Change One Thing Discover What''''s Holding You Back and Fix It With the Secrets of a Top Executive Image Consultant_8 docx

GET THE JOB THAT WORKS FOR YOU 193 cut-to-the-chase cover letters Keep in mind that human resource managers and recruiters get hundreds of letters seeking employment, so here are some ways to help your letter rise to the top of the pile: Keep it short. Y I’m talking about no more than a page, and preferably only a few paragraphs. People are too busy to slog through a long narrative. Lose the “To Whom It Concerns.” Y This salutation has gone the way of the vinyl record. Use the person’s name instead. If you don’t know it, use the person’s title, but it’s best to personalize whenever possible. For more formal companies, use Mr. or Ms.; for less formal, use either the first name or both the first and last. Forget phrases like Y in regard to. Get to the point quickly: “This is a response to your job listing on Monster.com for an advertising copywriter.” Drop a referral name in the first line. Y If someone sug- gested that you contact a particular person about a job and gave you permission to use his or her name, do it in the first line. Personal recommendations mean a lot. This page intentionally left blank 195 POSTSCRIPT Do You Feel Different? no W T h a T y o u YY have finished the book and have done some or all of the exercises, one of two things has undoubtedly hap- pened: You either feel like a different person than you were before, or you have a better understanding of what you need to do to strengthen your image so that you can achieve the confi- dence and recognition you deserve. If you are afraid to make a change in your life, you are not alone. But during my career as an image consultant, I have found that the more committed a person is to change, the greater the rewards. I hope that after reading this book, you have stopped the excuses and the nega- tive thinking that have been holding you back. Even though a lot of my advice is about altering your out- ward style and behavior, the most important change you can make starts on the inside. It’s about believing in yourself. It’s about envisioning yourself as the person you want to be, or in the job you’ve always dreamed of having. Whether you needed 196 CHANGE ONE THING to make a small change or a monumental one (or maybe mul- tiple changes), you are doing the work that needs to be done. As Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” So good luck with your per- sonal or professional evolution! Please sign up for my monthly newsletter or contact me with questions by going to personalimagesinc.com. I want to hear how your transformation is going! 197 RECOMMENDED READING Blink, Malcolm Gladwell Body Language, Julius Fast Body Language in the Workplace, Julius Fast Brag: The Art of Tooting Your Own Horn Without Blowing It, Peggy Klaus Career Match, Shoya Zichy Crucial Conversations: Tools for Talking When Stakes Are High, Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler Dress Smart Men, Kim Johnson Gross and Jeff Stone Dress Smart Women, Kim Johnson Gross and Jeff Stone Emotional Intelligence, Daniel Goleman The Etiquette Advantage in Business, Emily Post and Peter Post Executive Charisma, D. A. Benton Gestures: The Do’s and Taboos of Body Language Around the World, Roger E. Axtell How Not to Look Old, Charla Krupp How to Say It, Rosalie Maggio 198 RECOMMENDED READING How to Win Friends and Influence People, Dale Carnegie In Style: Secrets of Style, Editors of In Style Magazine Looks: Why They Matter More than You Ever Imagined, Gordon L. Patzer, Ph.D. Networking Magic, Rick Frishman Networlding: Building Relationships and Opportunities for Success, Melissa