BraveBits được thành lập năm 2007, là một trong những công ty khởi nghiệp đầu tiên tại Việt Nam phát triển thành công các sản phẩm công nghệ trên nền tảng nguồn mở cho hàng trăm hàng nghìn khách hàng trên thị trường quốc tế. Công ty là ngôi nhà mà thu hút nhiều bạn trẻ đam mê lập trình, thiết kế và marketing – với tham vọng tạo ra những sản phẩm công nghệ mang tính đột phá cho người dùng trên toàn cầu. Điều luôn thôi thúc chúng tôi chính là niềm đam mê cháy bỏng trong công việc, công nghệ luôn thay đổi và yêu cầu khắt khe về chất lượng sản phẩm từ cộng đồng khách hàng.
INTERNSHIP REPORT PR PLAN OF JOOMLASHINE OF BRAVEBITS CO., LTD STUDENT: Pham Thuy Duong - Class: CNTH 10 - MAR TUTORS: Mrs Corinne Montoya Mrs Vu Phuong Anh TUTOR IN ENTERPRISE: Mr Luu Quang Huy Table of Content Chapter I - Introduction about BraveBits and JoomlaShine BraveBits 19 JoomlaShine Chapter II - Performing internship tasks 20 Analysis and evaluation of the environment 25 Analysis and evaluation of the situation of PR activities Chapter III - Evaluation on the Internship 28 Achievements of the Internship Dif�iculties encountered on the process of completing the internship Experiences gained during the period of internship and solutions to overcome dif�iculties 30 29 PREFACE The �inal report �irst shall give an overview of the tasks completed during the period of the internship period with technical details Thí �inal report was done during the internship at BraveBits (BraveBits Co., Ltd.) under the supervision of Content Marketing of JoomlaShine This �inal report was done because of the loves from my beloved family who supports me all the way possible I did not forget to thanks all the BraveBits’ members, specially is my mentor - Mr Luu Quang Huy for giving me a hand during my internship period Last but no least, I thanks Mrs Vu Phuong Anh as my lecturer who gave me intructive advices so I could �inish my internship report Page Chapter I Introduction about BraveBits and JoomlaShine Page Introduction about BraveBits BraveBits was established in 2007, is one of the �irst startups in Vietnam to successfully develop technology products on an open source platform for hundreds of thousands of customers in the international market The company is a home that attracts many young people who are passionate about programming, design, and marketing - with the ambition of creating breakthrough technology products for users around the globe What always motivates us is the passion for burning work, the constantly changing technology and the strict requirements of product quality from the customer community BraveBits with more than 50 experienced, knowledgeable and enthusiastic employees have been successful in two projects: JoomlaShine (providing Template and extension for Joomla) and SellerSmith is a project that provides products Serving for Shopify users Business name: BraveBits Co., Ltd Address: 6th �loor, Nam Anh building, No 68 Hoang Dao Thuy, Thanh Xuan, Hanoi Phone: +84.4.63260066 Fax: +84.4.63260088 E-mail: welcome@bravebits.co Website: www.bravebits.co Page The philosophy of BraveBits MISSION BraveBits has a mission to become a lever to motivate aspiring Vietnamese people We always keep in mind that Vietnamese people have enough qualities to achieve international success, but these qualities have not had the opportunity to be revealed by many objective circumstances With �lat world opportunities, BraveBits has a mission to pioneer and lead so that Vietnamese people can prove to the world about their capabilities Training, consulting and sharing with local businesses with ambition to support these enterprises to enter the international market CORE VALUES Thinking dare to think: When faced with a new challenge, members of BraveBits always think "I can this, there must be a way" In BraveBits, there is no time and space for timidity, super�iciality, or fear of failure to receive assigned tasks, because that will only help to predict our failure Bravebits' path to choosing is not a smooth path In contrast, the choice of a precautionary role on the way to make products for the international market is a path full of bumps and challenges The fearless and fearless spirit is an important value for each member to accompany BraveBits on that dif�icult road Always aspiring to learn: In the vast and constantly changing technology world, what we "know" today can become obsolete in the morning of the next morning Always aware of this, the BraveBits members not allow themselves to wear the "expert" hat, since then we will be able to compromise with a few stereotypical solutions based on knowledge and his old experience Instead, we need to keep the mind of those new to the profession, always wanting to learn - and trust that there is always more, not just one, solution to every problem Always look at the �inal result: When assigned a job, whether a product manager or cook at BraveBits, we always need to know "What we will contribute to the development of each company? ”Each member owns and is responsible for the company in a unique way, never having the thoughts of" I just worry about doing this, the responsibility of the boss" We need to be aware that all our activities in the company are aimed at realizing the ultimate goal of revenue growth - the determinant of health and longevity of all businesses Page Organizational structure Founder CEO Marketing Department Design Department DEV Department UX Department Test Department Business areas and products BraveBits with over 50 experienced, knowledgeable and enthusiastic employees have brought success in projects: JoomlaShine: With over 10 years of �ighting in Joomla arena, JoomlaShine is trusted by over 500,000 customers worldwide SellerSmith: SellerSmith is a team of Shopify experts We offer products for Shopify to help salespeople sell things more easily WooRockets: We bring e-commerce solutions for individuals and businesses on WordPress platform with a perfect combination with WooCommerce Competition BraveBits is a company that not only has a foreign market but also has a domestic market, so its competitors can see presence not only in Vietnam but also in international markets such as wix.com, Shogun, Page-studio, Zipify, ect Page Introduction Page About JoomlaShine has been the starting project of BraveBits since 2007, specializing in providing Joomla Templates & extensions for Joomla community worldwide In 10 years of �ighting in the Joomla arena, JoomlaShine products are trusted by over 500,000 customers worldwide, especially customers from the US and Europe JoomlaShine currently holds the position as one of the three largest Joomla solution providers in the world The JoomlaShine project is a project run by Mr Nguyen Duc Giang as CEO, besides 13 of�icial employees, 02 part-time employees and 01 trainee Marketing Department Human Resources Marketing Department is the bridge between inside and outside, products and customers, product attributes and customer needs The main task of the Marketing department is - Market forecast research, - Organize the implementation of new product development programs, - Market segmentation, targeting, brand positioning - New product development - Develop and implement a marketing strategy plan Page Here I was assigned to take on some of the following tasks: Page Category pages showcase Why did we have to study? The Joomla market starts to move sideways, which signals that Joomlakhoong's market volume has increased The company has conducted surveys with customers who have been using JoomlaShine products, we �ind that: The tendency of users to use free templates because their needs are to build those website for events, only used for a short period of about months So the company decided not to use too many free templates, instead, it was a LITE version with a term of months: This version is different from the Free version in that: - Users can use a template that is accepted when there is a new updated version, this is something that the free version doesn't have - One more thing, in the free template version, users not receive any support from the company, now with LITE version for months, users should have any questions that need support Employee support, we are happy to help them - This version is also accepted with Domain License Because of the change in price and version, this has caused JoomlaShine to lose its inherent position and drop to rank on the user's search table "business template Joomla" or "free business template Joomla" So I was assigned to the task with my mentor, Mr Luu Quang Huy re-researched the keywords, SEO and conversation rate to be able to make new changes to the company's website, with the desire to bring the website to the "golden" position of the search list Page 17 Tasks: I need to study: - Conversation rate - SEO - Case study on the category page Then I need to design a new layout that applies what I've studied to be able to create a new page To create this layout, I use the Moqups website to that Page 18