How amazon, apple, facebook and google manipulate our emotions

tiếng anh tốt ayr h oke đc ôn

TED How Amazon, Apple, Facebook and Google manipulate our emotions [This talk contains graphic language Viewer discretion is advised] So, this is the first and the last slide each of my 6,400 students over the last 15 years has seen I not believe you can build a multibillion-dollar organization unless you are clear on which instinct or organ you are targeting Our species has a need for a superbeing Our competitive advantage as a species is our brain Our brain is robust enough to ask these really difficult questions, but, unfortunately, it doesn't have the processing power to answer them, which creates a need for a superbeing that we can pray to and look to for answers I not believe you can build a multibillion-dollar organization unless you are clear on which instinct or organ you are targeting Apple, Amazon, Facebook, and Google have amassed a level of power that is unprecedented in our society - most over the last two decades I argue that they have been able to this by tapping into our basic human instincts and needs Google is God, Facebook is love, Amazon is consumption, and Apple is sex My book, The Four, digs into how these companies have taken us, disarticulated us, and reassembled us in the form of for-profit enterprises and created more power and influence that has ever been assembled across four entities in the last 100 years, [Bài nói có xuất ngơn ngữ tế nhị Khán giả cân nhắc trước xem] Đây hình ảnh đầu cuối mà người số 6,400 sinh viên xem 15 năm qua Tôi không tin bạn xây dựng tổ chức hàng nghìn tỉ bạn khơng rõ ràng phận mà bạn nhắm tới Lồi người ln cần đấng siêu việt Bộ não ưu cạnh tranh giống loài Bộ não người đủ mạnh mẽ để hỏi câu hỏi khó, khơng may, chúng lại khơng thể trả lời khiến cần đấng siêu việt để cầu nguyện tìm câu trả lời much less 20 What is prayer? Sending a query into the universe, and hopefully there's some sort of divine intervention we don't need to understand what's going on from an allknowing, all-seeing superbeing that gives us authority that this is the right answer "Will my kid be all right?" You have your planet of stuff, you have your planet of work, you have your planet of friends If you have kids, you know that once something comes off the rails with your kids, everything melts, in your universe to the Sun that is your kids "Will my kid be all right?" "Symptoms and treatment of croup" in the Google query box One in six queries presented to Google have never been asked before in the history of mankind What priest, teacher, rabbi, scholar, mentor, boss has so much credibility that one in six questions posed to that person have never been asked before? Lời cầu nguyện gì? Gửi thỉnh cầu tới vũ trụ mong chờ can thiệp đấng tồn Chúng ta khơng cần hiểu điều diễn ra, đấng siêu nhiên thơng hiểu mn vật mn lồi đưa cho ta câu trả lời "Những đứa trẻ ổn chứ?" Đời bạn bị bủa vây nhiều thứ, bạn bị ngập đầu công việc, bạn phải bận tâm đến bạn bè Nếu bạn có con, lỡ bạn lầm đường lạc lối tất thứ sụp đổ Trong vũ trụ bạn, bạn mặt trời "Con tơi ổn chứ?" Tìm "Triệu chứng cách trị bệnh phế quản" Google Một phần sáu câu hỏi tìm Google chưa hỏi trước lịch sử loài người Liệu có mục sư, giáo viên, giáo sĩ, học giả hay vị sếp thông thái tới mức phần sáu câu mà họ hỏi, chưa đặt trước đây? One in six queries presented to Google has never been asked before in the history of mankind According to John Wiley, Google Search’s lead for user experience, 15 percent of queries submitted have never been seen before by Google's search engine Google Search scratches its brain 500 million times a day, CNET, 2013 Google is our modern man's God Imagine your face and your name above everything you've put into that box, and you're going to realize you trust Google more than any entity in your history Google Chúa người đại Hãy tượng tượng tên khuôn mặt bạn bạn gõ tên thứ bạn nhận tin Google lịch sử Let's move further down the torso Chúng ta sâu vào vấn đề One of the other