(Luận văn) promoting trade promotion at vietnam association of seafood exporters and producers (vasep)

ACADEMY OF POLICY AND DEVELOPMENT INTERNATIONAL SCHOOL OF ECONOMICS AND FINANCE lu an n va to ie gh tn GRADUATION COURSE p Topic: "Promoting trade promotion at Vietnam Association of Seafood Exporters and Producers (Vasep)" d oa nl w va an lu Dao Hoang Tuan, PhD ul nf Instuctors: Nguyen Viet Nam Student ID: 5073106060 oi lm Student name: z at nh Class: KTĐNCLC7B z m co l gm @ an Lu n va Ha Noi, June 2020 ac th si ACADEMY OF POLICY AND DEVELOPMENT INTERNATIONAL SCHOOL OF ECONOMICS AND FINANCE lu an n va to ie gh tn GRADUATION COURSE p Topic: "Promoting trade promotion at Vietnam Association of Seafood Exporters and Producers (Vasep)" d oa nl w an lu Dao Hoang Tuan, PhD ul nf va Instuctors: Nguyen Viet Nam Student ID: 5073106060 oi lm Student name: z at nh Class: KTĐNCLC7B z m co l gm @ an Lu Ha Noi, June 2020 n va ac th si lu an n va gh tn to p ie OPENING The urgency of the topic nl w d oa In the current trend of globalization and international economic an lu integration of Vietnam, businesses have difficulties in accessing information, nf va customers, distribution market, goods, business opportunities Other, in the global race, there are many risks because they not understand the law, the lm ul commercial environment So in addition to fully equipped with the z at nh oi necessary information and skills, businesses need support Directly from the government or the organization trade promotion to overcome difficulties and z achieve long-term goals Businesses want to find markets, promote product @ gm introduction, find partners, customers and promote product sales, trade co l promotion is the only way for businesses to achieve those goals m Trade promotion activities (trade promotion) always hold an important an Lu position for domestic consumption and export, contributing to economic n va economic transformation towards industrialization and modernization, ac th si competitiveness and efficiency, business results of enterprises solve the immediate difficulties Trade promotion helps businesses respond quickly to market changes and capture market trends in a timely manner to make their business more efficient Trade promotion is a bridge to bring businesses closer to customers, to the market It can be seen that Vietnam's economy is increasingly developing with open market policies, limiting export and import tariff barriers Therefore, competition among businesses in Vietnam is becoming more and more fierce Domestic enterprises are mainly small and medium-sized enterprises, so they lu are limited by limited capital, human resources, professional skills and weak an n va management Therefore, Vietnamese enterprises must have appropriate long- tn to term business strategies to survive and develop in the market Marketing in general and trade promotion in particular are effective tools of competition for gh p ie businesses today However, in reality, Vietnamese enterprises or w governmental organizations have not paid enough attention and invested oa nl properly to build an effective trade promotion policy Vietnam Association of d Seafood Exporters and Producers (VASEP) is an association established by lu an the state and businesses to support businesses to promote trade, organize trade nf va promotion activities, etc Through the process of observation and research at lm ul the Association, I realize that there are still limitations in the trade promotion z at nh oi activities organized by the Association that can be seen through the issue of costs, capital, and effectiveness fruit In addition, other promotion tools, though they are available, have not been paid attention and have not been z gm @ effective Therefore, the Vietnam Association of Seafood Exporters and Producers (VASEP) needs solutions and policies to promote trade promotion l businesses Vietnamese enterprises on the market m co activities more effectively, in order to improve the competitiveness of an Lu n va ac th si From practical needs, I chose the research topic: "Promoting trade promotion at Vietnam Association of Seafood Exporters and Producers (Vasep)" as my project Research purposes  General purpose Developing trade promotion policies of the Vietnam Association of Seafood Exporters and Producers (VASEP)  Purpose of detailed study With the thesis topic: "Promoting trade promotion at Vietnam lu an Association of Seafood Exporters and Producers (Vasep)" in the period of n va 2017 - 2019, the specific objectives include: tn to Firstly, Systematize the theoretical basis of trade promotion and develop gh trade promotion activities in Vietnam Association of Seafood Exporters and p ie Producers (VASEP) w Secondly, Clarify the current situation of trade promotion activities at the oa nl Vietnam