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MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGESINFORMATION TECHLONOGY DEPARTMENT OF TOURISM - HOSPITALITY CQ@~ Graduation Paper The Development of Hue Cuisine in Ho Chi Minh City FULL NAME: TU THUY BICH TRAM CLASS: DL1101 STUDENT CODE: 11DH490080 ADVISOR: MS NGUYEN TID NGOC THUY HUFLlTLIB 1111111111111111111111111111 101001390 j ' • Ho Chi Minh City 2015 MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES INFORMATION TECHLONOGY DEPARTMENT OF TOURISM - HOSPITALITY "C'll@ro Graduation Paper The Development of Hue Cuisine in Ho Chi Minh City FULL NAME: TU THUY BICH TRAM CLASS: DL1101 STUDENT CODE: 11DH490080 ADVISOR: MS NGUYEN THI NGOC THUY Ho Chi Minh City 2015 ACKNOWLEDGEMENT This research was only possibly made thanks to the enthusiastic support and encouragement of many individuals and organizations Therefore, I would like to express my gratitude for their great assistance Firstly, I would like to give my sincerest thanks to my parents, who were always by my side and encouraged me during my studies from primary school to university, especially during the time I carried out this research for my graduation Secondly, I am thankful to Ms Nguyen Thi Ngoc Thuy - my advisor - for her advice about the topic I want to say thank you because she spent her time to instruct, suggest and comment on my idea as well as correct my mistakes Thirdly, I highly appreciate the great help from other teachers at the School of Tourism and Hospitality Management such as Miss Pham Thi Thanh Uyen, Mrs Vo Thi Duy Khanh and Mrs Huynh Thi Kim Hoa as well as my boss - Mr Nilson Kothe and my colleagues at ILl English Center Thanks to their opinions, suggestions and support, I could improve secondary resources collection and logic idea arrangement to accomplish my research in the best way Last but not least, I would like to give my sincere thanks to my friends at the Tourism and Hospitality Department of HUFLIT University for their encouragement while I was doing my research Tu Thuy Bich Tram ABSTRACT Ho Chi Minh City is a big and famous city in the South of Vietnam This city is very popular with not only for its culture, history, people, tourist attractions but also for its diversified gastronomy from everywhere throughout Vietnam Among many kinds of culinary cuisines available in this city, Hue cuisine attracts tourists the most because of its uniqueness and preciseness It is considered that Hue cuisine is very developed and successful in Ho Chi Minh City Therefore, this research has been calTied out in order to present Hue cuisine's uniqueness arid preciseness, which cannot be mistaken with any other dishes in this country, as well as its development in Ho Chi Minh City In this research, primary data and secondary data were used The primary data was mostly obtained from a survey by questionnaires, which lasted for nearly three weeks from 24th March to 6th April 2015 The subjects of the survey were 300 people randomly in Ho Chi Minh City Besides, information, data and statistics from books, reports, newspapers, magazines and websites were also examined as secondary data The findings revealed that over 80% of people in Ho Chi Minh City liked Hue cuisine because of its uniqueness in ingredients and cooking recipes, especially seasoning recipe The survey also pointed out that nearly 80% of people in Ho Chi Minh City have been impressed by Hue dishes Those results have proved that Hue cuisine has developed and succeeded strongly in Ho Chi Minh City However, the study also found out some problems such as food hygiene, bad serving manners, and overcharging Therefore, a number of activities should be suggested to solve the problems as well