wonderful things about our species is we not only need to be loved, but Một điều tuyệt diệu khác loài we need to love others Children with poor người ta khơng cần u, mà cịn nutrition but a lot of affection have better outcomes than children with good nutrition and poor affection However, the best signal that you might make it to be part of the number-one fastest growing demographic in the world centenarians, people who live to triple digits there are three signals In reverse order: your genetics not as important as you'd like to think, so you can continue to treat your body like shit and think, "Oh, Uncle Joe lived to 95, the die have been cast." It's less important than you think Number two is lifestyle Don't smoke, don't be obese, and prescreen get rid of about two-thirds of early cancers and cardiovascular disease The number one indicator or signal that you'll make it to triple digits: How many people you love? Caretaking is the security camera -we call the low-resolution security camera in our brain deciding whether or not you are adding value Facebook taps into our instinctive need not only to be loved, but to love others, mostly through pictures that create empathy, catalyze and reinforce our relationships The number one indicator or signal that you'll make it to triple digits: How many people you love? While centenarians make up a small share of the world’s population, they are faster growing than any other segment, Pew Research Center projects them to increase eightfold reaching 3,676,000 by 2050 As reported in The Guardian, Psychologist Susan Pinker studied the Italian island of Sardinia, which has more than six times as many centenarians as the mainland and ten times as many as North America and discovered that their emphasis on close personal relationships and face-to-face interactions is the key that has led to their super longevity World’s centenarian population projected cần yêu người khác Những đứa trẻ suy dinh dưỡng giàu cảm xúc có tương lai tốt đứa đầy đủ dinh dưỡng nghèo tình cảm Tuy nhiên, tín hiệu tốt bạn trở thành phần nhóm phát triển nhanh giới người sống trăm tuổi Có ba tín hiệu Theo thứ tự đếm ngược: gen di truyền, không quan trọng bạn nghĩ, để bạn tiếp tục hủy hoại sức khỏe nghĩ rằng: "Ồ, ông sống tới 95, sống chết có số." Điều không quan trọng đâu Thứ hai lối sống Đừng hút thuốc bị béo phì, khám tầm soát ngăn ngừa hai phần ba số bệnh ung thư sớm bệnh tim mạch Tín hiệu số cho thấy bạn sống trăm tuổi là: Có người mà bạn yêu? Sự chăm sóc giống máy quay an ninh máy quay an ninh với độ phân giải thấp não định ta có tăng giá trị hay khơng Facebook tác động đến yêu yêu thơng qua hình tạo nên đồng cảm xúc tác củng cố mối quan hệ to grow eightfold by 2050, Pew Research Center, 2016 Why face-to-face contact matters in our digital age, Susan Pinker, The Guardian Let's continue our journey down the torso Amazon is our consumptive gut The instinct of more is hardwired into us The penalty for too little is starvation and malnutrition Open your cupboards, open your closets, you have 10 to 100x times what you need Why? Because the penalty for too little is much greater than the penalty for too much So "more for less" is a business strategy that never goes out of style It's the strategy of China, it's a the strategy of Walmart, and now it's the strategy of the most successful company in the world, Amazon You get more for less into your gut; digest, send it to your muscular and skeletal system of consumption Moving further, once we know we will survive, the basic instinct, we move to the second most powerful instinct, and that is to spread and select the strongest, smartest and fastest seed to the four corners of the earth, or pick the best seed This is not a timepiece I haven't wound it in five years It's my vain attempt to say to people, "If you mate with me, your children are more likely to survive than if you mate with someone wearing a Swatch watch." The key to business is tapping into the irrational organs "Irrational" is Harvard Business School's