Association of Seafood Exporters and Producers (VASEP) From d that point out the remaining limits in the trade promotion policies of the nf va an lu Association Thirdly, Proposing a number of trade promotion solutions at Vietnam lm ul Association of Seafood Exporters and Producers (VASEP) Research scope  Research subjects z at nh oi z The study of trade promotion activities and development of trade @ l gm promotion activities at Vietnam Association of Seafood Exporters and Producers (VASEP) co m  Study time an Lu Collect data and results related to trade promotion activities held in the n ac th va latest years 2017-2019; Proposed solution until 2021 si  Research space Domestic and foreign trade promotion activities organized by Vietnam Association of Seafood Exporters and Producers (VASEP) Research Methods 4.1 Methodology Method of dialectical materialism and historical materialism From the study of theoretical systems, theses, recent reports to comparative analysis, refining the necessary information from the above documents lu Method of analyzing the system of synthesizing, comparing and assessing an n va the status of trade promotion activities at Vietnam Association of Seafood Exporters and Producers (VASEP) tn to Specific research methods gh 4.2 p ie  Secondary data collection method Because external data sources are abundant and diverse, the information is w d process: oa nl sometimes inaccurate So to get high quality information, I follow this nf va an lu Search for data Proceed to the Evaluate infomation Source contain Information The data Needed for Information Gathering collection Reaserch Nessecery z at nh oi lm ul Identify z gm @ Hình 1.1 Data collection process The secondary data included: l m co - The data of the Association's trade promotion activities for years from an Lu 2017 to 2019 n va ac th si - Data on investment sources as well as money sources provided for trade promotion activities of the Association - Performance of competitors - Performance of some competitors was collected through searching and aggregating information on media such as newspapers, magazines, internet  Data analysis method Using a number of economic analysis methods learned such as: data analysis method, statistical method, comparison of collected data so as to have appropriate results to analyze and assess the situation of the company lu Essay structure an n va In addition to the thank you, the table of contents and the appendix, the tn to structure of the graduation thesis with the theme: "Promoting trade promotion at Vietnam Association of Seafood Exporters and Producers gh p ie (Vasep)" consists of chapters: Chapter I: Theoretical foundations of trade promotion activities nl w d oa Chapter II: Actual situation of trade promotion activities at Vietnam an lu Association of Seafood Exporters and Producers (Vasep) nf va Chapter III: Proposing some solutions to promote trade promotion at Vietnam Association of Seafood Exporters and Producers (Vasep) z at nh oi lm ul z m co l gm @ an Lu n va ac th si CHAPTER I THEORETICAL BACKGROUND OF TRADE PROMOTION ACTIVITIES 1.1 The concept and role of trade promotion 1.1.1 Concept of trade promotion According to the Ho Chi Minh City Institute of Economic and Trade: “Trade promotion is the essential support activities that impact (directly or indirectly) on the process of producing, distributing, circulating goods or providing services It aims to promote and seek opportunities to buy and sell lu goods and provide services to increase the efficiency of trade activities and to an n va meet the increasing trade needs of the society '' tn to According to Eastern European economists' view: Trade promotion is a ie gh tool, a trade policy aimed at motivating and influencing the orientation p between the seller and the buyer, a form of trade activity Communication to nl w reach the target of attracting attention and pointing out the benefits of d oa potential customers about goods and services an lu According to the Commercial Business Administration curriculum nf va (Faculty of Commerce - National Economics University): "Trade promotion lm ul is an activity to promote and seek opportunities to buy and sell goods and provide services including promotion, commercial advertising, display and z at nh oi introduction of goods, services and trade fairs " The concept of trade promotion is to a certain extent understood as z gm @ trade development, but trade promotion is often used when the business environment is stable and healthy, when countries have gone through the l m co period of replacement production Exports, began to shift to export-oriented production The concept of pharmaceutical trade development is used when an Lu countries have gone through the early stage of "export-oriented production", n va ac th si starting the period