as to spread Hue dishes' images throughout Vietnam and into the world with the aim of developing Vietnam's tourism TABLE OF CONTENTS Page(s) Table of Contents i List of Tables and Figures : Chapter I: Introduction iii 1.1 Background 1.2 Statement of The Problem and Objective 1.3 Scope and Significance of The Study 1.4 Research questions Chapter II: Literature Review 2.1 Overview of Hue cuisine in Ho Chi Minh City 2.1.1 Origin of Hue cuisine 2.1.2 The spread of Hue cuisine from the Central to the South of Vietnam 2.2 2.3 The factors affecting Hue cuisine and its changes in Ho Chi Minh City 2.2.1 Ingredient selection and combination 2.2.2 Spices selection 2.2.3 Dish seasoning 2.2.4 Food decoration in Hue cuisine 10 2.2.5 Serving and enjoying Hue dishes 11 The developing situation of Hue cuisine in Ho Chi Minh City 13 2.3.1 The popularity and success of Hue's cuisine in Ho Chi Minh City 13 2.3.2 Some obstacles affecting the development of Hue's cuisine in Ho Chi Minh City and their consequences 2.3.3 Some methods to broadcast Hue specialties in Ho Chi Minh City ;.14 15 Page (s) Chapter III: Research Methodology 18 3.1 Overview of Research Method 18 3.2 Sample and Technique 18 3.3 Material and Procedure 18 3A Statistical Treatment 19 Chapter IV: Results 20 4.1 General information 20 4.2 Factors affecting Hue cuisine and its changes in Ho Chi Minh City 23 4.3 The attractiveness of Hue cuisine in Ho Chi Minh City to tourists 27 404 Problems affecting Hue cuisine's development in Ho Chi Minh City and 4.5 solutions 30 Hue cuisine's adveliisement in Ho Chi Minh City and its benefits 33 Chapter V: Discussion 36 5.1 Objective 36 5.2 Findings and Explanation for Findings 36 5.3 Recommendation for Hue cuisine's promotion in Ho Chi Minh City 38 5A Limitation of The Research 39 5.5 Implications of The Research and Suggestions for further Researches AO Chapter VI: Conclusion Al References 43 Appendix A: Questionnaires in English version 046 Appendix B: Questionnaires in Vietnamese version 51 11 LIST OF TABLES AND FIGURES Page(s) Table 4.1: Opinion of respondents toward Hue cuisine 20 Figure 4.2: The popularity of Hue dishes 21 Figure 4.3: Time of day to enjoy Hue dishes in Ho Chi Minh City 22 Figure 4.4: Factors affecting the uniqueness of Hue cuisine 23 Figure 4.5: Tastes affect the uniqueness of Hue dishes 24 Figure 4.6: How to eat Hue dishes in Ho Chi Minh City 25 Figure 4.7: How to serve Hue dishes in Ho Chi Minh City 26 Table 4.8: The impression of Hue dishes towards tourists in Ho Chi Minh City 27 Figure 4.9: Different kinds of Hue dishes and places to enjoy them in Ho Chi Minh City 28 Figure 4.10: Different sources to find out Hue dishes in Ho Chi Minh City 29 Figure 4.11: Problems affecting Hue cuisine's development in Ho Chi Minh City 30 Figure 4.12: Consequences of the problems relating to Hue cuisine in Ho Chi Minh City ; 31 Figure 4.13: Solutions for the problems affecting Hue cuisine's development in Ho Chi Minh City 32 Figure 4.14: The popular methods to spread Hue cuisine in Ho Chi Minh City 33 Figure 4.15: Benefits after spreading Hue cuisine in Ho Chi Minh City 34 Figure 4.16: The best places to spread Hue cuisine's image in Ho Chi Minh City 35 111 CHAPTER I Introduction 1.1 Background: Vietnam is a famous country with a long-standing history, a diversified culture and developing tourism, especially in recent years There are numerous tourist attractions in Vietnam that are recognized across the world One of the most famous and interesting destinations that was recognized by UNESCO as World Heritage Site in 1993 is Hue It is well-known as the ancient capital of Vietnam with wonderful attractions, but especially for its cuisine Hue cuisine includes cooking recipe, food