Assignment 3 instruction dba case analysis

Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis

Course code and name: International Business in Asia Assessment name: Team brief presentation of case analysis Weight in final grade: 20% Length: to minute presentation followed by Q & A session Due date: according to class schedule Type: Group of to members Feedback mode: Verbally in-class comments Late work: No late assignment allowed Learning Objectives Assessed ● CLO1.1: Understand the distinctive character of international business in Asia ● CLO1.2: Understanding conditions and strategies for Asian market access and ● ● ● ● ● regional integration CLO2.1: Know the information and resources needed to explore the business environment in Asia CLO2.2: training of teamwork skills, communication skills, reporting and presentation skills CLO3.1: Develop self-study ability CLO3.2: Confident and flexible in communication CLO3.3: Respect individual differences Assessment Details In this presentation, the team will present their case analysis The presentation should be from to 10 minutes followed by Q & A session As this is a group assignment, the expectation is that every group member has equally contributed to the case analysis report If there were unequal contributions among the group members, grading of this assignment task may differ among the group members All students will need to contact your lecturer In case needed, all members should fill out the Peer Evaluation Form Links to an external site.and submit to your lecturer Assessment Details In this assignment, the team need to work on an MNE that is the focal firm in a case provided at the beginning of the course Based on the case information, the team should analyze the case using IB concepts and theories Group case analysis brief presentation #1: this assignment requires the team to analyze two areas: 1) the opportunities and challenges of doing business in Asia Pacific and 2) the reasons for the firm business expansion in the region 1) the opportunities and challenges of doing business in Asia Pacific The team needs to take the perspective of the focal firm and analyze the business opportunities and challenges of a market that the MNE has expanded into, as presented in the case It is required that the team search for relevant and updated market information to provide strong support for what has been presented as market opportunities and challenges of doing business in the case While multiple markets can be discussed in the case, the firm only needs to choose a key market for its analysis 2) Drivers of firm internationalization The team needs to examine why the MNE chose the market in the region to expand to The analysis should discuss the firm specific advantages and market opportunities Reasons for their market expansion can be either market-seeking behavior or resource-seeking behavior Group case analysis brief presentation #2: The team should analyze the MNE’s global strategy as presented in the case The analysis should identify the firm market entry modes and how the firm coordinates its business in the region with a close examination of one of its manufacturing, sourcing, marketing, or human resource functions It is expected that the team relates the firm international strategy to both its drivers of internationalization and market opportunities In addition to identifying the firm strategy for entering a market and its coordination of business activities in the region, the team should be able to discuss the pros and cons of those strategies Submission Instruction    Only one student in each team to submit the slides to LMS before the session starts Teams can be randomly chosen to present their analysis Every member needs to present and have a fair share of talking in the brief presentation