marketing principles assessment aquafina

Marketing Principles Assessment Contents A SITUATION ANALYSIS I Company description a) History b) Mission Statement .3 c) CEO .3 II Product description (Aquafina Bottle Water) a) Introduction b) Features .3 B MARKETING ENVIRONMENT I Micro Environment a) The company .4 b) Suppliers c) Marketing intermediaries d) Customers e) Competitors f) Public II Macro Environment a) Demographic environment b) Economic environment .7 c) Political environment d) Natural environment e) Cultural environment f) Technological environment C SWOT ANALYSIS D STDP I Segmentation II Targeting strategy 10 a) Current target: 10 b) Reason makes SPV choose these segments: .11 c) Targeting strategy: 11 E DIFFERENTIATED 11 I Product differentiation 11 RMIT University | MKT1205-MARKETING PRINCIPLES 15 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ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina II Channel differentiation 12 III Image differentiation 12 IV People differentiation 12 F POSITIONING .12 I Positioning maps 12 II Value proposition 13 G CONCLUSION .13 H REFERENCES .13 I APPENDIX .16 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ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina A SITUATION ANALYSIS I Company description a) History Suntory PepsiCo Vietnam (SPV) is one of the fastest growing soft drink and beverage supplier in the world According to Suntory PepsiCo Vietnam (2014), SPV is in the partnership with IBC Company to form a franchise, joined the Vietnamese market in 1994 with two first brands: Pepsi and 7UP In 2003, the company was renamed PepsiCo Beverages International - Vietnam In the same year it launched Sting, Twister, Lipton Ice Tea and Aquafina Two years later, SPV officially became one of the largest beverage companies in Vietnam SPV currently has factories have been built in the provinces of Vietnam, which included Ho Chi Minh (1992), Quang Nam (2004), Binh Duong (2008-2009), Can Tho (2010) and Bac Ninh (2012) After nearly 20 years of development, SPV was honored to receive a lot of rewards and recognitions from 2012 to 2015 such as Pepsi Brand in the top 100 of “Believe & Use” Program, Vietnam High Quality Goods Certificate, Beverage Quality Excellence Award and many others b) Mission Statement Becoming a leading company manufacturing consumer products, focusing primarily in food and beverage convenience SPV is constantly searching and generating healthy financial performance to investors, creating development opportunities and bring economic benefits to employees, business partners and the communities where we activity We always strive to operate on the basis of honesty, fairness and integrity in all their actions c) CEO Mr Katsuyasu Kato joined Pepsi Bottling Ventures (PBV) in April 2010 He was the primary liaison between Suntory Limited and PBV Now, Mr Katsuyasu Kato is an Executive Chairman of Suntory Pepsico Vietnam Beverage II Product description (Aquafina Bottle Water) a) Introduction Aquafina was available in Vietnam in May 4th 2002; it aims to become a pure water brand premium in this market It is mined from underground water sources, ensuring purity thanks processed through reverse osmosis system and ozone and UV sterilization Nowadays, Aquafina has truly become a brand of purified water by consumers appreciate b) Features  The bottles are packaged in convenient packaging  Many different volumes that bring the diverse choices to customers: Pet 500ml (VND 5.000), Pet 355ml (VND 4.000), Pet 1500ml (VND 8.000), Pet 5000ml (VND 22.000) The prices are based on the research at CoOpmart supermarket and BigC supermarket in Vietnam  The bottles are friendly to the environment and natural  Providing water for the body with a stable mineral content  Having the high nutritional value for the skin RMIT University | MKT1205-MARKETING PRINCIPLES 15 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ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina B MARKETING ENVIRONMENT I Micro Environment a) The company  Board of Director: SPV offerings include PepsiCo brand carbonated beverages Pepsi and 7Up, the energy drink Sting, along with Suntory brand TEA+ Oolong Tea, C.C.Lemon and Aquafina bottled mineral water SPV has an established record of successfully working together in Vietnam beverage market This success is gained by a Board of Director, including:  Katsuyasu Kato: Executive Chairman of Suntory PepsiCo Vietnam He is the primary liaison between Suntory Limited and Pepsi Bottling Ventures  Chandra Shekhar A.Mundlay: CEO