BÀI TẬP TIẾNG ANH: BUSINESS ENGLISH - TMU TOPIC: MARKETS

BÀI TẬP TIẾNG ANH: BUSINESS ENGLISH - TMU TOPIC: MARKETS

BUSINESS ENGLISH - TMU TOPIC: MARKETS SECTION VOCABULARY AND GRAMMAR PART I VOCABULARY We’d prefer to invest in a ……… because it is small but often makes good money A niche B mass C declining D mature To have successful marketing you must……… market research to get some information about customers’ needs A make B enter C D produce Selling holiday abroad is a/an …………… market because more and more people spend their holidays in a foreign country A unprofitable B growing C mature D declining Pepsi-Cola is a ……….product It sells to large number of people A mass B small C new D luxury He purchased a new car last month, because his old car has been broken The underlined word means… A sold B bought C brought D gave Our target customers should be working people aged 25 – 40 I am sure that is the best……………of the market for our new product A segment B share C group D part Product, place price and……………are the “4 Ps” principle of the market marketing strategy A promotion B profit C production D presentation The time at which a company get high sales is call…………… A a decline B a boom C a profit D a target Autotech is a manufacturer of car part The underlined word means…………… A buyer B seller C supplier D producer 10 The Board of Directors decided to ……………product price by 5% A rise B raise C high D take 11 Pearl Cosmetics sells in a/an……….market these products are high quality and expensive A big B niche C luxury D competitive 12 Catfish is our country’s ……………product We sell a lot of abroad them A import B home C local D export 13 there are few opportunities to develop your market share in a ……………market A mature B developing C growing D home 14 Advertisers not pay attention to people over 50 They …………… this group A forget B miss C ignore D promote 15 Coca-Cola Ireland organized a big marketing ……………in its history to introduce a new energy drink called BPM Energy A mix B activity campaign(chiến dịch) C development D PART II: GRAMMAR A lot of models come to my beauty salon The……………one is a model from Italy A nice B nicer C nicest D most nice You should be……………when doing business with Russia as it takes them a long time ……………decisions A patient/make B impatient/to make C patient/to make D impatient/make My little brother is ……………than me A 10 year young B 10 years younger C 10 year younger D younger 10 year I’m not satisfied…………… their service I not think I will come back there later A to B of C about D with We are really looking forward ……………from you.(look forward to sth/doing sth) A hearing B hear C to hearing D to hear They are changing a……………road into a……………highway A single-lane/ lane B single-lanes/8 lanes C single-lane/8 lanesD single-lanes/8 lanes I really like Wilson’s clothes The designs are…………… professional and the materials are……………than clothes in high-street shops A more/better B as/better C more/as good D the best/ good Pl 2000 weighs 120grams XR 3000 is 110 grams heavy XR 3000 is……………lighter than PL 2000 A bit B a bit C much D a lot of Can you help us……………our service better Please answer the questionnaire and return it to the front desk A make B to make C making D of making 10 Our company finds it difficult ……………into new market A break B to break C breaking D to breaking 11 We are pleased to say that this year, we have increased our market share……………5% Now our market share is 25% A by B to C in D with 12 we are waiting ……………to enter new markets A to opportunities B for opportunities C opportunities D with opportunities 13 I think we have spent too much …………market research We should save money for other activities A on doing B to C to doing D on 14 This year, our business is …………than last year A more quieter B quiet C quieter D more quiet 15 You had better………… hard in order to be promoted A to working B work C working D to work 16 Sales this month are a bit better…………they were last month A then B as C that D than 17 The rate of unemployment was…………last year than this year A worse B bad C the worst D worst 18 The government is going to change single-lane roads …………eight-lane highways A with B for C into D to 19 Before negotiation, I advise you…………well-prepared because if you want to make good impression on your partners A being B to C be D to be 20 I am dealing…………a lot of paper work at the moment so I not have any free time A at B with C to D of SECTION 2: READING Read the following passages and answer the questions below Passage A The British Broadcasting Corporation (BBC) is the major broadcasting and internet provider in the United Kingdom The company operates four noncommercial television networks, five national radio channels, one cable networks, digital channels, and