(Luận văn) central problem of low sales in corporate reseller channel at double a company

t to UNIVERSITY OF ECONOMICS HO CHI MINH CITY ng International School of Business hi ep w n lo ad y th ju Tran Tuan Anh yi pl n ua al va n CENTRAL PROBLEM OF LOW SALES IN CORPORATE RESELLER CHANNEL AT DOUBLE A COMPANY ll fu oi m at nh z z k jm ht vb gm MASTER OF BUSINESS ADMINISTRATION om l.c n a Lu n va SUPERVISOR: Assoc Prof TRAN HA MINH QUAN y te re th Ho Chi Minh City – Year 2020 t to CONTENTS PROBLEM CONTEXT ng hi ep 1.1 INTRODUCTION 1.2 COMPANY OVERVIEW w n 1.3 NEW PRODUCTS AND ITS DISTRIBUTION CHANNELS lo INITIAL CAUSE-EFFECT MAP POSSIBLE PROBLEMS ad SYMPTOM ju y th yi Corporate Resellers-Less focused on introducing product 10 4.2 Low awareness for Double A smart stapler at Corporate Reseller’s Consumers 12 4.3 Inappropriate product for Corporate Reseller’s Consumers 12 pl 4.1 n ua al n va MAIN PROBLEM VALIDATION 13 POTENTAIL CAUSES 15 ll fu oi m Low brand recognition of Double A Smart Stapler Product 16 6.2 Low brand recall of Double A Smart Stapler Product 16 at nh 6.1 z MAIN CAUSE VALIDATION 17 ALTERNATATIVE SOLUTIONS 18 z jm ht vb 8.1 Problem-related inputs 18 k 8.1.2 Solution Requirements 19 om l.c The model of the present system 18 8.2 Possible Solutions 19 a Lu gm 8.1.1 SOLUTION SELECTION 21 REFERENCES 30 y te re CONCLUSION 29 n 11 va ACTION PLAN IN ORGANIZATION 27 n 10 th APPENDIX – IN-DEPTH INTERVIEW 33 t to PROBLEM CONTEXT ng 1.1 INTRODUCTION hi ep The basic feature of the market economy is competition Companies have continuously launched their new products and services considered to be profitable Further, w n lo the development of new products helps companies survive in the tough competitive ad environment They are not only the start-up companies launching their products to look for y th ju the market positions, but also the branding companies releasing new products as their yi competitive advantages However, all new products may carry risks affecting the companies pl al This assignment mentions the problem of developing new products in copy paper ua n Company, named “Double A” Through data collection and information, the real problem of va n the company is recognized In addition, basing on the most important cause leading to the ll fu at nh performance in the involved market oi m real problem, all relevant solutions are suggested to help the company improve its z z 1.2 COMPANY OVERVIEW vb jm ht Double A (1991) Public Company Limited (and subsidiaries) is a leading k manufacturer and distributor of pulp and paper in Thailand The Company was established on gm August 8, 1991 Currently the Company have pulp mills with the capacity to produce pulp om l.c for 580,000 tons, paper mills with 600,000 tons capacity per annum a Lu In the year of 2000, Double A was introduced as a premium brand of copy paper and n internationally recognized as the leading provider In 2002, The Company set up Double A va n Paper and Stationery Company Limited to manage and distribute stationeries for domestic te re customers Also, its products have been extended to innovative stationery products It has y th been the leading brand in Thailand for 10 consecutive years due to its quality and consistency It has presented in more than 100 countries In 2005, Double A paper was t to launched in Vietnam market In 2015, Double A stationery was launched in Vietnam market ng as new products It has established two representative offices located in Hanoi city and Ho hi ep Chi Minh City The staff in the representative offices of Ho Chi Minh city consist of General Manager, Marketing Manager, Marketing Executive, Channel Development w n lo Executives and Admin being in charge of human resource management Totally, the scare ad resources are persons ju y th yi pl General Manager - n ua al n va Channel Development Manager Absent Finance Manager - ll fu Marketing Manager - oi m at nh z Finance Executive - jm ht vb Channel Development Executive - z Marketing Executive - k Figure 1.1 - Organization structure of Double A Representative Office in HCMC gm