and New York Business School's term for fat profit margins and shareholder value "High-caloric paste for your children." No? You love your choosy mom Why choosy moms choose Jif: you love your kids more The greatest algorithm for shareholder creation from World War II Hãy tiếp tục chuyến tới phần thân Amazon ruột Bản chất cần nhiều ăn sâu Hình phạt cho có q đói thiếu chất Hãy mở tủ đựng chén, tủ đựng quần áo bạn có 10 tới 100 lần số bạn cần đến Tại sao? Vì hình phạt cho "q ít" nhiều cho "quá nhiều" "Mua tặng một" hình thức kinh doanh khơng lỗi thời Đó chiến lược Trung Quốc, chiến lược Walmart đây, chiến lược cơng ty lớn giới Amazon Bạn lấy "mua tặng một" vào ruột tiêu hóa gửi vào hệ thống xương tiêu dùng Di chuyển xa hơn, ta biết tồn tại; chất bản, ta tới thứ hai, chất mạnh mẽ để lựa chọn gieo hạt giống mạnh mẽ, thông minh, nhanh tới nơi Trái Đất nhặt lấy hạt tốt Nó khơng phải đồng hồ Tơi khơng làm xước năm năm Tơi lấy can đảm để nói với người "Nếu bạn cặp với tơi, bạn có hội sống nhiều với đeo đồng hồ Swatch." Chìa khóa kinh doanh chạm vào quan vô lý "Irrational" (vô lý) từ mà trường kinh doanh Havard New York sử dụng cho mức lợi nhuận cổ phiếu có giá trị cao "Thức uống giàu lượng cho đứa trẻ bạn" Phải không? Bạn yêu người mẹ khó tính bạn Tại bà mẹ khó tính lại chọn Jif: to the advent of Google was taking an average product and appealing to people's hearts You're a better a mom, a better person, a better patriot if you buy this average soap versus this average soap Now, the number one algorithm for shareholder value isn't technology Look at the Forbes 400 Take out inherited wealth, take out finance The number one source of wealth creation: appealing to your reproductive organs The Lauders; the number one wealthiest man in Europe, LVMH Numbers two and three: H&M and Inditex You want to target the most irrational organs for shareholder value As a result, these four companies Apple, Amazon, Facebook and Google have disarticulated who we are God, love, consumption, sex The proportion in your approach to those things is who you are, and they have reassembled who we are in the form of for-profit companies At the end of the Great Recession, the market capitalization of these companies was equivalent to the GDP of Niger Now it is equivalent to the GDP of India, having blown past Russia and Canada in '13 and '14 There are only five nations that have a GDP greater than the combined market capitalization of these four firms There are only five nations that have a GDP greater than the combined market capitalization of these four firms When I created my presentation (July 2017), the combined market capitalization of the Four was $2.3T The current (Nov 2017) combined market cap market capitalization of these companies is now $2.64 trillion The only countries with greater GDP’s are The United States (18.5T), China (11.2T), Japan (4.9T), and Germany (3.4T) The United Kingdom’s bạn yêu bạn Thuật toán tốt để tạo nên cổ đông từ Thế Chiến II với đời Google lấy sản phẩm tầm thường thu hút người mua Bạn người mẹ tốt hơn, người yêu nước bạn mua loại xà phịng bình thường so với loại xà phịng bình thường Bây giờ, thuật tốn số cho giá trị cổ đông công nghệ Hãy xem danh sách Forbes 400 Khơng tính tài sản thừa kế, khơng tính tài chính, nguồn gốc tạo giàu có: có sức thu hút với phận sinh sản bạn Gia đình Lauders, người giàu có Châu Âu, LVMH Xếp thứ hai ba: H&M Intidex Bạn muốn nhắm đến phận khó chịu cho giá trị cổ đơng Kết là, bốn công ty Apple, Amazon, Facebook Google định nghĩa ai, ứng với: Chúa, tình yêu, tiêu thụ tình dục Mức độ mà bạn tiếp cận khía cạnh định nghĩa bạn ai, chúng định hình khn mẫu công ty vị lợi Tại thời điểm kết thúc Đại Suy Thối, Vốn thị trường cơng ty tương đương với GDP Niger, tương đương với GDP Ấn Độ, vượt Canada Nga vào năm 2013 2014 Chỉ có năm quốc gia có GDP lớn giá trị vốn hóa công ty gộp lại GDP (2.61T) has narrowly been surpassed GDP (current US$) – The World Bank Something is happening, though The conversation just a year ago was, which CEO was more