processing, food decoration and how Hue people serve and enjoy it It is unique and multiform with hundreds of different dishes consisting of both rustic ones and delicacies Each dish contains its personal elegance from ingredient selection and food processing stages to seasoning and decoration stages For those characteristics, Hue dishes are very popular with not only domestic tourists but also international travelers Understanding the potential of Hue cuisine towards tourism development, people in many places spread it from Hue city to other areas of Vietnam and developed it strongly to attract more tourists At present, hundreds of different Hue dishes can be found in many places throughout Vietnam 1.2 Statement a/The Problem and Objective: Although Hue cuisine has developed in most areas of Vietnam, there are not many places serving the best Hue dishes to meet all the tourists' interests and expectations because of their complicated cooking process However, Ho Chi Minh City is one of a small number of cities that has had big success in developing Hue cuisine So, what factors affect the uniqueness of Hue cuisine and how Hue dishes developed in Ho Chi Minh City are always big questions that stimulate everyone's curiosity Thus, the aim of this research is to introduce the elegance and preciseness of Hue dishes in Ho Chi Minh City Moreover, the research also investigates the popularity and attraction as well as developing situation of Hue cuisine in this city 1.3 Scope and Significance of The Study: Although many studies have been done on Hue food culture, there is not much information on Hue cuisine that is available in Ho Chi Minh City Therefore, this study has been carried out on regular tourists in Ho Chi Minh City to point out the uniqueness of Hue cuisine expressed through its ingredients, spice, cooking recipe, food decoration and even how to serve and enjoy it Furthermore, the success of Hue cuisine in Ho Chi Minh City, some problems that affect Hue cuisine's development, solutions for those issues, and several methods to spread Hue dishes' image to people living in this lively and famous city are also pointed out in this study Once this research is done, it hopefully will provide more useful knowledge related to the food culture of Hue, especially information about the real situation of Hue cuisine's development in Ho Chi Minh City Moreover, it also supplies information about the factors influencing the specialty and uniqueness of Hue dishes to both domestic and international tourists 1.4 Research questions: In this paper, I will attempt to answer the following five questions: a What are the factors impacting on the uniqueness and elegance of Hue cuisine? b How did Hue dishes become popular in Ho Chi Minh City? c What are problems affecting Hue cuisine's development in Ho Chi Minh City? d What are solutions for the problems? e How to advertise Hue cuisine to tourists in Ho Chi Minh City? CHAPTER II Literature Review 2.1 Overview of Hue cuisine in Ho Chi Minh City: 2.1.1 Origin of Hue cuisine: Located in the North Central of Vietnam, Hue is a big and famous city ofThua Thien - Hue It was the imperial city of the Nguyen Dynasty in the South of Vietnam from the 1ih to the 19th century According to Huu Ngoc and Lady Borton (2012, pp.1213), during three centuries, Hue was the royal capital of upper and middle classes Therefore, it has created very unique and elaborate culinary culture Food in Hue is a combination of the quintessence of culture not only in North Central of Vietnam but also in other regions That is because Vietnamese people from the Red River Delta, Thanh Hoa and Nghe Tinh immigrated to Thuan Hoa with Lord Nguyen Hoang and brought their eating and