Final reportsale plan of tigerproduct analysis of the micro macro situation

MINISTRY OF EDUCATION&TRAINING HOA SEN UNIVERSITY CLASS: SALES MANAGEMENT 1311 - 2233 FINAL REPORT SALE PLAN OF TIGER PRODUCT Lecturer: Phan Minh Tuấn Group: Performer: Nguyễn Trần Ngọc An - 22114361 Văn Thị Băng Châu – 22114460 Phạm Thị Tuyết Ngân - 22116979 Lê Thị Thanh Nhã - 22110702 Võ Nguyễn Yến Nhi - 22115191 Nguyễn Trần Hoàng Quân - 22114297 TP.HCM, June 6, 2022 FINAL REPORT – GROUP FINAL REPORT – GROUP RECOMMENDATIONS OF LECTURER FINAL REPORT – GROUP FINAL REPORT – GROUP CITATION This final report was written with the purpose of describing the information that your team has learned and analyzed during the time of the research against During this time, I took advantage of the work of observing, researching and reviewing the actual business situation of HEINEKEN enterprise and from that, I selected topics for research, development, and product sales planning tiger beer In addition to the specialized theories that I have accumulated through my studies, I also use journals, books, reference materials and some other relevant information about the industry that I research on the Internet I collect the range and include it in the report as a secondary data source Based on all the data and information that I have gathered, I present the following report in parts:  PART 1: IN TRODUCTION OF BUSINESS AND PRODUCT  PART 2: ANALYSIS OF THE MICRO & MACRO SITUATION  PART 3: SWOT ANALYSIS  PART 4: SER SALES GOALS  PART 5: SALES EXECUTION  PART 6: MONITOR SALES ACTIVITIES  PART 7: BUDGET  PART 8: FINAL CONCLUSION FINAL REPORT – GROUP FINAL REPORT – GROUP ACKNOWLEDGEMENT First of all, we would like to express our sincere thanks and respect to Hoa Sen University, which has taught and created good conditions for us to study, and especially the lecturers who guide us Teacher Phan Minh Tuấn has facilitated and supported us in the process of completing the report Due to limited knowledge, it is inevitable that there will be shortcomings in understanding and clarifying the assigned problem We look forward to receiving the comments and guidance of you and your friends FINAL REPORT – GROUP FINAL REPORT – GROUP TABLE OF CONTENTS RECOMMENDATIONS OF LECTURER .1 CITATION ACKNOWLEDGEMENT TABLE OF CONTENTS .4 LIST OF IMAGES SMALL .5 INTRODUCTION .6 PART 1: INTRODUCTION OF BUSINESS AND PRODUCT .8 PART 2: ANALYSIS OF THE MICRO & MACRO SITUATION .12 2.1 MICRO ENVIRONMENT 12 2.1.1 COMPETITOR 12 2.1.2 INTERMEDIARY AGENT 13 2.1.3 CUSTOMERS .13 2.2 MACRO ENVIROMENT 14 2.2.1 ECONOMIC ENVIROMENT 14 2.2.2 POLITICAL ENVIROMENT 14 PART 3: SWOT ANALYSIS .16 3.1 STRENGTHS 16 3.2 WEAKNESSES 18 3.3 OPPORTUNITIES 19 3.4 THREATS 20 PART 4: SET SALES GOALS 21 4.1 BASES FOR BUILDING GOALS 21 4.1.1 CURRENT MARKET SITUATION 21 4.1.2 ACTUAL RESOURCES OF THE BUSINESS 22 4.1.3 PAST SALES RESULTS 24 4.1.4 FUTURE SALES GOALS 25 4.2 STRATEGY DEVELOPMENT .26 4.2.1 PRODUCT STRATEGY ( PRODUCT) 26 4.2.2 PRICE STRATEGY (PRICE) 27 4.2.3 DISTRIBUTION STRATEGY (PLACE) 28 4.2.4 PROMOTION STRATEGY (PROMOTION) 30 4.2.5 B2C 33 4.2.6 B2B 34 PART 5: SALES EXECUTION 36 5.1 SALES FORCE 36 5.2 AGENTS, WHOLESALERS AND RETAILERS .39 5.3 SUPPORT MARKETING ACTIVITIES 39 FINAL REPORT – GROUP FINAL REPORT – GROUP PART 6: MONITOR SALES ACTIVITIES 41 6.1 SALES STAFF MANAGEMENT 41 6.2 INVENTORY MANAGEMENT 42 PART 7: BUDGET .43 PART 8: FINAL CONCLUSION .44 RESOURCE .45 TURNITIN 46 FINAL REPORT – GROUP FINAL REPORT – GROUP LIST OF IMAGES SMALL Figure Office complex of Heineken Vietnam Brewery - Vung Tau Figure Tiger beer product lines 10 Figure Market share of beer manufacturing companies in Vietnam 2021 (Heineken includes main brands: Heineken beer and Tiger beer) .11 Figure Global beer consumption by country 13 Figure Stock situation of 2018-2022 14 Figure Tiger monthly growth around 2022 .21 Figure Heineken staff’s 23 Figure APB's revenue and profit have grown steadily over the years .24 Figure Tiger's customer 25 Figure 10 Price segment statistics 27 Figure 11 Music event : virtual reality concert