Jesus-like? Who was running for president? Now the worm has turned Everything they're doing is bothering us We're worried they're tax avoiders Walmart, since the Great Recession, has paid 64 billion dollars in corporate income tax; Amazon has paid 1.4 How we pay our firefighters, our soldiers and our social workers if the most successful companies in the world don't pay their fair share? Pretty easy That means the less successful companies have to pay more than their fair share Alexa, is this a good thing? This is despite that fact – Điều diễn Cuộc hội thoại cách năm bàn việc CEO giống Chúa Giê-su Ai tranh cử tổng thống? Giờ chuyện khác Mọi thứ họ làm ta quan tâm Chúng ta lo việc họ trốn thuế Walmart, từ Cuộc Đại Khủng Hoảng đến đóng 64 tỷ đô cho thuế thu nhập doanh nghiệp; Amazon trả 1,4 tỷ Vậy ta có đủ kinh phí dành cho đội cứu hỏa, binh lính lao công công ty thành công giới trốn thuế? Rất đơn giản Những công ty thành công phải trả nhiều mức họ cần đóng Alexa, liệu có điều tốt? Mặc dù vậy, thật The conversation just a year ago was, which CEO was more Jesus-like? Who was running for president? For the past decade, society has worshiped tech founders as their platforms brought down autocrats, were going to cure death, and put a man on Mars However, the worm has turned against big tech, and it’s overdue Each firm has its own links to the dark side and is about to face the same scrutiny and standards that the rest of business endures The Worm has Turned – No Mercy No Malice, L2, 2017 This is despite the fact that Amazon has added the entire market capitalization of Walmart to its market cap in the last 19 months Amazon has added the entire market capitalization of Walmart to its market cap in the last 19 months Amazon added $246B to its market cap between Q1 2015 and Q1 2017 Walmart’s Mặc dù vậy, thật Amazon chiếm toàn giá trị vốn hóa thị trường Walmart vịng 19 tháng gần market cap at the beginning of Q1 2017 was just $218B Amazon market cap history – Macro Trends Wal-Mart Stores Market Cap – YCharts Whose fault is it? It's our fault We're electing regulators who don't have the backbone to actually go after these companies Facebook lies to EU regulators and says, "It would be impossible for us to share the data between our core platform and our proposed acquisition of WhatsApp Approve the merger." They approve the merger and then spoiler alert! they figure it out And the EU says, "I feel lied to We're fining you 120 [million] dollars," about percent of the acquisition price of 19 billion dollars If Mark Zuckerberg could take out an insurance policy that the acquisition would go through for percent, wouldn't he it? If Mark Zuckerberg could take out an insurance policy that the acquisition would go through for percent, wouldn't he it? When Facebook sought approval for the acquisition of WhatsApp, they assured EU regulators that it would be impossible for the two entities to share data in the short term This assuaged regulator’s concerns over privacy, and the acquisition was approved Spoiler alert: Facebook figured out pretty fast how data could jump silos So, feeling lied to, the EU fined Facebook $122M Facebook felt WhatsApp was worth $19B, so a 6% premium for increasing the likelihood the acquisition was approved is a no-brainer E.U fines Facebook $122 million over disclosures in WhatsApp deal – The New York Times Facebook Closes $19 Billion WhatsApp Deal - Forbes Lỗi thuộc ai? Đó lỗi Chúng ta bỏ phiếu cho hệ thống người khơng có "xương sống" để chống lưng cho công ty Facebook lừa dối EU nói, "Sẽ bất khả thi việc chia sẻ liệu tảng cốt lõi việc mua lại WhatsApp Hãy chấp thuận hợp nhất." EU đồng ý hợp cảnh báo bảo mật họ nhận EU nói, "Chúng tơi thấy bị lừa Chúng tơi phạt ông 120 tỷ đô," khoảng 0,6% giá trị thương vụ mua lại ứng với 19 tỷ đô Nếu Mark Zuckerberg sử dụng sách bảo hiểm vụ mua lại thông qua với 0,6 phần trăm, liệu anh có làm? Anticompetitive behavior A two-and-ahalf-billion-dollar fine, three billion of the cash flow, three percent of the cash on