(LUẬN văn THẠC sĩ) the effect of suppliers market orientation and suppliers environmental conditions on manufacturers trust

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITY CHUNG NGOC HIEU THE EFFECT OF SUPPLIER’S MARKET ORIENTATION AND SUPPLIER’S ENVIRONMENTAL CONDITIONS ON MANUFACTURER’S TRUST Major : Business Administration Major Code : 60.34.05 MASTER OF BUSINESS ADMINISTRATION THESIS Supervisor: Dr Nguyen Dinh Tho HOCHIMINH CITY - 2012 TIEU LUAN MOI download : skknchat@gmail.com ACKNOWLEDGEMENTS First gratefulness to, Dr Nguyen Dinh Tho, This thesis would not have been possible unless his helps to supervise me For his wise knowledge and kindly patience, he remained forever in my respect Second gratefulness to, My colleagues & benefactors in Nestle, Unilever, Coca Cola, Rich, Masan, Doan Ket, Vinamilk, Vina Australia Packaging Labels Co, InterPet Group, Van Don Plastic, Rang Dong Plastic, VinaPlast, Imperial Tobacco, BAT, Kimberly Clark, Tracimexco, Hapro Group, Binh Vinh, Crown, Hercules, Ngoc Nghia Plastic, Bao Van… For their dedicated supports in questionnaire surveying and answering Last but not least, gratefulness to, My family, for always being in my side TIEU LUAN MOI download : skknchat@gmail.com ABSTRACT This study is desired to investigate about the effect of supplier‘s market orientation and environmental conditions on manufacturer’s trust and was taken the survey in Ho Chi Minh and some South province markets The main variables included supplier’s market orientation with three inside variables as customer orientation, competitor orientation, and inter-functional coordination; and environmental conditions contained two variables as market turbulence and competitive intensity From many previous researches about supplier’s market orientation and trust on manufacturer, some main variables have been extracted and selected to synchronize with Vietnamese conditions and after passing the pilot interview with the quantitative method, main variables have been selected for taking the survey for this study About 300 questionnaire forms have been sent out to 300 respondents who are managing their enterprises in Ho Chi Minh city and south provinces, included Long An, Binh Duong, Dong Nai, about 180 sets have been answered and returned in which 150 sets have satisfied the purpose of the research The findings from a sample of 150 sets have revealed that the supplier‘s market orientation and environmental conditions has a positive influence on manufacturer’s trust After analyzing by the Reliability between variables (Cronbach Alpha), Correlation (Exploring Factor Analysis) and test Multiple Regression Model, the research’s results indicated that the supplier’s customer orientation variable and environmental conditions affect significantly on manufacturer’s trust TIEU LUAN MOI download : skknchat@gmail.com i CONTENTS CHAPTER 1: INTRODUCTION 1.1 Research background 1.2 Problem statement 1.3 Research question and objective 1.3.1 Research question 1.3.2 Research objective 1.4 Research delimitation 1.5 Research methodology 1.6 Research implications 1.7 Thesis structure CHAPTER 2: LITERATURE REVIEW 2.1 Market orientation and supplier’s market orientation 2.1.1 Customer orientation 2.1.2 Competitor orientation 10 2.1.3 Inter-functional coordination 10 2.2 Environmental conditions - Market turbulence and Competitive intensity 11 2.3 Trust and manufacturer’s trust 12 2.3.1 Trust 12 2.3.2 Manufacturer’s trust 12 2.4 Theoretical model 12 2.4.1 Independent Variables 13 2.4.2 Dependent Variable 13 2.4.3 Theoretical model and Hypotheses 14 2.4.3.1 Theoretical model 14 2.4.3.2 