and General Director  Huynh Thi Xuan Lien: Vice President Marketing of Suntory PepsiCo Vietnam  Financing: According to Suntory Beverage & Food Annual Report 2014, Suntory global net sales has reached ¥1.257.280 million, slightly increase nearly ¥136 million While in Vietnam, SPV sale is VND 41,473 billion (about over ¥732 million) and the net sales is increasing every year These figures prove that Suntory has a right strategic planning in developing the financial statement annually Appendix 1: Performance Highlights Suntory Beverage & Food Limited and Consolidated Subsidiaries (Source: Suntory Beverage & Food Annual Report 2014) b) Suppliers Purchasing at SPV is governed by strict guidelines, SPV encourages their suppliers to join Sedex (the Supplier Ethical Data Exchange) Furthermore, SPV cooperates with key suppliers on business improvements, such as the introduction of lighter weight PET bottles (© Suntory Holdings Limited) SPV has signed the commitments to promote environmental management and contribute to the formation of sustainable society SPV follows a strict Code of Conduct and Anti-Bribery Policy SPV has owned totally factories in Can Tho, Dong Nai, Hoc Mon, Quang Nam and Bac Ninh Currently, SPV has 2.300 direct labours and tens of thousands direct employees together were honored to archive the Vietnam High Quality Goods Certificate 2013 (© Suntory PepsiCo Vietnam Beverage 2014) Oragina Schweppes Group: acquired by Suntory in 2009, only uses 100% recyclable packaging based on the 3Rs (reduce, reuse, recycle) to support SPV develop the environmentally friendly containers and packaging materials (Suntory annual report 2014, p.37) 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ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina c) Marketing intermediaries  Marketing service agencies: FPT is the leading Information Communication Technology Company in Vietnam SPV has collaborated with FPT to implement the DMS-Lite (Distribution Management System) on Mobility platform The system not only helps SPV manage better its distribution system, the crucial part in introducing new products to the market, improving management, sales efficiency but also helps distributor manage their finance status, services, promotion programs, warehouse, communication and business reporting (FPT Corporation) This transaction between FPT and SPV would guarantee the managing and working process of SPV always in professional environment FPT proudly cooperating with smart strategic vision of SPV and its professional sales force, this project would be a great success  Physical distribution firms: Thacotrucks is a company provides the production and sales commercial vehicles (trucks and buses) On October 27th 2014, Thaco held the 3rd ceremony vehicle handover with contracts worth more than VND 6.5 billion Totally, SPV has bought 62 vehicles in 2014 and has invested nearly 900 Thaco vehicles since 2005 (Thaco - Trường Hải Auto) The cooperation with Thacotrucks demonstrates that SPV not only a strategic partnership but also a loyal customer of Thacotrucks Therefore, SPV should continue signing a long term contract to select Thacotrucks as their goods shipping service product supplier in the future d) Customers According to Ms Hoang Hai Yen (Marketing Director), Aquafina has targeted to customers who have a middle-class income and young people (Minh Dan,TBKTSG) Furthermore, Pepsi aims to expand wider target market for Aquafina (Richard, 2015), such as fashionable, active and busy people In addition, Aquafina image always available to many reseller customers such as luxury hotels, stunning restaurants, summit meetings and Aquafina is also known as a Gold Sponsor for many sports tournaments, fashion show, high-class events, including Aquafina Pure Fashion show and Heineken Tennis Tournament Attractive images of Aquafina bottled mineral water at those events are an evidence of a successful marketing campaign helped Aquafina affirm its position in the marketplace e) Competitors In 2009, Nielsen Vietnam has announced a bottled water market survey report and made headlines with La Vie brand accounted for 31% market share, PepsiCo's Aquafina behind with almost 30% In total,4 major brands are Lavie, Aquafina, Vinh Hao and Joy (now is Coca- Cola’s Dasani Vietnam ) accounts for about 80% market share Mr Tran Ngoc Binh, director of private enterprise Hoang Tran Commerce - one of the distributors of bottled water in city leading, analysis: if ranked by the business situation at Hoang Tran system, currently headed by Vinh