(LUẬN văn THẠC sĩ) a study on multimodal metaphor in coca cola and pepsi’ television commercials

VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST- GRADUATE STUDIES PHẠM THỊ THU HIỀN A STUDY ON MULTIMODAL METAPHOR IN COCA- COLA AND PEPSI’ TELEVISION COMMERCIALS (NGHIÊN CỨU VỀ ẨN DỤ ĐA PHƯƠNG TIỆN TRONG CÁC TVC QUẢNG CÁO CỦA COCA- COLA VÀ PEPSI) MA THESIS – TYPE Field : English Linguistics Code : 8220201.01 HANOI – 2018 TIEU LUAN MOI download : skknchat@gmail.com VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST- GRADUATE STUDIES PHẠM THỊ THU HIỀN A STUDY ON MULTIMODAL METAPHOR IN COCA- COLA AND PEPSI’ TELEVISION COMMERCIALS (NGHIÊN CỨU VỀ ẨN DỤ ĐA PHƯƠNG TIỆN TRONG CÁC TVC QUẢNG CÁO CỦA COCA- COLA VÀ PEPSI) MA THESIS – TYPE Field : English Linguistics Code : 8220201.01 Instructor : Nguyễn Thị Minh Tâm, Ph.D HANOI – 2018 TIEU LUAN MOI download : skknchat@gmail.com DECLARATION I hereby certify that the thesis titled „A Study on Multimodal Metaphor in Coca - Cola and Pepsi’ Television Commercials’ is the result of my own work in partial fulfilment of the requirements for Degree of Master of Arts of Faculty at Post - graduate Studies, University of Languages and International Studies, Vietnam National University of Hanoi The research has not been submitted to any other universities or institutions Signature i TIEU LUAN MOI download : skknchat@gmail.com ACKNOWLEDGEMENTS For the fulfilment of the master thesis, first and foremost, I would love to express my deepest gratitude to my supervisor Dr Nguyen Thi Minh Tam for all her invaluable comments, counsel and her whole-souled instructions as well Beside my advisor, my sincere thanks are sent to all my colleagues at the faculty of Foreign Languages at Hanoi Pedagogical University No.2 for their suggestions that enable me to complete my study My heartfelt thanks would also go to my institution – Hanoi Pedagogical University No.2 for giving best conditions to study at University of Languages and International Studies for my postgraduate program and carry out the thesis over a long time Finally, I owe a debt of gratitude to my family for their supports and care during the completion of my study ii TIEU LUAN MOI download : skknchat@gmail.com ABSTRACT There is no shadow of doubt that human beings have been employing metaphor in almost all aspects of life even though they are sometimes unaware of the fact And the professional world of scholars has already taken the notion of metaphor into account Especially after the publication of the work named Metaphors We Live By in 1980 by Lakoff and Johnson, the notion of metaphor was exploited conceptually and seemed to have more practical applications The thesis was done to investigate how multimodal metaphor has been used in Coca- Cola and Pepsi‟ television commercials accompanied by a comparison between two companies The present study includes four main chapters: literature review, methodology, findings and discussion, and conclusions Findings show that both brands take full advantage of visual, verbal and sonic modes, despite different degrees, to represent groups of metaphorical themes Similar and different aspects in their usage of, multimodal metaphor were also disclosed in the study iii TIEU LUAN MOI download : skknchat@gmail.com Table of contents DECLARATION i ACKNOWLEDGEMENTS ii ABSTRACT iii LIST OF FIGURES AND TABLES vi PART A INTRODUCTION 1 Rationale .1 Research questions .2 Significance of the study Scope of the study Design of the thesis .3 PART B DEVELOPMENT .5 CHAPTER LITERATURE REVIEW APPROACHES TO METAPHOR 1.1 Before Cognitive Linguistics 1.2 Cognitive Linguistics MULTIMODAL METAPHOR 2.1 Multimodality and monomodality .9 2.2 Features of a multimodal metaphor 11 2.3 Modes in a multimodal metaphor: Classification and interaction .13 2.4 Multimodal metaphor and the genre .15 EMPIRICAL STUDIES 18 CHAPTER SUMMARY 20 CHAPTER METHODOLOGY 21 Description of the data 21 Methods of the study .21 Analytical Framework 23 Data Analysis Procedure 25 iv TIEU LUAN MOI download : skknchat@gmail.com Chapter summary 26 CHAPTER FINDINGS AND DISCUSSION 27 3.1 Statistical findings 27 3.1.1 Coca – Cola 27 3.1.2 Pepsi 28 3.2 Qualitative findings 29 3.2.1 Multimodal metaphor in Coca- Cola TV commercials 29 3.2.2 Multimodal metaphor in Pepsi TV commercials 46 3.3 Discussion of research questions 62 3.3.1 Answer to research question 1: „How is multimodal metaphor used in the TV ads of Coca - Cola and Pepsi?’ 62 3.3.2 Answer to research question 2: „What are similarities and differences in using multimodal metaphor of the two soft drink brands?’ 63 3.4 Chapter summary 64 PART C CONCLUSIONS .65 Recapitulation of main ideas 65 Limitations 66 Recommendations for further studies 67 REFERENCES 68 APPENDICES I v TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials LIST OF FIGURES AND TABLES Figure Subdivision of Modes - Forceville (2007: 20) Figure Metaphorical Themes Frequency in 15 Coca- Cola's TVCs Figure 3: Metaphorical Themes Frequency in 15 Pepsi's TVCs Table 1: Sample Analytical Framework Table 2: Mappings of the CM Love is a journey Table 3: Mappings of the CM Drink is a journey vi TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials Cheery and the cherries expressions now‟ is also opening pop off of a nearby co-appear at indicated Pepsi woman's dress A man's the end smiles cherry-shaped floaty „Pepsi wild the backgroud metaphorical juxtaposition are and music comparable non-literally to reach the underlying note that cracking, opening a Cherry pops in a pool A cherry