GENERAL INFORMATION ABOUT INTERNATIONAL BEVERAGE
Brand Story
IBAE - Making a Difference for Community Health!
The saying "We are what we eat" resonates with IBAE members, who prioritize health and nutrition as part of their commitment to a healthy lifestyle Through our university education and life experiences, we have encountered numerous articles and scientific studies highlighting the dangers of certain foods, particularly carbonated soft drinks These beverages have been linked to increased risks of tooth decay, cardiovascular disease, type 2 diabetes, obesity, gout, and metabolic disorders.
Soft drinks remain popular due to their affordability, ability to quench thirst quickly, and convenience of preparation, despite health warnings This widespread appeal has inspired our company to innovate by offering unique, healthier alternatives that cater to consumer preferences while promoting better choices.
IBAE proudly presents its main product line, Coke Fruit, a carbonated soft drink designed to be enjoyed as frequently as filtered water This innovative beverage aims to deliver energy and wellness throughout the day, reflecting our commitment to quality and health We have invested significant effort into its development, believing it will serve as a foundation for IBAE's future growth Our initial product line features unique ingredients sourced from Thailand and Vietnam, complemented by a zero-calorie formula with no artificial flavors.
To achieve optimal results and provide the healthiest beverage option, our low-sugar formula retains the essence of a beloved carbonated soft drink, appealing to the tastes of young consumers.
For inquiries, contact International Beverage Import and Export (IBAE Corporation) at their Ho Chi Minh City office located at 532 Tụn hÿc Th¿ng, Ph±òng 6, Qu¿n 1, Vietnam You can reach them by phone at (84 48) 765 4321 or via email at hr@internationalbeverage.ibae.com.
Figure 1 The logo of IBAE
Purpose - vision - core values
As a new firm set to launch later this year, IBAE Corporation has a clear long-term development strategy, encompassing our vision, mission, and core values.
IBAE envisions becoming Vietnam's leading symbol for nutrient-rich carbonated soft drinks that enhance human life Our mission is to provide the highest quality and most nutritious products in Southeast Asia, achieved through meticulous selection, sincerity, and a strong commitment to human health Our core values are founded on three essential pillars that guide our operations and decision-making.
1 Compliance with the law, environmental responsibility
2 Respect for employees, partners, and consumers
3 The sake of health and human development
Main products of the company
International Beverage Import and Export Joint Stock Company (IBAE) specializes in offering fruit-flavored soft drinks that blend Thai and Vietnamese cultures, catering to both domestic and international consumers Our products not only provide refreshing hydration but also deliver essential nutrients, enhancing comfort during work The product lineup features a variety of flavors, including Cool Orange, Sweet Strawberry, Pure Coconut, Intense Grape, and Intense Thai Mango.
Soft drinks have become a popular and nutritional choice among Vietnamese consumers, offering a variety of flavors that can be enhanced by mixing with fruits The vibrant imagery of orange slices evokes excitement, particularly in the context of an orange juice poster When combined, the sweet and sour profile of orange creates a delightful taste experience This refreshing blend not only quenches thirst but also provides nourishment, which is why we have aptly named it "Cool Orange Flavor."
Strawberries are often seen as a symbol of perfect love, with each seed representing a heartbeat of affection This imagery is effectively utilized in advertisements for soft drinks and strawberry products, highlighting the fruit's vibrant red color to evoke feelings of sweetness and freshness The tagline "Sweet Strawberry Flavor" emphasizes the delightful taste that strawberries offer.
Coconut water is a beloved nutritional beverage in Vietnam, known for its refreshing properties and health benefits When combined with fresh water, it creates a delightful drink packed with essential nutrients that help replenish energy throughout the day The coconut soft drink poster, showcasing floating coconuts and the slogan "Pure coconut taste," highlights this blend, emphasizing the authentic flavor of coconut water.
Grapes are a favored fruit known for their sweet and tart flavor, making them a delicious choice that can enhance appetite Beyond their taste, grapes possess anti-aging properties and contribute to overall health By carefully selecting and organically fermenting grapes, a unique beverage emerges, combining intense grape flavor with the refreshing essence of fresh water This innovative drink, often referred to as "intense grape flavor," not only delights the palate but also supports a robust immune system.