tiger remix 32 Figure 12 Son Heung-Min Teams Up With Tiger Beer to Encourage Everyone to Pursue Ambitions 33 Figure 13 Music event : virtual reality concert tiger remix 33 FINAL REPORT – GROUP FINAL REPORT – GROUP INTRODUCTION Reason for choosing the topic The reason for choosing the topic Distribution is one of the important stages in business activities of enterprises.Besides product strategy, advertising, promotion, distribution strategy is an important marketing tool to help businesses create and maintain a long-term competitive advantage in the market Researching and developing a wide distribution system and approaching the target market not only creates a great competitive advantage in the market but also achieves a long-term advantage However, in order to build a highly strategic distribution channel, businesses must invest a lot of money, effort and time, because this is both a science and art work As a long-standing beer brand in Vietnam, Tiger beer brand has built its own wide distribution channel system to help easily bring products to consumers.Branded products are present on the market from North to South, distributed through distributors, agents, and retailers With fierce competition from competitors in the market, the Tiger beer brand still maintains its momentum, capturing the minds of target customers by developing a strong distribution channel system and knowing how to coordinate effectively distribution channel strategy with other variables in marketing strategy Therefore, the group has chosen the topic "ANALYSIS OF THE DISTRIBUTION CHANNEL SYSTEM OF BIATIGER BRAND IN VIETNAM MARKET" to find out how the brand builds its distribution channel system and gives some comments for the strategy distribution channel strategy FINAL REPORT – GROUP FINAL REPORT – GROUP Objectives of the thesis The purpose of the essay is to collect basic information about Tiger beer brands and products in Vietnam market, learn and analyze the distribution channels of Tiger beer products, evaluate the advantages, disadvantages for distribution channel strategy and propose some solutions in the future In order to complete the purpose of the topic set out above, the task of the topic focuses on solving the following basic problems: Research, Synthesize and analyze the distribution channel system of the Tiger beer brand Assess the current situation and propose solutions for the distribution system of the Tiger beer brand Tiger outline The marketing strategy of Tiger beer has partly confirmed the terrible power of the "strong tiger" of the Asian beer village With the pride of a famous Asian beer brand in the world, Tiger is constantly reinventing itself in all aspects At the same time, presenting a strong and modern new image However, it still retains the quintessential taste, integrity and class Thereby, increasingly affirming the leading position in the choice of young Asians Digital Restaurant, a useful and reputable website with the latest updates in the case study section FINAL REPORT – GROUP FINAL REPORT – GROUP PART 1: INTRODUCTION OF BUSINESS AND PRODUCT History of formation and development Tiger was born in 1930 in Singapore In 1931, Heineken entered into a joint venture with Singapore's Neave and Farser beverage companies to form Malayan Breweries Limited (MBL) This cooperation helps to increase Heineken international's dominant ratio when it holds 95.3% of the shares In October 1932, Singapore had its first beer brand, Tiger Beer, belonging to Heineken Asia Pacific In 1990, MBL changed its name to Asia Pacific Breweries (APB) The aim is to dominate the Asian market Thanks to the exploitation and understanding of the Asian market and culture, Tiger beer has successfully made a good impression on customers The strong, masculine Asian tiger and animal symbol further affirms the brand image of true Asian beer Not only firmly in this market, it is also exported to many parts of the world At the same time, becoming the exclusive leading brand of APB It can be said that this is one of the biggest beer