Corporate Business Proposal Presentation Understanding and Leading Change Lecturer David Scribner III Student Bui Thi Thanh Tu VERSUS PHU NHUAN JEWELRY JOINT STOCK COMPANY Established in 1988 Business[.]
Understanding and Leading Change Lecturer : David Scribner III Student : Bui Thi Thanh Tu VERSUS PNJ Overview PHU NHUAN JEWELRY JOINT STOCK COMPANY - Established in 1988 - Business fields: Producing and trading jewelry, fashion accessories, trading watches and gold bars, diamond, precious stones & metal inspection services, trading in real estate Ms Cao Thi Ngoc Dung Chief executive director and the chairwoman VISION Becoming the leading jewelry processor and retailer in Asia market and securing number one position in the segment of medium and high-end jewelry in Vietnam OBJECTIVES MISSION PNJ brings customer pride with elegant, outstanding quality jewelry products CORE VALUES Honesty, Responsibility, Quality, Creativity, Innovation CORPORATE STRUCTURE NAME OF COMPANY DOJI GOLD & GEMS GROUP JOINT STOCK COMPANY FOUNDATION DATE Established on 04/11/2007 The COMPANY is a part of the Manufacture of jewelry and related articles industry HEADQUARTER DOJI Tower, No 5, Le Duan Street, Dien Bien Ward, Hai Ba Trung District, Ha Noi City, Vietnam DOJI OVERVIEW Mr DO MINH PHU Chairman of the DOJI Group's Founding Council HR Asia Awards honors DOJI as Asia's Best Place to Work 2021 OBJECTIVES MISSION VISION CORE VALUES To provide top quality products and services in the areas of production, business and corporate governance for social prosperity, human values and the enhancement of life Continuously grow, expand and sustainably develop to be the leading multi-disciplinary corporation in Vietnam and the region, in the fields of Gold, Gemstones, Jewellery as well as other areas of Real Estate Integrity, Innovation, Synergy, Knowledge, Benevolence Organisational structure COMPARISON OF CHANGE INITIATIVES PNJ JOINT STOCK COMPANY In 1994, PNJ Hanoi branch establishment Da Nang branch opened in 1998, Can Tho branch opened in 1999 On 18/10/2012, PNJ starts using the new jewelry factory after 18 months under construction In 2014, PNJ open a series of jewelry center in many provinces with nearly 200 branches in Vietnam DOJI JOINT STOCK COMPANY 30/06/2007, DOJI marked its strong participation in the domestic jewelry market with the opening of Ruby Plaza in Hanoi DOJI Group has 15 member companies operating under the model of Parent - Subsidiary, Associates and 61 Branches, nearly 200 Centers, Stores spread across the country with more than 400 Agents