Source: Double A Company om l.c In 2018, the company has developed new stationery products known Smart Stapler in n a Lu 1.3 NEW PRODUCTS AND ITS DISTRIBUTION CHANNELS va n Vietnam Its prominent function is to staple up to 30 sheets of copy paper 70gms with less y te re efforts of 50 to 60 percent comparing to usual staplers Furthermore, the stapling result in flat th clinch up to 30 percent more filling space This new product has strongly developed in Taiwan, China, Singapore, Thailand…despite of its high price compared to regular stapler t to The company focuses on developing this new product in Vietnam In order to ng releasing them, one main distributor in Ho Chi Minh City will import Double A smart stapler hi ep from Thailand Then, it will provide to all regional dealers throughout Vietnam who will supply this new product to other retailers In the area of Ho Chi Minh City, this main w n lo distributor will directly supply Double A smart stapler to about 590 retailers that include 90 ad book store shops which will sell products to mainly 80% individual end-users and 20% y th ju corporate end-users, 200 shops of corporate resellers which will sell products to 100% yi corporate end-users and 300 stationary shops which will sell products to about 70% of pl al individual end-users and 30% of corporate end-users Individual end-users include students, ua n personal office workers, individuals…and corporate end-users include corporates, va n companies Thus, these retailers play the crucial roles of introducing new products to the end ll fu at nh of the Double A company oi m users in Ho Chi Minh City Among of them, corporate end-users are the key target consumers z z k jm ht vb Distributor 300 Stationary Shops om l.c 200 Corporate Resellers gm 90 Book Stores 100% Corporate EndUsers 70% Individual End-Users 30% Corporate End-Users n 20% Corporate End-Users a Lu 80% Individual End-Users n va te re Figure 1.2 - Current distribution in HCMC for Double A Smart Stapler y th Source: Double A Company t to SYMPTOM ng Recently, the total market demand of normal stapler is about 150,000pcs/year In hi ep February 2018, Double A launched new stapler product to the market which called Double A smart stapler and targeted to achieve about 15% total market demand of normal stapler In w n lo launching time, Double A sold 6.498 units of Double A smart stapler to one distributor Till ad the end of the year 2018, this distributor sold 2.550 units to its retailers But at the end of the y th ju year 2019, the sales out of Double A smart stapler of distributor to its retailers was only 1.848 yi units Based on the data, the sales out of Double A smart stapler from distributor to retailers pl al in 2019 was decreased nearly 30% compared to the year of 2018 and its sales volume per ua n year was very low compared to the target (only achieved about 2% compared to demand of va n stapler market) ll fu oi m Sales Sales Sales Sales TOTAL Q2 Q3 Q4 2018 2018 2018 2018 804 1,002 492 Q1 Q3 Q4 2019 2019 2018 + 2019 z 2018 Q2 2019 2019 192 282 z Q1 TOTAL TOTAL at Distributor nh Sales Sales Sales Sales 2019 252 3,948 684 690 1,848 4,398 gm Inventory 2,550 k Sales jm 6,498 ht vb Import 2,100 2,100 om l.c Source: Double A Company n a Lu Table 1.1 - Sales and Inventory of Double A smart stapler distributor in 2018 and 2019 va n By going into details of sales by channel to see why the sales volume of this smart y te re stapler that this distributor sells to its retailers has dropped in 2019 Recently, there are about th 590 retailer shops that are selling paper and stationery in Ho Chi Minh City, Double A company divides 590 retailer shops into three kinds of channel include corporate reseller t to channel, stationary shop channel and book store channel There are about 200 corporate ng resellers, 300 stationary shops and 90 bookstores in Ho Chi Minh City Corporate reseller hi ep channel includes the sellers whose customers are corporates buying for employees to use in the office They often sell via email, phone, catalogue Stationary shop channel includes the w n lo