An analysis of marketing strategy to attracts custuomers in growth period in talkin english

uutvenst ty THANG LONG UNIVERSITY ENGLISH DEPARTMENT ——o0o - GRADUATION PAPER TOPIC: AN ANALYSIS OF MARKETING STRATEGY TO ATTRACTS CUSTOMERS IN GROWTH PERIOD IN TALKIN ENGLISH Supervisor: Ngo Thi Minh Trang, M.A Student’s name: Nguyen Thao Nhi Student’s code: A34695 Major: English language Hanoi, February 2023 ACKNOWLEDGEMENT Firstly, I would like to express my deepest thankfulness to Talkin English Online Learning JSC, for accepting me as an apprentice in the company and creating all conditions to help me fulfill all of my tasks during the research about the topic “An analysis of Marketing strategy to attract customers in growth period in Talkin English” Besides, I would like to send my special thanks to Ms Tram Nguyen, along with all other employees in Marketing Department, for enthusiastically helping me a lot in providing images and data related to the company I would like to express my great gratitude to my honorable teacher, Ms Ngo Thi Minh Trang, who supported me by proper guidance, sincere comments and advice, and led me the right way to conduct my graduation paper I am extremely grateful to her for directly supporting and guiding me in this graduation paper I am grateful to Thang Long University and my respected teachers in English Department for giving me an intensive learning environment that helps me so much in completing this graduation paper I would like to thank my family and my friends, who have always encouraged and supported me At last, I want to thank myself for not giving up and for trying my best Sincerely, Nguyen Thao Nhi Thttvion b H Ththng Long STATEMENT FROM CANDIDATE The topic “An analysis of Marketing strategy to attract customers in growth period in Talkin English” was developed under the guidance of supervisor Ms Ngo Thi Minh Trang at Thang Long University This graduation paper contains no material which has been submitted for examination in any other course or accepted for any other degree or diploma in any University To the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text I hereby declare that this is my independent research work during the course of the graduation paper Supervisor’s signature (ky ghi r6,ho tén) Nog ; \ ee Mit, hang, Student’s signature (ý ghi rõ họ tên) a Ngugor Vee Nii ABSTRACT The notion of marketing strategy is at the core of the study of strategic marketing and is essential to the practice of marketing Thanks to the marketing strategies, the brand image is deeply engraved in the customer's mind, providing accurate and clear information about the services that the unit provides From there, opening up a wider customer reach, attracting a large number of new potential customers for businesses This research measure and evaluate the marketing strategies to attract customers to Talkin English Online Learning Joint Stock Company, which is an online education company established in 2020 To answer the question of the study, I collect and analyze the data from fanpage Talkin English Online Learning System of the company, and then decide whether the strategies of the Marketing Department can help the company reach the target customers and raise its profile Generally, the research shows that the marketing plan and marketing activities bring positive impacts which help the company gain profit Thttvion b H Ththg L ong TABLE OF CONTENT LIST OF FIGURES AND TABLES LIST OF ABBREVIATIONS OR LE MIN CW iis acsones casnssaniccpssnwen cancdnscinnade Wastxcidsieasavaccetassonececonaseesssabauss l Rationale of the sfudyy (