brands in the world Brief introduction of the Company:  Produced by Heineken Asia Pacific, forerunner  Tiger Beer is a Singaporean beer brand that was first launched as Asia Pacific Brewery  The company is a joint venture between Heineken N.V and Singapore multinational food and beverage company Fraser and Neave FINAL REPORT – GROUP FINAL REPORT – GROUP Based on the location of each employee, you can determine how to train new employees to suit their expertise Besides professional skills, the training process also helps employees improve their professional working style to improve work efficiency You can prepare a new employee training Slide to provide them with the necessary professional-related documents after the training session is over  Ready to support new employees after training At the end of the HR training process, orient new employees to know that they will always receive your support Be ready to help them in the process of their work if you can In addition, you can actively raise frequently asked questions for candidates Please provide them with a handbook on office jobs, documentation that suits them  Evaluate the capacity of new employees The content of training former employees cannot ignore the capacity assessment stage Managers as well as human resources departments also need to discuss more specifically with employees to listen to share and contribute from them at the end of the training session Human resource assessment also helps businesses better understand the actual capacity of employees, listen to their aspirations Not stopping there, the reciprocating assessment between employers and employees helps the company improve its new employee training process 40 FINAL REPORT – GROUP FINAL REPORT – GROUP • Xây dựng chương trình đào tạo định hướng chung hoạt động kinh doanh Soạn thảo tài liệu có đầy đủ thơng tin doanh nghiệp cung cấp cho nhân viên để họ hiểu rõ doanh nghiệp như: Lịch sử thành lập tổng quan công ty, cấu tổ chức, quy chế, sách riêng cơng ty, Tài liệu đào tạo nhân viên phục vụ Tài liệu đào tạo phải cho phép nhân viên hiểu quy tắc quy trình làm việc hệ thống thơng tin liên lạc cơng ty bạn • Đào tạo kỹ nghiệp vụ cho nhân viên Dựa vào vị trí nhân viên, bạn xác định cách đào tạo nhân viên cho phù hợp với chuyên môn họ Bên cạnh kỹ chuyên mơn, q trình đào tạo cịn giúp nhân viên trau dồi tác phong làm việc chuyên nghiệp để nâng cao hiệu cơng việc Bạn chuẩn bị Slide đào tạo nhân viên để cung cấp cho họ tài liệu cần thiết liên quan đến nghiệp vụ sau buổi đào tạo kết thúc • Sẵn sàng hỗ trợ nhân viên sau đào tạo Khi kết thúc trình đào tạo nhân sự, định hướng cho nhân viên biết họ nhận hỗ trợ bạn Hãy sẵn sàng giúp đỡ họ trình họ làm việc bạn Ngồi ra, bạn chủ động đưa câu hỏi thường gặp cho ứng viên Hãy cung cấp cho họ cẩm nang công việc văn phòng, tài liệu phù hợp với họ 41 FINAL REPORT – GROUP FINAL REPORT – GROUP • Đánh giá lực nhân viên Nội dung đào tạo nhân viên cũ bỏ qua khâu đánh giá lực Các nhà quản lý phận nhân cần trao đổi cụ thể với nhân viên để lắng nghe chia sẻ đóng góp từ họ kết thúc buổi đào tạo Đánh giá nhân giúp doanh nghiệp hiểu rõ lực thực tế nhân viên, lắng nghe tâm tư nguyện vọng họ Không dừng lại đó, đánh giá qua lại nhà tuyển dụng nhân viên giúp công ty cải thiện quy trình đào tạo nhân viên Policy of encouragement  Maximize the productivity and working efficiency of the whole organization, helping businesses improve their competitive position and develop successfully in the period of international economic integration  Raising a sense of initiative and responsibility in the work of employees  Maintain and improve the stability of labor quality in the enterprise  Create conditions for businesses to apply science and technology to management activities Chính sách khuyến khích 42 FINAL REPORT – GROUP FINAL REPORT – GROUP • Tối đa hóa suất hiệu làm việc toàn tổ chức, giúp doanh nghiệp nâng cao vị cạnh tranh phát triển thành công thời kỳ hội nhập kinh tế quốc tế • Nâng cao tinh thần chủ động trách nhiệm cơng việc nhân viên • Duy trì nâng cao tính ổn định chất lượng