of "industrialization." and boost export” This concept is particularly suitable in the context of international integration, richness and diversity of foreign economic 1.1.2 The role of trade promotion activities Trade promotion is the bridge between businesses and consumers, customers, or between businesses Trade promotion is the way businesses use to bring the company's image, product capacity, and reputation to create consumer interest and attract them This leads to the need to buy, own the product, used the item as well as the type of service lu an Demand for products of consumers is always changing over time, never n va fixed, so trade promotion forms contribute to changes in consumption tn to structure Help find, awaken the hidden needs of customers, stimulated ie gh consumers willing to pay for new products launched p Trade promotion also supports sales activities, making the sale of nl w businesses become easier and more dynamic Becoming a channel to bring d oa businesses' goods into a reasonable and beneficial distribution chain with an lu businesses, thereby reducing costs and achieving high sales nf va Trade promotion activities in the market are extremely diverse with lm ul typical activities such as advertising, promotions, fairs, trade shows, displays, z at nh oi product launches, seminars and associations Meeting customers, visiting surveying, analyzing and searching markets, providing information, consulting for businesses Therefore, it is extremely important for z gm @ enterprises to realize the importance of trade promotion to enhance its position in a market economy m co l an Lu n va ac th si 1.2 Content of the form of trade promotion 1.2.1.1 Form of trade promotion a Commercial advertising concept According to Wikipedia: Commercial advertising is a trade promotion activity of traders to introduce to customers about their goods and service trading activities According to Prof.Philip Kotler: Advertising is a form of non-direct communication, conducted through paid media and clearly identifying the source of funding lu The promotional advertising products include visual information, voice, an action, light containing commercial advertising content va n b Means of commercial advertising gh tn to Businesses will base on the characteristics of goods, products, consumer needs, advertising projects, business goals Since then choose the ie p commercial advertising method with the highest efficiency In the current era, nl w there are many advertising methods such as through the mass media, internet, d oa radio, television, newspapers, hoarding Thereby has classified the means of  The mass media; nf va an lu advertising into forms, including: z at nh oi  Types of publications; lm ul  The news media;  Boards, signs, banners, panels, posters, stationary objects, vehicles or z other moving objects; @ m co l gm  Other commercial advertising an Lu n va ac th si Figure 2: The chart shows the number of business booths participating in Vietfish 2018 lu an n va p ie gh tn to d oa nl w an lu nf va Vietfish Fair can be considered as a central symbol of domestic trade lm ul promotion activities with a very large number of businesses involved z at nh oi Comparing the Vietfish fair of 2018 with the Vietfish fair of 2017, we can see a clear growth in the number of businesses, booths, visitors participating in the fair 2018 also marks a new milestone when Vietfish Fair has the z gm @ participation of foreign businesses for the first time when there are 15 booths participating in the fair are entrepreneurs from 14 neighboring countries In l co particular, businesses also have the opportunity to interact, exchange m experiences from experts and successful entrepreneurs who go ahead an Lu n va ac th 33 si Vietfish 2018 has become an opportunity for businesses to promote high quality products such as catfish, shrimp, tuna, squid, fresh seafood, frozen seafood, mixed products, dry food, fish sauce and all kinds of machinery, equipment and equipment for processing and preserving aquatic products to invent inventions to support aquaculture and seafood processing Besides, the success of the fair after surpassing the 10,000 visitors the fair exceeded 5.8% of the fair's visitors in 2017 Within the framework of VIETFISH 2018 Fair, VASEP Association is expected to organize 09 specialized seminars with hot and current topics of lu the fisheries industry such as: Sustainable aquaculture, the trend of seafood an n va supply and demand, The impact of trade war on fisheries, sustainable labor tn to use, social insurance, IUU fishing, climate change, research and modern technology applications This will be an opportunity for stakeholders to gh p ie update the industry's latest information, seafood consumption trends in the w world, search for research partners, apply