing mix Figure Vinfast's products are being distributed Figure Vinfast factory Figure Vinfast's car factory Figure Vinfast logo Figure 10 "Intensity of Vietnamese spirit" Figure 11 VinFast car manufacturing factory put into operation 10 Figure 12 Policy "PRIOR VND - YEARS WARRANTY - Vinfast" 11 Figure 13 Vinfast's brand positining 11 Figure 14 Vinfast test drive program: "Elite Class" 13 Figure 15 Price policy of "3 No" 14 Figure 16 VinFast and General Motors agree to cooperate in Vietnam 15 Figure 17 Vinfast at the 2018 Paris Motor Show 15 Figure 18 the program "Test drive VinFast Lux - Experience class" 16 Figure 19 Lux A 2.0 sedan and Lux SA 2.0 SUV to the Paris Motor Show 17 Figure 20 Vinfast's marketing mix strategy 19 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST INTRODUCTION Nowaday along with the strength of socio-economic development, the number of enterprises in the fields in the market is increasing This creates fierce competition between companies, not all brands easily create position and prestige for customers To create a highlight, attractiveness to the target customer, one of the ways not to be mentioned is marketing Every product in the enterprise market must develop the right marketing strategy and plan, thus attracting attention and consumption Once effective marketing management is implemented, businesses will be able to quickly navigate the development path while actively seeking ways to overcome and overcome risks and hazards in the market while also contributing to improving the efficiency of using resources as well as improving the position of the business A good example is Vinfast, which captures the market so far no unit has pioneered in the production and assembly of cars in Vietnam, mainly in the form of import and resale And besides, the travel demand of people is also increasingly enhanced, especially the need to travel by car, so Vinfast has decided to start a business in the field of automobiles and motorcycles with the support of Vingroup with the marketing strategy is also highly appreciated, the products attract the strong attention of consumers 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST PART 1: THE THEORETICAL BASIS 4P in marketing, also known as marketing mix, is a term coined by Neil Borden in 1953 Although it’s a classic marketing strategy, it’s never obsolete, but on the contrary, it's also trusted by the world's giants to apply its typicality and effectiveness It’s often applied by businesses as a marketing tool that enhances revenue and achieves a marketing focus in the target market Marketing mix made up of factors including: Product, Price, Place, Promotion Figure factors in the Marketing mix 1.1 Product The product is the most important factor and determines the success of the marketing campaign because the product is going to be the starting factor, the foundation for developing the remaining factors: Price - Place - Promotion Therefore, businesses should focus on product development research, whether the product is in demand in the market or not? Quality, what's the design? What Figure Product in the Marketing mix does it stand out from? The product of a business is not good, which means that all the development losses of the business come to failure To determine what to sell, you must understand the potential customer's needs for the product/service and then, adjust the product that you will sell to meet those needs The more you meet your customers' expectations, the more opportunities you have for them to make your purchases, introduce you to others, and come back again in the future 1.2 Price This is the only element in the marketing mix 4P strategy that businesses get back value from customers It is usually expressed in the cost a person spends to buy the business's product The price element often accompanies product and market planning in the 4P marketing mix Issues that businesses need to consider about prices are pricing, 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST discounts, purchase financing, hire purchase and subsidies Pricing a product in the market is a marketing art that each business needs to have specific strategies Here are some suggestions: Adjusting the discount structure: you can easily see that all businesses now have a minimum purchase price for new customers to apply promotional policies such as freeship, 10% discount, Figure Price in the Marketing mix – Charge extra for services outside office hours: Businesses can completely increase fees for urgent orders, needing fast delivery - Increase consumption of high-margin products For example, a clothing business, the profit earned from women's clothing is higher than that of men's clothing, increasing marketing to sell more women's clothing 1.3 Place The third element in the marketing mix 4P is known as the product distribution locations, from which customers can buy products or services of the business Distribution channels include direct stores selling products or ecommerce platforms on Figure Place in the Marketing mix the Internet This factor emphasizes availability in the market: at the right time, in the right place and in the right quantity that the customer requires In this P, you need to pay attention to the location, distribution channels, market share, market on the Internet, customer service level, logistics , to come up with an effective marketing strategy 1.4 Promotion The last but very important factor in the 4P marketing mix because even though the product is good, the price is reasonable, it is easy to exchange, but it is not promoted 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST In the first phase, VinFast decided to apply strong support policies for consumers, including a "3 No" price policy VinFast will not calculate depreciation costs, financial costs (interest payable on loans to invest in plant construction, working capital, etc.) and no interest VinFast has an abundant supply of components and spare parts at affordable prices and does not have to bear import costs as well as tax support from the state, thereby creating high-quality products at affordable prices with promotional policies as well In line with the customer's income, Vinfast's products compete strongly with other car manufacturers in the country as well as abroad The selling price will be equal to the production cost of the product plus selling expenses With a price policy of "3 No", accepting no profit, VinFast wishes to give customers the opportunity to experience world-class Vietnamese products Figure 15 Price policy of "3 No" 2.3.3 Place Instead of opening showrooms, Vinfast of Vingroup signed a strategic partnership agreement (acquisition) with GM To use the car factory, use the showroom dealer system for sales and after-sales customer care Specifically, in June 2018, this fledgling manufacturer announced a comprehensive cooperation with General Motor, the car company with a history of hundreds of years, the second largest in the world by sales Accordingly, VinFast will completely take over the factory and distribution system of Chevrolet Vietnam, a brand under GM Ms Thuy said that Chevrolet's dealers will now 14 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST switch to selling two-brand Chevrolet and VinFast models By September 2019, Vinfast had about 80 business establishments under different models Even if the market capacity is larger, Vinfast can continue to buy from other partners Or strategic cooperation with other partners to increase the strength of the distribution channel This is really a leap too fast, too drastic for the Figure 16 VinFast and General Motors agree to cooperate in youngest car company ever But Vietnam when compared with longtime competitors, it is not inferior at all According to statistics at the beginning of March 2019, Vinfast's strong rival brands such as: Although the number of distributors is scattered throughout the provinces, the management of these agents is also quite organized and highly linked Vinfast's distributors with professional staff will regularly provide reports and ratings of sales revenue, revenue from services and spare parts by brand in the most recent year, in order to ensure business viability effectively 2.3.4 Promotion a) Advertisement Figure 17 Vinfast at the 2018 Paris Motor Show Because it is not a longstanding brand like other car manufacturers such as Hyundai, Mazda, etc., Vinfast must first create awareness and orient public opinion first, so it has put its products in big events that are reported live on the internet television and most major newspapers In addition, the first Vietnamesebranded car also appeared in many major foreign newspapers such as carspecific pages or newspapers aimed at foreign investors 15 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST The first two models of VinFast were officially launched at the 2018 Paris Motor Show At the launch ceremony, VinFast invited influential figures including former British football player David Beckham, Miss Vietnam 2018 Tran Tieu Vy, This proves that Vingroup has been very wise to use activities from the Paris Motor Show, thereby attracting foreign media, bringing the message of owning world-class products b) Promotion In Vietnam, cars are considered a luxury product of high-income people, besides the Vinfast brand has not yet entered the Vietnamese market Therefore, Vinfast promotes many promotions for customers to buy cars - Vinfast is free of interest for the first years for customers who buy a fadil car from November 15, 2019 to February 15, 2020 - Participating in the Figure 18 the program "Test drive VinFast Lux - Experience program "Test drive VinFast class" Lux - Experience class", customers also have the opportunity to receive interesting gifts from VinFast 2.4 Vision and Ambitious of Vinfast 2.4.1 Vision Vinfast's vision is to create cars imbued with Vietnamese nature, representing the country and being competitive enough on the global automotive stage To find a car that embodies the wishes of Vietnamese drivers, Vinfast has done something that no other brand has done before 2.4.2 Ambitious a) Turn Vietnam into a center of car production In order to increase the product localization rate, VinFast chooses to manufacture the engine (the hardest part) and stamp the bodywork in Vietnam right from the start of production of the cars to be launched at the end of next year, with contracts with major global car manufacturers However, with other parts, VinFast recently called for outside investors to step foot in its complex VinFast decided to spend about 30% of the current complex area as a production place for companies specializing in the