THÔNG TIN TÀI LIỆU
VIETNAM NATIONAL UNIVERSITY UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST GRADUATE STUDIES NGUYỄN THỊ HỒNG HÀ A COMPARATIVE ANALYSIS ON THE DISCOURSE OF AMERICAN AND VIETNAMESE MOVIE TRAILERS SO SÁNH ĐỐI CHIẾU ĐẶC ĐIỂM DIỄN NGÔN QUẢNG CÁO PHIM MỸ VÀ PHIM VIỆT M.A COMBINED PROGRAMME THESIS FIELD: LINGUISTICS CODE: 60 22 15 HANOI – 2011 TIEU LUAN MOI download : skknchat@gmail.com VIETNAM NATIONAL UNIVERSITY UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST GRADUATE STUDIES NGUYỄN THỊ HỒNG HÀ A COMPARATIVE ANALYSIS ON THE DISCOURSE OF AMERICAN AND VIETNAMESE MOVIE TRAILERS SO SÁNH ĐỐI CHIẾU ĐẶC ĐIỂM DIỄN NGÔN QUẢNG CÁO PHIM MỸ VÀ PHIM VIỆT M.A COMBINED PROGRAMME THESIS FIELD: LINGUISTICS CODE: 60 22 15 SUPERVISOR: NGUYỄN HÒA HANOI – 2011 TIEU LUAN MOI download : skknchat@gmail.com TABLE OF CONTENTS Page Certificate of originality ……………………………………………………………… Abstract Acknowledgements ……………………………………………………………………… Table of contents ……………………………………………………………………… PART A: INTRODUCTION …………………………………………………………… Rationale ……………………………………………………………………… The aims and scope of the study ……………………………………………… The research questions ………………………………………………………… Methodology…………………………………………………………………… Significance of the study ……………………………………………………… Design of the study …………………………………………………………… PART B: DEVELOPMENT …………………………………………………………… Chapter I: Theoretical background …………………………………………………… Theories of discourse ………………………………………………………… 1.1 The concept of discourse …………………………………………………… 1.2 Discourse analysis ………………………………………………………… 1.3 The functions of language …………………………………………………… 1.4 Register and genre in discourse analysis …………………………………… 1.4.1 Register …………………………………………………………………… 1.4.2 Genre ……………………………………………………………………… 1.4.3 Register and genre in discourse analysis ………………………………… 1.4.4 Advertisements as “style”, “register” and “genre” ………………………… 1.5 The language of advertising ………………………………………………… 1.5.1 Definition of advertising ………………………………………………… 1.5.2 Functions of advertising …………………………………………………… 1.5.3 A model of advertising process …………………………………………… 1.5.4 General features of advertising language ………………………………… 1.6 Movie trailer ………………………………………………………………… 1.6.1 What is a movie trailer? …………………………………………………… 1.6.2 History of movie trailers ………………………………………………… 1.6.3 Media used to advertise movie trailers …………………………………… Chapter II: Features of American movie trailers …………………………………… 2.1 Structure of American movie trailers………………………………………… 2.1.1 Defining discourse mode of movie trailers ……………………………… 2.1.2 Structure of American movie trailers …………………………………… 2.2 Features of language used in American movie trailers……………………… 2.2.1 Grammatical features ……………………………………………………… 2.2.2 Lexical features …………………………………………………………… 2.2.3 Rhetorical features ………………………………………………………… 2.3 Explanation of the relationship between discourse processes and socio-psychological processes in movie trailers …………………………… 2.4 Concluding remarks ………………………………………………………… TIEU LUAN MOI download : skknchat@gmail.com i ii iii iv 1 2 7 8 8 11 11 12 12 13 15 15 17 18 19 20 20 22 23 25 25 25 26 33 33 38 42 42 50 Chapter 3: Features of Vietnamese movie trailers and a comparison between American and Vietnamese movie trailers …………………………………………… 3.1 Structure of Vietnamese movie trailers and a comparison between American and Vietnamese movie trailers‟ structure ……………………………………… 3.2 Linguistic features of Vietnamese movie trailers and a comparison between American and Vietnamese movie trailers‟ linguistic features …………………… 3.2.1 Grammatical features ……………………………………………………… 3.2.2 Lexical features …………………………………………………………… 3.2.3 Rhetorical features ………………………………………………………… 3.3 Concluding remarks ………………………………………………………… PART C: CONCLUSION ……………………………………………………………… Summary of the study ………………………………………………………… Summary of the main findings ………………………………………………… 2.1 Similarities ………………………………………………………………… 2.2 Differences ………………………………………………………………… Conclusion …………………………………………………………………… Implications for English language teaching and learning …………………… Suggestions for further study …………………………………………… REFERENCES………………………………………………………………………… APPENDIX …………………………………………………………………………… TIEU LUAN MOI download : skknchat@gmail.com 51 51 53 53 57 60 65 67 67 67 67 68 69 69 70 71 I PART A: INTRODUCTION Rationale The primary goal of any industry is sales – producers spare no efforts to sell as many of their products as possible The same trend can be seen in movie industry in which the product is of a very special kind: it is “an experience of an entire show that eventually would feature one special film that would run only for a certain period of time and be replaced by a similar – but different – movie” (Cinema Journal, Vol 29, No 3, Spring 1990) Adapting the notion that merely supplying the movie is insufficient in new age of film development, film producers, distributors and exhibitors