Google's balance sheet We are telling these companies, "The smart thing to do, the shareholder-driven thing to do, is to lie and to cheat." We are issuing 25-cent parking tickets on a meter that costs 100 dollars an hour The smart thing to is lie Job destruction! Amazon only needs one person for two at Macy's If they grow their business 20 billion dollars this year, which they will, we will lose 53,000 cashiers and clerks This is nothing unusual; this has happened all through our economy, we've just never seen companies this good at it That's one Yankee Stadium of workers It's even worse in media If Facebook and Google grow their businesses 22 billion dollars this year, which they will, we're going to lose approximately 150,000 creative directors, planners and copywriters Or we can fill up two-and-a-half Yankee Stadiums and say, "You are out of work, courtesy of Amazon." We now get the majority of our news from our social media feeds, and the majority of our news coming off of social media feeds is fake news I am not allowed to be political or use curse words, or talk about religion in class, so I can definitely not say, "Zuckerberg has become Putin's bitch." I definitely cannot say that Their defense: "Facebook is not a media company; it's a technology company." You create original content, you pay sports leagues to give you original content, you run advertising against it boom! you're a media company Just in the last few days, Sheryl Sandberg has repeated this lie, that Hành vi phi cạnh tranh Hai tỷ rưỡi đô la Mỹ, ba tỷ la dịng tiền mặt, ba phần trăm dòng tiền bảng cân đối Google Chúng ta nói cơng ty này, "Điều khơn ngoan để làm, điều mà cổ đông muốn làm, lừa gạt gian lận." Chúng ta phải đóng 25 cent cho phiếu gửi cho máy đo tốn 100 đô Lừa gạt khôn ngoan Sa thải hàng loạt! Amazon cần người cho hai vị trí Macy Nếu họ đạt mức tăng trưởng 20 tỷ đô năm nay, điều mà họ làm được, 53.000 thu ngân nhân viên bị sa thải Điều bình thường; điều diễn rộng khắp xuyên suốt kinh tế Chúng ta chưa thấy công ty làm việc tốt Lượng nhân viên đủ để phủ kín chỗ SVĐ Yankee Lĩnh vực truyền thơng cịn tệ Nếu Facebook Google có mức tăng trưởng đạt 22 tỷ đô năm điều mà họ làm được, có khoảng 150.000 giám đốc sáng tạo nhân viên kế hoạch, người viết bị sa thải Nói cách khác, lượng người lấp đầy 2,5 SVĐ Yankee nói, "Bạn khơng cần làm nữa, Amazon cho bạn nghỉ." Chúng ta tiếp cận với tin tức chủ yếu thông qua mạng xã hội, phần lớn thơng tin MXH tin giả mạo Tôi không phép thể quan điểm trị hay chửi thề, nói tơn giáo lớp, tơi hồn tồn khơng thể nói, "Zuckerberg trở thành đĩ Putin" Tơi chắn khơng thể nói điều Họ biện bạch: "Facebook công ty truyền thông; mà công ty công nghệ." Bạn tự tạo nội dung gốc, bạn tài trợ giải đấu thể thao để họ cho bạn tác quyền, chạy quảng cáo đó! Bùm -bạn cơng ty truyền thơng Chỉ vài "We are not a media company." Facebook has openly embraced the margins of celebrity and the influence of a media company yet seems to be allergic to the responsibilities of a media company Imagine McDonald's We find 80 percent of their beef is fake, and it's giving us encephalitis, and we're making terrible decisions And we say, "McDonald's, we're pissed off!" And they say, "Wait, wait -we're not a fast-food restaurant, we're a fastfood platform." These companies and CEOs wrap themselves in a neon-blue pink rainbow and blue blanket to create an illusionist trick from their behavior each day, which is more indicative of the spawn of Darth Vader and Ayn Rand Why? Because we as progressives are seen as nice but weak If Sheryl Sandberg had written a book on gun rights or on the pro-life movement, would they be flying Sheryl to Cannes? No And I'm not doubting their progressive values, but it foots to shareholder value, because we as progressives are seen as weak They're so nice remember Microsoft? They didn't seem as nice, and regulators stepped in much earlier than the regulators now, who would never step in on those nice, nice people Remember Microsoft? They didn't seem as nice, and regulators stepped in much earlier than the regulators now On May 18, 1998 the United States Department of Justice and 20 states filed an antitrust suit accusing Microsoft Corporation of becoming a monopoly and engaging in anti-competitive practices I'm about to get on a plane tonight, and I'm ngày gần đây, Sheryl Sandberg lặp lại lời dối trá: Chúng công ty truyền thông Facebook rộng mở đón nhận lợi nhuận từ người tiếng ảnh hưởng công ty truyền thông dị ứng với trách nhiệm công ty truyền thông Tưởng tượng McDonald's Chúng phát 80% thịt bò họ giả, gây viêm màng não, ta tạo định khủng khiếp Và nói, "McDonald's, chúng tơi điên rồi!" Và họ nói, "Gượm đã, nhà hàng thức ăn nhanh mà tảng bán đồ ăn nhanh." Những công ty CEO họ bao bọc lẫn cầu vồng hồng xanh neon mền màu xanh để tạo mánh khóe ảo diệu từ hành vi họ ngày, điều mà dội Darth Vader Ayn Rand Tại sao? Vì cách tiến xem điều tốt lại yếu Nếu Sheryl Sandberg có viết sách quyền sử dụng súng vể đạo luật chống phá thai, liệu họ có gửi thẳng Sheryl đến Cannes? Khơng Tôi không nghi ngờ giá trị tiến họ, gắn liền với giá trị cho cổ đơng, tiến mà ta thấy yếu Các cơng ty tử tế nhìn Microsoft xem? Họ đâu tử tế đâu, quan quản lý trước can dự sớm nhiều so với bây giờ, người không can dự đến người tử tế going to have a guy named Roy from TSA molest me If I am suspected of a DUI on the way home, I can have blood taken from my person But wait! Don't tap into the iPhone it's sacred This is our new cross It shouldn't be the iPhone X, it should be called the "iPhone Cross." We have our religion; it's Apple Our Jesus Christ is Steve Jobs, and we've decided this is holier than our person, our house or our computer We have become totally out of control with the gross idolatry of innovation and of youth We no longer worship at the altar of character, of kindness, but of innovation and people who create shareholder value Tôi lên máy bay tối nay, có thằng tên Roy từ TSA quấy rối Nếu bị nghi ngờ vi phạm lái xe lúc say đường về, tơi bị lấy máu Nhưng khoan! Đừng có chạm vào iPhone Nó thiêng liêng Đây thập giá Nó khơng phải iPhone X đâu, mà nên gọi "iPhone Thập Giá" Chúng ta có tơn giáo Apple Chúa Steve Jobs, tôn thờ thân thể ta, nhà ta máy tính ta Chúng ta thực giới hạn với sùng bái thập giá cải tiến giới trẻ Chúng ta khơng cịn cầu nguyện vị thánh tử tế nữa, mà thánh cải tiến người tạo nên giá trị cho cổ đông Amazon has become so powerful in the marketplace, it can conduct Jedi mind tricks It can begin damaging other industries just by looking at them Nike announces they're distributing on Amazon, their stock goes up, every other footwear stock goes down When Amazon stock goes up, the rest of retail stocks go down, because they assume what's good for Amazon is bad for everybody else They cut the cost on salmon 33 percent when they acquired Whole Foods In between the time they announced the acquisition of Whole Foods and when it closed, Kroger, the largest pure-play grocer in America, shed a third of its value, because Amazon purchased a grocer one-eleventh the size of Kroger Amazon trở thành lực lớn thị trường, chi phối cơng nghệ Nó cịn gây hại đến ngành khác nháy mắt Nike nói họ phân phối hàng Amazon, cổ phiếu họ liền tăng giá, nhuộm đỏ cổ phiếu hãng giày lại Khi cổ phiếu Amazon tăng giá, điều tương tự xảy ra, họ giả định điều tốt cho Amazon xấu cho hãng lại Họ giảm giá cá hồi đến 33% họ thâu tóm Whole Foods Trong khoảng thời gian công bố thông tin thương vụ Whole Foods hoàn tất, Kroger, chuỗi bán lẻ túy lớn Mỹ, phần ba giá trị nó, Amazon đầu tư chuỗi bán lẻ phần mười Kroger I got very lucky I predicted the acquisition of Whole Foods by Amazon the week before it happened This is me boasting; I said this publicly in the media This was the largest acquisition in their history, they'd never made an acquisition over a billion, and people asked, "How did you know this?" So I'm letting this very impressive Tôi may mắn Tơi dựa đốn thương vụ thâu tóm Whole Foods Amazon tuần trước hồn tất Tơi chém gió trước truyền thơng: thương vụ thâu tóm lớn lịch