drinking customs with them (Van Thang, 2013) Through a long period of time, their cuisine integrated with the cuisine of people living in Thuan Hoa to create a very unique food culture Besides, as presented by Ngo Minh (2012), according to history, before becoming the home of Vietnamese people, Thuan Hoa - Hue was the home of ancient kingdom of Champa Therefore, the food culture of Cham people also affected the elegance and uniqueness of Hue cuisine 2.1.2 The spread of Hue cuisine from the Central to the South: Because Hue dishes contain the specialty and preciseness that is not similar to those in other areas, Vietnamese people in many places have studied the recipes and made Hue dishes to attract tourists Thus, Hue cuisine started to develop dramatically and has spread to many other areas from the North to the South of Vietnam The South has been the area that developed Hue dishes in the fastest and strongest way Tieu Kieu (2008) commented that nowadays, many dishes of the ancient capital have become very popular in a lot of Southern cities On most of crowded and lively avenues or small alleys, there were a lot of restaurants, food stalls or hotels selling Hue dishes People could enjoy delicious tastes of dumplings with shrimp wrapped by leaves, clear dumplings with pork and shrimp, rice with mussels, beef noodle soup, lotus seeds sweet soup and so on Those were unique REFERENCES : Book sources: Buu Ngon (2004; p.191) Three regions tourism: traveling to the Central Young I I Publisher, Vietnam Retrieved on 4th June, 2015 Dr.Nguyen Nha (20f9; p.78, 80) The Character of Vietnamese culinary cuisine th Thong Tan Publisher, Vietnam Retrieved on March, 2015 Huu Ngoc and Lady Borton (2012; pp 12- 13; p.58) Hue cuisine The world Publisher, Vietnam etrieved on 2nd March, 2015 Mai Khoi (2002; p.8) Vietnam food culture - Central cuisine Young publisher, Vietnam Retrieved 6n 27th March, 2015 Vu Ngoc Khanh and Hoang Khoi (2012; pp.213 -214; p.215) Vietnamese's h eating and drinking Ha Noi Publisher, Vietnam Retrieved on I i , March, 20 IS Xuan Huy (2004; p,.476)'vietnamesefood culture and dishes; Young Publisher, Vietnam Retrieved on 5th March, 2015 •: Online sources: Bui Minh Duc (20 1) The tastes of Hue people: Hue people like to eat dishes th having eye-catchint decoration Retrieved on 25 March, 20 IS from http://www.vanhoahoc.vn/nghien-cuu/t-mainmenu-114/van-hoa-viet bui -minh-duc-khaJ -nam/2050- vi-cua- nguoi-hue.html th Buying Hue shrim1 paste at Dong Ba market (2013) Retrieved on 15 April, 2015 from http://w:ww.amthuc365.vn/t19231c218/mon-ngon-hue/20 13/07/l11ua- I 111 am -hue-o-cho-dong -ba.html th Food poisoning inhreases sharply in the Spring (2006) Retrieved on 20 April, 2015 from http://vhexpress.net/tin-tuc/thoi -su/ngo-doc-thuc-pham-tang-vot -trong- ~ av-he-2065334.htl111 th Giang Vu (2013) inding authentic Hue dishes in Saigon Retrieved on 30 March, 2015 from http://saigonamthuc.thanhnien.col11.vn/pages/20 130527 /tim-an- mon- hue-chinh- hteu -o-sai -gon.aspx I Kimberly A.Whit/er (2014) Why is word of mouth marketing the most important social media? If WOMM has been around for a long time, why should it be a focus now? RetriJved on 2nd May, 2015 from 43 CHAPTER VI Conclusion Hue cuisine is the most unique and special cuisine in the North Central area of Vietnam Its uniqueness is created by many factors such as ingredients, spices, cooking recipe, food decoration and ~ven how to serve and enjoy it All of them have mixed harmoniously together to bJild a very elegant food culture that cannot be easily imitated in other places Among placbs having developed Hue cuisine, Ho Chi Minh City is one of a small number of cities thai has had big success However, why Hue cuisine