101 companies rocking social media

101 COMPANIES ROCKING IT ON SOCIAL MEDIA. A COLLECTION OF A publication of INTRODUCTORY 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 2 3 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share This Ebook! Share This Ebook! Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to execute basic marketing tactics related to the topic. INTRODUCTORY IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches the content you are about to read. Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and tactics on the topic. This content typically covers the fundamentals and moves on to reveal more complex functions and examples. After reading it, you will feel comfortable leading projects with this aspect of inbound marketing. INTERMEDIATE Advanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete mastery of the subject. After reading it, you will feel ready not only to execute strategies and tactics, but also to teach others how to be successful. ADVANCED THIS OFFER brings your whole marketing world together in one, powerful, integrated system. HUBSPOT’S ALL-IN-ONE MARKETING SOFTWARE. MARKETING ANALYTICS Y Request A Demo Video Overview Analyze your web trac and see which sources are generating the most leads. N BLOGGING Create blog content quickly while getting SEO tips and best practice pointers as you type. M EMAIL Send personalized, segmented emails based on any information in your contact database. SEARCH OPTIMIZATION s Improve your rank in search engines by nding and tracking your most eective keywords. U LEAD MANAGEMENT Track leads with a complete timeline-view of their interactions with your company q SOCIAL MEDIA Publish content to your social accounts, then nurture leads based on their social engagement. 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 4 5 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share This Ebook! Share This Ebook! 101 COMPANIES ROCKING IT ON SOCIAL MEDIA Written and Designed By Desmond Wong Desmond is currently a creative designer and inbound marketer at HubSpot. He has worked with a variety of startups, medium, and large sized companies over the years with a focus in branding and business development. FOLLOW ME ON TWITTER. @DETECTIVEDDUBS CONTENTS. INTRODUCTION06 ROCKING IT ON FACEBOOK07 ROCKING IT ON TWITTER60 ROCKING IT ON PINTEREST112 ROCKING IT ON LINKEDIN168 ROCKING IT ON GOOGLE + 196 CONCLUSION216 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 6 7 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share This Ebook! Share This Ebook! It seems like social media is everywhere, and every marketer is clamoring to get in the game. And it’s no surprise why: the time most global consumers spend on social media has grown over 250% in just the past two years. Therefore it is becoming more and more evident that companies must engage with individuals on these multiple channels. The diculty now is that one company may have to maintain and engage its audience on three, four, ve, or even more social networks at once. This can be a daunting task if you aren’t a so-called social media expert. But that doesn’t mean you simply ignore social media. According to Gartner, the forecast for global social media revenue will be 29 billion by 2015. Clearly there’s value to being present, and eectively using, these platforms. At HubSpot, we are huge fans of taking inspiration from companies we think are killing it online. To help inspire your creative juices, here is our collection of 101 companies rocking it on social media. We hope you can pick up a lesson or two from each company to help build your own social strategy. www.Hubspot.com INTRODUCTION. ROCKING IT ON FACEBOOK. CHAPTER 01 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 8 9 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share This Ebook! Share This Ebook! 1 SQUARE Aside from having great engagement with it’s businesses, Square does a wonderful job featuring its new products and businesses using their readers. 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 10 11 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share This Ebook! Share This Ebook! 2 AMAZON With a heft 17 million likes, it’s no secret that Amazon has a popular Faceook page. One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website. 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 12 13 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share This Ebook! Share This Ebook! 3 GODADDY One thing you’ll notice about all of these examples is that they each have their customized prole images and cover photos. GoDaddy has a nicely branded set of images that are directed connected with their company name. 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 14 15 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share This Ebook! Share This Ebook! 4 TESLA Who doesn’t love a great looking electric car? Tesla has a fun and engaging routine that keeps its fans entertained. The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers. Last Friday was a baby called little Evie and the image asked for a caption from its fans. 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 16 17 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share This Ebook! Share This Ebook! 5 DROPBOX I personally love the cartoonish images that Dropbox uses to represent its brand. Aside from posting informative videos, Dropbox also posts links to its APIs and other helpful services that fans can utilize. 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 18 19 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share This Ebook! Share This Ebook! 6 JAWBONE Jawbone’s latest project has been its wearable tness tracker known as the Up. To keep its fans up-to-date and engaged, Jawbone has been posting images and videos of the Up in action. Companies focused on selling a product should always remember to share that product out in the “wild”. [...]... www.Hubspot.com 50 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 51 22 PUBLIX Pictures and Polls! Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 52 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg. .. www.Hubspot.com 64 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 65 28 THE NEW YORKER We really enjoy the background image for this Twitter account The New Yorker shares a variety of quotes, articles, and media that its followers can easily consume and share Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 66 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES. .. ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 29 11 VISA First thing you’ll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 30 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA. .. 58 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 59 26 BURBERRY Models, fancy clothes, and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-todate with the latest in fashion Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 02 60 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES. .. www.Hubspot.com 32 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 33 13 MCDONALD’S Nothing like a tasty frozen beverage to draw my attention Good ol’ Mccy D’s has a tendency to post appetizing images of their menu items along with some pretty funny commercials Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 34 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES. .. MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 23 8 CHIPOTLE Chiptole starts off by calling for “likes” right in its cover photo Once you jump into the actual content, it shares some pretty fun images and helpful links like a TED Talk on eating healthy Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 24 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA. .. COMPANIES ROCKINg IT ON SOCIAL MEDIA 67 29 GO MEDIA One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 68 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA. .. 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 21 7 RED BULL Another heavy hitter on Facebook, with 36 million likes! Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo, images, videos, and links all embody the Red Bull lifestyle Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 22 101 COMPANIES ROCKINg IT ON SOCIAL. .. www.Hubspot.com Share This Ebook! www.Hubspot.com 02 60 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 61 Chapter rocking it on twitter Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 62 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 63 27 HTC With almost half a million followers, HTC does a great job at keeping up with replies,... COMPANIES ROCKINg IT ON SOCIAL MEDIA 35 14 DISNEY It’s hard not to “like” anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts Share This Ebook! www.Hubspot.com Share This Ebook! www.Hubspot.com 36 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA 37 . 101 COMPANIES ROCKING IT ON SOCIAL MEDIA. A COLLECTION OF A publication of INTRODUCTORY 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA1 01 COMPANIES ROCKINg IT ON SOCIAL MEDIA 2 3 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share. company q SOCIAL MEDIA Publish content to your social accounts, then nurture leads based on their social engagement. 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA1 01 COMPANIES ROCKINg IT ON SOCIAL MEDIA 4. ON TWITTER60 ROCKING IT ON PINTEREST112 ROCKING IT ON LINKEDIN168 ROCKING IT ON GOOGLE + 196 CONCLUSION216 101 COMPANIES ROCKINg IT ON SOCIAL MEDIA1 01 COMPANIES ROCKINg IT ON SOCIAL MEDIA 6 7 WWW.HUBSPOT.COM WWW.HUBSPOT.COM Share