Untitled SCHOOL OF ECONOMIC MATHEMATCS STATISTICS UEH UNIVERSITY BUSINESS COLLEGE November, Ho Chi Minh City FINAL ASSIGNMENT TOPIC FACTORS IMPACTING THE E COMMERCE CUSTOMERS’ BUYING DECISIONS AT ALL[.]
lOMoARcPSD|20701584 UEH UNIVERSITY BUSINESS COLLEGE SCHOOL OF ECONOMIC MATHEMATCS - STATISTICS FINAL ASSIGNMENT TOPIC: FACTORS IMPACTING THE E-COMMERCE CUSTOMERS’ BUYING DECISIONS AT ALL AGES Subject: Statistics in business Lecturer: Tran Ha Quyen Class: IBC02 Group: 06 November, Ho Chi Minh City lOMoARcPSD|20701584 Group: 06 Members: Hồ Duy Thái Nguyễn Hoàng Phương Phương Trần Thanh Huyền Nguyễn Đức Bình Đồn Trọng Nhân Trần Trung Nghĩa Members Percentage of completion Hồ Duy Thái 100% Nguyễn Hoàng Phương Phương 100% Trần Thanh Huyền 100% Nguyễn Đức Bình 100% Đoàn Trọng Nhân 100% Trần Trung Nghĩa 100% LECTURER’S COMMENTS MARK lOMoARcPSD|20701584 TABLE OF CONTENTS FOREWORD 09 lOMoARcPSD|20701584 CHAPTER 1: INTRODUCTION 1.1 Background of the research topic 10 1.2 Research problem statement 10 1.3 Research objectives 11 1.4 Research subject and research scope 11 1.4.1 Research subject .11 1.4.2 Research sample .11 1.4.3 Research scope .11 CHAPTER 2: THEORETICAL BASIS, PRIOR RESEARCH RESULTS AND RESEARCH MODEL 2.1 Theoretical basis 12 2.1.1 History of E-commerce 12 2.1.2 Definition of E-commerce 13 2.1.3 Types of E-commerce .13 2.1.4 The advantages and disadvantages of E-commerce .14 2.2 Previous research results 16 2.3 Research model .17 2.3.1 Theoretical research model of acceptance and use the service 17 2.3.2 Establish research model 19 CHAPTER 3: RESEARCH METHODS 3.1 Data target .22 3.2 How to access data 22 3.2.1 Sample object 22 3.2.2 Sample size 22 3.2.3 Survey method .22 3.2.4 Building a questionnaire 22 3.3 Analytical plan 23 3.4 Reliability and validity 23 CHAPTER 4: ANALYSIS AND RESEARCH RESULTS lOMoARcPSD|20701584 4.1 Descriptive statistics 25 4.1.1 Age 25 4.1.2 Gender 26 4.1.3 Users or Non-users 27 4.1.4 Online shopping channels 28 4.1.5 Favorite online shopping platform 29 4.1.6 30 Services spent per month 30 4.1.7 Proficiency level 31 4.1.8 Starting year 32 4.1.9 Reasons choosing online shopping 33 4.1.10 Reasons not choosing online shopping .35 4.1.11 Satisfaction level assessment on a 10-point scale 36 4.2 Statistical inference 38 4.2.1 Regarding one population .38 4.2.2 Regarding two population 40 4.3 Index numbers and Forecasting 43 4.3.1 Index numbers 43 4.3.2 Forecasting 44 CHAPTER CONCLUSION AND PROPOSAL 47 REFERENCES 49 LIST OF SIGNS AND ACRONYMS Signs APEC Acronyms E-Commerce Commission of the Asia-Pacific lOMoARcPSD|20701584 B2B B2C B2G C2C E-CAM EDI G2C SCMs SEO TAM TPB TPR TRA UNCTAD Economic Cooperation Organization Business-to-Business Business-to-Consumer Business-to-Government Consumer-to-Consumer E-Commerce Adoption Model Electronic Data Interchange Government-to-Consumer Supply Chain Managements Search Engine Optimization Technology Acceptance Model Theory of Planned Behavior Theory of Perceived Risk Theory of Reasoned Action United Nations Conference on Trade and VANs VECOM WTO Development Value Added Networks Vietnam E-commerce Association World Trade Organization LIST OF TABLES Table 3.2 Table of data approach .22 Table 4.1.1 Table of age distribution 26 Table 4.1.2 Table of gender distribution .26 Table 4.1.3 Table of users or non-users 27 lOMoARcPSD|20701584 Table 4.1.4 Table of online shopping channels 28 Table 4.1.5 Table of favorite online shopping platform 30 Table 4.1.6 Table of money spent monthly for online shopping 31 Table 4.1.7 Table of proficiency level 32 Table 4.1.8 Table of starting years 33 Table 4.1.9 Table of reasons choosing online shopping .34 Table 4.1.10 Table of reasons not choosing online shopping .35 Table 4.1.11 Table of satisfaction level on a 10-point scale 36 Table 4.2.2 Table of number of Shopee and Lazada rated satisfaction level on a 10-point scale 39 Table 4.3.2 Table of forecasting results 43 LIST OF IMAGES Image 2.1 Image of Theory of Reasoned Action (TRA) 18 Image 2.2 Image of Theory of Planned Behavior (TPB) 19 Image 2.3 Image of Technology Acceptance Model (TAM) .19 Image 2.4 Image of E-Commerce Adoption Model (E-CAM) 20 Image 2.5 Image of Theory of Perceived Risk (TPR) .20 lOMoARcPSD|20701584 Image 4.1.1 Image of age distribution 26 Image 4.1.2 Image of gender distribution .27 Image 4.1.3 Image of users or non-users 28 Image 4.1.4 Image of chosen online shopping channels 29 Image 4.1.5 Image of favourite online shopping channels 30 Image 4.1.6 Image of monthly expenditure 31 Image 4.1.7 Image of proficiency level 32 Image 4.1.8 Image of starting year .33 Image 4.1.9 Image of reasons choosing online shopping .35 Image 4.1.10 Image of reason not choosing online shopping .36 Image 4.1.11 Image of satisfaction level on a 10-point scale .38 FOREWORD The fourth industrial revolution is currently in full swing, bringing significant changes to economies throughout the world, including Vietnam