has developed very strongly in ~o Chi Minh City and few big cities in Vietnam and how this kind of cuisine has developld and become successful in Ho Chi Minh City are questions that always intrigue the miJd of researcher Therefore, the purpose of this research is to I understand what factors in9uence the elegance and preciseness of Hue cuisine in Ho Chi Minh City as well as its popularity, attraction and developing situation in this city Through the collected data trom the questionnaires that were done in April, 2015, it is clear that the cleverness in !electing ingredients, the skillful cooking process, the refinement in using spices lnd the spectacular decoration of the food are main and important keys for the succbss of Hue dishes Besides, how to serve and enjoy them has also contributed to the Uniq~e and specific characteristics of Hue cuisine Thanks to those features together with somJ changes in tastes and ingredients to suit Southern people's lifestyle, Hue cuisine in Hd Chi Minh City has had a non-stop development and has attracted a lot of tourists Jowever, there are some problems related to food safety, I serving attitudes and overcharging which are obstacles to its success Thus, some I solutions were recommended such as inspecting restaurants and food stalls frequently, opening more training coJses and introducing strict punishments for breaking laws Besides, some advertising bethods were also proposed to stimulate the development of Hue cuisine and attract mdre and more tourists in Ho Chi Minh City like intensifying the use of social media, organIzing more cuisine festivals and cooking contests focused on Hue cuisine Frankly, this research is worth only if it associates with practice Therefore, it is essential to put this re earch into reality so that it can contribute a little part to 41 http://W\\'W.forbes.coin/sites/kimberlyvvhitler/2014/07 /17 /why-word-of-mouth- marketi ng-is-the-mos~-important -social-media/2/ Miss Nga (2013) The overcharging at street vendors in Saigon Retrieved on lOthApril, 20 IS froJ http://ione.vnexpress.net/tin-tuc/nhip-song/chat-chemkhach-o-guan-via-he ,sai-gon-2819817.html I Mr Thang (2013) Hue cuisine - Hue delicious dishes: Remembering the spicy taste of Hue City Re~rieved on 9th March, 2015 from ' http://webdulichhueJom/am-thuc-hue/nho-cav-xu-hue.htm I Mr Hung (20 IS) Ehting "scolding cakes" and "vituperative noodle soups" in Saigon Retrieved od 10thApril, 2015 from http://vietbao.vn/Xa-hoi/An-banhmang-pho-chui-o-SJ-Gonl380535741/157/ I th Ngo Minh (2014).1here is a philosophy in Hue cuisine Retrieved on 25 March, 2015 from http://mav.vn/co-mot-triet-Iy-am-thuc-hue/ I nd 10 Ngo Minh (2012) Royal cuisine of Hue Retrieved on March, 2015 from httPs://ngominhblod wordpress.com/20 12/05/18/am-thuc-cung-dinh-hue/ 11 Paul Chaney (2012)1 as cited in Nielsen's latest Global Trust in Advertisement Report Retrieved on 2nd May, 2015 from http://digitaiintellig~ncetoday com/word -0 f-mouth -still-most -trusted -reso urce- 1.IcatlOlls-lor-socia I "' 1-commerce / says-me I sen-Imp th 12 Quang Loc (2013) Eating Hue dishes in Saigon Retrieved on 30 March, 20 IS from http://wv W.dendau.vn/bai-viet/an-mon-hue-o-sai-gon-l96 th 13 Some tastes of Hue ~eople (2011) Retrieved on 15 March, 20 IS from I http://wv W.vanhoahoc.vn/nghien-cuu/t -mainmenu-114/van-hoa-viet -nam/2050- bui -minh-duc- khaul vi-cua- nguoi -hue.html th 14 The alarm aboutfdod hygiene in Ho Chi Minh City (2013) Retrieved on 10 April, 2015 from hltp://wv.'W.thesaigontimes.Vnli 07185/Bao-dong-an-toall-ve- I sinh-thuc-pham-o- 'fPHCM.htmi 15 The elegance ofH~e sweet soups (2011) Retrieved on Ii" March, 2015) from htt ://wv.'W.amthub365.vn/t8856CI51/sinh-to-che-kem/20!l/08/thanh-tao-chehue.htm! 