Poster 5: Intense Thai mango flavor
This summer, the most sought-after refreshing drink is the Thai mango blended with soft drinks, surpassing previous favorites like lemon tea and iced tamarind As temperatures rise, this unique combination offers a perfect way to cool down The fusion of soft drinks and fruits creates intriguing flavor profiles, and the mango soft drink advertisement highlights the "Intense Thai mango flavor," showcasing the harmonious blend of mango and carbonation while preserving the fruit's vibrant essence.
Our goal is to provide safe and healthy soft drink products that blend Thai and Vietnamese cultures, catering primarily to consumers in the national market In the initial years of our establishment, we will concentrate on addressing two key needs within Vietnam.
Thailand In the future, if the product has good progress, we will export our products to complex markets around the globe.
ANALYSIS OF RECRUITMENT PLAN, TRAINING AND JOB
Definition
Training is a structured set of activities designed to enhance employees' job knowledge and skills, as well as to align their attitudes and behaviors with organizational goals (Landy, 1985) It involves the systematic development of essential knowledge, abilities, and attitudes necessary for effective job performance (Patrick, 2000) This process is prevalent across various sectors, including business, government, healthcare, and the military.
Job satisfaction reflects individuals' feelings about their jobs and careers, encompassing their enjoyment or disdain for their professions It is typically assessed on a scale, allowing for varying levels of satisfaction across different job aspects As noted by Thierry and Koopmann-Iwema (1984), job satisfaction is a dynamic concept that includes past, present, and future experiences related to employment.
Numerous studies in Human Resources have focused on recruitment, including a survey conducted by Dr P Balasubramanian in 2016, which utilized Dale Yoder's recruitment theory Yoder defined hiring as a process aimed at identifying human resources that align with payroll needs and employing effective strategies to attract the right number of candidates, ultimately fostering conditions conducive to selecting a competent workforce.
Design a Job Descriptions for position Digital Marketing Executive/ Specialist
2.2.1 Overview of a Marketing department, job position Digital Marketing Executive / Marketing Specialist
IBAE's Marketing Department, one of the company's eight key divisions, is essential for evaluating communication tool effectiveness It oversees human resources within the marketing team, conducts internal training for various roles, and engages in monthly consultations with upper management This collaborative effort aims to enhance IBAE's image and connect with customers through a variety of social media platforms and festivals.
The marketing department of IBAE includes various roles such as marketing manager, design staff, technical advertising employees, and content staff, with the marketing specialist position being particularly crucial This role shares responsibilities with management and collaborates closely with department heads and directors to drive the company's objectives Marketers play a vital role in boosting sales, establishing brand positioning, and enhancing competitive advantage Despite their significance, IBAE currently lacks marketing experts, who are essential for developing and executing effective marketing strategies and monitoring their success.
2.2.2 Job Description for Digital Marketing Executive/Marketing Specialist
IBAE conducted a meeting with senior management to assess the current human resource landscape for the marketing specialist role, leading to the development of a comprehensive job description prior to posting it on recruitment platforms.
The IBAE corporation is offering a salary range of 6 to 8 million VND for the position of Marketing Specialist, based on the candidate's experience and skills The company plans to hire up to three individuals for this role, which is open to all genders, and will require full-time commitment Applicants must possess a minimum of 1-2 years of relevant experience in similar positions.
At IBAE, the Marketing Specialist plays a crucial role in executing the plans set by the Board of Directors and department heads, while also overseeing the activities of other team members Their primary responsibility is to ensure the seamless and timely execution of marketing and customer communication initiatives This position involves implementing effective marketing strategies to enhance the company's products, services, and overall brand image.
Candidates for the marketing specialist position should possess a solid grasp of marketing principles and demonstrate proficiency in managing multi-channel marketing efforts Additionally, they must be adept at tracking and reporting on project progress using relevant tools Strong interpersonal skills are essential for effective teamwork and adapting to a new work environment We also prioritize organizational and time management abilities, along with flexibility in thinking, creativity, and problem-solving skills.
At IBAE, marketing professionals receive comprehensive training and access to modern tools, including personal laptops The company offers attractive benefits such as annual travel, insurance, and uniforms Additionally, a structured salary and bonus system is in place, rewarding employees at all levels for their efforts and achievements within the organization.
Work location: 532 Ton Duc Thang, Ward 6, District 1, Ho Chi Minh City,
How to apply: Send your CV to IBAE's email: hr@internationalbeverage.ibae.com and please specify the subject line as