Hao (120,000 products/ year), the second is LaVie (60,000 products/ year), Wami (45,000 products/ year) and the last ranked is Aquafina (because Aquafina not providing the 19L bottled water product) (Dien Dan Doanh Nghiep, 2012) Direct competitors are the most effect to the trading market with competitive prices and most attracted the retailers of Aquafina, including Dasani, Lavie and Vinh Hao Indirect competitors are weaker, less available and the consumption are more limited on the market than Aquafina, including Evian,Sapuwa RMIT University | MKT1205-MARKETING PRINCIPLES 15 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ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina D STDP I Segmentation Segment Teenagers Demographic Psychographic characteristics characteristics  Age: 11 – 19  Lifestyle: years old Active  Gender: Male  Personality: and female Healthconscious  Income: Middle and high income Healthconscious adults  Age: 20 – 35 years old  Gender: Male and female  Income: Low, middle and high income  Lifestyle: Healthconscious  Social class: Lower, middle and upper class Active adults  Age: 20 – 35 years old  Gender: Male and female  Income: Low, middle and  Lifestyle: Active and on the go  Social class: Lower, middle and Behavioural Geographic characteristics characteristics  Occasions:  Vietnam Substitute for nationwide soft drink  Benefits: Good for health, everyday price and convenient  User status: Regular users, potential users and first-time users  User rate: Heavy users  Vietnam  Occasions: nationwide Substitute for soft drink  Benefits: Good for health and everyday price  User status: Regular users, potential users and first-time users  User rate: Heavy users  Vietnam  Occasions: nationwide Substitute for soft drink and sponsor drink  Benefits: Everyday RMIT University | MKT1205-MARKETING PRINCIPLES 15 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ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina high income upper class   Fashionable people  Age: 20 – 35 years old  Gender: Male  Income: Middle and high income  Lifestyle: Active and fashionable  Social class: Middle and upper class    Costumers of luxury hotels and restaurants  Age: Whole age  Gender: Male and female  Income: Middle and high income level  Lifestyle: Busy and brandconscious  Social class: Middle and upper class     II price and convenient User status: Regular users, potential users and first-time users User rate: Heavy users Occasions: Substitute for soft drink Benefits: Big brand, everyday price and convenient User status: Regular users, potential users and first-time users User rate: Medium users Occasions: Substitute for soft drink Benefits: Big brand, everyday price and convenient User status: Regular users, potential users and first-time users User rate: Medium users  Vietnam nationwide  Urban areas (Ho Chi Minh City, Hanoi, Hai Phong, Nha Trang) Targeting strategy a) Current target: To make Aquafina become one of the strongest brand in Vietnamese bottle water market, Suntory Pepsi Co Vietnam (SPV) has aimed the extremely wide market for this pure water brand However, SPV also identifies some main segments to have suitable marketing strategies for each target market Therefore, young people and middle class users are the target markets of Aquafina in Vietnam (Ms Yen – Marketing Director of SPV, TBKTSG) 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ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina b) Reason makes SPV choose these segments: According to the research of The Boston Consulting Group (BCG), Vietnamese economy has been increasing faster than other Southeast Asian countries since 2007 And BCG credits that the average per capita income in Vietnam will growth from $1,400 to $3,400 by 2020 Therefore, this will be a significantly positive impact to spending ability of Vietnamese, so this is a big opportunity of bottle That is the reason why Pepsi identifies extremely wide target market for Aquafina (Richard, 2015) However, Pepsi still keeps focusing on the middle class and young people as main target, including health-conscious and active adults (20 – 35 years old) with the middle income level (Ms Yen – Marketing director of Pepsi Co Vietnam) The reason for this identify is that the numbers of middle class in Vietnam is increasing quickly Base on the current analysis of KPMG, 14.6 million of Vietnam’s population are middle class and this number will rise to 21.5 million With the growth of spending ability and middle class, this target market will be the most