44 Appendix A QUES~IONNAIRES IN ENGLISH VERSION I am Tu Thuy Bich Tram - dudent in Tourism and Hospitality Department at Ho Chi Minh City University of Forbign Language - Information Technology At the moment, I am doing research on "The 1evelopment of Hue cuisine in Ho Chi Minh City " This questionnaire aims to investigate what features affect Hue cuisine's uniqueness and how Hue cuisine becomes very p1pular and successful in Ho Chi Minh City I would very much appreciate it if you COfid spend time providing us with the necessary information It is confirmed that your personal identity will remain strictly confidential Personal Information: I Gender: o Female o Male Age: o Teenager 13-18 o Middle aged 37-59 o Young adult o Elderly >60 o Adult 19-24 25-36 Career: o Student o Teacher o Business o Office worker o Worker o Others: II General opinions: Please tick (,(') the most appropriate boxes I How you like Hue cJisine? o Strongly o Like o Average like Why you like Hue cuisine? o Eye - catching decorat~on o Elegant cooking way, ingredients and taste o Others Have you ever tried H e dishes? DYes ONo 46 If you choose "Yes", please go on to question If you choose "No", please go on to question 16 Where did you enjoy Hue 'dishes? D Ho Chi Minh City DHue D Both D Sometimes D Rarely How often you try Hue dishes? D Frequently What time of day you sually eat Hue dishes? D Breakfast time D Lunch time D Dinner time What you think about ue dishes? D The price is cheap D Ingredients, cooking and reaSonings recipe are interesting D Enjoying way is different III Factors affecting Hue dishes in Ho Chi Minh City: What characteristics affebting the elegance of Hue dishes? D Culture D The skills of the cook D The quality of ingredients What are characteristics affecting the uniqueness of Hue cuisine? D Ingredients D Cooking recipe D Seasoning 10 What are the tastes tha make Hue dishes become unique? D Spicy D Salty D Sweet 11 Do you think the taste of Hue dishes in Hue are different compare to Ho Chi Minh City? DYes DNo 47 th 16 The quintessence 0/1ue cuisine (2014) Retrieved on 20 March, 2015 from httn:/ /nethue.com vn/wi/tin-tuc.nd6/ti nh-hoa-hoi -tu- tronQ"-van-hoa-am- thuchue.i76.html th 17 Thuy Trang (2015) The simplicity 0/ Hue chili sauce Retrieved on March, I 2015 from http://tet2015.thanhnien.com.vn/pages/20 150209/dan-da-tuong-ot- hue.aspx rd 18 Tieu Kieu (2008) Hue dishes in Southern region Retrieved on March, 2015 I from http://www.gocbep.net/index.php?view=stOty&subjectid=1105 th 19 To Tram (2006) A llttle Hue style in the center o/Saigon Retrieved on March, 2015, from hJtP://vi~tbao.vn/Doi-sonQ"-Gia-dinh/Chut-Huc-Q"iua-SaiGon/62139537/239/ 20 Van My (2014), as cited in Wearesocia1.net (January, 2014) Latest statistics 51 about social networ1 in Vietnam early 2014 Retrieved on May, 2015 from http://vanm y net!socml- media/thong -ke-moi -nhat- ve- mang- xa- hoi -tai -viet -namdau-nam-2014/ I 21 Van Thang (2013) Hue/ood culture - Unit 2: National characteristic, national I spirit Retrieved on 2nd March, 2015 from http://www.Sggp.orglvn/phOngSUdieutra/2013/8/325126/ 45 12 What characteristics the ingredients of Hue dishes in Ho Chi Minh City have? o Strangeness o Diversity o Freshness 13 What are characteristics Hue dish decoration in Ho Chi Minh City? o Complicated o Simple o No answer 14 How the tourists enjoy ue dishes in Ho Chi Minh City? o Enjoying o Enjoying with the purpose offull stomach o Enjoying quickly to save ti'fe in flexible time 15 How are Hue dishes served in Ho Chi Minh City? o Served o Served with a large qUantit~ o Served in fully-equipped fo ' d stalls in large bowls or pla~es IV Attractiveness of Hue dishes toward tourists in Ho Chi Minh City 16 