The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven Redesigners ask... When was our last redesign? Is it just me, or does it look old? Will a redesign bring new traffic?
Essential Web Skills Webmaster Jam Session Dallas, Texas | 22 September 2006 © MMVI Cameron Moll 9 skills Essential Web Skills © MMVI Cameron Moll Decorate Good designers 3 1 Essential Web Skills © MMVI Cameron Moll Communicate Great designers 4 1 The most basic of all human needs is the need to understand and to be understood. —Ralph Nichols “ You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away. —Antoine de Saint-Exupery “ [...]... Macrodesign 28 Essential Web Skills © MMVI Cameron Moll 5 Great designers Microdesign 29 Essential Web Skills © MMVI Cameron Moll Selective Iteration “ 30 What are the core elements/actions? What can I exclude initially? Essential Web Skills © MMVI Cameron Moll 6 Good designers Use good typefaces 32 Essential Web Skills © MMVI Cameron Moll 6 Great designers Use good typography 33 Essential Web Skills © MMVI... (audio) Less + More 3 Good designers Fix problems 16 Essential Web Skills © MMVI Cameron Moll 3 Great designers Prevent them 17 Essential Web Skills © MMVI Cameron Moll Where to add armor? 4 Good designers Are inspired within a genre 20 Essential Web Skills © MMVI Cameron Moll 4 Great designers Are inspired by their total environment 21 Essential Web Skills © MMVI Cameron Moll “Whoever sheds the blood... Web Skills © MMVI Cameron Moll 6 Great designers Use good typography 33 Essential Web Skills © MMVI Cameron Moll 7 Good designers Treat text as content 35 Essential Web Skills © MMVI Cameron Moll 7 Great designers Treat text as UI 36 Essential Web Skills © MMVI Cameron Moll . Essential Web Skills Webmaster Jam Session Dallas, Texas | 22 September 2006 © MMVI Cameron Moll 9 skills Essential Web Skills © MMVI Cameron Moll Decorate Good designers 3 1 Essential Web Skills. h0" alt=""