[...]... high-quality digital printing What's new in the Second Edition? ■ Every page of the book has been reviewed, overhauled, updated, or revised ■ References to equipment, supplies, hardware, and software have been reviewed and updated New products have been highlighted wherever possible ■ Many of the examples, images, and artwork have been updated or replaced ■ New chapters or sections have been added or broken... of Nash Editions Mac Holbert (left) and Graham Nash in 1997 at Nash Editions Courtesy of Nash Editions 10 Mastering Digital Printing The Revolution Takes Off By 1993, a mere handful of digital printmaking studios—including Nash Editions (L.A.), Harvest Productions (Anaheim, California), Cone Editions (Vermont), Adamson Editions (Washington, D.C.), Digital Pond (San Francisco), and Thunderbird Editions... with his digital experiments The two could see the potential of working digitally, but a decent print of what they were viewing on the monitor had so far eluded them No photo lab had yet figured out how to print from digital files, and the existing digital print devices just weren’t up to the task of high-resolution output If Nash wanted to start printing and showing his digitally processed black-and-white... cannot be overstated They not only laid the technological foundation for the entire high-quality, digital printing phenomenon, but even more importantly, they established its identity and gave it a face These art revolutionaries provided the essential “proof of concept” that the new process needed before it could blossom and evolve They, and those who immediately followed, deserve the credit for creating... variations of computer-to-plate and other forms of commercial digital printing, although there’s no reason they can’t be used.) 14 Mastering Digital Printing Digital printing workflow: from digital matrix to hardcopy print Putting Prints in Their Places The worlds of photography and traditional fine-art printmaking have been historically separated by a kind of psychological barrier Art exhibitions of fine-art... the digital imaging and printing process I was hooked Now back in Virginia, where I normally live, I got busy I had a group of my best 35mm transparencies scanned (this was before I bought my first digital camera) and started printing my images with different printmakers around the U.S I also bought a desktop inkjet printer and started doing my own prints I now regularly produce a wide range of digital. .. traveled, in Tokyo and Los Angeles (A set of those prints later sold at auction at Christie’s for $19,500.) 7 8 Mastering Digital Printing Self Portrait, Plaza Hotel, New York, by Graham Nash, 1971 Printed by David Coons in September, 1989, as one of the original portfolio prints shown at the Simon Lowinsky gallery in 1990 Courtesy of Nash Editions www.nasheditions.com The plan had worked perfectly; digital. .. images that needed printing for a new edition of Nash portraits to be shown in Tokyo in November, 1990 Remember our friend, serigrapher Jack Duganne? He soon found out about what was going on in Manhattan Beach It wasn’t far from his studio in Santa Monica, so Duganne, who could see the digital writing on the wall, started bringing digital tapes of his art clients’ scanned images over for printing By... using the new digital technologies that are changing our lives If you're one of those people, you've come to the right place! —Harald Johnson Whom This Book Is For Written for photographers, digital and traditional artists, printmakers, art educators, and art marketers, Mastering Digital Printing, Second Edition is the first and still most complete reference to the new world of digital printing for... was used to There was something special about these prints, although I couldn't put my finger on what it was When I found myself standing next to the artist, I asked him how he produced them, and he explained that they were digital prints or "giclées." I only followed about half of what he was saying, but the memory of those vivid and luscious prints stayed with me Soon, I started seeing more of digital . TECHNOLOGY MASTERING Digital Printing Second Edition Mastering Digital Printing, Second Edition © 2005 Harald Johnson. All rights reserved. No part of this book may be reproduced or transmitted in. software versions used. I like variety! How This Book Is Organized Mastering Digital Printing, Second Edition is divided into three parts. These parts are further subdivided into eleven chapters. them before with high-quality digital printing. What's new in the Second Edition? ■ Every page of the book has been reviewed, overhauled, updated, or revised. ■ References to equipment,