potential target for Aquafina to exploit Furthermore, the numbers of people from twenty to thirty five years old are the highest population in Vietnam with about 25 million people (CIA, 2015), so Aquafina can get more advantages if focus on this group to increase the sales Hence, this is also a reason to make SPV targets young people as the main target market for Aquafina c) Targeting strategy: Although Pepsi has expected an extremely wide target market for Aquafina (Richard, 2015), Pepsi has identified that the main target is middle class and young people (Ms Yen) However, Pepsi also focuses on the fashionable people as one of potential target market for its pure water brand In addition, luxury hotels and restaurants are also aimed by Pepsi to expand the bottle water market for Aquafina Therefore, the targeting strategy used by Pepsi is differentiated marketing E DIFFERENTIATED I Product differentiation In order to have the pure bottled water, the water supply should be strictly selected Aquafina has collects water from deep wells approximately 700 feets below the Earth’s crust Aquafina also has used HydRO-7TM, a process to purify and produce perfectly pure tasting water (Aquafina 2015) It contains seven steps:  Pre-filtration to remove particles  Polishing filter where five micron filter make certain that remaining smaller suspended particles are completely eliminated  High-intensity light: using Ultraviolet light to estimate organic matter  Reverse Osmosis (RO): in this stage, water will travel to RO chamber to remove virtually all dissolved solid in the water by using pressure and especially tiny filters  Charcoal filtration to isolate trade elements  Polishing filter make water clear like crystal  Ozonation: using a special ozone-generating cell to lock in purity (Saqib Decentfllower 2011) According to Thrillist Taste-Test, Aquafina is ranked 7th place among top 10 purified water brands (Gentile, D 2014) RMIT University | MKT1205-MARKETING PRINCIPLES 15 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ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina II Channel differentiation Comparing to other competitors, PepsiCo’s distribution network in Vietnam is thoroughly distributed around the country through Direct Store Delivery; Customer Warehouse and Thirdparty Distributor Networks (Bailey, S 2014) III Image differentiation With its attractive bottle design, Aquafina stands a strong chance of creating interest from potential customers Aquafina uses blue and white as the two main colors of the package, representing the water’s freshness and purity: “pure water, perfect taste” Additionally, PepsiCo’s policy that allows it to use 40% less plastic in production projects a very appealing “eco-friendly” brand image for Aquafina (Aquafina 2015) IV People differentiation As the ambassadors of the brand, staffs and employees always put the customers’ satisfaction at the top priority They aim that the best quality products should be “right delivery at the right time” (Saqib Decentfllower 2011) F POSITIONING I Positioning maps HIGH QUALITY LOW PRICE HIGH PRICE LOW QUALITY Comparing to the direct competitors such as Dasani, Lavie and Vinh Hao, Aquafina offers very competitive price at 4,000VND but its quality is superior Furthermore, PepsiCo is also known as a prestigious name in the beverage industry so Aquafina is recommended as the first choice by most of consumers Statically, Aquafina’s sales is 0.86 billion U.S dollars, which was ranked 4th out of the leading 10 bottled water brands of the United State in 2014 (The Statistic Portal 2014) Sales of the leading 10 bottled still water brands of the United States in 2014 (in billion U.S dollars) 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ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina II Value proposition According to proportion between prices and product quality, PepsiCo applies “more for less” positioning strategy for Aquafina Although Aquafina use the HydRO-7TM process as the hi-tech purification system, they still offer competitive price as well as the best quality to their clients G CONCLUSION Suntory PepsiCo Vietnam (SPV) has managed some extremely successful brands As time goes on, not only will its products diversifies into other beverages and soft drink lines but they will also improve in quality There are many reasons for Aquafina to become the brand with the largest market share in Vietnam, one of which was that it was one of the most popular pure water brands in America Nevertheless, the most important reason