sellers whose customers are mostly individual customers, pupils, students…and they are ad almost located at high streets so that customers can go to the store and choose products to y th ju buy Book store channel includes the sellers whose customers are mostly pupils, students, yi individuals and book stores are usually located at large supermarkets In addition, book stores pl al does not only sell stationary products, they but also sell many books, textbooks…In 2018, ua n Double A smart stapler covered total 284 shops include 80 shops of corporate resellers, 150 va n shops of stationary and 54 shops of book store Till the end of the year 2019, Double A smart ll fu oi m stapler covered 446 shops include 140 shops of corporate reseller that accounting for 70% of at nh total shops of corporate reseller, 225 shops of stationary that accounting for about 75% of total shops of stationary, 81 shops of bookstore that accounting for about 90% of total shops z z of bookstore From 2018 to 2019, corporate resellers bought from distributor total 858 pcs of vb jm ht Double smart stapler, stationary shops bought 1.320 pcs and Bookstores bought 2.220 pcs k The inventory of smart stapler at the end of the year 2019 was 719 pcs, 926 pcs and 455 pcs gm at corporate resellers, stationary shops and bookstores accordingly The sales out volume of l.c om Double A smart stapler in corporate reseller channel was only about pcs per month, n from 2018 to 2019 Hence, corporate resellers had slowest sales out volume of Double A a Lu stationary shops sold about 17 pcs per month and bookstores sold about 77 pcs per month n va smart stapler Corporate resellers are providing stationery for corporate end-users which have te re been using and buying about 70% the demand of stationary market compared to individual y th end-users Therefore, the symptom of very low sales out volume of Double A smart stapler at t to Corporate resellers needs to be found out the real problems and solutions in order to increase ng the sales volume of Double A smart stapler significantly in coming years hi ep Corporate Book Store Shop channel channel 200 shops 300 shops 90 shops 80 shops 150 shops 54 shops 40% 50% 60% 60 shops 75 shops 27 shops 225 shops 81 shops 75% 90% w Stationary n lo Reseller ad channel y th ju Total shops in HCMC (A) yi pl Total coverage shops in 2018 (B) al n ua Coverage shops/ Total shops at the end of 2018 (C= B/A*100%) n va Total more coverage shops in 2019 (D) ll fu m Total coverage shops at the end of 2019 oi 140 shops at nh (E=B+D) Coverage shops / Total shops at the z 70% z 858 pcs 1,320 pcs 2,220 pcs Inventory at the end of 2019 (H) 719 pcs 926 pcs 455 pcs Total sell out in 2018 + 2019 (I=G-H) 139 pcs 394 pcs 6.04 pcs 17.13 pcs k jm Total buy in 2018 + 2019 (G) ht vb end of 2019 (F=E/A*100%) gm 1,765 pcs 76.74 pcs n a Lu time in Feb’19 to Dec’20 (J=I/23) om l.c Average sell out/ month from launching n va Table 1.2 - Sales volume, Coverage and Inventory by channels of Double A smart stapler in te re y 2018 and 2019 th Source: Double A Company t to INITIAL CAUSE-EFFECT MAP ng Based on Literature reviews and interview data, we have initial cause-effect map as hi ep below: w n lo ad ju y th yi pl n ua al n va ll fu oi m at nh z z jm ht vb POSSIBLE PROBLEMS k To find out the problem mess for identified symptom the company is facing, desk gm research and interview research techniques were performed The relevant issues of low sales l.c at Corporate Reseller Channel are studied from literatures combined with available data om n identify the possible problems as well as their causes and consequences to the company's a Lu which collected by interviewing related members of the company and its customers to va n performance More specifically, interviewees included Double A Marketing Manager, te re Double A Channel Development Manager Representative – a person that responsible to y consumers who were conducted to consolidate and specify possible problems and main th develop this product, 10 owners of corporate reseller and purchasers of corporate resellers’ t to problem The collected data is the basis for drawing the cause-and-effect tree, which to ng structure the problem mess and identify the main problem hi ep Based on the interview results with 10 corporate resellers, consumers of corporate resellers, Double A Marketing Manager and Double A Channel Development Manager w n lo Representative who is responsible for developing this product, there are potential problems ad leading to the low sale volume of Double A smart stapler at corporate reseller channel ju y th yi pl n ua al n va ll fu oi m at nh z z k jm ht vb gm - Problem 1: Corporate Resellers-Less focused on introducing product - Problem 3: Inappropriate product for Corporate Reseller’s Consumers om l.c - Problem 2: Low awareness for Double A smart stapler at Corporate Reseller’s Consumers n a Lu va 4.1 Corporate Resellers-Less focused on introducing product n y te re About less focus on introducing Double A smart stapler products, among 10 corporate th resellers that have low sales, there are 3/10 corporate resellers answered that they not have any introductions for this product, they only base on their habit to let consumers choose the stapler product they need and corporate resellers only focus on easy-to-sell products so that 10 t to APPENDIX – IN-DEPTH INTERVIEW ng hi ep LIST OF INTERVIEWEES PARTICIPATING IN – DEPTH INTERVIEW Double A Marketing Manager: Ms Phan Thi Kim Huong w n lo Double A Representative of Channel Development Manager: Mr Pham Ngoc Vu ad Owner of CR Cao Vinh: Ms Hieu y th ju Owner of CR Do Gia Phat: Ms Hieu yi Owner of CR Anh Hang: Ms Hang pl al Owner of CR Viet Thy: Ms Thy ua n Owner of CR Ba Nhat: Mr Rang va n Owner of CR Song Ma: Ms Tien ll fu at 11 Owner of CR Dat Phu Sa: Ms Phuong nh 10 Owner of CR Phuong Dong: Ms Manh oi m Owner of CR Nguyen Vinh: Mr Vinh z jm ht vb 13 Director of CR Nhanh Nhanh: Ms Loan z 12 Owner of CR Kim Son Sai Gon: Ms Loan k 14 Purchaser of Hao Tuan company (customer of CR Cao Vinh): Ms Loan gm 15 Purchaser of Kim Hoan Vu company (customer of Do Gia Phat): Ms Huyen om l.c 16 Purchaser of Tan Thanh company (customer of Phuong Dong): Ms Hue n a Lu n va y te re th 33 t to INTERVIEW QUESTION AND ANSWERS ng hi ep QUESTIONS INTERVIEWEE ANSWERS Double A smart stapler product is w n lo a new product and has many ad outstanding features compared to y th ju regular stapler on the market yi pl However, many people not al n ua know the benefits of this product and the price is quite high va n compared to the current stapler, so ll fu oi consumers Currently Double A Manager: Ms Phan Thi at nh Double A Marketing what causes lead to Kim Huong Corporate Resellers channel is smart stapler coverage at z low sales of Double z ht vb A smart stapler? it has not been widely used by m According to you, over 70% total number of jm k Corporate Resellers in Ho Chi gm Minh City but sales volume is still om l.c very low Therefore, n advantages is a need to support a Lu Communication about product va n product awareness that support te re purchasing decision as well as y th distribution expansion 34 t to Because the price is high, it is ng difficult for the corporate resellers hi ep to sell it so that they have a habit of selling and introducing familiar w n lo and easy-to-sell stapler Some ad shops can sell this product because y th ju they recommend it to their yi customers so that this product is pl Double A Channel al only sold out when corporate ua Development Manager n resellers introduce it to their va Representative: Mr Pham customers and they let their n ll fu Ngoc Vu oi m customers try this product In at nh addition, because this product is rarely asked by consumers so the z z sales out volume is slowly Double vb jm ht A Sales staff also not focus on k introducing and supporting gm Corporate Resellers to sell this om l.c product n price is quite high, so it's sold a Lu Because few people ask it and the va Owner of CR Cao n slowly, normal stapler sell at about te re Vinh: Ms Hieu 30.000 VND/piece, the price of y th this smart stapler is 35 t to 150.000VND/piece so customers ng don't buy hi ep High prices make it difficult to Owner of CR Do Gia sell, customers not buy, just w n Phat: Ms Hieu lo buy regular stapler ad High prices and few people ask to y th Owner of CR Anh ju buy so I stock this product quite yi Hang: Ms Hang pl long al n ua The price is quite high compared va to normal stapler products, when Owner of CR Viet Thy: n customers need to staple many ll fu Ms Thy oi m sheets of paper, I introduced this at nh product and sold it but just 1-2 pcs The price is too high, sometimes z z ht vb customers ask the stapler to staple Owner of CR Ba Nhat: jm many sheets, then introduce this Mr Rang k product and sells 1-2 pieces but it gm takes a long time to sell again l.c om The price is too high, so customers Owner of CR Song Ma: Ms Tien buy this product y te re Vinh: Mr Vinh n Customers not have demand to va Owner of CR Nguyen n necessary a Lu not buy because it is not th 36 t to Few customers asked about this 10 Owner of CR Phuong ng stapler The demand of this stapler hi Dong: Ms Manh ep is less Less customers ask this product to Sa: Ms Phuong use, the demand is less w 11 Owner of CR Dat Phu n lo ad Price is high and customers said y th ju 12 Owner of CR Kim Son the product is unnecessary and stapler pl appropriate to use high-quality al yi Sai Gon: Ms Loan n ua Yes, I have introduced when va n consumers asked to buy the ll fu stapler, I let consumers try it, if the oi m Have you actively Owner of CR Cao consumers agree, they can buy, at nh introduced this otherwise they can return product? If yes, z Vinh: Ms Hieu z Consumers have bought 1-2 pieces agree to buy this but not much compared to regular product after your stapler, they have not ordered this introduction? If no, metal stapler again k jm ht vb your customers om l.c gm Yes, I did recommend when why not they Owner of CR Do Gia n they said the price was high, I also Have you let your a Lu customers asked for stapler but buy? va Phat: Ms Hieu n did not let customers try because I customers try this te re sell by phone and email product? y No, I not recommend when Hang: Ms Hang customers ask the stapler because th Owner of CR Anh 37 t to customers want to buy stapler that ng is using so I give them the stapler hi ep that often used Yes, I did recommend when w n lo customers ask the stapler and then ad Owner of CR Viet Thy: the customer bought one, but they y th Ms Thy ju haven't bought it again for a long yi time pl al n ua Yes, I introduced when the customer asked for a stapler, but va n Owner of CR Ba Nhat: the customer refused, I also let ll fu customer try it, the customer said oi m Mr Rang at nh the price was too high, just using regular stapler was enough z z Yes, I introduced it when the ht vb customer asked for a stapler, but jm Owner of CR Song Ma: k the customer didn't buy, I also gm Ms Tien introduced the feature but the l.c n customers asked to buy the stapler a Lu Yes, I did recommend when om customer said it was not necessary va Owner of CR Nguyen n and then the customer bought one, te re Vinh: Mr Vinh but the next time they ordered, y th they did not buy the stapler again 38 t to No, I not recommend this ng product when customers ask for hi ep stapler because customers are Owner of CR Phuong familiar with the regular stapler, w Dong: Ms Manh n lo and this stapler is easier to sell, ad recently there was a promotion, so y th ju I bought this stapler to sell yi Yes, I did introduce when pl al customers asked me stapler but ua n they refused because it was not va Owner of CR Dat Phu n necessary I also introduced the fu Sa: Ms Phuong ll oi m feature but the customers also at nh refused because they said normal type is okay z z No, I not recommend when ht vb customers ask the stapler because jm 10 Owner of CR Kim Son k they are only accustomed to use gm Sai Gon: Ms Loan regular stapler, so I recommend om l.c the regular stapler this smart stapler Vinh: Ms Hieu because they don't staple many y te re but the customers don't care much n Owner of CR Cao va smart stapler? Is n sheets and lightly stapling feeling features of