ACTIVITY REPORT Company? 2021 2022 Name of the student ACTIVITY REPORT Company? Student name Student’s ID Number Class CN16LOG Management of distribution companies in logistics networks Hanoi, Vietnam[.]
ACTIVITY REPORT Company? 2021-2022 Name of the student ACTIVITY REPORT Company? Student name: Student’s ID Number: Class: CN16LOG - Management of distribution companies in logistics networks Hanoi, Vietnam, 2022 TABLES OF CONTENTS TABLES OF CONTENTS LIST OF FIGIRES LIST OF CHARTS LIST OF DIAGRAMS LIST OF TABLES CHAPTER 1: INTRODUCTION 1.1 Background and indications of the study 1.2 Problem statement 1.3 Research objectives 1.4 Subjects and scope of research 1.5 Research Methods CHAPTER 2: LITERATURE REVIEW 2.1 Theoretical basis 2.1.1 2.2 2.3 Distribution concept and distribution channel 2.1.2 The role of distribution channels 2.1.3 Functions of distribution channels Contents of distribution activities 2.2.1 Distribution channel structure 2.2.2 Organization of distribution activities 2.2.3 Movement flow of distribution channel 10 2.2.5 Distribution channel system management 11 Factors affecting distribution activities of enterprises 13 2.3.1 Macro-environmental factors 13 2.3.2 Factors in the distribution channel environment 15 2.3.3 Factors in the company's internal environment 15 CHAPTER 3: DIAGNOSIS AND OBSERVATION/CURRENT SITTUATION 17 3.1 Company’s overview 17 3.2 Response rate 18 3.3 Current status of distribution channels of Classic Fine Food company.19 3.3.1 Distribution channel development status 19 3.3.2 Actual situation of applying distribution channel structure 21 i 3.3.3 Current status of business through the application of distribution channel development .23 3.4 Evaluate the company's achievements and difficulties 27 CHAPTER 4: CONCLUSION AND RECOMMENDATIONS 29 4.1 Conclusions 29 4.2 Recommendations .30 REFERENCE 34 ii LIST OF FIGIRES Figure 3.1 Title Single level distribution channel iii Page 22 LIST OF CHARTS Chart 3.1 3.2 Title Number of interactions on online platfrorms Distribution channel development efficiency chart in the period of 2019-2021 iv Page 20 24 LIST OF DIAGRAMS Diagram 2.1 Title Distribution channel structure Page v LIST OF TABLES Table 3.1 3.2 Title Response rate for questionnaires Response rate interviews vi Page 18 18 CHAPTER 1: INTRODUCTION 1.1 Background and indications of the study In the current economy, companies are operating in an ever-changing business environment, with all types of goods having fierce competition, technological advancements, new trade management policies, … and the loyalty of individual customers is decreasing day by day Therefore, companies must implement their marketing strategies well in the field of market-centered and customer-oriented to survive and develop Specifically, companies must achieve the goal of flexibly applying policies on products, distribution, prices, and trade promotion of policies to suit fluctuations in the market One of the difficulties faced by companies today is to ensure that their products are widely distributed in the market by establishing and effectively using the requirements of the distribution policy in the course of their operations business To solve this problem, companies must establish a strategic distribution channel system to ensure the efficient circulation of goods among channel members, minimizing total costs channel costs relative to the desired level of service assurance Aware of the difficulties in the current economy, Vietnamese enterprises are promoting their business and product distribution strategies to build brands in the market to compete and maintain a unique position in the hearts of consumers consumers and Classic Fine Foods are no exception Up to now, the distribution channel system is still a difficulty in expanding the market of the company Stemming from the above difficulties, the author has chosen the topic "Improving distribution channels at Classic Fine Foods" as my research topic The topic is the most specific and general analysis of the distribution channel market and its impacts on businesses, specifically Classic Find Foods From there, find solutions to help the company perfect its distribution channel system for the future 1.2 Problem statement The choice of distribution channel will have important influence on a business that produces goods Every decision to choose a distribution channel will have a significant influence on the marketing plan Distribution channels also have an impact on the pricing of the products they decide to market Therefore, decisions in product marketing and advertising plans depend a lot on the source of the product's distribution channel Besides, it also involves cooperation between businesses Realizing the great impact of distribution channels on the sustainable development of enterprises The author thinks that developing a distribution channel for Classic Find Foods is a very good job In today's market, many companies are improving their business situation by lowering product prices and offering products to deceive customers Therefore, many customers have lost faith in quality foods and products from reputable companies Developing the distribution channel system at Classic Fine Foods to bring the best products to many customers across the country and as well as enhance the value of consumers through the wise selection of quality products quality and safety for health 1.3 Research objectives Based on the evaluation of distribution channel activities at Classic Fine Foods company, the topic has systematized theoretical and practical issues about distribution channels in sales activities of enterprises; Assessing the current status of distribution channels of Classic Fine Foods company; Determining and measuring the influence of each factor on the company's distribution channel efficiency through customer evaluation and Proposing solutions to improve the distribution channel of Classic Fine Foods company shortly next 1.4 Subjects and scope of research The object of the research is the Distribution Channel of Classic Fine Foods Company; Survey object: Dealers, retail stores of Classic Fine Foods company The research scope of the topic in terms of space was carried out in Hanoi, in terms of time The study was carried out from March 2022 to May 2022, and in terms of content, the study aimed to perfect the system distribution channel for Classic Fine Foods company and propose solutions to develop and maintain long-term sustainability 1.5 Research Methods The study uses a combination of qualitative and quantitative methods for research analysis However, due to the overlapping nature, the author mainly uses qualitative methods to make judgments and analyze relevant information from which to make recommendations * Qualitative research - Method of document search: Using available and verified documents and information from different sources - Methods of analysis and synthesis of theories: