Case study campbell soup company compress

Microsoft Word MKT Campbell Soup Company docx MKTG 3301 | Principles of Marketing 1 Case Study Campbell Soup Company MKTG 3301 | Principles of Marketing 2 4 18 What are the strengths and weaknesses of.

1 Case Study: Campbell Soup Company _ MKTG 3301 | Principles of Marketing 4-18 What are the strengths and weaknesses of the Campbell Soup Company’s marketing information system? The Campbell Soup Company has more strengths than weaknesses, here are some of the strengths; First, thanks to the study made by the company is possible to have a better knowledge of the customer wants Second, there are some aspects of the development of a new product which are better appreciated and which would be impossible to know by surveys And third, there is more knowledge about customer needs, so it is possible to make changes and create new products The weaknesses are; First, it can be considered a highly invasive information system And second, some people can considerer it against the privacy of the customers because they get intimate and personal information 4-19 What objectives does Campbell’s have for the marketing research efforts described in this case? The main objective of Campbell is to improve the food’s customer experience, but they also wanted to expand the target market They wanted to get a new generation of consumers, and this is how they discovered the six consumer groups to offer according to the analysis of each group their product portfolio 4-20 Compare the effectiveness of Campbell’s biometric research with its deep dive research In Campbell’s biometric research they could find a deficiency in the labels of the soup cans that didn’t express any emotional response Also, with the deep marketing studies of being more with _ MKTG 3301 | Principles of Marketing the customers they got more intimate and personal information According to the results of the biometric research, the company decided to evaluate specific aspects of the appearance of the packaging that its products contained These small but very important changes, Campbell increased his soup sales by 2% Also, using the deep investigation method help to identify different consumer groups, such as “Uninvolved Quick Fixers” which are families or people not interested in cooking or learning, and the “Passionate Kitchen Masters” which are the ones that love to cook and knows how to 4-21 Describe how traditional marketing research could be integrated with Campbell’s research efforts from this case The use of traditional market research into the Campbell’s case, the could obtain a more accurate result about the level of consumption that people have a certain product, although it is true that the new research strategies help the company to know in which the consumer is interested, it does not provide real data on the frequency of consumption of its product, appreciation of quality and diverse opinions of consumers By using traditional research we will be able to improve the product not only from an external point of view that leads the consumer to obtain our product but it will also help us to improve customer satisfaction when they have already consumed it The more researches we have to understand customer needs, the results will be more accurate _ MKTG 3301 | Principles of Marketing References - Kotler, P & Armstrong, G (2018) Principles of Marketing _ MKTG 3301 | Principles of Marketing ... the Campbell Soup Company? ??s marketing information system? The Campbell Soup Company has more strengths than weaknesses, here are some of the strengths; First, thanks to the study made by the company. .. marketing research could be integrated with Campbell? ??s research efforts from this case The use of traditional market research into the Campbell? ??s case, the could obtain a more accurate result... Compare the effectiveness of Campbell? ??s biometric research with its deep dive research In Campbell? ??s biometric research they could find a deficiency in the labels of the soup cans that didn’t express