NIELSEN
05/08/14 Confidential & Proprietary Copyright © 2009 The Nielsen Company Page 1 A focus on the 30 leading Secondary Cities, which combined to the existing Six City service represents: • 21% of the National population, • 34% of store number • 59% of the National Retail Sales • 50% of FMCG Retail sales. Urban Geographical Coverage: (Thirty Six City Retail Tracking) Central Highlands North West North East South East Mekong Delta North Central Red River Delta Viet Tri Vinh Yen Nam Dinh Hai Duong Bien Hoa Phan Thiet Vung Tau Thu Dau Mot Tay Ninh Long Xuyen Ca Mau Rach Gia My Tho Cao Lanh Bac Lieu Vinh Long Ben Tre Soc Trang Tan An Sa Dec Chau Doc Tra Vinh Buon MaThuot Pleiku Hue Vinh Thanh Hoa South Central Qui Nhon Tuy Hoa Quang Ngai Ho Chi Minh City Ha Noi Da Nang Can Tho Hai Phong Nha Trang 2 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Page 2 Tra Vinh Ca Mau An Giang Long An Tay Ninh Binh Thuan Dak Lak Quang Ninh Quang Nam Nghe An Thai Nguyen Thai Binh Nam Dinh Yen Bai Phu Tho Hoa Binh Dong Nai Binh Dinh Rural Geographical Coverage Sampled Provinces 1. North-East / North-West • Hoa Binh • Phu Tho • Thai Nguyen • Yen Bai • Lao Cai • Quang Ninh 2. Red River Delta • Nam Dinh • Thai Binh • Hai Duong • Vinh Phuc 3. Central Highland • Dak Lak • Kon Tum 4. North Central • Nghe An • Ha Tinh • Hue 5. South Central • Quang Nam • Binh Dinh • Quang Ngai 6. South East • Binh Thuan • Dong Nai • Tay Ninh 7. Mekong River Delta • An Giang • Kien Giang • Long An • Tra Vinh • Ca Mau • Vinh Long List of provinces – Rural Tracking Hai Duong Ha Tinh Thua Thien Hue Quang Ngai Kon Tum Kien Giang Lao Cai Vinh Long Vinh Phuc 3 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Rural definition (Source: Vietnam Administration) VIET NAM Provinces Tinh National Cities Thanh pho truc thuoc TW* Provincial Cities Thanh pho Rural Districts Huyen Provincial Towns Thi xa Urban Districts Quan Rural Districts Huyen Wards Phuong Communes Xa Wards Phuong Communes Xa Districts Town Thi Tran Communes Xa Wards Phuong Districts Town Thi tran Communes Xa Rural Urban *Including HCMC, Hanoi, Haiphong, Danang, Cantho Thank you . provinces – Rural Tracking Hai Duong Ha Tinh Thua Thien Hue Quang Ngai Kon Tum Kien Giang Lao Cai Vinh Long Vinh Phuc 3 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Rural. NAM Provinces Tinh National Cities Thanh pho truc thuoc TW* Provincial Cities Thanh pho Rural Districts Huyen Provincial Towns Thi xa Urban Districts Quan Rural Districts Huyen Wards Phuong Communes Xa Wards Phuong Communes Xa Districts. Quang Nam Nghe An Thai Nguyen Thai Binh Nam Dinh Yen Bai Phu Tho Hoa Binh Dong Nai Binh Dinh Rural Geographical Coverage Sampled Provinces 1. North-East / North-West • Hoa Binh • Phu Tho