accept the prevailing idea that demand for a movie can be stimulated, directed and controlled by industrially produced representations To achieve the stimulation, direction and control over the demand, a very effective advertising tool – movie trailers - is used to persuade audiences to “buy” the experience of a show In movie trailers, language is used as an effective means of conveying advertising messages It is obvious that language used in movie trailers is different from that used in other fields such as tourism, technology or law; it has its own characteristics and serves its own functions; and the task of linguists and interested people is to discover and understand these characteristics and functions for broadening human knowledge and exploiting them to the full in human life A number of studies have been done on advertising such as commercials or technology advertisements; however, research on movie trailers is still a new area Hence, I realize that filling this gap of knowledge is absolutely a necessity The study of movie trailers can be approached in different directions, each of which provides different aspects of knowledge on the subject As a Vietnamese student studying English, I am determined to make a comparative analysis of Vietnamese and American movie trailers which is hoped to provide some helpful knowledge for such people who are concerned as advertisers, EFL (English as a Foreign Language) teachers and students TIEU LUAN MOI download : skknchat@gmail.com (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers In short, it is clear that studying this issue is beneficial for English teaching and learning Therefore, I decided to carry out the study: “A comparative analysis on the discourse of American and Vietnamese movie trailers.” The aims and scope of the study 2.1 The aims The principal purpose of this study is to contribute a richer and more systematic conceptual understanding of advertising language used in movie trailers Specifically, this study focuses on finding out the structure and linguistic features of advertising language of American and Vietnamese movie trailers It identifies, studies, and compares the similarities and differences in terms of structure and linguistic features between English and Vietnamese movies trailers Besides, it helps teachers, learners, advertisers and translators to have better understanding and interpretation of movie trailers 2.2 The scope This study focuses on describing and presenting only the structural and linguistic features in movie trailers and analyzing those characteristics of the two languages in American and Vietnamese movie trailers Within a limited time and knowledge, it is not my ambition to mention all issues of movie trailers such as music, sound, ect; but only discourse structure and linguistic features of movie trailers The research questions This study seeks the answers to three research questions: What structure characterizes American and Vietnamese movie trailers? What are the most effective linguistic features characterizing American and Vietnamese movie trailers? What are the similarities and differences between American and Vietnamese movie trailers in terms of structure and linguistic features? TIEU LUAN MOI download : skknchat@gmail.com (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers Methodology 4.1 Methods The descriptive method and comparative analysis have been applied to this study + The descriptive method The study follows the descriptive approach as it “involves a collection of techniques used to specify, delineate or describe naturally occurring phenomena without experimental manipulation” (Seliger & Shohamy, 1989:124) Therefore, the collection of data will be conducted via non-intrusive and non-manipulative processes The descriptive approach provides an investigation into the frequency of the occurrence of some linguistic features in American and Vietnamese movie trailers The aim of this type of study is to find out more about the phenomena and capture it with detailed information + A comparative analysis: According to Carl (1980:18), a comparative analysis is viewed as an interlinguistic, bidirectional phenomenon which is concerned with both the form and function of language As such, comparative analysis must view language psycho-linguistically and socio-linguistically as a system to be both described and acquired The comparative analysis is suitable for the study because it is concerned with the comparison of two subjects: Vietnamese and American movie trailers Furthermore, both the form of the language and its functions in real life are considered The analysis of movie trailers is in close relation with psychological and social basis because the language of movie trailers is only meaningful when not being separated from these bases 4.2 Data collection and processing 50 movie