research in production, enterprises oa nl plan development strategies The seminar was presented by famous experts d from Trømso University (Norway), Matis (Iceland), Stirling University (UK), lu an Syntesa (Denmark) and Kotali (Norway), Nha Trang University, Dow nf va Chemical Pacific (Singapore) Pte Ltd, HALAL Certification Office (HCA), z at nh oi seminars are free to attend lm ul Government Office for Religious Affairs, D-Fish, ILO Vietnam All z m co l gm @ an Lu n va ac th 34 si 2.2.3 Vietfish 2019 Following the success of Vietfish 2018 Fair with the message "Asia's Home of Seafood - The Seafood of Asia", the Vietnam Association of Seafood Exporters and Producers (VASEP) has continued to organize an exhibition fair 21st International seafood (Vietfish 2019) Vietfish 2019 takes place in the context of Vietnam's seafood market is in a period of great development When the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) officially came into effect with Vietnam in early January, it opened a great opportunity for businesses to lu develop when the tariff barriers of fishery products have be removed With an n va two major agreements, the FTA and the Comprehensive and Progressive tn to Agreement for Trans-Pacific Partnership (CPTPP), it shows that 2019 is a golden time for Vietnam's seafood industry p ie gh d oa nl w nf va an lu z at nh oi lm ul Figure 3: Vietfish 2019 opening ceremony z m co l gm @ an Lu n va ac th 35 si Figure 4: Stalls of Vietfish Fair 2019 lu an The fair took place with the participation of 376 booths from 14 countries n va and territories such as Korea, Japan, Germany, Singapore, China, Taiwan to tn (China) With 254 applications exhibitors showed that the number of ie gh participants in the fair compared to 2018 increased by nearly 9%.with many p culinary activities taking place for visitors, customers to buy The Vietfish nl w Fair 2019 has passed the number of visitors with 16,000 visitors compared to d oa 2018 with 10480 visitors, the fair held in 2019 has increased by 6.04% lu an In addition to the fair, the Vietnam Association of Seafood Exporters nf va and Producers (VASEP) has organized six conferences to work with foreign lm ul experts to solve outstanding issues in the production seafood export There z at nh oi are also more forums to create prospects for developing cooperative relations in the field of fisheries with Southeast Asian countries z l gm @ co 2.3 Some limitations are still encountered in the Association's trade m promotion activities (VASEP) an Lu  The number of enterprises involved in trade promotion activities is ac th 36 n va still small si It can be seen that in national trade promotion activities held in Asian and European countries, the number of business units participating in trade promotion activities is still low The cause, the state budget investment, financial support for businesses involved in trade promotion activities is still limited  The size of the event being held is still small The scale of the organized trade fairs is still small when the amount of money paid for by the state budget or enterprises spontaneously closes from VND billion to VND 10 billion Given the small size of trade promotion lu programs, it may not be as effective as trade promotion programs organized an by major countries va n The reason, due to the main funding for organizing a trade promotion to gh tn program, is often from the state budget, but it can be seen that the state budget provided to organize activities remains limited with limited procedures ie p  The number of foreign businesses participating in the event remains nl w low and limited d oa The number of businesses participating in trade promotion events is still an lu limited It was not until the beginning of 2018 that the growth in the number nf va of businesses participating in trade fairs and seminars on trade promotion of lm ul fishery products was not seen before, but before 2018, there was almost no number of businesses and water pavilions As a result, it restricts the z at nh oi exchange of information on trade and aquatic products that are likely to disappear in the country z The reason, the state or leading ministries and agencies still have not @ l gm many policies to attract foreign enterprises creates a big barrier for the participation of enterprises m co an Lu n va ac th 37 si CHAPTER III PROPOSING A NUMBER OF STRENGTHENING TRADE PROMOTIONS AT THE EXPORT AND PROCESSING ASSOCIATION (VASEP) 3.3 Some solutions and future orientations of the Association (VASEP) 3.3.1 Orientation of activities of Vietnam Association of Seafood Exporters and Producers (Vasep) lu  Promote the scale of trade promotion activities an Promote the scale of trade promotion activities by injecting additional n va state budget into trade promotion organizations, seeking