is the quality of Aquafina with the emphasis on consumer health above all else Additionally, the research of client’s demands is essential to help SPV offers various suitable products on the market and enhance its status If the current rate of progress holds, the company Suntory PepsiCo Vietnam will be strong and will keep its dominant position on the marketplace H REFERENCES  Alobacsi 2015, “Doan Alobacsi kham tu thien cho hon 600 ba ngheo mien nui Ba To,Quang Ngai”, Alobacsi.com, March 30th 2015, viewed on 22th July 2015 RMIT University | MKT1205-MARKETING PRINCIPLES 15 marketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aqua finamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina marketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.asse ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina                 Aquafina 2015, homepage, Aquafina for Happy Bodies, United State, viewed on 16th July 2015 Bailey, S 2014, ‘PepsiCo: A company overview’, Market Realist, viewed on 16th July 2015 Baobinhdinh 2015, Thi truong nuoc giai nhiet ‘nong ham hap’, baobinhdinh.com.vn, viewed on 14th July 2015, Brandsvietnam 2012, Doanh nghiep ngoai lam chu nuoc uong dong chai, brandsvietnam.com, viewed on 14th July 2015, Dien Dan Doanh Nghiep 2012, “Chien tranh nuoc uong dong chai”, news.zing.vn, September 10th, viewed on 13th July 2015 FPT Corporation 2013, “FPT Software to implement DMS-Lite for Suntory Pepsico”, FPT Corporation website, June 21st, viewed on 13th July 2015, Gentile, D 2014, ‘Do bottled waters actually taste different? We found out’, Thrillist, 22 February, viewed on 16th July 2015 Ling, F and Hoang, V 2010, Political, Economic, and Legal Risks Faced in International Projects: Case Study of Vietnam, ascelibrary.org, viewed on 20th July 2015, Low L.C, 2013, “How PepsiCo Made Progress in Vietnam”, WARC, viewed on 16th July 2015, Mbaskool, ND, “Aquafina” Mbaskool, viewed on 16th July 2015, Minh Dan (TBKTSG), “Thuong hieu Aquafina”, blueseawater.com, viewed on 13th July 2015, Richard A, 2015, “Pepsi-Aquafina Case Study”, Richardatieh77, viewed on 16th July 2015, Pham GK 2009, “Vietnam sau hai nam gia nhap to chuc Thuong mai the gioi”, mofahcn.gov.vn, viewed on 14 July 2015, “Pepsico Viet Nam khanh Nha may san xuat nuoc giai khat Can Tho”, Bao Moi website, May 24th, 2010, viewed on 10th July 2015, Pham THD 2013, Hoan thien the che kinh te o Vietnam qua trinh hoi nhap kinh te quoc te, ieit.edu.vn, viewed on 20th July Pepsico 2011, PepsiCo Develops World's First 100 Percent Plant-Based, Renewably Sourced PET Bottle, pepsico.com, viewed on 15th July 2015, marketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aqua finamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina marketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.asse ssment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafinamarketing.principles.assessment.aquafina             Saqib Decentfllower 2011, “Aquafina Bulk Water – Karachi, Pakistan”, video recording, viewed on 16th July 2015 Suntory Holdings Limited, “Primary CSR Activities”, Suntory Holdings Limited website, viewed on 13 July 2015, Suntory Holdings Limited, “Annual report 2014”, Suntory Holdings Limited website, viewed on 13 July 2015, Suntory PepsiCo Vietnam Beverage (SPVB), “Company History”, Suntory PepsiCo Vietnam Beverage website, viewed on 10 July 2015, Suntory PepsiCo Vietnam Beverage (SPVB), “Product Aquafina”, Suntory PepsiCo Vietnam Beverage website, viewed on 13 July 2015, Suntory PepsiCo Vietnam Beverage (SPVB), “Rewards & Recognitions”, Suntory PepsiCo Vietnam Beverage website, viewed on 10 July 2015, “Suntory PepsiCo Viet Nam – 20 nam phat trien ben vung”, Dan Viet website, 5th February 2015, viewed on 10 July 2015 Thaco-TruongHaiAuto 2014, “Ban giao lo xe Thaco Frontier140 cho cong ty Suntory Pepsico Vietnam”, Thaco-TruongHaiAuto website, November 8, viewed on 13 July 2015, The Boston Consulting Group, 2013, “Vietnam and Myanmar: Southeast Asia’s New Growth Frontiers”, BCG perspectives, viewed on 16th July 2015, The Statistic Portal 2014, ‘Sales of the leading 10 bottled still water brands of the United States in 2014 (in billion U.S dollar)’, Statista, viewed on 16th July 2015, Trinh NT 2014, “Bao ve moi truong-Huong toi mua hang xanh o Vietnam”, gpn.vn, viewed on 20th July 2015, Worldometers 2014, Vietnam Population, Worldometers.info, viewed on 14 July 2015, I APPENDICES B MARKETING ENVIRONMENT I Micro environment RMIT University | MKT1205-MARKETING PRINCIPLES 15 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