trailers are collected randomly, 25 American and 25 Vietnamese trailers mainly on the internet or some established television channels TIEU LUAN MOI download : skknchat@gmail.com (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers 72 natural frequency, or painstakingly study lexis and syntax by trying to create contact with natural input Movie trailers are a huge source of that natural input, which is always available and very easy to obtain Understanding its discourse properties definitely facilitates the process of English learning and teaching TEFL teachers may use the result of this research in their classes in the following suggested ways With the comprehension of trailers‟ discourse, teachers will be more confident in choosing the genre as materials for their teaching (speaking, listening and writing) For example, in speaking classes, in each scene of a trailer there is a particular situation and students have to invent conversation (dialogue or monologue) After that, the dialogue or monologue in the movie is shown The conversations in the trailers certainly surprise students because they are the most outstanding and attractive ones extracted from the real movie Another instance may be the use of movie trailers in listening classes Their advantage is obvious because the pictures may support comprehension of conversation between characters Movie trailers can also be used effectively in writing classes in which students are asked to write the whole story for the trailers including the invention of resolution part Suggestions for further study Though ambitious, I can comprehend that the exclusion of some worthwhile aspects concerning this realm is inevitable within a research paper of fewer than 100 pages Therefore, I only focus on two elements of movie trailers: discourse structure and some linguistic features The selection of these two elements for investigation purpose is based on the availability of our research tools, time and source of data It is certain that there are other elements that deserve close examination For example, intertextuality can be study thoroughly and probably promise fruitful results As previously stated, the different cultural patterns in American and Vietnamese movie trailers is a significant topic of research This study can be used as the base for the topic recommended All in all, I hope that the efforts I put into this study are well-spent and that its results are of some significance for theorists and practitioners Mistakes are inevitable; therefore, I would expect tolerance and constructive recommendations from colleagues and experts TIEU LUAN MOI download : skknchat@gmail.com (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers 73 REFERENCES Ainslie, A & Drèze, X (2002), Competition in the movie industry Retrieved from http://www.anderson.ucla.edu/x1128.xml/ Alexandra, G and Dionysis, G (1997), Discourse Analysis: An 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(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers 75 Kinneavy, J L (1971), A theory of discourse, Englewood Cliffs, NJ: Prentice Hall Labov, W (1972), Language in the Inner city, Oxford: Blackwell Lee, M (1990), Effects of schema congruity and involvement on product evaluations, Advances in consumer research 22(1), 210-216 Leech, G N.(1981), Semantics, London, UK: Penguin Books Ltd McCathay, M (1991), Discourse analysis for language teachers, Cambridge: Cambridge University Press McQuarrie, E F and Mick, D G (1996), The journal of consumer research, 22(4), The University of Chicago Press Merriam, G & C (1961), Webster's third new international dictionary of the English language, Unabridged, Cambridge: Riverside Press Moffett, J (1968), Teaching the universe of discourse, Boston, MA: Houghton Millfin Motion Picture Association (2004), MPA snapshot report: 2003 International theatrical market, Los Angeles: Motion Picture Association Retrieved from www.mpa.org Nunan, D (1993), Introducing discourse analysis, London: Longman Ogilvy, S (1963), Confessions of an advertising man, New York: Oxford University Press Oliver, M., Weaver, J & Sargent, S (2000), An examination of factors related to sex differences in enjoyment of sad films, Journal of Broadcasting and Electronic Media 44(2), 282-300 Phiến, Hoàng Trọng (1980) Ngữ pháp tiếng Việt: Câu (Vietnamese grammar: Sentences) Hanoi: Education Publisher Polanyi, L (1985), Telling the American story: A structural and cultural analysis of conventional storytelling, Norwood, NJ: Ablex Reynoylds, T & Gutman, G (1984), Understanding consumer-decision making: the means-end approach to marketing and advertising strategies, New Jersey: Lawrences Erlbaum Associates Saville-Troike, M (1982), The ethnography of communication, Oxford: Blackwell Schement, J.R (2002), Encyclopedia of communication and information, New York: Macmillan Reference