Giovagnoli and Jocelyn Carter-Miller The Platinum Rule, Tony Alessandra, Ph.D. Plus Style, Suzan Nanfeldt Power Etiquette, Dana May Casperson Say It Like Obama: The Power of Speaking with Purpose and Vision, Shel Leanne and Shelly Leanne The Seven Habits of Highly Effective People, Stephen R. Covey Talking from 9 to 5, Deborah Tannen, Ph.D. The Tipping Point, Malcolm Gladwell The Twenty-One Irrefutable Laws of Leadership, John C. Maxwell What Got You Here Won’t Get You There, Marshall Goldsmith 199 CLOTHING AND ACCESSORY LISTS BY PRICE MEN WOMEN Suits, jackets, Y Y Suits, jackets, and separates slacks, and skirts $200–$300 $200–$300 Chaps Kasper Dockers Style & Co. (Macy’s) Haggar NY Collection Stafford (JCPenney) Evan Picone Merona (Target) Michael Kors Kenneth Cole Worthington (JCPenney) Talbots Ann Taylor 200 CLOTHING AND ACCESSORY LISTS BY PRICE MEN WOMEN Suits Y Y Suits $495–$900 $495–$900 Alfani (Macy’s) Anne Klein New York Nautica Lafayette 148 Calvin Klein Hugo Boss Women’s Inc. International (Macy’s) Eileen Fisher Ralph Lauren Ellen Tracy Tasso Elba Classiques Entier (Nordstrom) $700–$1,200 $700–$1,200 Hart Schaffner Marx St. John Knits Joseph Abboud Armani Collezioni Boss Dana Buchman $1,200–$3,500 $1,200–$3,500 Oxford Donna Karan Collection Hickey Freeman Escada Nicky Hilton Burberry Armani Ralph Lauren Blue or Burberry Black Label Armani $4,000 and up $4,000 and up Brioni Versace Shirts Y Y Shirts and Blouses $19.99–$39.99 $19.99–$39.99 Haggar Worthington (JCPenney) Arrow H&M CLOTHING AND ACCESSORY LISTS BY PRICE 201 Chaps Simply Vera Croft and Barrow (Kohl’s) Croft and Barrow (Kohl’s) Stafford Chaps Claiborne Joseph A $65–$125 $65–$125 Nordstrom Smartcare NY Collection Calvin Klein Jones New York Boss Alfani (Macy’s) Claiborne Ann Taylor Talbots $125–$250 $125–$250 Robert Graham Eileen Fisher Versace Dana Buchman Boss Lafayette Burberry Michael Kors Ben Sherman Calvin Klein John Varvatos JS Collections Shoes Y Y Shoes $50–$100 $50–$100 Rockport Nine West Born Vaneli Bass Me Too Dockers Circa Joan & David Calvin Klein Clarks Florsheim Villager (Kohl’s) Naturalizer Simply Vera Bostonian Liz Claiborne Clarks Naturalizer 202 CLOTHING AND ACCESSORY LISTS BY PRICE MEN WOMEN Shoes Y Y Shoes $100–$250 $100–$250 Cole Haan Via Spiga Johnston & Murphy Bruno Magli Kenneth Cole Reaction Munro Hampton (Nordstrom) Soft Spot ENZO Angiolini $250–$750 $250–$500 Allen-Edmonds Paul Green Cole Haan Donald J. Pliner Mezlen (Nordstrom) Tanya Rose Bruno Magli Stuart Weitzman Ferragamo Ferragamo Belts Y Y Belts $50–150 $25–$150 Nordstrom Simply Vera Dockers Lauren by Ralph Lauren Bass Nordstrom Boss Brighton Cole Haan $150 and up $150 and up Ferragamo Ferragamo John Varvatos Michael Kors Coach Coach [...]... Checks clothes and age, 17 easier presentations, 7–8 tailoring clothes, 58 Anna’s Social -Image Tips, 109–14 Anna’s Tips for Successful Interviewing, 173–74 Annual reviews, 89–91 Anorexia Nervosa and Related Eating Disorders, 61 AOL survey, 54 Apple shape, 55–56 Arms condition of, 53 folded, 49, 152 positioning, 49, 50 Assertiveness, 87, 157 Attachments, e-mail, 130 Attractiveness, perceived lack of, 11–13... Goodman Y Online Only QVC.com Overstock Index Abboud, Joseph, 55 Abbreviations, e-mail, 131 Affirmations, 59–61, 156, 159–61 Age, concerns about, 16–19 Alcohol at business meals, 107 Alessandra, Tony, 72 Allstate Insurance Company, xiii American dining style, 107 Anderson, Pamela, 69 Anna’s Better Networking Tips, 96–98 Anna’s Business Image Tips, 74–77 Anna’s Designer Shopping List, 35 Anna’s Reality... Orange, 32 Organization of closet, 25–26 of thoughts, 121, 133 of work area, 86–87 Panel interviews, 169 Pants, 41, 55 Pantyhose, 38–39, 183 