lao động doanh nghiệp • Tạo điều kiện cho doanh nghiệp ứng dụng khoa học công nghệ vào hoạt động quản lý 5.2 AGENTS, WHOLESALERS AND RETAILERS(TUYỂN ĐẠI LÝ, BÁN SỈ VÀ BÁN LẺ) The primary niche markets for bringing products to consumers: Retail stores: distribute products at retail stores in Ho Chi Minh City, including supermarkets, convenience stores, grocery stores, and beverage stores Restaurants and bars: distribute their products to restaurants, bars and other entertainment destinations Beer distributors: provide products to major beer distributors in Ho Chi Minh City to bring to end consumers Social networking sites: use social networking sites such as Facebook, Tiktok, Instagram and Twitter to promote and easily bring products closer to users Các thị trường ngách để đưa sản phẩm đến người tiêu dùng: 43 FINAL REPORT – GROUP FINAL REPORT – GROUP Cửa hàng bán lẻ: phân phối sản phẩm cửa hàng bán lẻ địa bàn Thành phố Hồ Chí Minh bao gồm siêu thị, cửa hàng tiện ích, cửa hàng tạp hóa, cửa hàng nước giải khát Nhà hàng quán bar: phân phối sản phẩm đến nhà hàng, quán bar điểm giải trí khác Nhà phân phối bia: cung cấp sản phẩm cho nhà phân phối bia lớn TP.HCM để đưa đến tay người tiêu dùng cuối Trang mạng xã hội: sử dụng trang mạng xã hội Facebook, Tiktok, Instagram, Twitter để quảng bá dễ dàng đưa sản phẩm đến gần người dùng 5.3 SUPPORT MARKETING ACTIVITIES The product is aimed at male customers, young people aged 20-35, so developing marketing activities in sports, music, art, in order to attract customers to know to this product through activities that customers enjoy Currently, e-commerce sites have been developing extremely strongly So on special occasions like International Women's Day, March 8, the product will have great deals for customers Sản phẩm hướng đến đối tượng khách hàng nam, giới trẻ từ 20-35 tuổi nên phát triển hoạt động marketing thể thao, âm nhạc, nghệ thuật, nhằm thu hút khách hàng biết đến đến sản phẩm thơng qua hoạt động mà khách hàng thích thú 44 FINAL REPORT – GROUP FINAL REPORT – GROUP Hiện nay, trang thương mại điện tử phát triển vơ mạnh mẽ Vì vào dịp đặc biệt ngày quốc tế phụ nữ 8/3, sản phẩm có ưu đãi lớn dành cho khách hàng 45 FINAL REPORT – GROUP FINAL REPORT – GROUP PART 6: MONITOR SALES ACTIVITIES (THEO DÕI HOẠT ĐỘNG BÁN HÀNG) 6.1 SALES STAFF MANAGEMENT (QUẢN LÝ NHÂN VIÊN BÁN HÀNG) Manage and train sales staff on product knowledge Check employees for each specific period Hear and learn how each salesperson inspires employees and the steps they take to get the job done Improve working attitude and skills to interact with customers effectively because sales staff are the bridge between the company and customers Supervising and motivating employees in the area to complete important jobs to ensure revenue targets and the person responsible is the manager of that area Timely capture changes in order to develop appropriate development strategies Use software to manage human resources to optimize time and costs Enterprises plan to use one of the leading software in human resource management after GoSELL, Dantrisoft, Toko Tech Sales and inventory management Sales managers are responsible for monitoring and managing inventory to ensure sufficient and stable supply to avoid "out of stock" Timely replenishing hot-selling products or promoting the sale of in-stock products making the buying process quick and convenient 46 FINAL REPORT – GROUP FINAL REPORT – GROUP Create sales reports using sales reports to measure the effectiveness of each different product to come up with appropriate business strategies The sales supervisor is responsible for writing these reports They use their reporting capabilities to analyze data in a variety of ways, from product sales performance in different markets to individual sales department productivity and customer complaints Quản lý đào tạo nhân viên kinh doanh kiến thức sản phẩm Kiểm tra nhân viên theo thời kỳ cụ thể Lắng nghe tìm hiểu cách nhân viên bán hàng truyền cảm hứng cho nhân viên bước họ thực để hồn thành cơng việc Nâng cao thái độ làm