With online goods and services that utilize new technology, which is convenient, rapid, low-cost, and easily accessible, developed technology has decreased the barriers of location and time Many online shopping applications like Shopee, Tiki, Lazada, Sen Do… have been popular dramatically day by day Using ecommerce apps is a way of shopping that is gaining a lot of attraction among customers of any lOMoARcPSD|20701584 age In the Vietnamese market, shopping apps appeared many years ago, but they haven't taken off because the majority of people still choose to go shopping in real life There are lots of advantages when going directly to the shopping areas like markets, malls… For example, they can bargain the product’s price, freely choose different goods without feeling worried about the quality too much Until recent years, the development of e-commerce, these apps are used widely and reach different customers of any age Particularly in the urgent situation of COVID-19 pandemic nowadays, the growth of these shopping applications is really high and unlimited To facilitate the promotion of these modern apps, we need to identify the characteristics that influence the usage of online shopping apps, and especially, University of Economics Ho Chi Minh City (UEH) is one of the universities of the young generation that is dynamic and integrated, so this is an ideal place to examine these variables Therefore, the implementation of the topic "Factors impacting the E-commerce customers’ buying decision of any age" intends to uncover essential theoretical foundations from which to construct a multi-faceted picture of the influence of factors on the use of e-shopping apps with a view to recognizing new aspects from users when they experience the modern types of online shopping in the globalization and integration era that are different from our conventional way CHAPTER TOPIC INTRODUCTION 1.1 Background of the research topic lOMoARcPSD|20701584 We are quite accustomed to buying goods or something else directly at the malls because people always have a similar mindset of shopping That is when we see the products clearly with our eyes, we will be satisfied fully and willing to pay for them Besides, we can try different types of goods until we accept and buy them However, with the development of living standards nowadays, people spend most of their time on working, jobs, self-care and families and they don’t have too much time to go shopping outside There are some reasons why people don’t like going shopping outside After being investigated clearly, they don’t want to go out with the uncomfortable condition of weather, the traffic jam or difficulty in comparing prices among products Thanks to the invention of e-commerce online shopping apps, they make people’s basic needs in their life more comfortable and convenient They just stay at home and search for products they need easily without wasting too much time and can compare the price, the feedback from other customers With the e-commerce online shopping apps becoming one of the convenient and modern options, Vietnam has become one of the countries with the highest growth in e-shopping in the world (about 61% in 2020 according to HanoiTimes.Vn Press) In that context, fierce competition has been created among e-commerce online shopping providers to capture market share Online shopping can bring benefits and convenience to customers By the methods of descriptive statistics, comparative statistics, this study delves into the analysis of the factors affecting the E-commerce customers’ buying decision of any age through analyzing the situation The issue, characteristics of online shopping’s enterprises, actual usage situation The study also focuses on clarifying the shortcomings, limitations and factors that hinder the development of this form of shopping in order to propose some solutions to promote the development of e-commerce online shopping in Vietnam in the near future 1.2 Research problem statement Currently, the fourth industrial revolution is in full swing, affecting all parts of economies, including Vietnam’s Technology has helped in the removal of space and time’s barriers, allowing customers to purchase products in a more simple, convenient, low-cost way and deliver a better experience The usage of online markets, QR codes, contactless payments, and other innovations have improved the convenience and security of customers' purchasing experiences in general E-commerce, which serves as an online marketplace for all people, has grown significantly and rapidly, particularly among younger generations Despite the fact that people pay a great attention to e-commerce, there are still few people truly attending e-commerce Understanding the situation, identifying customers' concerns and accessing the factors influencing customers buying decisions is considerably important 10 Downloaded by v?ng v?ng (vuchinhhp9@gmail.com)