What kind of tourist attractkd by Hue cuisine in Ho Chi Minh City? o Domestic tourists o International o Both tourists 17 1n your opinion, how is t urists' impression toward Hue cuisine in Ho Chi Minh City? o Strongly impressive o No impressive o No answer 18 What kind of Hue dishes th t the tourists usually enjoy? o Noodle soup o Kinds of rice o Sweet soups and rice panca es 48 19 Which factors that affect the famousness of Hue cuisine in Ho Chi Minh City? o Appearance and colors o Ingredients o Tastes 20 Where is the best place to en 'oy Hue specialties in Ho Chi Minh City? o Restaurants o Food stalls o Enjoying on streets 21 How the touristsjind the best place to enjoy Hue cuisine in Ho Chi Minh City? o Social media (newspaper, magazines, internet, TV, ) o Word of mouth o Travel agencies V Problems affecting the de elopment of Hue cuisine III Ho Chi Minh City and solutions 22 What are problems affecting Hue cuisine's development in Ho Chi Minh City nowadays? o Food hygiene o Serving attitudes o Overcharging 23 What are reasons for the pr blems in question 22? o No recognition about benefit of Hue cuisine's development D Shortage of knowledge and stlls o Lack oflocal authorities' inte~ests 24 What are the consequences J(the problems in question 22? o Reducing o Inhibiting the number of guests enjoying Hue dishes o Affecting negatively local toJrism's image I the development 04Hue cuisine 49 25 What are solutions/or the problems in question 22? o Food hygiene situation tust be checked frequently o Organizing more training courses for the server o Having strict punishmen~s for breaking laws VI Hue cuisine advertisem~nt in Ho Chi Minh City and its benefits 26 What you think about advertising Hue cuisine? OVery necessary o Unnecessary o No answer 27 How the tourists kno about Hue dishes? o Social media o Word of mouth o Brochures/leaflets 28 In your opinion, what are the most common ways to advertise Hue cuisine in Ho Chi Minh City? o Social media o Organizing o Organizing cuisine festivals cooking conte ts with the topic of Hue cuisine 29 What are benefits after a'dvertising Hue cuisine in Ho Chi Minh City? o Spreading Hue cuisine o Creating more jobs o Developing imkges throughout the world tourism 30 Where are the best place o Tourist to advertise Hue cuisine in Ho Chi Minh City? attractions o Cultural centers o Restaurants THAN I YOU FOR YOUR COOPERATION! 50 Appendix B QUESTI I Toi la Tir Th\lY Bich Tram NNAIRES IN VIETNAMESE VERSION sinh vien khoa du lich khach s:;tn Clla truang D:;ti11QcNgo:;ti Ngfr - Tin HQc Thanh ph6 1a Chi Minh Hi~n t:;ti,toi dang th\l'c hi~n bai nghien Clm v~ "S: pMt tri~n Clla fun th\l'c ,u~ t~i T~anh ph6 Ha Chi ~inh" Bang cau h~i khao sat n.ay nhiim m\lc dich khao sat nhfrng yeu to nao anh huang den S\l'dQc dao Clla am t1wc Hue va , • • J • • •• • am th\l'CHue tr6' nen phO bien t:;tiThanh phO Ho Chi Minh Toi rat biet em neu cac , b:;tnco the d~ I, mQt cMt thti gian de cung cap nhfrng thong tin c~n thiet cho bai nghien Clm Cllatoi Tat ca nhfrng th'ng tin ca nhan Clla cac b:;tnse tuy~t doi duqc giii bi m?t I Thong tin ca nhan ONam Giai tinh: o Nfr Tu6i: o Thanh o Thanh o Ngum thi~u nien III - 18 tu6i nien 2~ - 3~ tu6~ o Thi~u nien 19 - 24 tu6i o Trung nien 37 - 59 tu6i cao tuoi > 60 tuoi NghJ nghi~p : o Nhan vien van o Giao vien o Khac: OHQc sinh/sinh vien ON guai kinh doanh ONguai lao dQng II Y phong ki~n t6ng quat: Danh d~u (,I') van thich B(ln thich tim thlfc Hui a muc a(j nao? o R~t thich o Thich o Binh thuang T(li b(ln thich tim tlilfc Hui? o Cach trang tri b~t m~t o Mili vi, nguyen li~u va o Li khac ach n~u an tinh t~ 51 Br,mdil thU qua man Hu€ chua? D Chua thu D D1itM N~u b~ ehQn "D1i tM", xin mm trii 1m ti~p mm trii loi ti~p a diu N~u b