this a Lu I know this stapler can staple many Do you know the sheets of paper, so they usually use regular stapler? regular stapler th more useful than 39 t to I know this stapler can staple many Owner of CR Do Gia ng sheets, but customers don't ask hi Phat: Ms Hieu ep much about this demand I not know this product's w Owner of CR Anh n lo feature very well, I bought it to sell ad Hang: Ms Hang when customer ask y th ju I know the benefits of this product, yi Owner of CR Viet Thy: pl but most customers find it Ms Thy al n ua unnecessary I know the product feature, this va n Owner of CR Ba Nhat: product staples lightly and staples ll fu more sheets than usual but most oi m Mr Rang at nh customers not need it This product staples many sheets z Owner of CR Song Ma: z vb and less effort, but there are few Ms Tien ht customers to ask it jm k I know this product feature, but gm customers are familiar with the Vinh: Mr Vinh regular stapler and not want to I know but customers have little Sa: Ms Phuong demand for this product y Owner of CR Dat Phu te re there are few customers to ask it n Dong: Ms Manh va I know the product features but n Owner of CR Phuong a Lu change om l.c Owner of CR Nguyen th 40 t to I know that customers are 10 Owner of CR Kim Son ng accustomed to using regular hi Sai Gon: Ms Loan ep stapler products w n lo Yes, I know this product and its ad features, I ask the stapler that can y th Purchaser of Hao Tuan ju staple many paper sheets and the yi company (customer of CR pl seller recommended it to me, I also Cao Vinh): Ms Loan al Do you know this n ua bought one for my company to try it va stapler? Do you Purchaser of Kim Hoan know its benefits? Vu company (customer of effort and can staple many paper Do Gia Phat): Ms Huyen at ll fu n Yes, I know, the seller introduced Double A smart oi m me, I heard this product is less nh sheets but I have not seen and tried z z it yet jm ht vb Purchaser of Tan Thanh I not know this product What k company (customer of l.c gm does it like? Phuong Dong) om My company usually switches to What cases your out of the products we are using, company (customer of CR they introduce other products but Cao Vinh): Ms Loan the price is not too higher than the n Purchaser of Hao Tuan a Lu new products when the sellers are company replace n va the existing te re products to new y products? In your th old ones so I will not need to opinion, your submit to the superior for approval 41 t to ng company buy and again In addition, there are some use this product? cases that employees ask to buy hi ep new products at high prices like this smart stapler to help their w n lo work, then I have to submit to my ad superior for approval Double A y th ju smart stapler is a new, quality yi product, but the price is quite pl al higher than the current stapler ua n which the company is using My va n company does not know much ll fu oi m about the benefits of this product, at nh so we can only buy 1-2 pcs for trial first z z My company often buys new vb jm ht products when the staff k recommends them and then I gm submit them to my superior for l.c approval This product is good and Vu company (customer of has more features than the regular Do Gia Phat): Ms Huyen staplers that we are using but the om Purchaser of Kim Hoan n a Lu va n price is quite high In order to buy te re this product, I have to ask for y th approval from my superior It is very difficult for the upper level to 42 t to approve to buy this high price ng smart stapler, it is very new hi ep w n lo ad y th My company often switches to ju new products when the seller runs yi pl out of what we are using After al n ua being tested, I found this smart va stapler is very good, the price is n Purchaser of Tan Thanh fu quite high but we can buy a little ll company (customer of oi m Phuong Dong) to try it This product is new so I at nh not know and employees in the z company have not proposed to buy z ht vb this product If we know more l.c gm try it out k jm about this product, we may buy to om I have sent every departments list n Purchaser of