USA Scott, W D (1903), The theory of advertising, New York: Small, Maynard & Company Seliger, H W & Shohamy, E (1989), Second language research methods, New York: Oxford University Press TIEU LUAN MOI download : skknchat@gmail.com (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers 76 Septak, D (2008), Understanding the effectiveness of trailers, teasers, and television spots in marketing movies (Unpublished MA thesis), New York University, New York Staiger, J (1990), Announcing wares, winning patrons, voicing ideals: Thinking about the history and theory of film advertising, Cinema Journal, Vol 29, No 3, 3-31 Swales, J M (1990), Genre analysis, New York: Cambridge University Press Taflinger, R F (2004), Basic advertising techniques, An introduction to advertising Retrieved from http://www1.dnet.gr.jp/~ys-4416/sannomiya/sannomiya2004w.pdf Thompson, C (2003), Acquiring word-meaning mappings for natural language interfaces, Journal of Artificial Research, 18, 1-44) Wallace, C & Forte, G (1987), The professional personal chef: the business of doing business as a personal chef, New Jersey: John Willey and Sons, Inc TIEU LUAN MOI download : skknchat@gmail.com (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers I APPENDIX Sources of 50 movie trailers analysed in the study, retrieved in September 2010 American movie trailers Trailer 1: 2012 http://www.dailymotion.com/video/x9nsgp_2012-official-movietrailer_shortfilms Trailer 2: From Paris with love http://www.dailymotion.com/video/xbton2_from-paris-with-love-bandeannonce_shortfilms Trailer 3: Killers http://www.dailymotion.com/video/xc6wno_killers-bande-annonce-trailer-1hd_shortfilms4 Trailer 4: An inconvenient truth http://www.dailymotion.com/video/xfsjp4_an-inconvenient-truth_news Trailer 5: Post Grad http://www.metacafe.com/watch/3134314/post_grad_official_trailer_hq/ Trailer 6: Robin Hood http://www.imdb.com/video/imdb/vi73860121/7 Trailer 7: Dance with wolves http://www.cinemagia.ro/trailer/dances-with-wolves-cel-care-danseaza-culupii-1043/ Trailer 8: Mr Woodcook http://www.imdb.com/video/imdb/vi3685810457/ Trailer 9: Rise of the Silver Surfer http://www.imdb.com/video/screenplay/vi2814837529/ 10 Trailer 10: Strong forever http://www.imdb.com/video/imdb/vi422314009/ 11 Trailer 11: V for Vendetta http://www.imdb.com/video/screenplay/vi4225761561/ 12 Trailer 12: http://www.youtube.com/watch?v=_qApXdc1WPY uploaded by VISOtrailers 13 Trailer 13: Avatar http://www.imdb.com/video/imdb/vi2159674393/ 14: Trailer 14: Planet 51 http://www.dailymotion.com/video/xautie_planet-51-official-movietrailercom_people 15 Trailer 15: Precious http://www.imdb.com/video/screenplay/vi233309721/ 16 Trailer 16: Zombieland http://www.imdb.com/video/screenplay/vi233309721/ TIEU LUAN MOI download : skknchat@gmail.com (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers II 17: Trailer 17: 300 http://video.google.com/videoplay?docid=-7877563571007552036# 18: Trailer 18: Salt http://www.youtube.com/watch?v=XXZryPC7Gd0 uploaded by VISOtrailers 19: Trailer 19: Into the wild http://vimeo.com/10979672 20 Trailer 20: The ugly truth http://www.trailerspy.com/trailer/1422/The-Ugly-Truth-Trailer 21 Trailer 21: The hurt locker http://www.trailerspy.com/trailer/1422/The-Ugly-Truth-Trailer 22 Trailer 22: The last song http://www.dailymotion.com/video/x9fxeu_the-hurt-locker-trailer_shortfilms 23 Trailer 23: 500 days of summer http://www.imdb.com/video/screenplay/vi433390105/ 24 Trailer 24: Letter to Juliet http://letterstojuliet-movie.com/ 25 Trailer 25: Juno http://video.zing.vn/video/clip/Juno Trailer-Official.10427.html Vietnamese movie trailers Trailer 1: Giải cứu thần chết http://video.baamboo.com/watch/5/video/619046 Trailer 2: Giao lộ định mệnh http://vntrailer.net/phimvietnam/giao-lo-dinh-menh-trailer.html Trailer 3: Những nụ hôn rực rỡ http://video.zing.vn/video/clip/Nhung-Nu-Hon-Ruc-Ro-tung-teaser-trailerhoanh-trang Hau truong.158837.html Trailer 4: Sài Gòn nhật thực http://video.google.com/videoplay?docid=7330868665423029271# Trailer 5: Đep cm http://vnexpress.net/gl/van-hoa/2009/01/3ba0a126/page_2.asp Trailer 6: Chuyện tình xa xứ http://video.zing.vn/video/clip/Passport-To-Love Chuyen-Tinh-XaXu.76826.html Trailer 7: Bẫy rồng http://video.baamboo.com/watch/5/video/1079580 Trailer 8: Chuyện Pao http://www.youtube.com/watch?v=Oj_HY4I9hjM uploaded by Vndigital Trailer 9: Để mai tính http://vnexpress.net/gl/van-hoa/2010/03/3ba1a33c/page_3.asp 10 Trailer 10: Đừng đốt http://kine.cyworld.vn/detail/12000481815/2471 11 Trailer 11: Khi yêu đừng quay đầu lại TIEU LUAN MOI download : skknchat@gmail.com (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers (LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers(LUAN.VAN.THAC.SI).A.comparative.analysis.on.the.discourse.of.American.and.Vietnamese.movie.trailers
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