production of components and spare parts for cars, motorbikes and electric vehicles According to Mr Hue, investment forms include joint ventures, or investors can also provide technology, while VinFast will invest in 16 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST infrastructure and production equipment It all depends on the ability and intentions of the investor Although the criteria for choosing a partner have not been specified, the prerequisite factors that VinFast emphasizes are the requirements for quality, price and delivery Up to now, VinFast said that, in addition to main workshops for vehicle production, the company has component factories that have approved investment policies, are in the contract signing and design stages’ factories, with diverse partners from Germany, USA, France, Thailand Among these, there are self-invested VinFast factories, joint venture factories and factories with 100% capital of suppliers grant In fact, the ability for Vietnamese enterprises to produce components and spare parts that meet international standards is not too difficult, but the problem is not knowing who to sell to, while breaking into value chains is not easy Investing in the production of spare parts is a long-term investment process To reassure suppliers, the future numbers that VinFast offers are very attractive The announced output could be up to 250,000 units/year in the first phase, towards 500,000 units/year by 2025, with diverse categories from passenger cars, buses to electric vehicles This is the driving force for Vinfast's suppliers to achieve economies of scale, reduce costs, and improve quality and efficiency in the industry b) Export ambition VinFast can be said to be the largest investment deal of Vingroup ever Bringing in "national pride" and strong enough potential in terms of prestige and finance have helped VinFast create a miracle with only 21 months from commencement, construction to official operation of the factory, 10 months to bring its two Lux A 2.0 sedan and Lux SA 2.0 SUV to the Paris Motor Show At a rapid pace, as well as investing in the development of similar designs and technologies on German models, it shows VinFast's Figure 19 Lux A 2.0 sedan and Lux SA 2.0 SUV to the Paris desire to export real quality Motor Show cars Although there are already a small number of pre-ordered cars, for what VinFast has invested, it really doesn't penetrate anywhere, not to mention the pressure to pay debts and pay the salaries of the world's top experts that VinFast has invested in brought back to operate and research Therefore, exporting from the very beginning is always one of the important goals that VinFast aims to expand the market as well as generate profits at scale, contributing to reducing the economic pressures the company is under 17 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST The immediate export target of VinFast is to major markets, including Europe, China and ASEAN This step of VinFast has been prepared quite carefully, by quietly establishing subsidiaries and representative offices in Germany, China and Korea since August 2018 Being present at the world's largest automobile production and consumption centers not only helps VinFast easily have the opportunity to access the most modern car production technologies, but it is also an opportunity for the company to create a capture the consumer tastes of people in different regions of both continents, contributing to making it easier and more convenient to export VinFast automobile products abroad As for the ASEAN market, we see that the market is mainly flooded with economyclass models from Toyota, Mitsubishi or Hyundai, etc However, models with designs and features close to luxury or luxury cars It seems that very little is assembled and sold here So, when bringing in Italian design and German technology, and the resale price is only half of the models from brands in the same segment like Audi, Mercedes-Benz or BMW, we can see the benefits VinFast's position when it wants to have a foothold in the international car market The rest is about product quality, which needs to be tested by users over time 18 0 TIEU LUAN MOI download : skknchat123@gmail.com ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST ASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFASTASSIGNMENT.ON.MARKETING.MANAGER.TOPIC.ANALYSIS.OF.MARKETING.STRATEGY.OF.VINFAST PART CONCLUSION 3.1 Evaluate VinFast company has made significant investments in its marketing strategy In particular, for a completely new brand that comes from a market that has not had a previous investment in this field Therefore, VinFast is forced to make a lot more efforts, not only to overcome challenges and skepticism from the domestic market itself, but also to bring a completely different image of Vietnam in the eyes of international consumers Figure 20 Vinfast's marketing mix strategy A marketing strategy will be made up of many different elements, of course, if you only focus on a single factor, even if it is your absolute strength, it will be difficult to reach the destination Therefore, the success of VinFast's marketing strategy is also a combination of many different factors But in it, there will be the most prominent factors and the strongest impact in creating great values  Product: Vinfast positions its brand as