việc kỹ tương tác với khách hàng hiệu nhân viên kinh doanh cầu nối công ty khách hàng Giám sát, động viên nhân viên khu vực hồn thành cơng việc quan trọng đảm bảo tiêu doanh thu người chịu trách nhiệm quản lý khu vực Nắm bắt kịp thời thay đổi để đưa chiến lược phát triển phù hợp Sử dụng phần mềm quản lý nhân để tối ưu hóa thời gian chi phí Doanh nghiệp dự kiến sử dụng phần mềm hàng đầu quản lý nhân sau GoSELL, Dantrisoft, Toko Tech Quản lý bán hàng tồn kho Quản lý bán hàng chịu trách nhiệm theo dõi quản lý hàng tồn kho để đảm bảo cung ứng đủ ổn định tránh tình trạng “hết hàng” Bổ sung kịp thời sản phẩm bán chạy thúc đẩy việc bán 47 FINAL REPORT – GROUP FINAL REPORT – GROUP sản phẩm kho giúp trình mua hàng diễn nhanh chóng, thuận tiện Tạo báo cáo bán hàng sử dụng báo cáo bán hàng để đo lường hiệu sản phẩm khác để đưa chiến lược kinh doanh phù hợp Giám sát bán hàng chịu trách nhiệm viết báo cáo Họ sử dụng khả báo cáo để phân tích liệu theo nhiều cách khác nhau, từ hiệu suất bán sản phẩm thị trường khác đến suất phận bán hàng khiếu nại khách hàng 6.2 INVENTORY MANAGEMENT (QUẢN LÝ HÀNG TỒN KHO) Regular inventory to limit errors, loss of goods and set a minimum inventory level to avoid the situation of inventory being too much, unable to be consumed in time Applying FIFO method to ensure goods are not expired Ensure inventory is always available, timely supply to customers, no outof-stock situation at the point of sale Supervising and guiding staff on how to display products to customers in a scientific and convenient way Based on inventory management and reporting software, make an inventory list based on a complete list, sorted by area Note that the inventory form includes items from the name of the goods, the actual number of goods, the number of goods in the report, comments, etc 48 FINAL REPORT – GROUP FINAL REPORT – GROUP Make contingency plans for the kinds of problems that can cripple unprepared Businesses such as: Your sales spike and you oversold the goods in stock; your warehouse doesn't have enough room to increase your seasonal sales; miscalculation in inventory and you have less product than you think; The manufacturer has discontinued your product without warning Kiểm kê thường xuyên để hạn chế sai sót, thất hàng hóa đưa mức tồn kho tối thiểu để tránh tình trạng hàng tồn nhiều, không tiêu thụ kịp Áp dụng phương pháp FIFO để đảm bảo hàng hóa khơng bị hết hạn sử dụng Đảm bảo hàng ln có sẵn, cung ứng kịp thời cho khách hàng, không để xảy tình trạng hết hàng điểm bán Giám sát hướng dẫn nhân viên cách trưng bày sản phẩm cho khách hàng cách khoa học thuận tiện Dựa vào phần mềm quản lý báo cáo hàng tồn kho, lập bảng kê hàng tồn kho dựa danh sách đầy đủ, xếp theo khu vực Lưu ý phiếu nhập kho bao gồm mục từ tên hàng, số hàng thực tế, số hàng báo cáo, nhận xét, v.v Lập kế hoạch dự phòng cho loại vấn đề làm tê liệt Doanh nghiệp không chuẩn bị trước, chẳng hạn như: Doanh số bán hàng bạn tăng đột biến bạn bán nhiều hàng hóa kho; nhà kho bạn không đủ chỗ để tăng doanh số theo mùa; tính tốn sai hàng tồn kho bạn 49 FINAL REPORT – GROUP FINAL REPORT – GROUP có sản phẩm bạn nghĩ; Nhà sản xuất ngừng sản phẩm bạn mà khơng có cảnh báo PART 7: BUDGET ( NGÂN SÁCH) Selling expenses: There are more types of retail expenses and here are a few of the most typical  Cost of wages of employees in the sales department (salaries, wages and allowances, ) and costs of health insurance, social insurance  Expenses for product marketing, introduction and advertising: account for a high proportion of sales and about 20% of COGS Heineken especially promotes this activity because to make all products accessible to users as quickly as possible  Cost of sales discount for each product  Product advertising costs  Cost of loading, unpacking and transporting  other types of costs incurred: service fees, customer care, advertising costs, This is an optional amount and can be reduced depending on usage needs Therefore, businesses need to optimize the above money to increase revenue Tax:  Corporate income tax: The corporate income tax