sử, chưa có thương vụ có giá tỷ đô Mọi người hỏi, "Làm ông audience in on the secret How did I know this? I'm going to tell you how I knew I bark at Alexa all day long and try to figure out what's going on (Scott Galloway) Alexa, buy whole milk (Alexa) I couldn't find anything for whole milk, so I've added whole milk to your shopping list SG: Then I asked, (SG) Alexa, buy organic foods (Alexa) The top search result for organic food is Plum Organics baby food, banana and pumpkin, 12-pack of four ounces each It's 15 dollars total Would you like to buy it? SG: And then, as often happens at my age, I got confused (SG) Alexa, buy whole foods (Alexa) I have purchased the outstanding stock of Whole Foods Incorporated at 42 dollars per share I have charged 13.7 billion to your American Express card SG: I thought that'd be funnier We've personified these companies, and just as when you're really angry over every little thing someone does in your life and relationships, you've got to ask yourself, "What's going on here? Why are we so disappointed in technology?" I believe it's because the ratio of one-percent pursuit of shareholder value and 99 percent the betterment of humanity that technology used to play has been flipped, and now we're totally focused on shareholder value instead of humanity biết được?" Vì tơi gây ấn tượng cho khán thính giả cách nói thật Làm tơi biết được? Tơi nói tơi biết Tơi nói ngày với Alexa cố để diễn giải chuyện diễn One hundred thousand people came together for the Manhattan Project and literally saved the world Technology saved the world My mother was a four-year-old Jew living in London at the outset of the war If we had not won the footrace towards splitting the atom, would she have survived? It's unlikely Twenty-five years later, the most impressive accomplishment, arguably, ever in all of humankind: put a man on the moon Four hundred thirty thousand Canadians, British and Americans came together, again, with very basic technology, and put a man on the moon Now we have the 700,000 best and brightest, and these are the best and brightest from the four corners of the earth They are literally playing with lasers relative to slingshots, relative to the squirt gun They have the GDP of India to work at And after studying these companies for 10 years, I know what their mission is Is it to organize the world's information? Is it to connect us? Is it to create greater comity of man? It isn't I know why we have brought together I know that the greatest collection of IQ capital and creativity, that their sole mission is: to sell another fucking Nissan My name is Scott Galloway, I teach at NYU, and I appreciate your time Chris Anderson: Not planned, but you prompted some questions in me, Scott That was a spectacular rant SG: Is this like Letterman? When you well, he calls you onto the couch? CA: No, no, you're going to the heart of the conversation right now Everyone's aware that after years of worshipping Silicon Valley, suddenly the worm has turned and in such a big way To some people here, it will just feel like you're piling on, you're kicking the kids who've already been kicked to pieces anyway Don't you feel any empathy for them at all? SG: None whatsoever Look, this is the issue: it's not their fault, it's our fault They're for-profit companies They're not concerned with the condition of our souls They're not going to take care of us when we get older We have set up a society that values shareholder value over everything, and they're doing what they're supposed to be doing But we need to elect people, and we need to force ourselves to force them to be subject to the same scrutiny that the rest of business endures, full stop CA: There's another narrative that is arguably equally consistent with the facts, which is that there actually is good intent in much of the leadership I won't say everyone, necessarily many of the employees We all know people who work in those companies, and they still are pretty convincing that their mission is to