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NEW CONTRIBUTIONS OF THE THESIS Thesis topic: Brand valuation for Vietnam’s commercial banks Major: Finance – Banking Code: 62340201 PhD student: Đỗ Hoài Linh Instructors: Associate Prof.Dr Nguyễn Hữu Tài Training facility: National Economic University PhD student code: NCS29.22TCNH Dr Dỗn Hồng Minh New contributions in terms of academic literature From the brand valuation approach based on financial data, with Aswath Damodaran’s discounted cashflow method (estimated income method), the thesis has proposed a brand valuation model for Vietnam’s commercial banks, specifically: (1) Brand valuation model for Vietnam’s commercial banks includes four steps (1) Financial forecast, (2) Determination of brand contribution value, (3) Determination of brand discount rate, (4) Calculation of brand value by discounting cashflow generated by bank’s brand (2) The model is based on attributes related to the characteristics of Vietnam’s commercial banks, with specific scoring template, to calculate brand discount rate as follow: (1) Time in the market, (2) Branch network, (3) New products growth rate, (4) Number of customers growth rate (5) Proportion of mobilized capital, (6) Proportion of outstanding balance, (7) Non-performing loans ratio, (8) ROA growth rate New conclusions and recommendations drawn from research results (3) Experiment the proposed model on BIDV brand in 2013, and the result for this brand valuation is 17,664,776.64 million VND (4) The thesis has proposed conditions to apply the model in practice, including (1) Build and complete legal frame for brand as well as brand valuation (2) Complete macro and micro forecasts (3) Ensure the transparency and health of commercial banks’ financial reports (4) Develop information support department for brand valuation (5) The thesis’ research results help: (1) confirm that brand is a valuable asset of commercial banks, which is reported on the balance sheet; (2) make it easier and more accurate in acquisitions, merger, or brand franchising plans and transactions; (3) complete reports on commercial bank valuation Instructors PhD student (signed) (signed) Associate Prof.Dr Nguyễn Hữu Tài Dr Dỗn Hồng Minh Đỗ Hồi Linh
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