rate is 20% 50 FINAL REPORT – GROUP FINAL REPORT – GROUP  Personal income tax: Depending on the individual's income, the business will pay % for this income tax  License tax: Paying according to the Ordinance on Industrial and Commercial Tax 1983 Land value tax: 10% tax rate Chi phí bán hàng: Có nhiều loại chi phí bán lẻ sau số loại điển hình • Chi phí tiền lương nhân viên phịng kinh doanh (tiền lương, tiền cơng khoản phụ cấp, ) chi phí BHYT, BHXH • Chi phí tiếp thị, giới thiệu quảng cáo sản phẩm: chiếm tỷ trọng cao doanh thu bán hàng chiếm khoảng 20% giá vốn hàng bán Heineken đặc biệt đẩy mạnh hoạt động để sản phẩm đến tay người dùng cách nhanh • Chi phí chiết khấu bán hàng cho sản phẩm • Chi phí quảng cáo sản phẩm • Chi phí bốc dỡ, vận chuyển • Các loại chi phí phát sinh khác: phí dịch vụ, chăm sóc khách hàng, chi phí quảng cáo,… Đây số tiền tùy chọn gia giảm tùy theo nhu cầu sử dụng Vì vậy, doanh nghiệp cần tối ưu hóa khoản tiền để tăng doanh thu Thuế: • Thuế thu nhập doanh nghiệp: Thuế suất thuế thu nhập doanh nghiệp 20% 51 FINAL REPORT – GROUP FINAL REPORT – GROUP • Thuế thu nhập cá nhân: Tùy theo thu nhập cá nhân mà doanh nghiệp đóng % cho khoản thuế thu nhập • Thuế mơn bài: Nộp theo Pháp lệnh thuế công thương nghiệp 1983 Thuế giá trị đất đai: thuế suất 10% PART 8: FINAL CONCLUSION One of the most important activities of the business in the process of existence and development is to build a strong distribution channel With the constant change of the market and the outstanding development of modern techniques and technology, building an optimal distribution channel with experienced channel members will create a competitive advantage outperform its competitors However, to be able to perfect the distribution channel is a very difficult job and requires a lot of time and efforts of businesses Over the years, the Tiger beer brand of HEINEKEN Vietnam Brewery Co., Ltd has always found the right direction in marketing strategy in general and distribution channel strategy in particular Besides, thanks to the effective combination of distribution channel strategy and other marketing variables, the distribution channel system of Tiger beer brand has increased its competitive advantage and stood at a high position in the market Although there are still some shortcomings, the Tiger beer brand has always made constant efforts to learn and improve its distribution channel system to help bring products to the end consumers more easily In short, with high-end brand positioning, eye-catching images and advantages in distribution 52 FINAL REPORT – GROUP FINAL REPORT – GROUP channels, the brand has always stood firmly in the minds of consumers In the future, it is certain that the Tiger beer brand will promote its strengths and improve the weaknesses in the distribution channel system to always become one of the leading beer brands in Vietnam RESOURCE https://ketoanleanh.edu.vn/kinh-nghiem-ke-toan/chi-phi-ban-hang-la-gi-chi-phiban-hang-gom-nhung-gi.html#mcetoc_1g7qm9rjn1 https://www.careerlink.vn/cam-nang-viec-lam/tu-van-nghe-nghiep/giam-sat-banhang-la-gi-mo-ta-cong-viec-va-ky-nang-can-co https://careerbuilder.vn/vi/talentcommunity/wiki-career/giam-sat-ban-hang-la-givai-tro-cua-giam-sat-ban-hang.35A51DFC.html https://newca.vn/cac-loai-chi-phi-trong-doanh-nghiep/#Chi_phi_san_xuat https://thuvienphapluat.vn/chinh-sach-phap-luat-moi/vn/thoi-su-phap-luat/tu-vanphap-luat/42936/cac-loai-thue-doanh-nghiep-phai-nop-nam-2022 https://mphr.com.vn/vi/cach-training-nhan-vien-moi/ https://glints.com/vn/blog/cac-bo-phan-trong-cong-ty/ Doanh nghiệp bia Việt vấp phải cạnh tranh thiếu lành mạnh (tuoitrethudo.com.vn) Heineken Việt Nam xây dựng nguồn nhân lực hạnh phúc - VnExpress Kinh doanh Cách Tiger chiếm sóng thị trường bia Việt: Mời G-Dragon làm đại sứ, tổ chức đại nhạc hội, tuyển dụng PG tiếp thị quán nhậu (vietnambiz.vn) Chiến lưsc marketing cta bia Tiger: Xứng tầm lunh “hổ châu 䄃Ā” (nhahangso.com) Heineken, Tiger kiếm lời từ thị trường Việt nào? (brandsvietnam.com) 53 FINAL REPORT – GROUP FINAL REPORT – GROUP TURNITIN 54