funding sources, to gh tn calling businesses to contribute development development activities dynamic p ie The state of organizational activities has policies to promote domestic businesses, calling on foreign businesses to create an environment with few oa nl w barriers to facilitate trade and trade d  Agreement on cooperation with a number of prestigious organizations lu nf va an in the world in the fields of engineering, marketing, training, conservation and sustainable development lm ul Businesses of organizations must learn to learn the technical fields from z at nh oi which to create quality products to consumers Besides, training qualified human resources to help develop more in stages such as organization, meeting and conferences Preserving the key core values of the fisheries sector with z gm @ abundant resources, the protection and conservation of those gold values has parallel but must accompany development in the future m co l become indispensable Not only must it keep the economic development in an Lu n va ac th 38 si Some typical organizations: (CBI (Netherlands), MARKET (USA), FIP Project of Green Crab Kien Giang (WWF and NFI), project to develop standards for Southeast Asian shrimp (USA)…  Performing a good role as a bridge to organize and introduce member companies to meet and cooperate with many domestic and foreign partners Vietnam Association of Seafood Exporters and Producers (VASEP) continues to act as a bridge between the state and fisheries enterprises to timely have policies and programs to develop and promote businesses seafood lu goes up In addition, the Association has also become a bridge for seafood an businesses with foreign partners with programs, fairs, conferences and forums n va on promoting trade in fisheries Bringing the products of businesses closer to to gh tn the consumer end of production and sales Some typical activities are: (Working with Japanese experts' delegation ie p on JCM project "F-gas destruction model in Vietnam"; Working with nl w Walmart on labor issues; Participating in EU-VN Workshop developing trade d oa and Sustainable shrimp production in Belgium, cooperating with Embassy of nf va Indonesia TS", ) an lu Indonesia in organizing the Forum "Prospects of Cooperation in Vietnam - lm ul  Establishing relationships with many foreign organizations and z at nh oi businesses in key markets such as the US, Europe, Japan, Korea, China, Australia and the region, taking advantage of the support and z support to deliver market development, information sharing and trade l gm @ disputes issues, technical barriers… m co Establishing relationships with large organizations and businesses around the world in key markets such as the US, Europe, Japan, Korea, China and an Lu surrounding areas is a necessity in the moment Vietnam market is on the rise n va ac th 39 si With the major agreements signed with the FTA or the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), it has opened up many opportunities for businesses to accelerate development in the production and sales race In addition, the establishment of relationships also brings the share of technology and technology of the countries leading from there to create high-quality goods and goods to increase the value of the product It also solves trade disputes that take place between countries, with the protection of large organizations  International cooperation lu  Continued cooperation with NFI (USA) in antidumping cases and an va catfish inspection program n  Program to improve the green crab fishery in Kien Giang (FIP project) gh tn to and expand the FIP for red crabs p ie  Collaborate with Miss Australia's DTTS to propagate TSVN and update w information and regulations in this market d (KFTA) oa nl  Enhancing cooperation with the Korean Association of Phytosanitary lu nf va an  Cooperating with ILO VN, VCCI for programs on CRS, Labor  Collaborate with Vietnam Embassy in India, Indian Fisheries lm ul Association in implementing B2B program in India z at nh oi 3.3.2 Solutions to promote trade promotion activities at the Vietnam z gm @ Association of Seafood Exporters and Producers (Vasep) 3.3.2.1 Completing management policies, encouraging trade promotion l m co activities ` Like all other economic activities, in order to develop trade promotion an Lu activities, meeting the task requirements of the immediate 10 years, our ac th 40 n va Government needs to have uniform legal documents defining the organization si and functions , tasks, management, content management on trade promotion activities There is a need for more comprehensive measures to improve the management of trade promotion activities It goes hand in hand with the amendment of the Commercial Law, especially when joining international economic organizations Management concepts and systems