Total polymer consumption in automobile sector in pune region appl industries pune by mrinal khajuria marketing

1 A Project Report On Total Consumption Of Polymer In Automobile Sector In Pune Region With Special Reference To APPL. Industries Limited, Pune Submitted To Vishwakarma Institute Of Management, Pune In Partial Fulfillment Of The Requirement For The Aw ard Of Degree Of Master Of Business Administration By Mrinal Khajuria (2004 - 06) Under The Guidance Of Mr. Yuvraj Lahoti (Professor, VIM) 2 CERTIFICATE OF SUMMER TRAINING COMPLETION This is to certify that Project Report titled Total Consumpti on Of Polymer in Automobile Sector In Pune Region has been completed satisfactorily in partial fulfillment of Master Of Business Administration course for the academic year 2004-2006 by Mrinal Khajuria, Student of Vishwakarma institute of management pu ne - 37 . Place: Pune D irector, Date: Vim, pune - 37 3 GUIDE CERTIFICATE This is to certify that Mr. Mrinal Khajuria student of Master of business administration course with specialization in Marketing, for the session August 2004- July 2006 prepared project report entitled Total Consumption Of Polymer in Automobile Sector In Pune Region at Aalekh polymers PVT. Limited . From15 th June to 30 th July under my guidance and supervision. I wish him all success in life. Prof. Yuvraj lahoti (Marketing) 4 5 TABLE OF CONTENTS S.No TOPIC PAGE No. 1. INTRODUCTION 10 - 11 2. COMPANY PROFILE 13 - 14 3. PRODUCT PROFILE 16 - 20 4. OBJECTIVES OF THE STUDY 22 5. RESEARCH METHODOLOGY 24 6. OBSERVATIONS AND FINDINGS 26 - 45 7. CONCLUSIONS & SUGGESTIONS 47 - 49 8. ANNEXURES 51 -56 6 ACKNOWLEDGEMENT I take the occasion to thank Aalekh polymers private Limited for giving me the opportunity to work on this project, which has immensely helped in gaining & developing my knowledge & experience. I would like to thank my institute VIM as well as Director sir Dr. Sharad L Joshi to provide me such a wonderful opportunit y. I especially thank my project guide Mr.Yuvraj Lahoti (professor, VIM) for his valuable guidance, co - operation & encouragement throughout the project. I am also Grateful to Mr.Arun Sharma (senior head marketing) and Mr.Inder Jain (CEO ) for providing their valuable thoughts and inputs throughout the project & kindly accepting the suggestions & recommendations given by me. I am very thankful to god as well as my family who really helped me during the project work without there ally and support it its not po ssible to study here in a very pleasant atmosphere. Lastly I would like to specially thank the subordinates & their superiors for their co-operation and also would like to thank to all the respondents of the survey, members of the faculty & all my other fe llow summer trainees for their co - operation & co - ordination in the project along with me. Place - Pune Mrinal Khajuria 7 EXECUTIVE SUMMARY Objectives: - 1) To know the total polymer consumption in the automobile sector 2) How many injection moulding companies are using polymers for automobile industry in Pune Region? 3) What are the prices at which injection moulding companies are buying raw materials from other manufacturers 4) To know the availability of substitutes and grade of polymers in Pune region 5) To find out the awareness of the product in the market 6) To know the strengths and weaknesses of the companies 7) To know various parameters whatever the business rivals of APPl. are following: o Marketing strategy o Pricing policy o Credit policies Findings: - Polypropylene is used readily in automobile sector because we can enhance its properties by adding filler for example: glass, mica, talc, etc. as per the requirement of the product. Appl produces PP + Filler as per the customer requirements. Polypropylene is used in b umpers, dashboards, fuel tanks etc. Polypropylene is used frequently because: 1) There is no problem in the availability. 2) Its trends do not vary. 3) It is cheaper then metal. 4) Properties are more or less same as of metals. 5) The weight is lesser then metals which helps in increasing average of the vehicle. 8 Recommendations: - The company should increase sales The company should try to reduce the cost of production Growth opportunities in public transport and commercial sectors Material handling Sourcing of materials Proper inputs from customer Trend analysis Limitation of the study: - Sometimes consumers are not aware of the new product Due to limited sample representation population may not be that much accurate I, here by declare that this project report entitle Total polymer Consumption In Automobile Sector with special reference to APPL Industries Limited Pune, Which is the outcome of the summer training undergone by me from 15 th June 2005 to 30 th July 2005 . The empirical finding of the study is ent irely based on the data collected by myself. 9 10 INTRODUCTION History and significance of polymers Plastics are polymers. What is a polymer? The simplest definition of a polymer is something made of many units. Think of a polymer as a chain. Each link of the chain is the "mer" or basic unit that is made of carbon, hydrogen, oxygen, and/or silicon. To make the chain, many links or "mers" are hooked or polymerized together. Polymerization can be demonstrated by linking strips of construct ion paper together to make paper garlands or hooking together hundreds of paper clips to form chains. Polymers have been with us since the beginning of time. Natural polymers include such things as tar and shellac, tortoise shell and horns, as well as tree saps that produce amber and latex. These polymers were processed with heat and pressure into useful articles like hair ornaments and jewelry. Natural polymers began to be chemically modified during the 1800s to produce many materials. The most famous of these were vulcanized rubber, gun cotton, and celluloid. The first synthetic polymer produced was Bakelite in 1909 and was soon followed by the first semi- synthetic fiber, rayon, which was developed in 1911 Even with these