so, the alternative narrative is that there have been unintended consequences here, that the technologies that we're unleashing, the algorithms, that we're attempting to personalize the internet, for example, have A, resulted in weird effects like filter bubbles that we weren't expecting; and B, made themselves vulnerable to weird things like oh, I don't know, Russian hackers creating accounts and doing things that we didn't expect Isn't the unintended consequence a possibility here? SG: I don't think I'm pretty sure, statistically, they're no less or better people than any other organization that has 100,000 or more people I don't think they're bad people As a matter of fact, I would argue that there's a lot of very civicminded, decent leadership But this is the issue: when you control 90 percent points of share in a market, search, that is now bigger than the entire advertising market of any nation, and you're primarily compensated and trying to develop economic security for you and the families of your employees, to increase that market share, you can't help but leverage all the power at your disposal And that is the basis for regulation, and it's the basis for the truism throughout history that power corrupts They're not bad people; we've just let them get out of control CA: So maybe the case is slightly overstated? I know at least a bit Larry Page, for example, Jeff Bezos I don't actually believe they wake up thinking, "I've got to sell a fucking Nissan." I don't think they think that I think they are trying to build something cool, and are probably, in moments of reflection, as horrified that some of the things that have happened as we might be So is there a different way of framing this, to say that when your model is advertising, that there are dangers there that you have to take on more explicitly? SG: I think it's very difficult to set an organization up as we do, to pursue shareholder value above all else They're not non-profits The reason people go to work there is they want to create economic security for them and their families, mostly first and foremost And when you get to a point where you control so much economic power, you use all the weapons at your disposal I don't think they're bad people, but I think the role of government and the role of us as consumers and people who elect our officials is to ensure that there are some checks here And we have given them the mother of all hall passes because we find them just so fascinating CA: Scott, eloquently put, spectacularly put Mark Zuckerberg, Jeff Bezos, Larry Page, Tim Cook, if you're watching, you're welcome to come and make the counterargument as well Scott, thank you so much Amazon has become so powerful in the marketplace, it can conduct Jedi mind tricks Jeff Bezos can take 10 or 20 percent of the market cap away from any Fortune 500 company just by announcing he’s going into their business Kroger stocks fell nearly 15% at the announcement of the Whole Foods acquisition, Blue Apron’s stock fell 11% on the heels of Amazon filing trademarks for home meal kits, and Dick’s Sporting Goods fell 8% when Nike announce partnership with Amazon Other grocery stocks plummet as Amazon buys Whole Foods for $13.7B, Tech Crunch Amazon just dealt a massive blow to Blue Apron, Business Insider Dick’s Sporting Goods shares downgraded because ‘competing with Amazon too difficult’, CNBC Read more about Jedi mind tricks in my No Mercy No Malice article A disturbance in the force I got very lucky I predicted the acquisition of Whole Foods by Amazon the week before it happened "Everyone looks to Amazon for leadership and I’ve been predicting they were going to go into stores for five years…I can’t imagine why they wouldn’t buy Whole Foods, for example, just because of the urban locations They could close them down and just turn them into warehouses and I think they could justify the price."- Google is God, Facebook is love and Amazon will be the first company worth $1 Trillion, Recode Decode hosted by Kara Swisher