an online new service, in Britain What is more, the BBC is perhaps the most influential and dominant media presence in the world Its shortwave broadcasts and BBC World Service television broadcasts are receivable internationally The BBC website offers news and entertainment programming in 43 languages and in every type of web-deliverable medium It even provides English language lessons Begun more than 70 years ago by royal decree, the BBC is supported by generous government subsidies derived from fees paid by television set owners The BBC so dominates the internet and broadcast media in the UK that it has recently become the object of protests by commercial media companies, who complain that the government’s funding represents unfair competition Where is the British Broadcasting Corporation located? The British Broadcasting Corporation located in the United Kingdom How many noncommercial television networks does it operate? four noncommercial television networks … What can internet reader search from BBC website? … news and entertainment programming Who is the BBC supported by? …… the BBC supported by generous government Why have some commercial media companies protested against the BBC? Passage B Founded in 1923, Ketchum is an advertising leader today, with 240 offices around the word In 2004, its U.S operations underwent some serious activities, combining the Los Angeles and San Francisco offices to create Ketchum West, the Attlanta and Dallas office to create Ketchum South, and the Chicago and Pittsburge offices to create Ketchum Midwest In 2005, the corporate, health care, food and nutrition, brand marketing and entertainment practice areas performed especially well The firm has 231 account wins globally that year, including Best Buy, IBM, Kodak… Of the firm’s 50 largest accounts, 38 increased spending in 2005 40% of the money Ketchum makes is from international and inter-practice accounts The agency has key practice areas around the globe: the corporate, health care, food and nutrition, brand marketing and technology In 2006, the company launched Emanate, a communication agency using emotion-based methodologies What does Ketchum specialize in? ……………………………………………………………………………………… What division was created after the combination of the Atlanta and Dallas offices? ……………………………………………………………………………………… How did Ketchum’s health care practice area perform in 2005? ……………………………………………………………………………………… What are Ketchum’s key practice areas around the world? ……………………………………………………………………………………… 10 What was the company’s business activity in 2006? ……………………………………………………………………………………… SECTION WRITING Part 1: Make all the changes and additions necessary to produce sentences from given sets of words or phrases How/ you/ travel/ work? ……………………………………………………………………………………… There/5 function rooms/ there/ table/ five chairs/ each room ……………………………………………………………………………………… I/ not see/ John/ he/ move/work/ New York ……………………………………………………………………………………… How long/ it/ take/ get/ here/ your office/? ……………………………………………………………………………………… There/ be not/ fitness centre/ the Victoria Hotel ……………………………………………………………………………………… How often/ you/ visit/ clients/? ……………………………………………………………………………………… We/ need/ have/ meeting/ this afternoon/? ……………………………………………………………………………………… It/ be/ great/ air-port You/ never/ wait/ your luggage ……………………………………………………………………………………… She/work/accountant/foreign company ……………………………………………………………………………………… 10 Our company/employ/more/ 200 workers/year ……………………………………………………………………………………… 11 I/ like/travel/because/I/love/meet/new people ……………………………………………………………………………………… 12 There/ printer/two telephones/my office ……………………………………………………………………………………… Part 2: Rewrite the sentences in the way that they have same meaning with the given ones He is much more efficient than his colleagues His colleagues ………………………………………………………………………………… Vietnam has been the most peaceful country in the Southeast Asia No country………………………………………………………………………………… She is forty years old now, and my sister is twenty years old She is twice………………………………………………………………………………… +4 He forgot to turn off all the lights and electricity devices before leaving office He didn’t………………………………………………………………………………… “I think you should go by train”, he told us He advised………………………………………………………………………………… I prefer going out to distress to staying at home I would rather………………………………………………………………………………… Although his leg was broken, he still managed to go to the company to attend an important event Despite………………………………………………………………………………… I like black coffee, but I like milk coffee even more I prefer………………………………………………………………………………… I will forgive you if you promise not to that again Unless………………………………………………………………………………… 10 I haven’t seen him for many years It is …………………………………………………………………………………