developments, it was not until World War II that significant changes took place in the polymer industry. Prior to World War II, natural substances were generally available; therefore, synthetics that were being developed were not a necessity. Once the world went to war, our natural sources of latex, wool, silk, and other materials were cut off, making the use of synthetics critical. During this time period, we saw the use of nylon, acrylic, neoprene, SBR, polyethylene, and many more polymers take the place of natural materials that were no longer available. Since then, the polymer industry has continued to grow and has evolved into one of the fastest growing industries in the U.S. and in the world. Characteristics of Polymers The two major groups of polymers are thermoplastics and thermosets. Thermoplastic and thermosetting nature is based on the heat response of polymers. The light transmittance of polymers includes the description of materials as being transparent, translucent, or opaque. Transparent polymers are those that you can see thr ough, translucent are those that you cannot see through but allow light to pass through, and opaque polymers are those that you can neither see through nor allow light to pass through. Light penetration qualities are dependent on the degree of crystallizat ion of the polymer and the presence of additives. [...]... These resins are used in manufacturing Chain Cover, Heater Cover, Handle Window Regulator, Roof Clip, Radiator Fan, Handle, Ash Tray 20 21 OBJECTIVES OF THE STUDY 1 To know the total polymer consumption in the automobile sector 2 How many injection moulding companies are using polymers for automobile industry in Pune Region? 3 What are the prices at which injection moulding companies are buying raw... etc ADVANCED COLOUR MASTERBATCH GRADES: These resins are used in manufacturing Cover Inner of Two Wheeler Sector, Washing Machine Body Part, Tray for Washing Machines, Hood Meter Cluster ADVANCED ADDITIVE MASTERBATCH GRADES: These resins are used in manufacturing Blown Film ADVANCED STYRENIC COMPOUNDS: These resins are used in manufacturing Washing Machine Body Parts, Hood Meter Cluster, UPS Body Parts,... product to the right process, highest and consistent product quality in shortest lead-time VISION To be a multilocation company engaged in production of Engineered Thermoplastic Compounds based on Polyolefin s and Engineering Plastics, thereby attaining a top-performing compounding industry dealing in multiple products and developing new applications close to customers 13 MISSION To provide materials based...Every polymer has very distinct characteristics but most polymers have the following general attributes 1 Polymers can be very resistant to chemicals 2 Polymers can be both thermal and electrical insulators 3 Generally, polymers are very light in mass with varying degrees of strength 4 Polymers can be processed in various ways to produce thin fibers or very intricate parts As a leading manufacturer... Resins includes: POLYCARBONATE COMPOUNDS: These resins are used in manufacturing Head Lamp Reflector, Door Handle, Electrical/Electronic Body Parts ALLOYS: These resins are used in manufacturing Wheel Cover, Inverter Housing, Cub Panel & Exterior Automotive Body Parts, Exterior Automotive Body Parts, Tail Light Housing PBT COMPOUNDS: These resins are used in manufacturing Garnish, Louvers, CFL Housing... for Eastern India 2005: - Accelerated Weather meter instrument was set up at Pune plant 2005: - Two state-of-the-art compounding lines from Coperion were installed at Pune and IMT Manesar plant 2005: - Two Research & Development purpose compounding lines from Coperion were installed at Pune and IMT Manesar plant 2006: - One Counter Rotating Twin screw extruder from Japan was installed at Pune 14 15... manufacturer of engineered thermoplastic compounds having largest capacity in India with multilocational compounding base, thus providing the complete solutions for Automotive and Appliances Industries Research and Development Manufacturing is fully supported by a team of dedicated Research and Development officers A laboratory scale Extruder very similar to the production machines has been installed in our R... grade of polymers in Pune region 5 To find out the awareness of the product in the market 6 To know the strengths and weaknesses of the companies One more important aspect is transportation related issues: - incidents like chemicals get contaminated during transportation process due to: - o Delays in transporting o Exposure to air o Leakages in tanks To know various parameters whatever the business rivals... compounds 2001: - Two state-of-the-art compounding line from Theysohn Maschinenbau, Germany were installed at pune 2002: - Commissioned IMT - Manesar plant with two lines from Japan and two more Compounding Lines from Theysohn, Germany 2003: - Obtained ISO - 9001:2000 accreditation 2003: - Automated Feeding system was installed at IMT Manesar Plant 2004: - Appointed as consignment agent of Ciba Speciality... Handle, UPS Housing 18 Engineered Plastics based on Advanced Plastic Resins We at APPL are offering various grades of mineral filled, glass reinforced, fire retardant polycarbonate compounds, and their alloys, compounds of PBT and nylon Our R & D department is constantly working in this wide spread Engineering Plastics field Polycarbonate and its alloys e.g PC/ABS, PC/PBT, PS/ASA characterized by their unique . On Total Consumption Of Polymer In Automobile Sector In Pune Region With Special Reference To APPL. Industries Limited, Pune Submitted To Vishwakarma Institute Of Management, Pune In. consumption in the automobile sector 2) How many injection moulding companies are using polymers for automobile industry in Pune Region? 3) What are the prices at which injection moulding companies. here by declare that this project report entitle Total polymer Consumption In Automobile Sector with special reference to APPL Industries Limited Pune, Which is the outcome of the summer training