Research hypotheses 14 2.5 Summary 15 CHAPTER 3: RESEARCH METHODOLOGY 3.1 Research design 16 TIEU LUAN MOI download : skknchat@gmail.com ii 3.1.1 Pilot test 16 3.1.2 Main survey 16 3.1.2.1 Sample size 17 3.1.2.2 Research process 17 3.2 Measurement validation 18 3.2.1 Measures of Customer orientation 18 3.2.2 Measures of Competitor orientation 18 3.2.3 Measures of Inter-functional coordination 19 3.2.4 Measures of Market turbulence and Competitive intensity 19 3.2.5 Measures of Trust 20 3.3 Summary 21 CHAPTER 4: DATA ANALYSIS AND RESULTS 4.1 Descriptive data analysis 22 4.2 Testing factors of research model 23 4.2.1 Cronbach Alpha Reliability Analysis 24 4.2.2 Exploring Factor Analysis (EFA) 25 4.2.2.1 EFA results of the independent variables 25 4.2.2.2 EFA results of the dependent variables 27 4.3 Hypotheses Testing 27 4.3.1 Testing Assumptions of Multiple Regression 27 4.3.2 Testing hypotheses between Independent Variables and Dependent variable 28 4.4 Summary 31 CHAPTER 5: CONCLUSIONS 5.1 Overview 32 5.2 Main findings 32 5.3 Theoretical Implications 35 5.4 Managerial Implications 35 5.4.1 Supplier’s customer orientation 35 5.4.2 Supplier market turbulence 39 5.5 Further research 41 References 42 TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust iii Appendices 51 Appendix 1: Questionnaire Form for Pilot Test 51 Appendix 2: Questionnaire in Vietnamese 52 Appendix 3: Questionnaire in English 54 Appendix 4: EFA results of independent variables 56 Appendix 5: EFA results of dependent variable 58 Appendix 6: Testing assumptions of multiple regression 59 Appendix 7: Multiple Regression Line results 60 Appendix 8: Histogram, Normal P – P plot and Scatter plot 61 TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust iv LIST OF FIGURES Figure 2.4: The conceptual model of the effect of supplier’s market orientation and supplier’s environmental conditions on manufacturer’s trust 14 Figure 3.1: Research process 17 Figure 4.4 Histogram, Normal P – P plot and Scatter plot of Dependent Variable Trust 57 TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust 56 Appendix 4: EFA results of independent variables KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Bartlett's Test of Sphericity 668 Approx Chi-Square 1153.369 df 190 Sig .000 Total Variance Explained Extraction Sums of Squared Rotation Sums of Squared Loadings Loadings Initial Eigenvalues Component Total % of Cumulative Variance % Total % of Cumulative Variance % Total % of Cumulative Variance % 4.252 21.262 21.262 4.252 21.262 21.262 3.334 16.668 16.668 3.201 16.004 37.265 3.201 16.004 37.265 2.648 13.242 29.910 1.772 8.862 46.128 1.772 8.862 46.128 2.419 12.097 42.008 1.676 8.379 54.507 1.676 8.379 54.507 1.992 9.960 51.968 1.193 5.963 60.470 1.193 5.963 60.470 1.700 8.502 60.470 995 4.976 65.446 877 4.387 69.833 838 4.189 74.022 710 3.550 77.572 10 685 3.425 80.996 11 575 2.873 83.869 12 566 2.830 86.699 13 525 2.623 89.322 14 486 2.429 91.752 15 418 2.088 93.840 16 375 1.875 95.715 17 325 1.625 97.340 18 248 1.239 98.579 19 206 1.032 99.610 20 078 390 100.000 Extraction Method: Principal Component Analysis TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust 57 Rotated Component Matrix a Component COSO5 CUSTOMER SATISFACTION MEASUREMENT 935 COSO2 CUSTOMER BENEFIT 747 COSO3 CUSTOMER DEMAND 741 COSO1 CUSTOMER COMMITMENT 738 COSO4 CUSTOMER SATISFACTION TARGET 701 COMIN1 INDUSTRY COMPETITIVE MARKET 808 MATUR3 CUSTOMER 'S ATTITUDE ON PRICE 726 COMIN2 INDUSTRY PROMOTION WARS 699 COMIN4 RELATIVELY STRONG COMPETITOR 673 MATUR2 CUSTOMER TENTS TO LOOK FOR NEW PRODUCTS 536 CORO3 COMPETITOR INFORMATION SHARING BETWEEN