Thảo luận nhóm TMU INTERNSHIP REPORT title ANALYZING THE MARKETING STRATEGIES OF FOUR SPRINGS TEA HOUSE

INTERNSHIP REPORT Title: ANALYZING THE MARKETING STRATEGIES OF FOUR SPRINGS TEA HOUSE Last name: PHAM First name: Yen Van Class : CN15 – MARKETING DISTRIBUTION Academic year: 2018 – 2021 Manager tutor’s last name: LUU HONG DANG University tutor’s last name: CAO TUAN KHANH HA NOI - 2021 Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE GUARANTEE I hereby declare that this thesis is my own independent scientific work The data and documents mentioned in the thesis have clear origins and are cited in accordance with regulations The research results in the thesis are researched and analyzed by myself, honestly, objectively and in accordance with reality These results have not been published in any studies by other authors Ha Noi, 1st June 2021 Author Pham Yen Van Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE ACKNOWLEDGEMENT The success and final outcome of this internship required a lot of guidance and support from many people and I am extremely honored to have been able to carry out all these projects All I did was just for supervision and support and I won't forget to thank them I am very appreciative and thankful for the project guidance of Mr Cao Tuan Khanh of the University of Commerce for his interest in my work progress until the completion of the internship I will not forget to remember Ms Bui Viet Thu - the homeroom teacher who encouraged and helped me until I finished the internship I am grateful and fortunate to have the constant encouragement, support and guidance from all the faculty members of the university of Rouen Normandie University who have helped us complete our course Thank you to everyone who helped directly and indirectly to complete this internship Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Contents INTRODUCTION PART OVERVIEW OF FOUR SPRINGS TEA HOUSE AND MY INTERNSHIP 1.1 Introduction of Four Springs Tea House 1.2 Introduction of my project 10 1.2.1 Reasons for choosing the topic 10 1.2.2 Internship position 11 1.2.3 My position responsibilities at the company 12 1.2.4 My main aims during the internship 13 1.3 My internship plan 13 PART 2: FACTORS AFECTING MARKETING ACTIVITIES OF FOUR SPRINGS TEA HOUSE 14 2.1 Analysis of the environment 14 2.1.1 Macro-environment 14 2.1.2 Micro-environment 16 2.2 Market analysis 18 2.2.1 Analysis of the demand .18 2.2.2 Analysis of the offer 20 2.2.3 Strengths and weaknesses of Marketing strategies of Four Springs Tea House 25 2.2.4 Solutions for marketing activities 26 Part MY INTERNSHIP ASSESSMENT 28 3.1 My contribution to the company 28 3.2 My difficulties and solutions 28 3.3 Experience gained 28 Conclusion 29 APPENDIX 30 REFERENCES 33 Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE 2.2.3.2 Weaknesse of Marketing strategies of Four Springs Tea House - Lack of product variety Lack of product diversity, not giving customers many choices while the needs of potential customers are extremely diverse, heavy competition from rivals This requires company to enlarge its range of products - Lack of impressive marketing programs to target customers Marketing strategy is still extremely simple and traditional promotions, highlights to promote the brand and service quality are not diverse and not many In addition, the programs are advertised in many sales channels, so a key marketing strategy has not been developed - Weak distribution channel: facility in Hanoi will make it difficult for customers to experience the service and use the product directly 2.2.4 Solutions for marketing activities  Product development strategy Through SWOT analysis, the company has high-quality human resources, high-quality raw materials, and quality assurance Enterprises should know how to take advantage of their strengths to develop their products, develop some more product options so that customers can choose products, in order to maximize choices for consumers Therefore, developing new products and improving products with Vietnamese identity is one of the necessary jobs On the other hand, as we all know, human psychology is like to explore, learn and want to own something new I believe that developing new products with Vietnamese identity will create a sense of excitement for consumers and will help increase revenue for businesses Once this business strategy has been implemented, the business will overcome its weakness: "Products are not rich" Specifically, the company should produce more green tea products with more fruit flavors Products extracted from fruits will bring many benefits to human health With the benefits of green tea products without degrees, we will combine the benefits of fruits such as: oranges, guava, grapefruit, apple, pomegranate  Having a suitable price policy As mentioned before, the price of the tea products of the company is at the middle rank Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE but the target customers are mainly students and workers so the company can have more products with lower price to attract more target customers to the shop  Enhance distribution policy The company also needs to build up the startegies to increase the number of shops in Hanoi so that customers can easily access the company's products or have more chance to experience the tastes of the products here With only branch in Hanoi, it is a waste if the company invest much in marketing activities and it also causes difficulties for customers to experience the services Covid 19 pandemic has caused the reduction in the renting cost so this can be the suitable time for compnay to consider and choose the right place for its new branches  Mixed Promotion Advertising programs need to create more first - time elements and cover more advertising media instead of just using a few old but ineffective advertising forms In reality, there are a number of popular means available today, such as: radio, television, internet , telephone and digital devices Due to the simplification, the company also cut down on the budget of marketing In my opinion, the company also need to estimate a marketing budget, which can be based on sales goals, market share goals, competition levels, etc., and must distribute this budget to improve products, distribution channels, sales promotion means logically Have