should conform to international practices Before the request to encourage all economic sectors to participate in promoting trade promotion activities, according to a general orientation of the economy, another requirement posed as a sufficient condition when lu establishing measures to perfect the trade promotion system , that is the an n va liberalization of trade promotion activities State management must be based tn to on a uniform legal system Regulatory measures will be through planning, planning, financing, etc The time has come to apply for registration of gh p ie operations, and introduce the form of operating licenses So far, the form of w overseas trade fairs still requires a license, so the forms of advertising The oa nl liberalization of trade promotion activities, methods of management and d inspection need to be applied immediately when drafting ordinances on trade lu nf va an fair, advertisement activities and amended Trade Law 3.3.2.2 Building a budget source for trade promotion lm ul Although trade promotion activities are very wide and undertaken by z at nh oi many economic sectors, the infrastructure of the trade promotion system must be undertaken by the State Especially in the early stages of industrialization z and modernization of the country This is completely consistent with the @ l gm objective laws of the market economy Budget sources are allocated as economic non-business expenses, special economic activities to build m co infrastructure, information, even for trade promotion an Lu On the other hand, funding sources can be established such as export ac th 41 n va reward funds deducted from export taxes and so on The funds and budget si resources will be managed through the focal points at ministerial level, or Ministry of Planning and Investment and Ministry of Finance Fund usage regime will be regulated through inter-ministerial circulars In addition, businesses need to create support funds to the state budget or can stand on their own through independent NGOs, typically the Processing Association and Vietnam Seafood Export (VASEP) 3.3.2.2 Supplying information and research for trade promotion activities The necessary information to serve trade promotion activities such as: ¬ lu Information about domestic and foreign investment is important for an n va businesses, because domestic and foreign investment directly contributes to to the expansion of domestic production, the amount of goods produced is more gh tn and more diversified abundance of types, quality is raised, costs reduced due p ie to technical improvements, gradually meet the requirements of foreign nl w markets The ability to sell in foreign markets will increase oa Information on product quality, medical standards, food safety and d environment, compliance with the requirements of international standards an lu nf va Information about infrastructure supporting exports such as currency lm ul markets, banking systems, export credits, international shipping, export insurance, international payment systems and payment methods maths z at nh oi Information on trade practices, consumer psychology preferences and the laws of foreign markets z @ gm Regulations on management of import and export business activities of m co nước ngồi, biến động tỷ giá hối đối l foreign countries.Thông tin đánh giá, dự báo biến động giá thị trường an Lu Information on equipment and technology to help businesses in renewing n ac th 42 va equipment and technology to improve product quality si Information on trade promotion forms (such as advertising, fairs, exhibitions, market surveys, etc.) Information on the Government's export incentive policies such as information on the forms of freight subsidies, subsidies or loans to boost exports, with priority policies for enterprises entering new markets and export new products Information on the development of e-commerce allows businesses to conduct business around the world, improve the competitiveness of businesses, shorten the supply cycle of goods and services, reduced spending lu an costs, price va n The state's interest in and sponsorship of export promotion information to gh tn activities is necessary and many countries have also done, considering this as export support and assistance recognized by countries in the process ie p international economic integration Trade information in general and nl w information for export promotion are important infrastructure for promoting d oa exports and improving the competitiveness of enterprises Enterprises must an lu pay attention to investing in information technology infrastructure, using all lm ul information nf va forms of information provision to improve the ability to process and receive z at nh oi 3.3.2.2 Some of the other solutions  Increase the application of science and technology Information