Parties, proper behavior at, 103, 110 Patterson, Kerry, 136 Peale, Norman Vincent, 157 Pear shape, 57 Personal and home-care aides, 84 Personal Images, Inc., xiii, 70, 196 Personal space, 119 Plastic surgery, 68–70 Plaxo, 104 Pleated pants, 41, 55, 56, 57 Politics,... Journal (magazine), 12 Mexico, 102 Middle East, 115 Mispronouncing words, 126 Mistakes, admitting to, 90, 150–51 Modesty, excessive, 172 Money, avoiding references to, 96, 113 Monroe, Marilyn, 62–63 Monster.com, 95 Moore, Demi, 69 More (magazine), 12 Nail care, 51, 182 Names, appropriate use of, 103, 122 Napkin, proper placement of, 108 Nasal talkers, 124  Inde x National Association to Advance Fat Acceptance... triangle shape, 55 Gates, Bill, 2 General Electric, xiii Germany, 114–15 Ginis, Kathleen Martin, 65–66 Golf, 102 Goofing off, 78 Google, 78 Gossip, 96, 113 GQ (magazine), 12, 42 Grammar, 126, 129, 191 Gravelly voice, 124 Gray, 33 Green, 33 Grey, Jennifer, 69 Gum snapping, 77 Hair style and care, 12, 16–17, 38, 51, 184 Hair transplants, 70 Handbags, 183 Handshake, 103, 151, 153–55 Harassment, sexual... 171 Makeup, 12, 16, 17, 184 Makeup artists, 84 Marital status, avoiding references to, 96 Massachusetts Institute of Technology, 118 McDonald’s Corporation, xiii McMaster University, 65 McMillan, Ron, 136 Men age and appearance, 18 body image, 66 body types, 55, 56, 57 cosmetic products for, 12 eating disorders in, 64 jewelry for, 37 overweight, 65 wardrobe advice for, 35, 39–43 Men’s Health (magazine),...Clothing and Accessory Lis ts by Price   Briefc a se s ( Men and Women ) Tumi Coach Store s ( Men a nd Women ) Y Discount T J Maxx Nordstrom Rack Marshall’s Loehmann’s Y Low Cost Target Kohl’s Y Midrange Macy’s Lord & Taylor Dillard’s Y Mid to High End Nordstrom Saks Bloomingdales   203 204    Clothing and Accessory Lists by Price Store s ( Men and Wo men ) Y High End Neiman Marcus Barney’s... Breakfast meetings, 104 Breast enhancements and reductions, 69 Briefcases, 27, 183 Brown, 33 Brownnosing, 78–79 Buffet dining, 103 Business cards, 102–3 Business gurus, 5 Business style, 71–98 allowing partners to shine, 76–77 Anna’s Tips, 74–77 annual reviews of, 89–91 bad habits, 77–80 negative image, 85–87 quiz, 72–74 Career changes, 83–85 See also Job changes CareerBuilder.com, 23, 82 Casual Fridays,... Vreeland, Diana, 45 Walker, Morton, 32 Wardrobe, 11–12, 23–46 age and, 17, 18 Anna’s Designer Shopping List, 35 body type and, 54–57 classic vs trendy vs fad, 30 color of, 31–34 to enhance and camouflage, 57–59 fabric recommendations, 26, 40, 42, 43, 46 job interviews and, 26, 168, 182–84 message conveyed by, 34–36 proper fit, 43, 53, 58 quiz, 24–29  Inde x requirements for core, 44 spending allocation,... 93 Crucial Conversations: Tools for Talking When Stakes Are High (Patterson et al.), 136 Cuffed pants, 41 Cultural differences, 102, 114–15 Data communications analysts, 84 Details (magazine), 42 Devil Wears Prada, The (Weisenberger), 91 Diet, avoiding references to, 95 Dining rules, 103–9 Director (business style), 73 Disney, Walt, 2 Drama Queens, 80 Earrings, 36, 37 Eastern Europe, 114 Eating disorders, . strengthen your image so that you can achieve the confi- dence and recognition you deserve. If you are afraid to make a change in your life, you are not alone. But during my career as an image consultant, . 69 More (magazine), 12 Nail care, 51, 182 Names, appropriate use of, 103, 122 Napkin, proper placement of, 1 08 Nasal talkers, 124 National Association to Advance Fat Acceptance (NAAFA), 62 Navy blue,. in yourself. It s about envisioning yourself as the person you want to be, or in the job you ve always dreamed of having. Whether you needed 196 CHANGE ONE THING to make a small change