SALESMAN 837 CORO2 INTERNAL DEPARTMENT COORDINATION 753 CORO4 SHARING INFORMATION WITH OTHER BUSINESS UNIT 701 CORO1 INTERNALLY FREELY CUSTOMER INFORMATION 607 COMO1 RESPOND FASTLY TO COMPETITIVE ACTIONS 846 COMO2 COMPANY COMPETITIVE ADVANTAGE 787 COMO3 COMPETITOR'S STRATEGY DISCUSSION 651 COMIN3 COMPETITOR ADAPTATION ABILITY 777 MATUR1 CUSTOMER PREFERENCE CHANGES 741 COSO6 AFTER SALES SERVICE Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization a Rotation converged in iterations TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust 58 Appendix 5: EFA results of dependent variable KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Bartlett's Test of Sphericity 737 Approx Chi-Square 294.971 df Sig .000 Total Variance Explained Total Variance Explained Initial Eigenvalues Component Total % of Variance Extraction Sums of Squared Loadings Cumulative % 2.782 69.549 69.549 626 15.659 85.208 398 9.962 95.171 193 4.829 100.000 Total % of Variance 2.782 69.549 Cumulative % 69.549 Extraction Method: Principal Component Analysis Component Matrix a Component TRUST3 884 TRUST4 858 TRUST2 825 TRUST1 764 Extraction Method: Principal Component Analysis a components extracted TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust 59 Appendix 6: Testing Assumptions of Multiple Regression Table 4.3: Correlations between F1, F2, F3, F4, F5 and TRUST Correlations TRUST Pearson Correlation Sig (1-tailed) N TRUST F1 F2 F3 F4 F5 1.000 324 -.139 109 171 209 F1 324 1.000 -.156 254 352 011 F2 -.139 -.156 1.000 147 -.029 394 F3 109 254 147 1.000 185 168 F4 171 352 -.029 185 1.000 -.022 F5 209 011 394 168 -.022 1.000 000 045 092 018 005 F1 000 028 001 000 445 F2 045 028 037 364 000 F3 092 001 037 012 020 F4 018 000 364 012 395 F5 005 445 000 020 395 TRUST 150 150 150 150 150 150 F1 150 150 150 150 150 150 F2 150 150 150 150 150 150 F3 150 150 150 150 150 150 F4 150 150 150 150 150 150 F5 150 150 150 150 150 150 TRUST TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust 60 Appendix 7: Multiple Regression results Variables Entered/Removed Model Variables Entered F5, F1, F3, F4, F2 b Variables Removed a Method Enter a All requested variables entered b Dependent Variable: TRUST b Model Summary Change Statistics Model R 433 R Square a Adjusted R Std Error of R Square Square the Estimate Change 188 159 58630 Sig F F Change 188 df1 6.652 df2 Change 144 000 a Predictors: (Constant), F5, F1, F3, F4, F2 b Dependent Variable: TRUST b ANOVA Model Sum of Squares df Mean Square F Regression 11.434 2.287 Residual 49.500 144 344 Total 60.934 149 Sig 6.652 000 a a Predictors: (Constant), F5, F1, F3, F4, F2 b Dependent Variable: TRUST Coefficients Unstandardized Standardized Coefficients Coefficients a Collinearity Correlations Statistics ZeroModel B 1.091 254 F1 262 085 F2 -.124 049 F3 016 104 012 F4 093 096 F5 130 037 (Constant) Std Error Beta t Sig order Partial Part Tolerance VIF 4.302 000 3.070 003 324 248 231 804 1.244 -.212 -2.525 013 -.139 -.206 -.190 802 1.246 149 882 109 012 011 880 1.136 078 969 334 171 080 073 864 1.158 289 3.498 001 209 280 263 828 1.207 257 a Dependent Variable: TRUST TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust 61 Appendix 8: Histogram, Normal P – P plot and Scatter plot Figure 4.4 Histogram, Normal P – P plot and Scatter plot of Dependent Variable TRUST TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust 62 TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust (LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust(LUAN.van.THAC.si).the.effect.of.suppliers.market.orientation.and.suppliers.environmental.conditions.on.manufacturers.trust