How geek can learn to get benefit from designing Observations: It’s not stalking, but it’s close. The Ethnographic Interview: It’s not about you (or your product), its about them
Design Thinking for Geeks Nina Khosla & Doug Tarlow www.youngandbrilliant.net & www.dougtarlow.com Understand The Design Process Observe Define Ideate Prototype Test (It’s not that different from what you do, but let’s figure out what we’re talking about anyways.) Understand Observe Define Ideate Prototype Test “Deep dive.” Understand. Build Knowledge. Understand Observe Define Ideate Prototype Test “Deep dive” is a fancy term for doing research. (lots of it) Understand Observe Define Ideate Prototype Test Look with a blank slate. Look for related and analogous examples. Stay as open as possible and embrace uncertainty. Understand Observe Define Ideate Prototype Test Watching. Interviewing. Learning. Stalking. Understand Observe Define Ideate Prototype Test Ethnography. Developed to study tribes like these Understand Observe Define Ideate Prototype Test Ethnography. and adapted to study tribes like these. Understand Observe Define Ideate Prototype Test How do I do it? Observations: It’s not stalking, but it’s close. The Ethnographic Interview: It’s not about you (or your product), its about them. Understand Observe Define Ideate Prototype Test How do I do it? Observations: It’s not stalking, but it’s close. The Ethnographic Interview: It’s not about you (or your product), its about them. In the digital space? Usability + tracking tools Observing in “public” spaces User interviews + walkthroughs [...]... quantitative and qualitative Why is this cool? (in the mind of a geek) A process developed by creativity researchers Be more creative with more restrictions What does this mean? (for geeks) What does this mean? (for geeks) Questions? (from geeks) http://bit.ly/sekkrit ... uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience How might we create exciting exercise experiences for those who don’t normally exercise? Understand Observe Define Ideate Prototype Test Brainstorming Mindmaps Post it notes Understand Observe Define Ideate Prototype Brainstorming (the quintessential design thinking activity) 1 Provide... Need for social connection Context Need to make new connections Activity Need to meet people on Meetup Qualifier Need to join the TechNY Meetup Test Understand Observe Define Ideate Prototype Test Develop a point of view Articulate insights Define the problem Understand Observe Define Ideate Prototype Test Design is a convergent and divergent process Understand Observe Define Ideate Prototype Test Design. .. Build on the ideas of others 4 Encourage wild ideas 5 Visualize it 6 One conversation at a time 7 Go for quantity not quality Test Understand Observe Define Ideate Build Visualize Test Prototype Test Understand Observe Define Prototypes can be simplified if built to test one thing at a time Form prototypes for the original Apple mouse sitting in the Ideo offices Ideate Prototype Test Understand Observe... is an artifact to have a conversation around Prototype for a piece of surgical equipment built by an Ideo designer in the middle of user interviews with a surgeon Why is this cool? (in the mind of a geek) Balancing concept and prototype Go beyond the local maxima Why is this cool? (in the mind of a geek) Subjectivity? No, there’s a science to design Data-driven: quantitative and qualitative Why is... clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience Understand Observe Define Ideate Prototype Test Two popular ways to create a point of view: Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience How might we create exciting exercise experiences for those who don’t... divergent process Understand Observe Define Ideate Prototype Test Design is a convergent and divergent process Understand Observe Define Ideate Prototype Test Design is a convergent and divergent process Understand Observe Define Ideate Prototype Test Design is a convergent and divergent process Understand Observe Define Ideate Prototype Test Two popular ways to create a point of view: (User) needs (verb