technology has turned many fields of social life upside down z gm @ The same goes for trade promotion Advertising companies, fairs, information agencies are always confronted with the rapid change in information l m co technology Therefore, the need to develop a Trade Information Development Fund model will operate under the motto that the State and people build an Lu together The State supports commercial information development projects to n ac th 43 va develop and research information needs of enterprises to provide free si information and support In addition to adequate technology investment for trade promotion activities, it is necessary to ensure the quality of information products, store information and store development, to achieve high efficiency in trade promotion  Strengthen the help of authorities The variety of export support agencies sometimes leads to a overlap of functions and tasks, leading to the ineffective operation of agencies, so the role of Trade Promotion Department is very important Coordination, binding agencies operating in the direction of a common strategy is the main function lu of Trade Promotion Department, absolutely not specific operational activities an Because specific operational activities must allow agencies of all economic n va sectors to participate in an equal game gh tn to The functions and contents of trade promotion activities at micro level need to be promoted include: ie p Dialogue between the Government and businesses nl w Assess the export potential of businesses an lu Packing d oa Preparing, designing and developing products Directory of businesses z at nh oi lm ul Trade information nf va Quality standards and inspection Publications about the country and the market Trade delegations z Trade show fair @ l gm Human resource development Through the demand survey, promotion organizations need to support co m businesses in services such as: n ac th 44 va Marketing consulting for businesses an Lu Searching for inputs and outputs for businesses si Business advice Advertising help Access to funding sources Access to business opportunities Advice on standard contract Assisting in market disputes  Reinforcing the help of advisory councils Currently, due to difficulties in establishing communication channels between the Trade Promotion Organization and the exporting enterprises, lu exporters not trust the Trade Promotion Organization's ability to support an activities their export, and a number of other causes The above situation n va can be effectively overcome through the establishment of an advisory council to gh tn composed of selected members from exporters Advisory councils are set up to deal with issues related to a specific product group or to consider a ie p functional area that affects export performance This Council, together with nl w Trade Promotion Organization, will study arising issues and recommend d oa solutions to Government officials and Agencies This Council can also act as an lu Advisory group to the Trade Promotion Organization on common issues nf va  Support businesses to expand markets lm ul In order to survive, compete and thrive in the current conditions, international business enterprises need to know and understand the market as z at nh oi well as expand the market Businesses actively seek partners through seminars, field trips with the help of ministries and industries acting as z organizers, mistakenly connecting future benefits m co l gm @ an Lu n va ac th 45 si CONCLUSION Through internships at Vietnam Association of Seafood Exporters and Producers (VASEP) and learn about trade promotion activities I realize that the VASEP Association is a bridge and a solid support for seafood businesses in the country Become a place to connect consumers with businesses, between businesses and businesses, between businesses and organizations However, there are still some limitations in typical trade promotion activities such as barriers between continental countries Or the lack of capital leads to lu an small and limited scope of trade promotion programs The State has not had n va many policies to promote domestic and foreign enterprises to help them gh tn to develop The report was conducted under the guidance of officials and ie p employees at the Vietnam Association of Seafood Exporters and Producers nl w (VASEP) and Dr Dao Hoang Tuan to help me understand the trade d oa promotion methods informally organize fairs and conferences Thereby it is an lu possible to see the importance of trade promotion for businesses, only to see nf va that our country with great potential in the fishery industry will be able to z at nh oi lm ul develop more in the future z m co l gm @ an Lu n va ac th 46 si lu an n va p ie gh tn to d oa nl w nf va an lu z at nh oi lm ul z m co l gm @ an Lu n va ac th 47 si