staff to be in charge of the Home page: there needs to have s staff who is in chrage of the homepage of the company in order to make it update and new to customers such as designing a color photo slide about typical products as well as important recent promotional activities of the company to attract the attention of viewers or having more desciptions of the products to give the meaning of the teas to the customers so that they can understand more about the value of the domestic teas Respond quickly from customers: Resonse quickly to the customers questions and requirements is the best way to keep the close link between the shop and the customers so company should try to answer the requirements of customers as quickly as possible to enhance its brand naame in the mind of the customers Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Part MY INTERNSHIP ASSESSMENT 3.1 My contribution to the company Interns understand how to operate in a professional working environment, support the Board of Directors to operate effectively, so that:  Research and contribute ideas on issues, especially issues related to the marketing segment of Four Springs Tea House  Proposing, perfecting and operating marketing programs on online and offline platforms, bringing effective revenue to the company The intern's research work is appreciated and supported by the company, bringing a lot of timely and experienced support to the intern The company's support and support greatly contributed to the smooth operation of the internship project and brought positive results to the report results 3.2 My difficulties and solution s New working environment: changing hours, different working style with students Before, I was used to getting up late, when I did my internship, I had to get up early and work every day at the shop during office hours At first, I was not familiar with the working environment, so there were still confusions about working style Gradually, I also got used to the work and changed myself for the better Lack of work experience and specialized knowledge: lack of specialized knowledge in marketing, some activities I have to research and learn to get the knowledge I want 3.3 Experience gained During the internship at the internship unit, interns hone important skills for learning and development: Research skills, data analysis skills, professional job operation skills , skills in receiving and selecting information, problem solving and decision making skills, strategic planning skills, analysis, skills in using software on platforms; After completing the internship program and completing the study program, the intern and the company will continue to exchange and negotiate on the suitability to continue working together or not The experiences and lessons learned during the internship are the precious things that the interns have and appreciate, and the gratitude to Four Springs Tea House - the intern's internship unit Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Through the analysis of the Marketing strategy of Four Springs Tea House, the intern realized the importance of carefully preparing and investing in marketing and communication issues for brands/products in the field of F&B industry general and all other industries in particular Conclusion Thank to the internship period, I have gained a lot of soft skills in a short period of time under the helpful guidance of all of my teachers, my tutor in the company and my family I have improved communication skills with other peolle, including leaders, officers and clients and have accumulated a lot of valuable experience, which is the first step in study and work process in the upcoming time I have had a thorough understanding of marketing activities, know how to analyze and assessed the real situation; evaluating service quality through a direct survey of customers to have some suggestions for improving service with the helpful support from my beloved teachers from both universities and my colleagues at the company Although there are still a lot of shortcomings in my report, I really feel that the internship period at Four Springs Tea House has helped me to improve my writing and expression skills in the acacemic context as well as in the real life In the future, I will try my best to become a qualified marketing staff Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE APPENDIX Dear friend The Tea Shop thanks you for participating in the Tea Shop survey The main purpose of the survey is to hear your opinion about the quality of products and services of the Tea Shop that you have experienced Your answers & Personal information will be kept confidential & used only for the purpose of improving the quality of products & services at Tea Shop Tea Shop commits not to share any information with a third party or other purpose Your full name? …………………………………………………………… Your gender?  Male  Femail Your birthday? ………………………………………………… What is your job? A Worker B Student C Freelancer D Other How many time does you usually spend on Tea House? A hour B hours C More than hours Why you know Tea House? A Recommended by friends B Social media ads C Reviewer post of famous person D Near home/work Your favorite type of tea in Tea House? Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE A Original tea B Milk tea C Fruit tea The reason why you comeback with Tea House after the first time? A Taste of product B Healthy product C Ideal space How would you rate the experience with the staff of the Tea House?(Comment - 10 point) ……………………… 10 Will you come back to continue using Tea Shop products next time? A Yes B No 11 Do you feel any difference between Tea House's drinks and other brands? (Comment 10 point) ………………… 12 Are you willing to recommend Tea Shop to your friends/relatives/colleagues? A Yes B Maybe C No 13 What you think if the Tea House continues to launch products (foods, drinks) that are good for your health, your life (Healthy)? Comment - 10 point : ………………… 14 Please leave your Phone Number here so that the Tea Shop can take care of you & send you special promotions just for you!: …………………………………………………… Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE Thao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSEThao.luan.nhom.TMU.INTERNSHIP.REPORT.title.ANALYZING.THE.MARKETING.STRATEGIES.OF.FOUR.SPRINGS.TEA.HOUSE