CHAPTER 8 PERSUASIVE MESSAGES SITUATION 1 The following letter from a program chair strives to persuade a well known chef to make a presentation before a local restaurant association But the letter is[.]
CHAPTER PERSUASIVE MESSAGES SITUATION The following letter from a program chair strives to persuade a well-known chef to make a presentation before a local restaurant association But the letter is not very persuasive How could this message be more effective? Current date Current date Ms Cassidee Dabney Ms Cassidee Dabney Executive Chef, The Barn Executive Chef, The Barn Blackberry Farm Blackberry Farm 1471 West Millers Cove Road 1471 West Millers Cove Road Walland, TN 37886-2649 Walland, TN 37886-2649 Dear Ms Dabney: Dear Ms Dabney: We know you are a very busy hospitality professional as chef News of the excellent presentation you made at your local at The Barn, but we would like you to make a presentation to chapter of the National Restaurant Association has reached us the Atlanta chapter of the National Restaurant Association I here in Atlanta, and we are very impressed was asked to write you since I am program chair Running a successful restaurant operation, as we all know, is I heard that you made a really good presentation at your local tough even on a good day The intense pace is frenzied, from chapter in Knoxville recently I think you gave a talk called scrubbing the vegetables early in the morning to latching the “Avoiding the Seven Cardinal Sins in Food Service” or front door at day’s end In all this haste, it’s easy to lapse into something like that Whatever it was, I’m sure we would like food service faults that can land an operation in big trouble to hear the same or a similar presentation All restaurant Your presentation focusing on seven cardinal sins in the food operators are interested in doing what we can to avoid potential service industry certainly captured our attention reason problems involving discrimination, safety at work, how we Atlanta chapter of the National Restaurant Association main idea hire people, etc As you well know, operating a fast-paced The asked me to invite you to be the featured speaker at our June restaurant is frustrating—even on a good day We are all in a gigantic rush from opening the door early in the morning to 10 dinner on the topic of “Avoiding the Seven Cardinal Sins shutting it again after the last customer has gone It’s a rat race in Food Service.” By sharing your expertise, you can help and easy to fall into the trap with food service faults that push other restaurant operators recognize and prevent potential problems involving discrimination, workplace safety, hiring a big operation into trouble practices, and so forth Although we can offer you only a small Enclosed please find a list of questions that our members honorarium of $200 plus your travel expenses, we can promise listed We would like you to talk in the neighborhood of 45 you a big audience of enthusiastic restaurateurs eager to hear minutes Our June 10 meeting will be in the Carnegie Room of your presentation the St Regis Atlanta and dinner begins at p.m Our relaxed group doesn’t expect a formal address; they are How can we get you to come Atlanta? We can only offer you most interested in hearing about best practices and solutions to an honorarium of $200, but we would pay for any travel prospective problems To make your talk easy to organize, I expenses You can expect a large crowd of restaurateurs who have enclosed a list of questions our members submitted Most are known for hooting and hollering when they hear good talks are about 45 minutes long stuff! As you can see, we are a rather informal group Hope Can we count on you to join us for dinner at p.m on June 10 you can join us! at the Carnegie Room of the St Regis Atlanta? Just call me at Hỏi can we count on you to join us for dinner show politeness & overcome resistance mn thấy khó từ chối > reduce resistance Sincerely, (404) 351-1220 before March so that I can let our members know you will be joining us Sincerely, Enclosure SITUATION In the following message, Anton tries to convince his boss, the vice president of marketing, that their company could save money by sourcing T-shirts from El Salvador However, his message could be improved by employing several strategies for persuasion To: Janelle Edwards From: Anton Sheppard Subject: Possible Chance for Saving Money We always try our best to meet customers and sell UltraFit International equipment at numerous trade shows But instead of expanding our visits to these trade shows, the company continues to cut back the number that we attend And we have fewer staff members attending I know that you have been asking us to find ways to reduce costs, but I don’t think we are going about it right With increased airfare and hotel costs, my staff has tried to find ways to live within our very tight budget Yet, we are being asked to find other ways to reduce our costs I’m currently thinking ahead to the big Orlando trade show coming up in September One area where we could make a change is in the gift that we give away In the past we have presented booth visitors with a nine-color T-shirt that is silk-screened and gorgeous But it comes at a cost of $23 each and every one of these beauties from a top-name designer To save money, I suggest that we try a $6 T-shirt made in El Salvador, which is reasonably presentable It’s got our name on it, and, after all, folks just use these shirts for workouts Who cares if it is a fancy silk-screened T-shirt or a functional Salvadoran one that has “UltraFit International” plastered on the chest? Because we give away 2,000 T-shirts at our largest show, we could save big bucks by dumping the designer shirt But we have to act quickly I’m sending a cheap one for you to see Oh, we have found a source that would guarantee sustainable production and no child labor Let me know what you think Anton [Full contact information] đọc lại viết lại dùng stategy for persúaion