google adwords [electronic resource]

[...]... Creating a Google Account Before using Google s products, you are required to set up a Google account This account operates as a universal login for all associated Google products Having one login keeps things simple because you won’t need separate usernames and passwords Creating a Google Account | 5 Figure 1-5 A Google image ad, via the Google Display Network for AdWords, Gmail, Google Places, Google. .. username and password to log in to AdWords, Google Places, Google Merchant Center, Google Analytics, and so on Creating an AdWords Account Once you have a Google account, you’re ready to set up an AdWords account You can do this at www .google. com /adwords Figure 1-7 shows the sign in/sign up screen Click the “Start now” button Figure 1-7 Click “Start now” to create your AdWords account 8 | Chapter 1: Getting... by creating a Google account Creating a Google Account | 7 To create a Google account, visit www .google. com/accounts One common issue advertisers experience is difficulty connecting Google products associated with different Google accounts (for example, connecting a Google Analytics account to an AdWords account) It’s best to use the same Google account for all Google products used by your company In... system for both searchers and advertisers Ads can appear on Google. com (plus Google search with other country extensions: Google. ca, Google. co.uk, Google. fr, etc.), other websites owned by Google, and websites that are members of Google s advertising network AdWords also displays ads on web pages and other places In the case of websites that display AdWords ads, the ads are not triggered by a search on a... associated Google Places page for the business You may also notice AdWords ads labeled with a blue pin icon This is a hybrid of AdWords and Google Places called AdWords Express (formerly known as Boost) Google s search results pages vary, pulling results from other Google websites and products To take advantage of these opportunities, online marketing strategies may include promotion via Google Merchant... 1 Getting Started Introduction to Google AdWords AdWords is the name of Google s auction-based advertising platform Launched in 2000, it evolved into a hotly contested marketplace for ad position on Google s search results pages In this chapter I introduce basic AdWords concepts and how to create an account AdWords works because it doesn’t seem like advertising To Google s credit, the displayed advertising... campaign settings in Chapter 4 Search includes Google. com and all other Google search domains (Google. ca, Google. com.au, Google. com.mx, etc.) Search supports text ads only The Search Partners, sometimes referred to as the Search Network, comprises a set of websites that use Google s algorithm for their internal site search function (often labeled “enhanced by Google ) Network membership changes from time... promotion via Google Merchant Center, YouTube, Google Images, blogs, and more Google s Networks AdWords ads are not restricted to Google s SERPs Google offers access to a huge advertising network with three major components: Search, the Search Partners, and the Google Display Network (GDN) These networks are referred to as ad distribution preferences in an AdWords account As you can see in Figure 1-3,... campaigns and quantify the value AdWords brings to their businesses So why Google AdWords? Why not other viable online advertising options like Bing or Facebook? No reason; you should try them all Everyone has to start somewhere, and AdWords is the logical choice considering the popularity of search and Google s impressive market share of search volume, as seen in Figure P-1 With AdWords you’ll get a lot of... the network includes websites like AOL.com and Virgin Media properties, plus Google Maps, Google Image Search, Google Groups, Google Product Search, and others Figure 1-4 shows a few examples 4 | Chapter 1: Getting Started Figure 1-4 Search Partner examples To show ads on the Search Partners, a campaign must also be opted into Google Search The Search Partners is an all-or-nothing network, so you cannot . . . . . . . . . . . . . . . 1 Introduction to Google AdWords 1 Where Ads Can Appear 2 Google s Networks 3 Creating a Google Account 5 Creating an AdWords Account 8 Managing Account Access 10 Setting. h1" alt=""