Hao Tuan a Lu of stationery to select products to What is the process va buy every month I then for buying n company (customer of CR te re summarized, submitted to my boss stationery at your Cao Vinh): Ms Loan for approval and made a purchase y company? th after got approval 43 t to I request each departments of the ng company to submit a proposal of hi ep stationery products to buy every month, I summarize the request Vu company (customer of from departments in the company, Do Gia Phat): Ms Huyen then submit it to the superior for w Purchaser of Kim Hoan n lo ad y th ju approval After getting the yi approval, I will contact the pl al supplier n ua I summarized the list of stationery va n Purchaser of Tan Thanh to buy from each departments ll fu every month, then get approval oi m company (customer of from my manager and then contact at nh Phuong Dong): Ms Hue supplier to buy z z ht vb Double A can advertise on our jm k Facebook, website Currently there gm Owner of CR Ba Nhat: are many customers visit our What you think l.c Mr Rang We often use Zalo to contact va stapler product to n awareness of smart a Lu products that they need to increase the om website and facebook to find out Double A should n customers, send quotation by corporate endusers? te re Owner of CR Phuong email Therefore, we can introduce y Dong: Ms Manh th Double A smart stapler product by attaching this information to the 44 t to quotation, email or posting on zalo ng so that our customers can see the hi ep product w We often contact customers via n lo Zalo, email I can attach the ad y th information of Double A smart Owner of CR Dat Phu ju stapler products in the price list to yi Sa: Ms Phuong pl let customers know, and can post al n ua Zalo to help customers know more n va about this product ll fu Double A can advertise on our oi m company's website and facebook We can also post product photos Sai Gon: Ms Loan at nh Owner of CR Kim Son z via Zalo to let more customers z k jm Double A ht vb know about this new product of gm In my opinion, Double A can advertise on our company's l.c om Catalogue so that many companies stapler There are also stationery n va Nhanh: Ms Loan n can aware this Double A smart a Lu Director of CR Nhanh te re companies such as Thien Long, y Plus that are advertising in our th Catalogue Every year we print a 45 t to minimum of 30,000 catalogue and ng send to our customers hi ep w n lo Purchaser of Hao Tuan ad We order stationary by Zalo y th company (customer of CR messaging, email, phone ju Cao Vinh): Ms Loan yi Purchaser of Kim Hoan pl How does your al Vu company (customer of We order by email n ua company order Do Gia Phat): Ms Huyen n va stationary? ll fu Purchaser of Tan Thanh We order by email We us Zalo when ask suppliers about new oi m company (customer of products z Purchaser of Hao Tuan at nh Phuong Dong) z gm Vu company (customer of k Which social media jm Purchaser of Kim Hoan ht Cao Vinh): Ms Loan I often use Facebook, Zalo vb company (customer of CR I often use Facebook, Zalo l.c you use most? om Do Gia Phat): Ms Huyen I often use Facebook, Zalo n va company (customer of n a Lu Purchaser of Tan Thanh y te re Phuong Dong) th 46 t to In my opinion, the first option ng which advertise on corporate hi ep resellers' website, Facebook, catalogue, and Zalo App to w n lo increase the recognition of Double ad A smart stapler product is the best y th ju because it is consistent with the yi goal of Double A This mothod is pl al ua working with the seller to n In your opinion, better than the others because va Double A Marketing advertise, the ads can reach n which option is the ll fu Manager: Ms Phan Thi oi Kim Huong target customers In addition, we at nh options? directly to 80% of Double A's m best among the can take advantage of the z z relationship between the seller and vb jm ht the buyer so we can increase the k number of sales faster In addition, gm Double A can increase the om l.c relationship with corporate n will focus on introducing Double a Lu resellers so that corporate resellers va n A products y te re th 47