cherry Pepsi and watching cherry flavor sign explode around you bring you explodes into Explosively fireworks Crack open a cherry surprising and joyful moments Cherry Pepsi and watch Take this chance because the cherry drink is as valuable as your time flavor explode around you If the pictures of a red cheerful moments right now, cherry, a glass of Pepsi not hesitate to get one Pepsi and a can of Pepsi stand together XXVII TIEU LUAN MOI download : skknchat@gmail.com you want to experience (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials P13 (2018 – 30s) Uncle Drew – Timeless Com - Mode Visual Related Verbal merc Spoken ial contextual Sonic Wri Sou tten nd Music Meaning information code P13 The main character is A man- vibrant narrating his story from his voice over accompanied youth to his old age The the Pepsi is present in every of of the video his life moment The main inserted setting is the basketball with court which is associated other voices with his career as a of the two basketballer ladies course music Pepsi follows Uncle Drew, played by NBA star Kyrie Irving, through the decades, doing what he does best: working up a thirst and getting buckets Whether he's breaking ankles or breaking some hearts, Irving's alter ego says an ice-cold Pepsi Cola always brings refreshment and he's been drinking it for a long time and two athletes - Pepsi is a carrier of revitalization When on we sip an ice cold Pepsi, we will refresh the sports ourselves with extremely cool feelings - fields The phrase „future tastes good‟ and all XXVIII TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials visible sights moving from the Irving‟s youth to his old age, another idea comes out that Pepsi is not for the past or present, but also for the future In fact, it is for all generations as Pepsi is our time and our life When Pepsi is with us, even it has not happened yet, but for sure our future will be good and refreshing; that is, „it tastes good‟ P06 (2014 – 60 seconds) Good Times Com- Mode mercial Visual code Related Verbal Spoken contextual Sonic Written Soun Meaning information Music d P06 A sunny and dynamic Man – Real summer day with lots of voiced summer people Pepsi‟; joining outdoor narration big Summer – joyful inspiring XXIX and Summer was made for good times and when Pepsi comes TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials activities A big Pepsi all along „Something background to town they bring good vibes truck comes downtown, of the ad big is coming music to a whole new level Pepsi distributing the soda to real big‟ took three new flavors of with a surprise for passers- Pepsi Made with Real Sugar by More impressively, a to the music city, Nashville, team for a real big summer party of airplanes is performing on the sky, writing the and great times company‟s tagline To end, people are happily enjoying the drink, even the old pilot raising his hand with a Pepsi can XXX TIEU LUAN MOI download : skknchat@gmail.com (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials P08 (2017 – 25 seconds) On the Rocks Commerci Mode Visual Verbal al Spoke code P08 Related contextual Sonic Written Sound Meaning information Music n Breaking out of the ice, Slogan Pepsi makes its way from „Break can to glass with refreshing the Pepsi‟ Out fizz and flare for a classic The song „On Pepsi is a companion of the rock‟ by refreshment Yes You are feelings and Enjoy cool it and experience that feeling close up look P10 (2017 – 15 seconds) Delicious Refreshing Commerci Mode Visual Related contextual Verbal al Spoken Written information Sonic Sound Meaning Music code P10 A can of Pepsi Big- capitalized Cracking slides down an slogans and pouring sounds XXXI The very short TV Pepsi is a companion of shot with concise refreshment TIEU LUAN MOI download : skknchat@gmail.com and cool (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials icy countertop, sparkling appear content is exposed feelings cracks experience that feeling twice visually, verbally and pours itself open „DELICIOUS – and sonically Three into a glass REFRESHING modalities are on the +Pepsi – PEPSI‟ same side and in logo appears at the perfect teamwork end Enjoy it and - Pepsi is an explosion of refreshment with great taste Once we take a sip, we seem to be recharged with more energy and cooler feelings 4.2.2.4 A drink is a sports cheerleader/ supporter P02 (2014 – 15 seconds) ‘Futbo and Pepsi’ Com- Mode mercial Visual Verbal code P02 Related Spoken contextual Sonic Written Sound Meaning Music information The shot features Lionel Slogan „ Live Lively These triggers lead to Messi The setting of a for now and „ accompanied an charming Lionel Futbol music stands out Pepsi and football are Messi turns up smartly Pepsi‟ a team members and the town, & with snacks in his hand beautiful morning XXXII TIEU LUAN MOI download : skknchat@gmail.com drink indication is that supporter/ (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials He bends down to retrieve cheerleader a Pepsi from a vending sport machine, and an old man sitting next to the machine snags a chip from his bag of Lays The man tips his hat to Messi It is time for football and Pepsi presented by an ice cold Pepsi Pepsi can and the big football behind them in the blue background XXXIII TIEU LUAN MOI download : skknchat@gmail.com of the (LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials(LUAN.van.THAC.si).a.study.on.multimodal.metaphor.in.coca.cola.and.pepsi’.television.commercials 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