Distribution channel (place)

Distribution Channel What is distribution channel? The role of Channel Topic Outline Channel levels Channel Strategies Channel Design & Managment Marketing Logistics Supply chain Upstream partners Downstream partners What is distribution channel? Distribution channel or marketing channel • A set of interdependent organizations that help make a product or service available for use by the consumer or business user What is the role of Intermediaries? Merchants Synonyms Agents Facilitators The role of channel Identify alternatives Few Many Number of Outlets EXCLUSIVE SELECTIVE INTENSIVE Number of intermediaries Intensive distribution Exclusive distribution Selective distribution Evaluate alternatives international channels Channel management SELECT CHANNEL MEMBERS MANAGE CHANNEL MEMBERS MOTIVATE CHANNEL MEMBERS EVALUATE CHANNEL MEMBERS Marketing Logistics Logistics Warehousing Inventory Management Transportation Information Management Logistics functions Warehousing Inventory Control Transportation modes Information management